Some Awe-Inspiring Ways in Which Technology Is Changing Business

Purva Mishra | July 29, 2021

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Technology has penetrated businesses through every nook and corner. It would not be wrong to say that businesses that do not implement technology will see a dead end sooner or later. Technology is drastically changing business. The direction in which it has revolutionized businesses is impeccable.

The impact of technology on business varies widely. For example, a local grocery store need not know about AI or its implementations. Instead, he needs essential technology tools like online payment, placing online orders, delivery tracking, and inventory list. Thus the technology needs vary from business to business.

There is digitalization in every aspect of the business. For example, if you have replaced calculators with excel sheets, that is digitalization. Thus be it big, medium, or large scale businesses, technology has impacted everyone.

Let us dive into the depths of how technology is changing business and evolving with it.

Ways in Which Technology Is Changing Business


Automation plays a significant role in managing businesses. From basic processing to workflow tasks, automation manages everything. This has reduced manual labor and increased error-free processes.

Automation software is implemented in almost every sector. It performs the tasks diligently and works round the clock. This software is a proven methodology to save time and money while improving the client experience. As a result, your business works seamlessly even in your absence. And you have an entire report at the tip of your fingertips.

Automation has increased productivity and helped humans to reduce unnecessary tasks. This, in turn, helps businesses to utilize their workforce in the right place.

Improved Communication Process

Communication processes between clients, employees, and departments have been seamless despite the world working remotely in the pandemic. The organizations that were reluctant to remote working have easily made the transition. And all this is made possible through internet communication.

The communication technology for video calls, voice calls, text, meetings, etc., keeps global communication ongoing. As a result, businesses can communicate with their employees or other businesses anywhere and anytime.

The integrated software for communication has made hybrid meetings possible. Despite being in different geographical locations, technology enables all teammates to be present in one board room during a meeting.

Hybrid Working

The pandemic is a catalyst in promoting hybrid working. If it had not been for the pandemic, the transition to remote working would have taken many more years. But this transition was smoothened by technology.

The innovations and implementations of technology have made hybrid working a success. Employers can give the option to the employees to work in the surroundings of their convenience. This has helped organizations to grow globally.

With the right technology and infrastructure, businesses have cut down costs in remote working. These resources are utilized in expanding the company and increasing ROI. In addition, technology has proved that hybrid working helps in making the business more agile and scalable.

Digital Transformation

Technology is changing business through digital transformations. As a result, this is used to expedite processes, increase productivity, and enrich user experience.

In 2019, US$1.3 trillion was spent by companies on digital transformation. And a significant percentage of these organizations were immensely successful.

Integrating digital technology in the crucial aspect of the business saves a lot of time, money, and workforce. The ROI is excellent. A business that embraces digital transformation proves that it is open to change and innovations. With the update in technology, the digitally transformed business will have to make minimum changes with time to stay ahead in the race.

Incredible Customer service

Technology has genuinely proved that ‘customer is the king.’ Most of the focus of innovation and technology is on customer experience. Customer experience is enhanced by targeting their behavior and providing them with the same service that they are looking for.

Technology is changing business by providing personalized customer service. The company may provide the same service to many people, but every individual will feel special.

Customers can approach the service center 24 hours and have various modes of contact. Incredible customer service ensures an increase in brand value.


Artificial Intelligence has emerged with a bang. It has changed the business scenario forever. From drones managing traffic and deliveries to robots giving the best user experience, AI has transformed businesses for good.

AI uses predictive technology to study a buyer’s journey and then personalizes their experience. They study the user’s behavior through various algorithms to provide a personalized approach.

AI has introduced many opportunities and advantages for businesses to explore. Along with AI, VR, MR, and AR are there, which are combined to enhance a buyer’s journey.

Robotic technology is playing a significant role in the health industry, wherein error has no place. But, of course, it won’t replace human doctors but will eliminate human errors by scheduling tasks, providing information, and taking care of patients whenever required!


Security is challenged with the evolution in technology. Moreover, hackers are trying to come up with new ideas to break the security systems. Hence it is essential to have robust cybersecurity.

Cybersecurity demands have given rise to cybersecurity jobs. Every organization wants the best security to avoid breaches of data. Thus, Big Data, cloud technologies, and blockchain technology are the new names in good storage of data with ultimate security.

