Marketing Technology Trends You Must Adopt in 2021

Marketing technology trends
With the world changing so drastically around us, every trend seems to be optimizing itself to adapt to the changes. To leverage your business, it is essential to stay up to date with the market trends. From increasing productivity to updating yourself with the latest marketing technology trends, every minute thing counts to keep the business going forward in 2021.

Even if your present business marketing ideas are working sufficiently for you, they may not in the future. And this is because the marketing technology trends change exorbitantly with time. Over 68% of businesses have increased their investments for increased productivity.

Why should your business care about being updated about the latest marketing technology trends?


● To create competitive advantages
● Build ever-lasting relationships with consumers
● Cater to multiple services on demand.
● Deliver profitable business outcomes.

The outcomes of staying up to date with the latest marketing technology trends are exceptional. According to experts, businesses can see their profits rise at 20 to 30 percent if they incorporate the newest marketing trends.

Now that we know the benefits that businesses can reap by staying updated on marketing technologies. Here are some of them that you must adopt in 2021.

Latest Marketing Technology Trends

Artificial Intelligence (AI)

Implementing, analyzing, and utilizing real-time intelligence to create artificial intelligence is a wonder created by scientists. From the assistance of robots in wars to medical fields, AI has come a long way from just solving mathematical algorithms. So imagine how impressive it will be when AI is implemented in marketing.

It has been estimated that the AI in marketing technology trends will reach a whopping $190 billion industry by 2025. When consumers get what they want with minimal effort, the AI  has delivered what it has promised. And this is precisely why you should incorporate AI in your marketing business.

The best example of AI marketing success is the FashionAI store by Alibaba in Hong Kong. By utilizing intelligent garment tags, smart mirrors, and omnichannel integration, the FashionAI store gave the customers a ‘never like before’ experience. 44% of the customers gave positive feedback.

AR, VR, XR

Augmented reality, Virtual Reality, and Extended reality play vital roles in the latest marketing technology trends. Stimulators are known to provide an exhilarating experience to users in the gaming world. So imagine what a memorable experience they will provide to the consumers when implemented in marketing. The pandemic has made people shop maximum with their fingertips, but there is still reluctance when buying the bigger things.

For example, buying furniture or buying a house still needs a physical check. Well, this is where AR, VR, and XR have played significant roles. Ikea has been exemplary in implementing these latest market technology trends. Ikea allows customers to scan the space and place the chosen piece of furniture there. The spacing and dimensions are said to be 98% accurate. Thus, customers can buy the product post total satisfaction.

Implementing such interactive features in the marketing departments assures total customer satisfaction. And a satisfied customer has proven to be a 99% recurring customer.

Voice Search

Voice search is one of the latest marketing technology trends that marketing giants have already implemented. The voice assistants of Google, Apple, Amazon, and Windows account for their 50% marketing success. Not only does this provide a personalized approach, but it also assists in maintaining sustainability.

For example, suppose, a person shops a specific item through Alexa. In that case, the entire process of placing the product in the cart, making payment, and tracking the shipment till it is delivered is notified by Alexa. Even after delivering the item, Alexa is trained to ask about the product after a while. Thus, even if the buyer was not satisfied with the product, he could tell Alexa about it. This enhances the shopping experience. This implies that even if the customer was unsatisfied with a particular product, he would return to shop with Alexa again.

The popularity of Voice Search has defined the term that your sales graph will see decline if you do not introduce this as one of your marketing strategies.

Chatbots

With the increase in the demand and supply chain of products/ services, customers need solutions to their queries in a minimum time window. Technically, a human can't be present all the time and answer error-free. Also, it leads to a generous amount of investment in the staffing department.

All this can be avoided, and customers can invariably be satisfied if you introduce chatbots - one of the most successful marketing technology trends to provide solutions to queries. Chatbots have also proved to enhance the shopping experience. Chatbots can be implemented with the suitable algorithms of AI and ML. The chatbots are designed to generate quick responses to the issues raised, thus saving time and making a satisfied customer.

According to a Salesforce survey, 69% of US customers prefer to get assistance and their questions answered via a chatbot.

Improved Data Analytics

When your business has enormous customer data ranging from personal front to behavioral patterns, you must make the proper use of it for marketing campaigns. Appropriate use of data should be the most implemented marketing technology trend in 2021.

A business has access to personal information, choices, geographical locations, and customer data. This information can be used for email marketing campaigns, virtual assistants, and everything else to provide a personalized experience to the user. Gift vouchers for birthdays and reminders for anniversary gifts are perfect examples of making the correct use of data for marketing.

Netflix is the best example for usage for data analytics in the right direction. The personal recommendations based on the viewing of the user is a hit strategy. 80% of the viewers watch the recommendations given by Netflix.

5G

The emerging-marketing technology trends are going to require speed and reliability. For example, the website pages need to load faster, videos should not buffer but play seamlessly, and chatbots and AI features should work effortlessly for a flawless customer experience. And this all is possible if 5G technology is implemented in the services.

The European countries have major goals in implementing the 5G in all possible domains. They have a plan to cover rails and roads to give people uninterrupted coverage while traveling.

Once the fifth generation of mobile technology is in action, Google plans to remove all the sites that are not mobile-friendly.

Billions of dollars have already been spent to build the 5G infrastructure; thus the implementation can happen in no time. However, the internet experience that 5G is promising is sure to gain momentum in businesses.

To conclude

Businesses need to implement these marketing technology trends to keep the graph of profits and sales soaring high. Even if your current marketing techniques prove profitable, there are high chances that times may turn, and you will have to implement the latest marketing technology trends.

There will be various emerging marketing trends that will keep on making businesses attain and retain their customers. What matters is, you should know which one of them or a combination, fits your business the best.

Frequently Asked Questions

What are the latest technologies in the market?

Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), Machine Learning (ML), 5G, and Blockchain are some of the latest technologies available in the market.

How will technology help your business?

Technology will ensure that you are updated with the latest marketing trends. It also helps in making profitable investments with the assurance of maintaining quality. In addition, using the newest technology reduces costs, expands the business, and increases productivity at the same time.

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Essential Books for Advanced Application Developers in 2024