Mobile Friendly Business

More than 70% of users connect to businesses through mobile devices. Hence having a mobile-friendly business is the need of the hour. Moreover, cell phones have become an irreplaceable part of the human body. Thus, it will be best if you have your business functions be mobile-friendly to attract customers.

The paradigm shift of desktops to mobile technology was a game-changer for businesses. Customers browse on mobiles anytime and anywhere. This increases the scope of businesses beyond geographies and time zones. In addition, developing apps and target advertising has helped businesses to spend less time analyzing and more time enriching customer experience.

Benefits of Implementing Technology in Businesses

Technology is changing business by expanding room for improvisations and innovations. As a result, businesses can streamline processes, develop competitive advantage, and plan prospects effectively.

Here are some of the benefits of implementing the right technology in businesses.

  • Innovation and growth
The alignment of services in a business has made innovation and growth an easy thing. Business, technology, innovations go hand in hand. Technology is changing business and has made managing things an effortless task.

  • Less time
Incorporating the right tools ensures that maximum time is spent in innovation rather than doing laborious tasks. Technology is changing business by managing tasks in a zero error way to deliver maximum results.

  • Reduced human effort
Technology is changing business has provided valuable tools to reduce human effort. For example, employees can concentrate on the job that they are hired for, rather than updating or managing stuff. In addition, computing and technology ensure goal-oriented activities.

For example, when software manages the salaries and attendance, the HR department can concentrate on improvising the ways of the organization and building a better culture.

  • Best productivity at lower costs
Technology is changing business by delivering incredible ROI. The investment in technology is much less compared to the results it delivers.

Final Words

Reading about technology and implementing it in business are two different things. You know your business the best, so implement the technology that suits it. Do not integrate technologies just because they are trending.

Ensure that the technologies that you invest in guarantee the best returns.

Frequently Asked Questions

How does technological change affect business?

Technological change opens new doors of business opportunities. It brings in new ideas, services, products and eases out processes. As a result, it helps to reduce costs and increase productivity.

What are the negative effects of technology on business?

The biggest threat of advanced technology in business is security. The more data is exposed, the more vulnerable it gets. Also, the dependency on machines increases, and downtime disrupts major workflow processes. Glitches, power failures, virus attacks, bugs, etc., prove very expensive to the business.

What are the positive impacts of technology on business?

Technology has helped businesses to be customer-centric. The predictive technology makes it easy for a business to target an interested audience. This saves a lot of time and money. Also, technology increases productivity, makes regular processes error-free, assists employees in day-to-day activities, etc. Technology also helps businesses expand globally with minimum investments.


Aequor Technologies

Aequor Technologies, Inc. is a global IT Consulting & Solutions company that has been providing high value-added business solutions to enterprises of all sizes. Headquartered in the United States and offices across North America as well as High-Tech Global Remote Development Centers in US and India; Aequor Technologies, Inc. has proven competencies in business and technology areas.


Silicon Industry Post COVID – What to Look Forward To

Article | December 1, 2021

The pandemic has bought in new normalcy in various aspects of our life. Post-COVID will experience a different way of life than it was before. The silicon industry experienced a lot of trends shift from pre-COVID time to COVID time and post-COVID time. The trends and opportunities have taken a long turn to a different perspective than before. With the rapid jump in technology demand, the IT Industry, which majorly served organizations is now impacting individual lives and society as well. This article discusses the transformation that the Technology Industry has picked up during the pandemic which changes the overall future shape of the industry. Extensive Digitalization The onset of COVID saw extensive digitalization in various fields. This is predicted to be carried along and after the pandemic to a larger scale. As the COVID eased along the last few months, the Technology industry saw a boost in hiring numbers with the requirement for more freshers and experienced heads. The primary reason for this was the rapid digitalization that happened during the lockdowns. Post-COVID, the overall shift to digital methods is expected to rise with new ideas. From individuals to large-scale organizations, COVID has brought in a radical change in the use of technology. This comes with the demand for a large number of extra workers and a whole new set of projects and ideas. Interestingly, shopping trends have also shifted online due to their ease of access and frequency discounts, although this might not deprive people of physical shopping. Hype in Cybersecurity With the shift of users from real-world to complete online, hackers took advantage of the large-scale presence in online sites and forums. This resulted in the unfortunate event of a rise in hacking and cyber security breaches, ranging from individual users to organizations at all scales. These highlighted the fragility of various computer systems and pinpointed the fact that they are vulnerable if targeted against. The lockdowns catalyzed the need for cybersecurity specialists. Post-COVID and above, there is a large demand for digital security and its application among various sectors to protect user data. With a rapid rise in digitalization, the need for cybersecurity also rises due to mass user interaction and data generation. The dark web during lockdowns witnessed the greatest number of hackings and user details posted on the dark web for free. Major attacks against tech giants showed that we are never alone in the online world. Although various digital security measures have been kept in place, it is not a full-stop fix to the problem. A major application of digital security is in financial institutions like Banks. With a surge in online transactions globally, the financial security has been compromised in various parts of the globe with financial security breaches reaching dangerously high. Technology for Societal Benefits The pandemic in total showed how certain parts of our society are not as strong as we thought. Sectors such as Healthcare and Agriculture are very sensitive and require immediate attention since they offer the basic survival needs – Health and Food. Halfway through the pandemic, the rise for applying technology to real-world problems has taken a rise more than ever. “CT Scan images from hospitals” gave rise to predicting COVID infection using ML, thus assisting doctors. “COVID can spread through the exchange of physical money” gave rise to digital payment platforms and more. The onset of the virus fired the demand for solving various social problems such as Healthcare, Climate, etc. using newer technologies. Many organizations and start-ups have already prepped their base on real-world problem-solving. EdTech – Transforming Education Education has been face-to-face primarily with teacher-student interaction. The pandemic called an end to this with E-Learning platforms on demand. The fashion of EdTech is still being continued with students getting better platforms for self-learning. With the sharp demand for EdTech by schools and colleges, there have been significant developments in the education sector by bringing in technology. Despite reopening colleges and schools globally, these platforms are still in demand by the learners. EdTech has bought in an upside-down shift in the sector in comparison with the previous education system. Self-Paced learning and Peer-Reviewed works are expected to be the new trend in the sector. Education institutions often combine E-Learning platforms with online classes. Automation More Than Ever Mass unemployment is the result of organizations removing heads from their list to cope up with the losses. For a few, this was temporary, but for others, this meant a major shift from manual to automation. Manufacturing industries saw a major shift to automation technologies from manual to tackle such situations in the future. Mass firing, hiring cost, time, and money from the company in comparison with deploying automation systems. In the new era, many tasks can be automated by intelligent robot systems which proved better efficiency and lesser costs in comparison with a human. Industries often kept the idea of automation on pause since a sudden change is not feasible. The pandemic bought in a loss of employees and an uncertain future, bringing the companies to a point to decide to shift to automation. Niche Technologies is on its Way Newer technologies such as Data Science and Machine Learning have found its’ way through the pandemic. With technology getting applied to various parts of society and with large-scale expansion in digitalization, Data Science has a lot of data now available to bring out a good chance. This is predicted to increase steeply as the digitalization trend continues. With users and companies generation copious amounts of data daily, there comes the requirement of Cloud and Analytics experts to store and manage these data. Technological developments in 2020 showed that the growth of domains like Cloud and Data Science is in correlation with the rise in digitalization. Software delivery models such as SAAS have got wide attention because with the shift of people to online, there has been a significant increase in internet usage.

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Make Sure You Have the Hard Skills for the World of AI Marketing?