Article | February 23, 2024

Discover the top 10 application development books for 2024, featuring essential reads for application developers in 2024. Stay ahead in tech and sharpen your skills with these latest concepts. Contents 1. Introduction to Developer Reads 2. Top 10 Application Developer Books to Read in 2024 2.1. Kotlin and Android Development, Featuring Jetpack 2.2. Rapid Application Development with AWS Amplify 2.3. Rust Web Development: With warp, tokio, and reqwest 2.4. Mobile Applications Development 2.5. Web Development with Blazor 2.6. Modern Full-Stack Development 2.7. Angular Projects 2.8. ASP.NET Core 5 and React 2.9. Building Low-Code Applications with Mendix 2.10. Real-World Next.js 3. Wrap Up 1. Introduction to Developer Reads The world of application and mobile development has always been on a steep trajectory of innovation and transformation. Today, it's driven by rapidly evolving technologies, changing user expectations, and increasing demands for seamless, integrated experiences. Within the virtual halls of developer books, readers can immerse themselves in insightful articles that provide expert analysis and detailed guides, keeping pace with the technology's rapid evolution. Methodical tutorials and hands-on experiences are a must to arm developers with the skills necessary to surmount programming challenges across a plethora of languages and frameworks. 2. Top 10 Application Developer Books to Read in 2024 In an era where technology emerges at lightning speed, staying updated with the latest app development tools is crucial for any software developer. Here are the top 10 application developer books listed — the books that every software developer should read —for a comprehensive overview of books that cover a range of topics, including mobile and web application development, low-code platforms, and full-stack development strategies. These books are essential for developers aiming to refine their skills and budding coders in the development world. 2.1.Kotlin and Android Development, Featuring Jetpack Author: Michael Fazio Kotlin and Android Development, featuring Jetpack, is among the top books for software developers aiming to master the art of building native Android apps using Kotlin and Jetpack's comprehensive suite of tools, libraries, and methodologies. This Android app development book introduces the modern approach to development, enabling the creation of more efficient, resilient applications. Key inclusions: Strategies for developing efficient, resilient Android views using fragments and view models. Techniques for quick and reliable data persistence using Room, along with best data sharing and management practices. A comprehensive guide to writing null-safe code in Kotlin, reducing boilerplate, and enhancing code readability and maintainability. Detailed instructions for building two complete Android applications, 'Penny Drop' and the 'Android Baseball League' app, illustrate the real-world application of concepts. Insights into navigation, including using a navigation drawer and Android app links, to create a seamless app experience. 2.2.Rapid Application Development with AWS Amplify Author: Adrian Leung Rapid Application Development with AWS Amplify guides application developers in 2024 on the AWS Amplify framework to craft scalable, cloud-native applications for both web and mobile platforms. This Rapid App Development (RAD) resource meticulously details the process of building progressive web apps using React and cross-platform mobile applications with React Native in TypeScript, offering a seamless integration with the AWS ecosystem. Key learnings include: Developing React and React Native applications utilizing Amplify and TypeScript. Utilizing pre-built Amplify UI components for swift app prototyping. Incorporating user management and authentication seamlessly into your applications. Crafting and managing GraphQL APIs for dynamic data handling. Configuring a custom domain name and efficiently managing app content with the Amplify Admin UI. 2.3.Rust Web Development: With warp, tokio, and reqwest Author: Bastian Gruber The book, listed as the best app development book for individuals, is keen on exploring the world of mobile app development through the versatile Python programming language and the innovative Kivy framework. This book is structured to cater to both beginners and seasoned programmers by starting with the basics of Python and gradually progressing to more advanced mobile application development concepts. Key highlights of the book include: A thorough introduction to Python programming, setting a strong foundation for beginners. Detailed exploration of mobile app development using the Kivy framework. Interactive learning approach with questions and exercises in every chapter. Inclusion of hands-on projects towards the end, aimed at enhancing programming and project development skills. 2.4.Mobile Applications Development Author: Tarkeshwar Barua, Ruchi Doshi, Kamal Kant Hiran This book, among many other best programming books, is structured to cater to both beginners and seasoned programmers by starting with the basics of Python and gradually progressing to more advanced mobile application development concepts. The utilization of the Kivy framework is emphasized throughout, showcasing its potential for creating multi platform applications. Key highlights of the book include: A thorough introduction to Python programming, setting a strong foundation for beginners. Detailed exploration of mobile app development using the Kivy framework. Interactive learning approach with questions and exercises in every chapter. Inclusion of hands on projects towards the end, aimed at enhancing programming and project development skills. 2.5.Web Development with Blazor Author: Jimmy Engström Engström Web Development with Blazor: A hands on guide for .NET developers to build interactive UIs with C# is like a roadmap for application developers in 2024, looking to harness the innovative capabilities of Blazor for creating modern web applications using C#. This web development book delineates a clear path from understanding the fundamentals of Blazor to deploying production ready applications, making it an indispensable resource for .NET developers aspiring to expand their web development toolkit. Key learnings include: Mastery of Blazor Server and Blazor WebAssembly for building interactive web UIs without JavaScript. Insight into the nuances between server side and client side Blazor projects. Integration and utilization of Entity Framework for efficient data management. Exploration of JavaScript libraries within Blazor applications for extended functionality. Techniques for debugging, testing with bUnit, and deploying Blazor applications to production environments. 2.6.Modern Full Stack Development Author: Frank Zammetti The book is considered the best software book among others, providing guidance for web developers looking to elevate their application development skills to the next level. This book for Full Stack Development meticulously unfolds the synergistic power of utilizing TypeScript, React, Node.js, Webpack, and Docker together, creating a modern development stack that addresses the common shortcomings of JavaScript while leveraging its strengths. Key takeaways include: A project's initiation and logical structuring. User interface development with React and enhancing it with Material UI. Real time client server communication with WebSockets. REST API creation with Node.js and Express. Application packaging for optimized delivery with Webpack. Application deployment with Docker for simplified distribution. 2.7.Angular Projects Author: Aristeidis Bampakos Angular Projects: Build modern web apps in Angular 16 with 10 different projects and cutting edge technologies is a uniquely structured book that empowers Angular developers to expand their skills through hands on experience with real world projects. This mobile applications development book stands out by focusing on project based learning, where each chapter introduces a new application that integrates Angular with various libraries and tools, showcasing the vast potential and versatility of Angular in modern web development. Key learnings include: Efficiently setting up Angular applications with Angular CLI and Nx Console. Enhancing user experience with PWA techniques and SEO friendly server side rendering. Leveraging typed reactive forms for robust issue management systems. Developing mobile applications focusing on Ionic and exploring desktop apps with Electron. Utilizing Angular CDK and Angular CLI to build custom UI libraries and schematics. 2.8.ASP.NET Core 5 and React Author: Carl Rippon This book, one of the best books to read for software developers, is designed to empower web developers with the knowledge to build robust, cloud ready, and professional web applications leveraging the latest advancements in the .NET 5 framework and React.js, coupled with the deployment capabilities of Microsoft Azure. The book covers the React ecosystem's latest features, including function based components, React Router, and Redux for state management. Key learnings include: Building and securing RESTful APIs with .NET 5. Creating interactive and maintainable React components using TypeScript and Hooks. Styling React components with Emotion.js and managing state with Redux. Writing reliable unit tests for both the frontend and backend. Implementing CI/CD processes with Azure DevOps for deployment on Azure. 2.9.Building Low-Code Applications with Mendix Author: Bryan Kenneweg, Imran Kasam, Micah McMullen, Michael Guido One of the best software development books to read, Building Low-Code Applications with Mendix is tailored for tech-savvy business analysts, citizen developers, and seasoned programmers alike, aiming to streamline the application development process through Mendix, a leading low-code platform. The book offers a look into the principles of low-code development, showcasing how Mendix's drag-and-drop components and model-driven logic facilitate the rapid creation of web and mobile applications without the intricacies of traditional coding. It’s rich pedagogy comprises of: A solid foundation in low-code development and the advantages it offers in software solution delivery. Mastery over Mendix's features for rapid application development, from design to delivery. The construction of a fully functional web application that aligns with specific business requirements. Insights into data management, APIs, error handling, and debugging within the Mendix ecosystem. 2.10.Real-World Next.js Author: Michele Riva Real-World Next.js: Build scalable, high-performance, and modern web applications using Next.js. The React framework for production is a crucial resource for web and app developers in 2024, eager to leverage Next.js for creating robust web applications that don't compromise on performance, user experience, or developer satisfaction. This book covers the breadth of Next.js capabilities, from basics to advanced features, making it an indispensable guide for developers looking to enhance their React skills with scalable and maintainable full-stack applications. Key learnings include: Mastery of Next.js is essential for rapid application development. Insight into scalable architecture creation and optimal rendering strategy selection for your projects. Techniques for writing both unit and integration tests in Next.js applications. An understanding of Next.js' powerful routing system and built-in components. Strategies for building modern architectures using Next.js with GraphCMS or any headless CMS. 3.Wrap Up A curated guide, this article assists developers in remaining abreast of the swiftly changing technological environment. It presents a collection of indispensable and ultimate developer reading list encompassing a wide range of frameworks, languages, methodologies, and contemporary web development utilizing Next.js. Every book has been meticulously selected with the intention of augmenting the reader's repertoire of abilities to construct scalable, high-performing applications utilizing the most recent technologies. Looking ahead, application development is set to become even more diverse and innovative. As developers, embracing new languages, frameworks, and paradigms will be key to adapting and thriving. These must-read books for software developers listed in the article will prepare you for the current trends, laying the groundwork for understanding future developments in the tech world. Continuous learning through such comprehensive resources will undoubtedly set the stage for groundbreaking applications and solutions in the years to come.

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Transforming Development Workflows with Integrated Environments

Article | March 18, 2024

From coding to CI/CD integration, the future of integrated development environments plays a pivotal role of open-source communities. Learn about the top IDE providers leading in the tech industry. Contents 1. Introduction 2. The Strategic Importance of IDEs in Accelerating Development 3. Synergy with Modern Development Practices 3.1. Integrating IDEs with CI/CD Pipelines 3.2. Enhancing Agile Methodologies through Collaborative IDE Features 4. The New Frontier: IDE Integration with Microservices and Containers 4.1. Streamlining Microservices Development and Management within IDEs 4.2. Containerization Tools and Their Seamless Integration in Development environments 5. Top IDE Providers for Smooth Development 5.1. LANSA 5.2. Embarcadero Technologies 5.3. Idera, Inc. 5.4. Developer Express, Inc. 5.5. Devart 5.6. Eclipse Foundation 5.7. Mirantis 5.8. Wolfram 5.9. KDE 5.10. Qt Group 6. Final Thoughts 1. Introduction Integrated development environments(IDEs) serve as command centers for programmers due to the centralized nature of their platforms, facilitating the coding process. IDEs are the software programs that combine all the necessary software tools for development, thus streamlining workflow and management in integrated environments. Integrated development environments serve as critical platforms, enabling developers and engineers to solve and ease the complexities of programming with greater efficiency and precision. Historically, IDEs have evolved from basic text editors to sophisticated suites that support the intricate processes of software creation. Today, they are at a pivotal point of transformation, driven by technological advancements and the increasing demand for rapid innovation. This evolution is reshaping development workflows, aligning with the trends towards microservices and containerization, and enhancing collaborative efforts among developers. 2. The Strategic Importance of IDEs in Accelerating Development The importance of IDEs extends beyond mere convenience tools for coding; they are fundamental to the strategic decisions of technology companies. IDEs have significantly influenced the software development community by offering tools that facilitate the coding process. However, IDEs have assumed a new strategic function in the current era of digitalization, where time to market can determine the success or failure of a product. They must facilitate seamless integration with other systems, efficient debugging, and rapid prototyping, abilities that are not essential. Key Features of IDEs: Integrated development environments incorporate sophisticated code editors that provide functionality such as code navigation, syntax highlighting, and auto completion. It guarantees a streamlined coding process with a reduction in errors. Integrated tools simplify the debugging process by enabling programmers to rapidly identify and resolve issues within the code. Standard features include breakpoints, step-by-step debugging tools, and real-time variable investigation. Integrated development environments streamline the build procedure by automating it, thereby decreasing the probability of build errors. This aspect holds significant importance, especially in the context of larger initiatives that involve intricate dependencies. Version control integration is a common feature of IDEs. This integration enables developers to access change tracking, code repository administration, and collaborative functionalities, such as Git. Integrated development environments simplify the process of navigating between projects. Intelligent code suggestions and project-wide search capabilities enable developers to efficiently locate files and functions. Inbuilt code profiling and analysis tools facilitate performance optimization. Identifying bottlenecks and optimizing code for greater efficacy is a capability of developers. Coalescing the development stack, minimizing configuration overheads, intelligent automation are among the other features aiding in acceleration of development. 3. Synergy with Modern Development Practices Contemporary integrated development environments are outfitted with functionalities that mirror the current paradigm shift towards DevOps and serve as catalysts for the said shift. Contemporary integrated IDEs must feature real-time feedback loops in order to support the iterative development that Agile methodologies and continuous integration/delivery (CI/CD) require. By conserving time but substantially diminishing the cognitive burden on developers, these loops enable them to concentrate on constructing optimal software. 42.73% of professional developers use popular Node.js frameworks, libraries, tools, and IDEs, indicating a significant adoption of IDEs in specific programming language communities 3.1. Integrating IDEs with CI/CD Pipelines The integration and deployment of IDEs in CI/CD pipelines is a game-changer. It's more than just having an interface where a developer can check the status of a build. It is now about having a seamless experience where code is written, checked, built, tested, and deployed without the developer stepping out of the IDE. This integration reduces context switching, thereby saving precious time and maintaining the creative rhythm of development. The benefits of integrating IDEs with CI/CD pipelines includes significantly tightening of feedback loops, allowing for rapid bug detection and fixing. Key prerequisites for this integration include a properly configured development environment, version control synchronization, and an operational CI/CD tool. Developers should ensure their IDEs are seamlessly connected to version control systems like Git and the CI/CD pipeline, allowing for real-time tracking, committing of changes, and direct feedback within the development environment. With proper configuration and implementation, IDE-CI/CD integration can bring significant agility and reliability to the software development process. So, it is important for developers continuously monitor and optimize their CI/CD pipelines for better performance. 3.2. Enhancing Agile Methodologies through Collaborative IDE Features Agile methodologies have revolutionized software development, emphasizing collaboration and continuous improvement. Real-time Code Collaboration: IDEs offer real-time code collaboration features that allow multiple developers to work on the same codebase simultaneously. This fosters collaboration and speeds up development. Integrated Communication Tools: IDEs often come with integrated communication tools, such as chat or video conferencing, which facilitate quick and efficient communication within teams. Code Review and Feedback: Code review and feedback are crucial components of Agile methodologies. With IDEs, code review can be done in real-time, and feedback can be given directly within the IDE. Continuous Integration: As discussed earlier, IDEs integrated with CI/CD pipelines enable continuous integration, where changes are tested and merged into the main codebase frequently. This ensures that issues are caught early on and resolved quickly. By incorporating these collaborative features into their development process through IDEs, teams can effectively embrace Agile methodologies and deliver high-quality software efficiently. The global integrated development environment software market is expected to grow at a CAGR of 22% in the forecast period of 2024-2032. Modern IDEs prioritize collaboration, often featuring live sharing, code reviews, and instant messaging to foster tight-knit development teams. These features support agile methodologies and cultivate a real-time development ecosystem. They offer features that allow developers to share and collaborate on code in real-time. These collaborative features break down barriers to teamwork, promoting a dev-culture where the collective expertise of the team is harnessed at each line of code. 4. The New Frontier: IDE Integration with Microservices and Containers The convergence of microservices and containerization within IDEs marks a significant shift towards more modular, scalable, and maintainable in the synergy of software development practices. This integration simplifies the development and deployment processes aligning with the industry's move towards DevOps practices, facilitating continuous integration and delivery (CI/CD) pipelines for faster and more reliable software releases. 4.1. Streamlining Microservices Development and Management within IDEs The adoption of microservices architecture necessitates advanced orchestration capabilities to manage the complexity of multiple, interconnected services effectively. Integrated development environments that incorporate microservices support provide developers with a comprehensive overview of their application architecture, enhancing the efficiency of service creation and management. 4.2. Containerization Tools and Its Integration in Development In the prevailing container-first approach, IDEs serve as pivotal platforms for container orchestration. Through the integration of containerization tools such as Docker and Kubernetes, IDEs enable developers to seamlessly develop, deploy, and manage containerized applications within a unified development environment. The potential extends well beyond the native capabilities of integrated development environment benefits, offering a canvas where extensibility and integration with a myriad of third-party tools and services is encouraged. Implementing plugin architectures and customizability, leveraging on cloud-native IDEs, promoting a culture of tool agnosticism, where developers are not bound to a single language or ecosystem will continue to be the implications of IDE for deployment. Enabling multi-lingual and multi-paradigm development such that a single IDE can adeptly handle multiple languages and their intricacies will streamline the development processes. 5. Top IDE Providers for Smooth Development In the arena of IDEs, certain vendors have stood out for their innovation, foresight, and commitment to empowering developers with cutting-edge tools and user-friendly interfaces. Choosing the right IDE provider for any project is as important step as development and programming. 5.1. LANSA LANSA streamlines business operations with advanced integration and implementation solutions, enabling automation and efficient data exchange between applications and businesses. Its no-code platforms, LANSA Integrator and LANSA Composer, reduce manual efforts and IT resources, speeding up business processes and development. LANSA’s unique low-code environment allows for rapid cross-platform application development, combining the ease of low-code with the power of traditional coding. This approach significantly accelerates the creation, deployment, and management of enterprise-grade applications, enhancing productivity and fostering IT transformation. With LANSA, businesses can rapidly prototype, develop, and deploy integrated applications, achieving improved efficiency and competitive advantage. 5.2. Embarcadero Technologies Embarcadero's RAD Server offers a robust platform for rapidly developing and deploying services-based applications. It facilitates RESTful API publishing with JSON or XML, enhancing connectivity and integration with external databases, servers, and cloud services. RAD Server simplifies modernizing legacy applications into secure, scalable service-based architectures. Its comprehensive suite includes user management, push notifications, geolocation services, and built-in data storage. Additionally, RAD Server's ease of deployment and operation, combined with support for multi-tier architecture and built-in application services, positions it as a robust back-end for developing multi-platform UX applications. Embarcadero empowers developers to build high-performing, enterprise-level applications swiftly, supported by a global community and a legacy of innovation. 5.3. Idera, Inc. Idera, Inc. is a distinguished provider in the B2B software industry, renowned for its commitment to delivering user-centric solutions that enable technical users to make informed real-time decisions in their businesses. With over 20 years of innovation, Idera, Inc. has cultivated a portfolio of brands that are trusted for their ability to offer intuitive, elegant solutions across database administration, application development, and test management. Its products stand at the forefront of hyper-growth markets, including business process modeling, IoT, and disruptive test management tools designed to enhance productivity and strategic goal achievement. Idera, Inc.'s solutions are tools that catalyze the enhancement of collective knowledge and demolish data silos, thereby fostering collaboration across teams and geographies. 5.4. Developer Express, Inc. As a pioneering force in the software development industry, the Developer Express, Inc. is at the forefront of embracing and shaping the evolution of the .NET ecosystem, with a particular focus on Blazor for seamless integration between server and client-side operations. Its commitment extends beyond .NET, as it continually enhances its DevExtreme HTML/JavaScript library and actively supports vital frameworks such as React, Angular, and Vue, ensuring advanced SCSS and TypeScript integration. Its dedication to innovation is evident in its efforts to integrate modern web technologies and improve desktop development tools for WinForms and WPF in response to .NET Core and Windows 11 advancements. 5.5. Devart The Devart specializes in offering comprehensive database development, management, and administration solutions across major platforms, including SQL Server, MySQL, Oracle, and PostgreSQL. Its suite of products, including must-have tools like dotConnect for Oracle and dbForge Studio, are designed to significantly enhance productivity for software developers and engineers by streamlining SQL coding, reducing errors by 99%, and increasing daily efficiency by over 30%. The company's offerings also encompass data connectivity solutions across ODBC, ADO.NET, Python, and more, facilitating seamless data integration and cloud connectivity. With a focus on accelerating database deployment and integrating DevOps practices, the tools are engineered to optimize every aspect of the database lifecycle, ensuring a 2x to 4x faster programming experience and a 300% boost in efficiency with DevOps integrations. 5.6. Eclipse Foundation The Eclipse Foundation is a pivotal organization within the global software community, offering a robust, scalable, and business-oriented environment for open-source collaboration and innovation. It serves as the nurturing ground for a vast array of projects, including the renowned Eclipse IDE, Jakarta EE, and an expert in a multitude of other open-source initiatives spanning cloud and edge computing, IoT, AI, automotive sectors, systems engineering, open processor designs, and beyond. By focusing on the development of next-generation cloud-native developer tools, the Eclipse Foundation positions in facilitating professional development environments. Its initiatives are instrumental in driving technological advancements and fostering an ecosystem of open collaboration that benefits individuals and organizations worldwide. 5.7. Mirantis Mirantis delivers modern application development services, expertly guiding clients through the entire application lifecycle, from CI/CD to LCM automation. Specializing in accelerating secure, cloud-native application delivery, Mirantis assists in building new containerized apps, modernizing legacy applications into scalable and operable cloud-native designs, and facilitating app portability between platforms. By leveraging its extensive expertise in DevOps principles, automation, and Agile software engineering, Mirantis significantly enhances developer productivity, enabling faster development and production timelines. Its comprehensive platform engineering services ensure robust CI/CD, testing, and DevOps automation infrastructure without the time investment required for in-house development. Additionally, Mirantis streamlines application assessment, modernization, and workload migration, offering tailored strategies that optimize flexibility, performance, security, and cost savings. 5.8. Wolfram Wolfram's Universal Deployment System (UDS) revolutionizes software development economics by leveraging its unique technology stack to automate the deployment of functionalities across a vast array of computing technologies. It enables creators to develop material once and deploy it in various forms; ranging from high-volume services and polished end-user products to flexible software components. Across multiple platforms, including cloud, desktop, server, mobile, and embedded systems, it supports a broad spectrum of deployment technologies and scenarios, such as web APIs, cloud-hosted computation, mobile apps, and embedded code; the UDS offers unparalleled versatility. Additionally, it facilitates end-user, machine-to-machine, and component deployment, supported by an extensive infrastructure. This comprehensive approach enhances the developer productivity and broadens the reach and accessibility of applications across diverse environments. 5.9. KDE The KDE community is a prominent international technology group that develops free software for desktop and portable computing environments. Its offerings include a modern desktop system for Linux and UNIX platforms, extensive office productivity, and a wide range of software across categories such as Internet, multimedia, entertainment, education, graphics, showcasing the power of integrated development software. Notably, KDE software supports over 60 languages and adheres to principles of ease of use and accessibility. With applications that run natively on Linux, BSD, Solaris, Windows, and macOS, KDE also provides a developer platform built on Qt, allowing for creating and distributing applications across multiple platforms. Additionally, KDE introduces KDevelop, a cross-platform IDE for various programming languages, underscoring KDE's commitment to facilitating seamless, multi-platform application development and distribution. 5.10. Qt Group Qt Group is a global software company acclaimed for empowering over 1.5 million developers and industry leaders worldwide. With a focus on enhancing productivity throughout the product development lifecycle, from UI design, software development, and quality management to deployment, Qt Group serves a diverse clientele across more than 70 industries in over 180 countries. The company is renowned for Qt Creator, an AI-enabled cross-platform IDE that enhances developer productivity. Qt Creator facilitates software creation across desktop, mobile, and embedded platforms, offering sophisticated code editing, version control integration, project and build management, and multiple target support. Additionally, it provides a suite of development tools, including a device emulator, the Qt Quick compiler for optimized performance, and GitHub Copilot integration to expedite coding tasks. 6. Final Thoughts As IDEs continue to evolve, the incorporation of intelligence is anticipated to bring about a transformative phase of predictive coding, where IDEs will proactively suggest code snippets and solution patterns, significantly boosting development efficiency. Moreover, the open-source movement is poised to play a crucial role in this evolution, driving transparency, fostering community-driven enhancements, and ensuring that IDEs remain accessible and of high quality for all developers. IDEs are evolving into indispensable allies for developers and strategists alike, adapting to the rapid changes in the tech industry. This evolution of IDEs marks a new chapter where are the fundamental enablers in the technological progress and digital innovation.