Article | November 25, 2021

There seems to be no end in sight for the demand for Marketing to amp up its use of analytics. Studies conducted by Gartner and Duke University’s Fuqua School of Business show companies continue to allocate a significant portion of the marketing budget to analytics despite many organizations being unable to effectively use analytics to improve company performance. Gaining insights from data starts with knowing what questions you need answered and what data you need to answer the question . Study after study reveals that marketers are overwhelmed by data and continue to struggle to convert data into actionable insights. It’s no surprise that organizations are embracing artificial intelligence (AI) as a means to understand the vast amounts of data being generated. The term AI refers to the application of computer systems to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. It encompasses a vast range of technologies such as advanced analytics, machine learning, and robotic process automation. It is nearly impossible for human beings to consume and make sense of the enormous amounts of data being produced on a daily basis. AI and machine learning make it possible to efficiently analyze this vast trove of data to identify patterns to support better decision making. For example, a McKinsey Global Institute analysis found that when AI combines demographic and past transaction data with information gleaned from social media monitoring, the resulting personalized product recommendations can lead to a doubling of the sales conversion rate. Being able to make faster and better decisions is a competitive advantage. Hence the sense of urgency to embrace AI, further fueled by studies such as the one by Adobe and Econsultancy, which found that top-performing companies are more than twice as likely to be using AI for Marketing. Success with AI depends on the quality of your data -- see our previous article on the four steps to take before trying to apply AI to your data. The Skills You Need to Put Your Data to Work There’s been a great deal written on the value of the soft skills marketers bring to the table, and these are crucial. However, I tend to agree with Colin Lewis that today’s world still prizes and rewards hard skills. Marketers who have the critical hard skills as well as some soft skills will excel in the world of AI Marketing. Take a moment to assess your proficiency in each of the following skills needed in a marketing world powered by AI. 1. Business acumen. Business acumen is a key factor in achieving credibility. In the insightful words of author Rebecca Solnit, “Credibility is a basic survival tool.” Check out our previous post for four ways to cultivate your business acumen. It’s one thing to answer a question with AI, but it’s another to know which question to ask. Knowing which questions to ask starts with having a solid handle on your business, the market, customers, and competitors. Start by reading analyst reports, joining a professional association, attending relevant conferences that have both subject matter experts and the opportunity to network with peers, and make it a point to connect and talk with customers. 2. Data literacy. AI is excellent at identifying patterns that rely on quality data. Marketers still need to identify which data sets to apply and how to use the patterns to move the business forward. Here’s a starting point: check out the certificate through the Data Literacy Project. 3. Analytics fluency. Any data AI delivers needs to be translated by a human. Marketers need to understand analytics and have the skills to interpret the outputs. Digitaldefynd says these are the 10 best marketing analytics courses and certifications. Whether we like it or not, as marketers we need to embrace AI and keep pace with the changing skill set required to be relevant in an AI-powered world of Marketing. Check in with and bring your hard skills up to speed in order to use AI to your greatest advantage.

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There is more room to grow: Drivers and Barriers of AI Adoption