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Friction to Flow: Solutions for Addressing IDE Challenges

Article | March 14, 2024

Venture into an in-depth exploration aimed at resolving prevalent IDE challenges and providing solutions, from refining debugging processes to achieving seamless UI/UX across diverse platforms. Contents 1. Introduction 2. Identifying Common Friction Points in IDE Usage 3. Overcoming the Challenges Encountered in IDE 3.1. Steep Learning Curve 3.2. Version Control Difficulties 3.3. Insufficient Debugging Tools 3.4. Plugin Dependency 3.5. Inconsistent UI/UX Across Platforms 3.6. Difficulties in Project Management 3.7. Security Vulnerabilities 3.8. Limited Testing Tools 3.9. Inefficient Remote Development Support 3.10. Continuous Integration/Continuous Deployment Integration Complexities 4. Wrap-Up 1. Introduction Integrated Development Environments (IDEs) serve as the cornerstone of a developer's toolkit. These powerful platforms offer an integration of tools designed to streamline the coding, testing, and deployment processes. However, the challenges in modern IDEs present roadblocks that can hamper productivity, efficiency, and innovation. Developers face various obstacles, including learning processes, mastering new debugging tools, and managing projects to ensure consistent UI/UX across platforms. Moreover, the looming threat of security vulnerabilities and the limitations of testing tools further complicate the development workflow. This requires strategies for improving IDE performance in the development environment. This article on IDE solutions and challenges will lay out ten challenges, providing insights and actionable solutions to optimize the use of IDEs in software development projects. 2. Identifying Common Friction Points in IDE Usage Identifying and Addressing User Friction in IDEs 1. Understanding User Friction - User friction refers to challenges that hinder users from completing desired actions within a product. These arise from factors like poor UI design, confusing user flows, and resolving IDE performance issues. - Common causes of user friction in IDEs include generalized onboarding, unintuitive experience, outdated UI, product bugs, slow performance, and complex workflows. 2. Hierarchy of User Friction - User friction patterns fall into three main categories: structural friction, emotional friction, and cognitive friction, which are related to UI design, user feelings, and product understanding, respectively. 3. Diagnosing and Overcoming Friction Points - Employ empathy and observation to explore the IDE from a user's perspective, listen to user feedback, use product analytics to identify UI gaps, and implement in-app guidance to assist with navigation. 3. Overcoming the Challenges Encountered in IDE 3.1. Steep Learning Curve A lack of robust debugging tools may lead to prolonged debugging sessions, reducing overall productivity. Developers need visibility into code execution to diagnose and fix issues efficiently. Online courses or certification are the knowledge source for 40.39% of software developers. Empower with Debugging Techniques Invest in Strong debugging techniques for IDE include breakpoints, step-throughs, watches, and stack traces. Train developers to use these tools effectively through workshops and pair programming. Encourage a culture of logging and testing alongside debugging. 3.2. Version Control Difficulties Inconsistent version control leads to confusion and code conflicts. A small change to a source file can result in a different generated file, affecting the performance of the system. While the centralized server has a single point of failure, making copies of the repository is also difficult. In addition, IDE-generated files are usually user-specific. The version control system market size is estimated at USD 1.11 billion in 2024 and is expected to reach USD 2.39 billion by 2029, growing at a CAGR of 16.63% during the forecast period (2024-2029). Unifying Branching Models IDE optimization strategies involve adopting a streamlined version control system, and a branching strategy is crucial to solve the aforementioned complexities. Standardize on a version control system. Offer clear guidance for branching, merging, and naming conventions. Implement tools to integrate seamlessly with IDE. This extensively simplifies version control workflows. 3.3. Insufficient Debugging Tools The absence of effective debugging tools can lead to prolonged debugging sessions, thereby reducing productivity. IDE developers need visibility into the code execution to diagnose and fix issues efficiently. Development folks spend 90% of our time debugging! Empower with Debugging Techniques Addressing the challenge of insufficient debugging tools necessitates a comprehensive approach that includes evaluating existing functionalities, and integrating or developing advanced plugins and extensions. This ensures IDE compatibility troubleshooting with current systems. Discover and invest in strong debugging techniques for IDE, such as breakpoints, step-throughs, watches, and stack traces to avoid inefficiencies. Train developers to use these tools effectively through workshops. Pair programming encourages a habit of logging, testing, and debugging. 3.4. Plugin Dependency IDEs often rely on plugins for extended functionality. However, being overly dependent on plugins can lead to maintenance headaches and performance issues. These issues include performance degradation, compatibility issues, and security vulnerabilities. Plugin Curation Curate a set of essential plugins that cover the team's varied needs. Regularly review and retire outdated or underused plugins. Encourage developers to contribute to or maintain internal plugins where appropriate, ensuring they align with the team's goals and standards. Address compatibility issues in IDE usage and emphasize the use of plugins from reputable sources or the IDE's own plugin marketplace to significantly mitigate security risks. 3.5. Inconsistent UI/UX Across Platforms With IDE developers working across a variety of devices and operating systems, UI/UX inconsistency can be jarring and impede the fluidity of the development process. This is another difficulty among the IDE challenges and solutions. As of the most recent data available in 2023, the global cross-platform app development framework market was valued at approximately US$ 120 billion. Universal Design Language Ensure the IDE adheres to a shared design language across platforms. Utilize cross-platform design tools and component libraries to maintain a consistent look and feel. Standardize design elements and user interactions across all platforms, coupled with offering customizable UI options to significantly enhance consistency and user satisfaction. Provide the best IDE for development environment. 3.6. Difficulties in Project Management Issues such as lack of visibility, communication breakdowns, and struggles with version control can significantly impede project progress, leading to missed deadlines and decreased team cohesion. An IDE lacking proper integration tools makes monitoring project milestones and managing expectations difficult. This often results in duplication of efforts and confusion over code changes. 37% of projects fail due to the lack of defined project objectives and milestones. Project Management Integration Select IDEs that integrate well with project management tools, such as issue trackers and scrum boards. Encourage the use of version control to maintain visibility over code changes and work progress. Prioritize integration with project management tools. Incorporate version control systems directly within the IDE, such as Git streamlines code management. Facilitate collaboration with simplified error resolution. Troubleshoot common errors in IDE 3.7. Security Vulnerabilities Integrated development environment challenges include security vulnerabilities in IDEs posing significant risks, including data breaches and unauthorized access, as these platforms often have access to sensitive project files and personal information. An analysis of 1,700 enterprise applications revealed that, on average, they contained 135 third-party software components, of which 90% were open source. Eleven percent of those open-source components had at least one vulnerability. Fortify with Remediation A solid security posture is the proven solution for IDE to protect both the team and the project. Select IDEs with robust security features, such as built-in code analysis and integration with security tools. Implement regular security updates and patches. Integrate robust security features like two-factor authentication and encrypted data storage to mitigate these risks and safeguard user data effectively. 3.8. Limited Testing Tools An IDE with limited testing capabilities can lead to a disjointed testing process and an increased chance of releasing buggy code, potentially leading to bugs and inconsistencies in the final product. Only 40% of organizations use formal security rating tools to check open-source package safety. Testing Expansion Expand the IDE's testing capabilities by integrating comprehensive testing suites and plugins. Facilitate easy access to external testing frameworks to enhance testing efficiency and coverage. Foster a culture of test-driven development to embed testing into the coding process. 3.9. Inefficient Remote Development Support Ignoring accessibility in IDE design can limit the ability of some developers to engage with their work fully. This may lead to exclusions and frustrations among developers, thereby losing the talented acquisitions. Inefficiencies grow from inadequacies, and inefficient RDS can result in less efficient development. As per asurvey, companies outsource their development tasks for various reasons, including 26%, to gain access to talented professionals. Universal Design Approach Ensure that the chosen IDE utilizes universal design principles to make all features accessible to developers with various needs. Offer training on accessible development techniques and tools to create a more inclusive environment. Advocate for better accessibility features. Collaborate with developers with different needs and provide feedback to IDE developers. 3.10. Continuous Integration/Continuous Deployment Integration Complexities Inadequate automation owing to poor integration, mental effort from frequent context switching between IDEs and CI/CD technologies, and visibility gaps regarding build state and deployment progress can drastically reduce efficiency. Tool incompatibility may require complicated workarounds. Manual pipeline interactions increase security concerns due to human error or data exposure. A study shows that organizations with CI/CD adoption practices have 25% faster lead times and 50% fewer failures compared to those that don’t. Integration Streamlining Choose IDEs with built-in or easily integratable CI/CD features. Ensure that these features support your team's chosen CI/CD practices and tools. Create clear documentation and provide training on CI/CD integration within the IDE to promote efficient development workflows. 4. Wrap-Up The problems and solutions in the IDE require adequate automation due to proper integration. The integration that seamlessly blends coding, testing, deployment, and monitoring within a single platform will likely include advanced support for artificial intelligence and machine learning to assist in code generation, error detection, and even automated optimization suggestions. As a result, it will significantly reduce development time and improve code quality. Furthermore, cloud-based IDEs will become more prevalent, offering IDE developers the flexibility to work from anywhere, collaborate in real time, and access powerful computing resources without the need for high-end hardware.

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Software

Strategic Approaches to DevOps Issue Detection and Tracking

Article | February 23, 2024

Identify strategic approaches and best practices for tracking and issue detection in DevOps to improve collaboration, streamline operations, and accelerate the delivery of high-quality software. Table of Contents 1. Executive Overview of DevOps 2. Fundamental Tenets of DevOps in Contemporary Business 3. Best Practices for High-impact DevOps Implementation 3.1 Agile Integration 3.2 Effective Use of Microservices Architecture 3.3 Enhance Container Orchestration 3.4 Embrace DevSecOps Integration 3.5 Foster Collaboration 3.6 Implement Test Automation 3.7 Incorporate Infrastructure as Code (IaC) 3.8 Adopt CI/CD 3.9 Deploy Chaos Engineering Methodology 3.10 Adopt Serverless Architecture 3.11 Version Control 3.12 Configuration Management 3.13 Application Performance Monitoring 3.14 Apply Lean Principles 3.15 Monitoring and Logging Metrics 4. Final Thoughts 1. Executive Overview of DevOps DevOps revolutionizes how software is delivered by integrating development and operations to enhance efficiency and speed. It is driven by principles like culture, automation, lean, measurement, and sharing. Successful DevOps adoption streamlines engineering departments and top management, leading to faster and simpler project completion. It's about bridging gaps between teams, focusing on continuous improvement, and connecting user feedback to development for agile market response. Adopting modern DevOps practices is critical for staying competitive, adapting swiftly to changes, attracting top talent, and building customer loyalty​​. 2. Fundamental Tenets of DevOps in Contemporary Business DevOps has emerged as a transformative force in modern business, driven by a set of core tenets that break down silos, accelerate delivery, and foster a culture of continuous improvement. The principles listed below emphasize on breaking down barriers, automation as a foundation, continuous improvement at its core, customer focus as the priority, and shared responsibility as a driving force. Automation Continuous Integration and Continuous Deployment (CI/CD) Collaboration and Communication Rapid and Reliable Delivery Monitoring and Feedback Quality and Security Scalability and Performance Optimization Agility and Flexibility Infrastructure as Code (IaC) Lean and Efficient Operations 3. Best Practices for High-impact DevOps Implementation 3.1 Agile Integration One of the most important aspects of Agile is its emphasis on continuous improvement and customer feedback. Integrating DevOps with Agile enhances value-delivery and streamline workflows, focusing on quick, iterative development and adaptive planning. Agile prioritizes incremental and iterative product delivery, allowing teams to maintain the flexibility and agility for responding to and incorporating stakeholder feedback. Agile follows these 4 core values: Prioritize people and interactions over tools and processes. Prioritize a working product over documentation. Prioritize customer collaboration over contract negotiation. Respond to changes over following a plan. 3.2 Effective Use of Microservices Architecture Being DevOps best practices in modern business, microservices architecture helps develop applications as a collection of small, independent services, and improves scalability and flexibility in development. This modularity allows for easier updates and maintenance, thus smoothening a faster delivery process and improved quality. Microservices enhance the dependability and robustness of systems by enabling the isolation and resolution of service failures without impacting the entire system. Container orchestration with microservices offers fine-grained environments for execution andthe ability to combine various application components into a single instance of an operating system. Microservices, containers, and orchestrators are an ideal complement to one another. 3.3 Enhance Container Orchestration Orchestration manages the lifecycle of containers using DevOps tools for issue detection like Kubernetes, providing automated deployment and scaling. It automates container scheduling, deployment, scalability, load balancing, availability, and networking. Docker introduced a paradigm shift towards distributed operating systems, streamlined software deployment processes, and enabled dependable application execution across diverse computing environments. By automating the deployment of multiple containers used to implement an application, this can be achieved more efficiently. The term used to describe this form of automation is orchestration. It is frequently employed to administer multiple containers through orchestration tools. In addition to mediating between applications or services and container runtimes, container orchestration manages resources, schedules and provides services. This ultimately helps handle the complexities of managing large deployments and reducing manual overhead. It automates provisioning, deployment, networking, scaling, and lifecycle management. 3.4 Embrace DevSecOps Integration Security practices in DevSecOps culture includes automated security checks for software security. It is an approach to automation that integrates security as a shared responsibility throughout the lifecycle entails DevSecOps. Password storage in private repositories for automation is on the decline due to the increasing threats with the development of technology. Therefore,implementing secure internal networks to isolate and track problems in CI/CD workflows is commendable for best strategy for implementing DevOps. One way to restrict exposure to hazards and enforce 'the principle of least privilege'is by utilizing VPNs, robust two-factor authentication, and identity and access management systems. 3.5 Foster Collaboration Encouraging open communication and teamwork across departments, fosters a healthy collaboration, and leads to efficient problem-solving and innovation. Cross-functional collaboration is essential for providing feedback loops and continuously improving work. This improves productivity and reliability. The primary objective of collaboration is to enable a sense of shared responsibility among development and operations teams. Embracing failure and continuous feedback can lead to a transparent and visible environment. Constant monitoring, measuring, and analyzing the software delivery facilitates iterative improvement. 3.6 Implement Test Automation One of the DevOps implementation best practices, this methodology combines operations and development operations in a single cycle. All parties involved in the software development process, including operations, quality assurance, and development, must work closely together. Testing enables constant monitoring of applications and infrastructure while providing feedback to improve development and operational activities. DevOps must establish a mature framework for automated testing that facilitates the programming of test cases. It is advised to start with simple, repetitive tasks and gradually expand coverage to build automation flows efficiently. Each test case should be limited in complexity for easy troubleshooting and built as independent, reusable components to minimize creation time and enhance efficiency. Maintaining separate, self-contained automated test cases also facilitates parallel execution across different environments. 3.7 Incorporate Infrastructure as Code (IaC) IaC helpsto recreate an exact environment subsequent to deployment due to the necessity of updating the systems it interacts with. It manages and provisions infrastructure through code, bringing speed and consistency to the whole environment setup.By eliminating the needfor manual infrastructure management, IaC mitigates the possibility of human error. Instead of relying on engineers to recall previous configurations or respond to failures, the entire system is composed of code and governed by thesource control system.Infrastructure as Code has further decreased cloud expenditures through the implementation of auto-scaling capabilities. 3.8 Adopt CI/CD Continuous Integration is a development methodology that enables programmers to commit changes to a shared repository multiple times daily. Automated builds are utilized to validate the code. This helps the team in the early stages of development in DevOps issue detection and promptly resolving them. It streamlines the software development process by enabling more frequent and reliable updates through regular integration and testing of code. This leads to the early detection of issues and ensures high-quality outputs. Moreover, CI/CD promotes better collaboration among developers and accelerates the feedback loop from users. This is crucial for rapid adaptation to market needs. The automation of deployment processes further reduces errors and saves time, enhancing overall efficiency in software development. 3.9 Deploy Chaos Engineering Methodology Chaos engineering is an approach that aims to enhance the dependability of a system by deliberately introducing failures and atypical situations. Chaos engineers intentionally break the system under controlled conditions to gain a deeper understanding of its vulnerabilities and rectify them before the occurrence of significant problems. Chaos engineering integration into DevOps pipelines enables fault-tolerance and resilience testing to be executed. This helps to identify and address potential system vulnerabilities during the early phases of development. This reduces the time and resources required to resolve and detect DevOps issues after the product has been released. Incorporating chaos experiments into the CI/CD pipeline promotes a culture of ongoing development and knowledge acquisition by enabling teams to promptly observe the consequences of code modifications on the system's overall stability. 3.10 Adopt Serverless Architecture The serverless model allows users to build and run applications and services without managing servers, resulting in one of the DevOps deployment best practices. All infrastructure management tasks are eliminated by this method. These tasks include cluster provisioning, patching, operating system maintenance, and capacity provisioning. Developers are only responsible for bundling their code into containers for deployment. Adopting serverless computing enables developers to delegate the critical tasks of provisioning servers and managing resources to a cloud provider, focusing instead on deploying their code. This strategic approach to DevOps lets the provider automatically manage scalability and resource allocation. Also, it lets them adapt to varying demands efficiently. Function-as-a-Service (FaaS) concept is central to serverless computing, which plays a pivotal role in its functionality. With serverless architectures, developers enjoy enhanced flexibility and accelerated time to release. 3.11 Version Control It is a mechanism that monitors the advancement of code throughout the software development lifecycle and its numerous iterations. Version control assists in change management by maintaining a record of each modification, including authorship, timestamp, and additional pertinent information. Investing in software version enables DevOps teams to improve collaboration among teams. With this, it enables enhanced efficiency in their work. By enabling teams to monitor modifications made to the code base, version control systems facilitate effective collaboration and expedite error resolution. In addition, version management paves the way for deployment of new features and upgrades. Additionally, it guarantees system stability and diminishes the probability of errors that may result in system outages. These systems facilitate the automation of processes by development teams, thereby increasing the speed and efficiency of repetitive activities such as testing, constructing, and deploying. 3.12 Configuration Management Multiple environments are necessary for each phase of the development process. These include unit testing, integration testing, acceptance testing, traffic testing, system testing, and end-user testing. The complexity of these environments escalates as the DevOps testing strategy progresses toward pre-production and production settings. Automated configuration management guarantees that these environments are configured optimally. Inadequate configuration management in DevOps may lead to system outages, data leaks, and breaches. It's also worth noting that bad environments make for improper, incomplete, and shallow tests. 3.13 Application Performance Monitoring Monitoring application performance within the DevOps framework is critical, as it enables the detection and resolution of problems before they can affect the overall system's performance. Although the objective is comparable to that of network performance monitoring (NPM), there are significant distinctions between the two methodologies that render them equally valuable to implement. System and application performance metrics are crucial as they reveal the performance details of the application. For instance, they indicate if the system is too sluggish or if the TPS (transactions per second) SLA is being met. Additionally, they help determine if the system can handle the peak load in the live environment and how the application recovers from a stressed state to a normal state, among other things. 3.14 Apply Lean Principles Applying lean principles in DevOps is recognized as a best practice. The approach enhances efficiency and productivity in software development and delivery processes. It lays emphasis on value creation, waste reduction, and continuous improvement. It aligns seamlessly with DevOps objectives. This involves a thorough understanding of customer needs to define value accurately and then mapping the value stream to identify and eliminate non-value-adding activities. Strategizing a flow in the DevOps pipeline ensures a smooth and uninterrupted delivery process, eliminating problems in DevOps pipelines. The 'pull' system in Lean, adapted to DevOps, ensures that development aligns with customer demand. 3.15 Monitoring and Logging Metrics Organizations analyze logs and metrics to determine how application and infrastructure performance affects the end-user experience of a product. By documenting, categorizing, and analyzing data and records produced by infrastructure and applications, organizations can gain insights into the effects of updates or modifications on users. This facilitates the identification of the underlying factors contributing to issues or unforeseen changes. Active DevOps monitoring strategies become more critical as the frequency of application and infrastructure updates rises, and services must be accessible around the clock. Implementing real-time analysis or setting up alerts for this data enables organizations to monitor their services more proactively. 4. Final Thoughts Looking ahead, the future of DevOps promises even greater innovation and efficiency gains. We can anticipate the continued evolution of automation tools, machine learning, and artificial intelligence to optimize further and accelerate software delivery pipelines. Additionally, incorporating security practices in DevOps culture will enable DevOps to become increasingly vital in safeguarding digital assets. The importance of DevOps in achieving streamlined operations cannot be overstated. By reducing manual interventions, businesses can deliver high-quality software consistently. Fostering collaboration helps them respond to market changes rapidly and ultimately improve customer satisfaction. Moreover, reduced operational costs, faster time-to-market, and increased revenue potential all contribute to a significant ROI.