Article | November 24, 2021

So far AI is being used in virtually every sector. Still, its full potential has not been realised. Like in all sectors, AI technologies are permeating financial services around the world. It seems that following the premise: “maximizing the benefits while minimizing the risks” is not that simple. Though, banks have continually adapted the latest technology innovations to redefine themselves as the AI-first institutions, there is a long way to go. And it is usually the case that many banks are struggling to move from experimentation around select use cases to scaling AI technologies across the organization. Then, why is this so? Is there a “recipe” for adopting AI technologies as the foundation for new value propositions? This article portrays the driving forces and challenges to guide bank leaders discover an insight to creatively meet increasing demands for scalability, flexibility and speed that today characterise digital-native companies. In order to address this core issue, first of all, we will categorise and describe the main “drivers” into three big headings: re-imagining engagement, facilitating cost-efficiency and de-risking risk management. Drivers • Re-imaging engagement: “anticipation, personalisation and differentiation” As digitalisation is advancing in the financial ecosystem, customers are “raising the bar” developing higher expectations in the demand of performance, personalisation, quality and services. Giving customers a more integrated banking experience across business applications is key. By aggregating data from separate sources, banks will be in a better position to proactively offer personalised products to suit customers’ needs as and when required, also adjusting to the customer’s life stages and, in that way, easy the journey within and beyond bank channels. Understanding their customers’ behaviour, preferences and product needs banks will raise their competitiveness. Banks will require a clear strategy, that is, to adopt a design-thinking lens as they build experiences within and beyond the bank’s platform. • Digitalization and virtual banks: Facilitating cost-efficiency In an ever-changing market competition, it is crucial for banks to adopt a more economical and lower risk approach that will enhance their cost efficiency and overall profitability. An intelligent infrastructure might be the answer: cloud-based platforms allow for the higher scalability while reducing costs for IT maintenance, which -in turn- enables self-serve models for development teams, which means rapid innovation cycles by providing managed services. • De-risking Risk management In a complex and fast-moving environment, banks need to adopt a new approach towards risk management. Build AI models that are consistent with the company’s values and risk appetite might be challenging but also an “enabler”. Early solution-ideation process to understand the potential risks and the controls to mitigate them reduce costly delays by embedding risk identification and assessment. Of course, in practice it means creating a detailed control framework that sufficiently covers all these different risks, which is a granular exercise. Barriers Identifying and addressing barriers to the deployment and scalability to become the AI-first will be critical. We will focus only in four threats but there are many more. • The black -box threat: lack of explainability and poor human judgment Explainable AI: Turning a “black box” into a “clear box”. The importance of explainability as a concept has been reflected in legal and ethical guidelines for data and ML. Articles 13-15 of the European General Data Protection Regulation (GDPR) require that data subjects have access to “meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.” Banks should ensure an appropriate level of explainability of AI models to all relevant parties. Validation and explanation of how the AI arrives at its recommendations or decisions as soon as possible is a must. Still, for financial institutions and the banking system major challenges are precisely when it comes to validating the fairness and accuracy of their AI models. • Lack of resources translated in “talent gap” Recruiting talent is not an easy journey. Some banks have chosen to outsource or develop other collaborative models to address the talent gap. Others opted for hiring inexperienced individuals and train them, which, in the end, turns to be risky and time consuming. Partnerships are the most common approach, which involves external consultants, innovation hubs, incubators and academic institutions. A suitable solution that brings other concerns: proprietary vs. open-source algorithms, cost of maintenance and intellectual property rights. • Data availability and quality Financial institutions have a lot to gain from overcoming their information readiness challenges. By creating a complete view across their structured and unstructured data, institutions will be able to analyse, understand and manage their digital ecosystem more efficiently. Achieving this comprehensive view across all their data is the first step. Only then will financial institutions be able to apply advanced AI-powered analytics across their data to extract real-time insights and increase automation to drive operational efficiencies, maximise revenue and create a more personalised customer experience. • Regulatory framework: Data privacy and protection requirements. When deciding on automation, everything is subject to regulation. Compliance is a must. Banks are subject to meet regulatory requirements when gathering customer data, classification of customer segments and risk profiling (see EU’s General Data Protection Regulation (GDPR) May 2018). It is crucial to ensure that proper safeguards are in place for the AI model to make objective recommendations. In addition to privacy, there are ethical concerns to protect individuals’ freedoms and rights in terms of choices. The ‘Ethics Guidelines for Trustworthy AI’ (2019) note that AI should be lawful, ethical and robust. In the end, ensuring adoption of AI technologies to become an AI-first institution is no longer a choice, but a strategic imperative.

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Why Use of Technology in Businesses is Important?