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CPT Global

CPT Global is the international leader in delivering cost optimisation and business assurance services. We empower companies to meet their changing IT needs. Our end-to-end business IT solutions are designed to drive efficiencies and lower costs using performance tuning, capacity planning, testing and management consulting services. We deliver these solutions through our worldwide network of independent and highly experienced IT and management consultants.

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AI Tech, General AI, Software

Invoca Unveils Next-Generation Conversation Intelligence Boosted by Generative AI

Prnewswire | June 19, 2023

Invoca, a recognized leader in conversation intelligence AI, today unveiled new capabilities that leverage a combination of generative AI, large language models (LLMs), voice biometrics, and patented machine-learning technologies to help consumer brands acquire more customers and drive revenue growth. These updates unlock new, actionable insights from conversations that marketing, e-commerce, and contact center teams can use to drive efficiencies, deliver amazing customer experiences, and significantly improve conversion rates. With generative AI and LLMs affecting two critical aspects of the customer experience – search engines and the contact center – Invoca empowers brands to stay ahead of the curve. Especially in challenging economic times, companies must deploy AI to drive tangible business impact. Invoca continues to embed cutting-edge AI technology in workflows to improve marketing ROI, increase contact center productivity, and drive profitable growth in industries like healthcare, automotive, financial services, telecom, and travel/hospitality. Today's updates include a sophisticated mix of AI technologies, each chosen for its ability to solve specific business challenges and deliver superior ROI. These new features complement Invoca's broad base of patented AI technology, first introduced in 2015 and represented today in Invoca's flagship Signal AI offering, launched in 2017. With Invoca's new cutting-edge generative AI-powered features, consumer brands can drive revenue growth by powering digital advertising and contact center performance, tapping into a goldmine of insights from phone conversations, and supercharging contact center QA and agent coaching: Powering Digital Advertising and Contact Center Performance with Actionable Insights Rapid Custom AI Model Creation: Create custom algorithms faster than ever before to pinpoint unique, actionable insights from every phone conversation, such as the product a caller is interested in, if a qualified sales lead doesn't make a purchase, or if an agent fails to qualify the caller or handle objections according to your specific call flow. Using semantic search modeled after ChatGPT, users are shown specific moments from relevant calls to review and, with a few clicks, create an algorithm to classify similar conversations in the future. This game-changing update reduces required training data by over 90% and provides a "no code" approach to building highly accurate custom algorithms trained on each business's calls in less than 30 minutes of user review time. AI Smart Alerting: Notify key personnel of mission-critical exceptions in contact center operations. Contact center managers can be alerted right away when call handling or compliance issues arise, and marketing teams can understand fast-moving topics of conversation with customers, such as pricing or competitive shifts and changes in conversion rates and campaign results. Tapping Into a Goldmine of Insights From Phone Conversations ChatGPT Call Summaries: Get a succinct AI-generated call recap, highlighting the intent, interest, outcome, and flow of every conversation. Call summaries speed up quality assurance (QA) review, reduce manual post-call work for contact center agents, and help marketers get a deeper understanding of what's happening when their campaign leads call in. Structured Data Extraction: Improve agent post-call productivity and enrich consumer profiles by using AI-powered named entity recognition (NER) to identify and extract structured zero-party data – such as intricate product details– from unstructured conversations. For example, automotive dealerships, OEMs, and service centers can extract the vehicle year, make, and model discussed by a consumer and pass that data into lead management, CRM, and CDP applications for use in automated workflows. Supercharging Contact Center QA and Agent Coaching Agent Voice ID: AI-based agent voice biometric technology automatically analyzes every conversation to identify the specific agent that handled each call. This is valuable for contact centers and a breakthrough for multi-location and franchise businesses where multiple staff members answer calls from one shared phone number. AI Call Review Console: Designed for contact center QA managers to speed up the call review and agent coaching process, the AI-powered call review console highlights calls for managers to review, facilitates coaching and feedback, and enables teams to create and share call playlists for compliance, auditing, and insight extraction. "Since the introduction of Signal AI in 2017, Invoca has focused on providing innovative, no-code AI solutions that deliver measurable business results – for experts and ordinary business users alike," said Gregg Johnson, CEO of Invoca. "In this next phase of AI adoption, we're excited to combine generative AI and LLMs with our market-leading conversation intelligence technology to push the boundaries of what's possible for marketing, e-commerce, and contact center teams in their quest to drive efficient revenue growth." Invoca's award-winning AI has received multiple accolades. Opus Research named Invoca the Leader and Top Solution for Sales & Marketing in its 2022 Conversational Intelligence Intelliview. Forrester also named Invoca a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021, claiming "Invoca is one of the few established conversation intelligence vendors that can legitimately claim AI capabilities." Since 2017, Invoca's pioneering Signal AI offering has powered marketing decision-making and increased digital and phone call conversion rates at leading brands with clear and tangible results. Banner Health decreased overall patient acquisition costs by 74%, DIRECTV saw a 110% improvement in sales agent close rates, Renewal by Andersen increased contact center appointment rates by 47%, and Spectrum Retirement experienced a 20% reduction in resident turnover. Availability Rapid custom AI model creation, AI smart alerting, ChatGPT call summaries, and Agent Voice ID are in beta with select customers today. Structured data extraction and AI call review console will be in beta in fall 2023. What Businesses Are Saying About the Impact of Invoca's AI DIRECTV: "Invoca's AI has become a critical part of our tech stack. It's given us full visibility into the call channel and significantly reduced our cost per acquisition. And we're just scratching the surface of what it can do." ~ Mark Loovis, Director of Marketing Technology at DIRECTV Banner Health: "Invoca's AI has been critical for boosting the performance of our different audience segments. It has helped us understand what a loyal vs. a non-loyal patient's experience looks like all the way through the funnel. From there, it has allowed us to improve the experience for each segment and build lasting loyalty." ~ Chris Pace, Chief Digital Marketing Officer at Banner Health Spectrum Retirement: "With Invoca, we let the machine learning do the work and score 100% of calls to our communities, identifying each agent's strengths and areas for improvement. Having this data in one platform for every location in real-time is a huge time-saver, and being able to tag calls in Invoca with comments has changed the game for how we coach agents." ~ Jeff Arduino, National Director of Sales at Spectrum Retirement Rick's Custom Fencing & Decking: "Invoca's AI not only measures the intent and outcome of every call, it analyzes the performance of our sales agents for the KPIs we care about. And now with Agent Voice ID, Invoca automatically identifies the specific agent on every call by analyzing their voiceprint. The technology is amazing — it's accurate and easy to use." ~ Taylor Wick, Director of Marketing at Rick's Custom Fencing & Decking About Invoca Invoca a recognized leader in conversation intelligence AI that enables marketing, sales, customer experience, and e-commerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, and DIRECTV. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

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General AI, AI Applications, Software

Phrasee Introduces AI Content Engine, Powering Superior, On-brand Content Generation for the World’s Leading Brands

Businesswire | June 08, 2023

Phrasee, the complete AI content platform for enterprise marketers, today introduced its industry-leading content generation capabilities to complement its AI-powered optimization solution that helps marketers achieve better results. Unlike other generative AI tools, Phrasee’s Content Engine combines the power of large language models (LLMs) with its proprietary controlled natural language generation (NLG). This unique combination means marketers can now generate on-brand, high-performing content for any marketing use case, all delivered via custom, no-code workflows. While many tools are racing to jump on the generative AI bandwagon, Phrasee has been perfecting the art of AI content generation for eight years, evolving its platform to fine-tune AI content to a brand's tone of voice and drive increased engagement via optimization. The Phrasee AI Content Engine uses deep learning that is trained on a unique data set of thousands of experiments and billions of marketing data points, resulting in a higher-quality creative output​ that is proven to perform. “We live in a world where anyone can create content on demand through LLMs and a simple, chat-based interface, but just because it’s created, doesn’t mean it’s good,” said Parry Malm, Phrasee CEO and co-founder. “Good content engages the target audience, builds brand recognition, and most importantly, drives results. We envision a future where the world’s top brands drive awesome marketing results through AI. And the Phrasee platform is doing exactly that today for our customers around the world.” Phrasee is the only platform that provides the full range of AI content capabilities – generation, optimization, personalization, and performance insights. Content created through Phrasee is crafted with industry-leading brand controls and performance optimized through deep learning and automated experimentation. Phrasee helps enterprise marketers achieve better results by: Creating content at scale Phrasee empowers marketing teams with unlimited creativity, generating high-quality, data-backed, on-brand content, at scale, across the digital customer journey: emails, product descriptions, ads, social posts, articles/blogs, push and SMS messaging, and web/app copy. Maximizing customer engagement and revenue Phrasee optimizes and personalizes content to increase engagement, conversions, and customer lifetime value with performance that doesn’t degrade over time. Granular performance data helps marketers track the actual impact AI content is driving for the business and key KPIs. Automating experimentation Phrasee makes it easy to test, learn, and iterate on marketing messages to deliver even better performance from digital campaigns. Easily experiment with content and ensure a brand’s best-performing messages reach the most people. The self-serve UI makes testing and optimization at scale a reality with multi-step workflows and out-of-the-box integrations. Providing deeper customer insights that eliminate guesswork Phrasee’s language insight reports analyze content experiments to reveal the words, emojis, and tones a brand’s audiences respond to most (and least) and how they evolve. Marketers can apply these learnings across their marketing efforts to ensure their messaging always resonates. “Our suite of new generative AI capabilities provides enterprise marketers with an exclusive combination of AI-powered tools that not only generate on-brand, high-quality content but add the ability to optimize and personalize that content to drive increased engagement and revenue. This is what good content looks like,” said Matt Simmonds, chief product and technology officer at Phrasee. “No other platform can provide this mix of solutions, and we are just getting started. Stay tuned for the release of more unique tools designed specifically to help enterprises embrace generative AI with confidence and achieve measurable results.” Contact us for a demo. Meet us at Salesforce Connections June 7-8 Meet the Phrasee team at Salesforce Connections in Chicago at the McCormick Place West Building from June 7-8 and learn how generative AI is helping marketers increase loyalty, engagement, and ROI through the power of AI-optimized marketing messages. Phrasee is an Explorer-level sponsor at this year’s Salesforce Connections, two of the biggest days in marketing, commerce, and customer-first innovation. Today, at 9:30 a.m. CDT, Home Chef will be taking the stage with Phrasee for the session, “How Generative AI is Maximizing Customer Engagement,” at the Lincoln Park Theater. Attendees will learn first-hand from Home Chef’s Lauren MacArtney, senior lifecycle marketing manager, and Natalie Mesgleski, lifecycle marketing associate, how AI-optimized content can boost click-through rates and drive greater ROI using Phrasee and Salesforce Marketing Cloud. They will be joined by Lindsey Nelson, Salesforce retail industry advisor, and Jasper Pye, Phrasee vice president of product. For more information about attending, check out Phrasee’s website. About Phrasee Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across your email marketing, push notifications, SMS marketing, and more. Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.

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AI Tech

ZeroSum Introduces MARKETai, a Marketing Platform

ZeroSum | May 27, 2021

ZeroSum, a leading provider of software, data, and marketing automation services to the automotive industry, today announced the launch of MARKETai, its data-driven marketing platform. MARKETai is the industry's first AI-powered platform, bringing together massive amounts of data and technology to improve marketing performance: • All available inventory in the US • Machine learning • Patent-pending predictive technology • Major marketing channels • An audience of real-in-market shoppers Their cloud-based platform has an inventory of over 640 million VINs, and dealerships may target active shoppers using the cross-platform advertising system. "This exciting launch is in line with our objective to use big data to drive disruptive market growth. This application will benefit auto dealers and operators by combining our unique shopping audience with marketing automation in ways that will assist our customers in increasing its market share in key segments "Matt Sharp, Chief Digital Officer, said The 1:1 correlation between buyers and vehicle sales in ZeroSum allows for more precise targeting. As a result, ads and marketing campaigns will be more efficient and effective. Dealers can do real-time market analysis by using: • Sales conversion rates • Market turn rates • Days' supply • Competitive inventory MARKETai integrates with dealer data, allowing the system to capture relevant data about inventory and shoppers. The platform offers the Key performance metrics that dealers require: • Inventory Impressions and VDP Views • Conversion rates on lead sources • VIN Level marketing attribution These insights are important for successful omnichannel digital marketing. The predictive modeling technology used by MARKETai is a patent-pending application. It enables users to forecast and map a buyer's journey, as well as track the marketing process from lead generation to sales for all vehicles in their inventory. These features lead to increased optimization of vehicle detail pages (VDP) traffic and views on certain vehicles that require more attention to sell. Other efficiencies include logic and learning, which turn off or reduce the budget for units that are expected to move and already have the inventory views they need. MARKETai's creative graphics and visualizations of dealership data are a standout feature. This view allows all dealer employees to strategically engage in decision-making. MARKETai transforms data sets into coherent, relevant insights for marketers, sales managers, and business owners. Dealers may also rely on a ZeroSum Dealer Success Manager for customer support and a Managed SaaS platform experience. About ZeroSum ZeroSum is a software, marketing, and data leader. ZeroSum is simplifying and modernizing automotive marketing by using data and scaling ability to acquire new customers with its SaaS platform, MARKETai. ZeroSum is the first and only company that connects customer demand in real-time with automotive data.

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AI Tech, General AI, Software

Invoca Unveils Next-Generation Conversation Intelligence Boosted by Generative AI

Prnewswire | June 19, 2023

Invoca, a recognized leader in conversation intelligence AI, today unveiled new capabilities that leverage a combination of generative AI, large language models (LLMs), voice biometrics, and patented machine-learning technologies to help consumer brands acquire more customers and drive revenue growth. These updates unlock new, actionable insights from conversations that marketing, e-commerce, and contact center teams can use to drive efficiencies, deliver amazing customer experiences, and significantly improve conversion rates. With generative AI and LLMs affecting two critical aspects of the customer experience – search engines and the contact center – Invoca empowers brands to stay ahead of the curve. Especially in challenging economic times, companies must deploy AI to drive tangible business impact. Invoca continues to embed cutting-edge AI technology in workflows to improve marketing ROI, increase contact center productivity, and drive profitable growth in industries like healthcare, automotive, financial services, telecom, and travel/hospitality. Today's updates include a sophisticated mix of AI technologies, each chosen for its ability to solve specific business challenges and deliver superior ROI. These new features complement Invoca's broad base of patented AI technology, first introduced in 2015 and represented today in Invoca's flagship Signal AI offering, launched in 2017. With Invoca's new cutting-edge generative AI-powered features, consumer brands can drive revenue growth by powering digital advertising and contact center performance, tapping into a goldmine of insights from phone conversations, and supercharging contact center QA and agent coaching: Powering Digital Advertising and Contact Center Performance with Actionable Insights Rapid Custom AI Model Creation: Create custom algorithms faster than ever before to pinpoint unique, actionable insights from every phone conversation, such as the product a caller is interested in, if a qualified sales lead doesn't make a purchase, or if an agent fails to qualify the caller or handle objections according to your specific call flow. Using semantic search modeled after ChatGPT, users are shown specific moments from relevant calls to review and, with a few clicks, create an algorithm to classify similar conversations in the future. This game-changing update reduces required training data by over 90% and provides a "no code" approach to building highly accurate custom algorithms trained on each business's calls in less than 30 minutes of user review time. AI Smart Alerting: Notify key personnel of mission-critical exceptions in contact center operations. Contact center managers can be alerted right away when call handling or compliance issues arise, and marketing teams can understand fast-moving topics of conversation with customers, such as pricing or competitive shifts and changes in conversion rates and campaign results. Tapping Into a Goldmine of Insights From Phone Conversations ChatGPT Call Summaries: Get a succinct AI-generated call recap, highlighting the intent, interest, outcome, and flow of every conversation. Call summaries speed up quality assurance (QA) review, reduce manual post-call work for contact center agents, and help marketers get a deeper understanding of what's happening when their campaign leads call in. Structured Data Extraction: Improve agent post-call productivity and enrich consumer profiles by using AI-powered named entity recognition (NER) to identify and extract structured zero-party data – such as intricate product details– from unstructured conversations. For example, automotive dealerships, OEMs, and service centers can extract the vehicle year, make, and model discussed by a consumer and pass that data into lead management, CRM, and CDP applications for use in automated workflows. Supercharging Contact Center QA and Agent Coaching Agent Voice ID: AI-based agent voice biometric technology automatically analyzes every conversation to identify the specific agent that handled each call. This is valuable for contact centers and a breakthrough for multi-location and franchise businesses where multiple staff members answer calls from one shared phone number. AI Call Review Console: Designed for contact center QA managers to speed up the call review and agent coaching process, the AI-powered call review console highlights calls for managers to review, facilitates coaching and feedback, and enables teams to create and share call playlists for compliance, auditing, and insight extraction. "Since the introduction of Signal AI in 2017, Invoca has focused on providing innovative, no-code AI solutions that deliver measurable business results – for experts and ordinary business users alike," said Gregg Johnson, CEO of Invoca. "In this next phase of AI adoption, we're excited to combine generative AI and LLMs with our market-leading conversation intelligence technology to push the boundaries of what's possible for marketing, e-commerce, and contact center teams in their quest to drive efficient revenue growth." Invoca's award-winning AI has received multiple accolades. Opus Research named Invoca the Leader and Top Solution for Sales & Marketing in its 2022 Conversational Intelligence Intelliview. Forrester also named Invoca a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021, claiming "Invoca is one of the few established conversation intelligence vendors that can legitimately claim AI capabilities." Since 2017, Invoca's pioneering Signal AI offering has powered marketing decision-making and increased digital and phone call conversion rates at leading brands with clear and tangible results. Banner Health decreased overall patient acquisition costs by 74%, DIRECTV saw a 110% improvement in sales agent close rates, Renewal by Andersen increased contact center appointment rates by 47%, and Spectrum Retirement experienced a 20% reduction in resident turnover. Availability Rapid custom AI model creation, AI smart alerting, ChatGPT call summaries, and Agent Voice ID are in beta with select customers today. Structured data extraction and AI call review console will be in beta in fall 2023. What Businesses Are Saying About the Impact of Invoca's AI DIRECTV: "Invoca's AI has become a critical part of our tech stack. It's given us full visibility into the call channel and significantly reduced our cost per acquisition. And we're just scratching the surface of what it can do." ~ Mark Loovis, Director of Marketing Technology at DIRECTV Banner Health: "Invoca's AI has been critical for boosting the performance of our different audience segments. It has helped us understand what a loyal vs. a non-loyal patient's experience looks like all the way through the funnel. From there, it has allowed us to improve the experience for each segment and build lasting loyalty." ~ Chris Pace, Chief Digital Marketing Officer at Banner Health Spectrum Retirement: "With Invoca, we let the machine learning do the work and score 100% of calls to our communities, identifying each agent's strengths and areas for improvement. Having this data in one platform for every location in real-time is a huge time-saver, and being able to tag calls in Invoca with comments has changed the game for how we coach agents." ~ Jeff Arduino, National Director of Sales at Spectrum Retirement Rick's Custom Fencing & Decking: "Invoca's AI not only measures the intent and outcome of every call, it analyzes the performance of our sales agents for the KPIs we care about. And now with Agent Voice ID, Invoca automatically identifies the specific agent on every call by analyzing their voiceprint. The technology is amazing — it's accurate and easy to use." ~ Taylor Wick, Director of Marketing at Rick's Custom Fencing & Decking About Invoca Invoca a recognized leader in conversation intelligence AI that enables marketing, sales, customer experience, and e-commerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, and DIRECTV. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com.

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General AI, AI Applications, Software

Phrasee Introduces AI Content Engine, Powering Superior, On-brand Content Generation for the World’s Leading Brands

Businesswire | June 08, 2023

Phrasee, the complete AI content platform for enterprise marketers, today introduced its industry-leading content generation capabilities to complement its AI-powered optimization solution that helps marketers achieve better results. Unlike other generative AI tools, Phrasee’s Content Engine combines the power of large language models (LLMs) with its proprietary controlled natural language generation (NLG). This unique combination means marketers can now generate on-brand, high-performing content for any marketing use case, all delivered via custom, no-code workflows. While many tools are racing to jump on the generative AI bandwagon, Phrasee has been perfecting the art of AI content generation for eight years, evolving its platform to fine-tune AI content to a brand's tone of voice and drive increased engagement via optimization. The Phrasee AI Content Engine uses deep learning that is trained on a unique data set of thousands of experiments and billions of marketing data points, resulting in a higher-quality creative output​ that is proven to perform. “We live in a world where anyone can create content on demand through LLMs and a simple, chat-based interface, but just because it’s created, doesn’t mean it’s good,” said Parry Malm, Phrasee CEO and co-founder. “Good content engages the target audience, builds brand recognition, and most importantly, drives results. We envision a future where the world’s top brands drive awesome marketing results through AI. And the Phrasee platform is doing exactly that today for our customers around the world.” Phrasee is the only platform that provides the full range of AI content capabilities – generation, optimization, personalization, and performance insights. Content created through Phrasee is crafted with industry-leading brand controls and performance optimized through deep learning and automated experimentation. Phrasee helps enterprise marketers achieve better results by: Creating content at scale Phrasee empowers marketing teams with unlimited creativity, generating high-quality, data-backed, on-brand content, at scale, across the digital customer journey: emails, product descriptions, ads, social posts, articles/blogs, push and SMS messaging, and web/app copy. Maximizing customer engagement and revenue Phrasee optimizes and personalizes content to increase engagement, conversions, and customer lifetime value with performance that doesn’t degrade over time. Granular performance data helps marketers track the actual impact AI content is driving for the business and key KPIs. Automating experimentation Phrasee makes it easy to test, learn, and iterate on marketing messages to deliver even better performance from digital campaigns. Easily experiment with content and ensure a brand’s best-performing messages reach the most people. The self-serve UI makes testing and optimization at scale a reality with multi-step workflows and out-of-the-box integrations. Providing deeper customer insights that eliminate guesswork Phrasee’s language insight reports analyze content experiments to reveal the words, emojis, and tones a brand’s audiences respond to most (and least) and how they evolve. Marketers can apply these learnings across their marketing efforts to ensure their messaging always resonates. “Our suite of new generative AI capabilities provides enterprise marketers with an exclusive combination of AI-powered tools that not only generate on-brand, high-quality content but add the ability to optimize and personalize that content to drive increased engagement and revenue. This is what good content looks like,” said Matt Simmonds, chief product and technology officer at Phrasee. “No other platform can provide this mix of solutions, and we are just getting started. Stay tuned for the release of more unique tools designed specifically to help enterprises embrace generative AI with confidence and achieve measurable results.” Contact us for a demo. Meet us at Salesforce Connections June 7-8 Meet the Phrasee team at Salesforce Connections in Chicago at the McCormick Place West Building from June 7-8 and learn how generative AI is helping marketers increase loyalty, engagement, and ROI through the power of AI-optimized marketing messages. Phrasee is an Explorer-level sponsor at this year’s Salesforce Connections, two of the biggest days in marketing, commerce, and customer-first innovation. Today, at 9:30 a.m. CDT, Home Chef will be taking the stage with Phrasee for the session, “How Generative AI is Maximizing Customer Engagement,” at the Lincoln Park Theater. Attendees will learn first-hand from Home Chef’s Lauren MacArtney, senior lifecycle marketing manager, and Natalie Mesgleski, lifecycle marketing associate, how AI-optimized content can boost click-through rates and drive greater ROI using Phrasee and Salesforce Marketing Cloud. They will be joined by Lindsey Nelson, Salesforce retail industry advisor, and Jasper Pye, Phrasee vice president of product. For more information about attending, check out Phrasee’s website. About Phrasee Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. Phrasee’s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels to realize those results and enable customers to compete effectively in this always-on, digital world. Its platform creates, optimizes, and analyzes on-brand marketing content in real-time, proven to drive more clicks, conversions, and revenue across your email marketing, push notifications, SMS marketing, and more. Phrasee boosts customer engagement and increases lifetime value for the world’s leading brands, including Sephora, Sainsbury’s, Currys, Pet Supplies Plus, Novo Nordisk, and Williams Sonoma, all while maintaining their unique brand standards and voice.

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AI Tech

ZeroSum Introduces MARKETai, a Marketing Platform

ZeroSum | May 27, 2021

ZeroSum, a leading provider of software, data, and marketing automation services to the automotive industry, today announced the launch of MARKETai, its data-driven marketing platform. MARKETai is the industry's first AI-powered platform, bringing together massive amounts of data and technology to improve marketing performance: • All available inventory in the US • Machine learning • Patent-pending predictive technology • Major marketing channels • An audience of real-in-market shoppers Their cloud-based platform has an inventory of over 640 million VINs, and dealerships may target active shoppers using the cross-platform advertising system. "This exciting launch is in line with our objective to use big data to drive disruptive market growth. This application will benefit auto dealers and operators by combining our unique shopping audience with marketing automation in ways that will assist our customers in increasing its market share in key segments "Matt Sharp, Chief Digital Officer, said The 1:1 correlation between buyers and vehicle sales in ZeroSum allows for more precise targeting. As a result, ads and marketing campaigns will be more efficient and effective. Dealers can do real-time market analysis by using: • Sales conversion rates • Market turn rates • Days' supply • Competitive inventory MARKETai integrates with dealer data, allowing the system to capture relevant data about inventory and shoppers. The platform offers the Key performance metrics that dealers require: • Inventory Impressions and VDP Views • Conversion rates on lead sources • VIN Level marketing attribution These insights are important for successful omnichannel digital marketing. The predictive modeling technology used by MARKETai is a patent-pending application. It enables users to forecast and map a buyer's journey, as well as track the marketing process from lead generation to sales for all vehicles in their inventory. These features lead to increased optimization of vehicle detail pages (VDP) traffic and views on certain vehicles that require more attention to sell. Other efficiencies include logic and learning, which turn off or reduce the budget for units that are expected to move and already have the inventory views they need. MARKETai's creative graphics and visualizations of dealership data are a standout feature. This view allows all dealer employees to strategically engage in decision-making. MARKETai transforms data sets into coherent, relevant insights for marketers, sales managers, and business owners. Dealers may also rely on a ZeroSum Dealer Success Manager for customer support and a Managed SaaS platform experience. About ZeroSum ZeroSum is a software, marketing, and data leader. ZeroSum is simplifying and modernizing automotive marketing by using data and scaling ability to acquire new customers with its SaaS platform, MARKETai. ZeroSum is the first and only company that connects customer demand in real-time with automotive data.

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