Article | November 20, 2021

Whether it is R&D, payroll management, human resource management, accounts, or finance, technology has considerable benefits for your organization. Whether you run a small, mid-size, or big business, technology is your leading source of knowledge that offers both intangible and tangible advantages to make money and meet customer needs. Today’s society is already experiencing a total integration of the internet, mobile devices, smart appliances, etc. The current business world is not the same as the last 100 years (that didn’t change much despite the industrial revolution). Now the rate at which technology is adapting, expanding, developing, and mutating, every business will face its effects, whether it's ready for it or not. The advantages of technology in business are infinite. Its role in organizations is already spreading its wings and will continue to grow in the future. Apart from the operations and employees, companies owe their success to how they utilize modern-day technology. “Think of digital transformation less as a technology project to be finished than as a state of perpetual agility, always ready to evolve for whatever customers want next, and you’ll be pointed down the right path.” Amit Zavery, VP and Head of Platform, Google Cloud The use of technology in business can no longer be devalued as it's the need of the hour. Just like the last couple of decades, technology for business in 2022 will keep enabling businesses to work more effectively, accurately, and productively in many ways. Whether contacting their customers to review the services or conducting meetings with remote employees, technology will continue providing the best solutions to overcome challenges and meet goals. For this reason, businesses should not just utilize technology to automate processes. Instead, they should view technology as a tool that uncovers new ways of running a business. But what technologies are we talking about? And, how can organizations benefit from them? Keep reading to explore! Effective Use of Technology in Business for Growth Around a decade ago, businesses had the following challenges (and they were severe!): No availability of voice searches or Internet of Things (IoT) No centralized work communications No new marketing platforms (like social media) No availability of high-speed internet Situations are (fortunately) different today. The use of technology in business has transformed operations; the pace of this transformation has been excellent. The following uses of technology in business can change how your organization operates and ultimately result in more efficiency, profits, and growth. Use of Artificial Intelligence (AI) Apart from being a mainstream thing of our day-to-day life, AI is reshaping the landscape of the consumer market and businesses of all sizes. From security, CRM, finances, and accounting to buyers tracking, inventory management, and predictive analysis, AI can handle everything and eventually offer a competitive edge to your business. Many businesses around the world have already implemented AI into their operations. It is pushing those companies in the correct direction while offering their customers the best user experience. For example, Spotify uses AI to recommend music to its users. Uber uses it for route optimization, fraud detection, pairing riders and drivers, risk evaluations, and several other parts of its app. Use of Robotic Process Automation (RPA) RPA is being increasingly utilized to carry out time-taking tasks. It can replace employees in manual and repetitive tasks and is thus perfect for industries where such actions are identifiable. For example, many retail businesses use RPA software for customer support management, business & sales analytics, product categorization, store planning, payment processing, and more. Companies that deal in construction use it for estimate generation, contract generation, resource allocation between construction sites, construction site cost monitoring, etc. Even telecom companies use RPA to simplify customers’ document verification, increase First Call Resolution (FCR) rate, optimize customer onboarding, and boost SIM card allotment processes. Use of Technology for More Knowledge In 2022, technology will continue serving as a right hand and source of knowledge for businesses. Technology and knowledge are directly proportional to each other as technology allows producing better decisions, making accurate predictions, and innovating based on the knowledge it generates. Knowledge, undoubtedly, is one of the biggest benefits of information technology in business. With the right blend of technology and knowledge, companies can effectively make the most of databases, querying & reporting, search engines, CRM, and whatnot. “CIOs and CISOs have such a unique opportunity right now in driving the enterprise forward. Be that through shaping corporate culture or guiding the company through their digital journey, technology leaders have a strong upper hand . . . it’s a great time for the enterprise but it’s also a great time for technology leaders to position themselves for space in the boardroom. This is a career-defining moment.” Hunter Muller, President & CEO, HMG Strategy Frequently Asked Questions How does technology help businesses? The use of technology in business can offer many advantages. Here are the top five of them: Improved data security and customer experience Better communication means Time and cost-efficiency Enhanced business agility Increased streams of revenue What technologies will dominate the future? As a business, you need to keep your finger on the pulse of emerging technologies because the use of technology in business is your ultimate way to achieve the desired growth, efficiency, and profits. The following are the technologies that will dominate in 2022 and beyond: Internet of Things (IoT) 5G Blockchain Artificial Intelligence (AI) Customized & Intelligent Management Systems Automation Why should SMBs (small & medium size businesses) use technology? Technology has the power to transform all SMB operations. In any industry, technological advancement can impact aspects of small businesses such as internet capabilities, computers, web-based applications, online storage, etc. With the right adoption of technology into the environment, entrepreneurs and SMB employees can enjoy the following benefits: Improved collaboration and data sharing Instant connection with consumers Efficient employee training Flexible work environments Improved online visibility { "@context": "", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How does technology help businesses?", "acceptedAnswer": { "@type": "Answer", "text": "The use of technology in business can offer many advantages. 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In any industry, technological advancement can impact aspects of small businesses such as internet capabilities, computers, web-based applications, online storage, etc. With the right adoption of technology into the environment, entrepreneurs and SMB employees can enjoy the following benefits: Improved collaboration and data sharing Instant connection with consumers Efficient employee training Flexible work environments Improved online visibility" } }] }

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Aequor Technologies

Aequor Technologies, Inc. is a global IT Consulting & Solutions company that has been providing high value-added business solutions to enterprises of all sizes. Headquartered in the United States and offices across North America as well as High-Tech Global Remote Development Centers in US and India; Aequor Technologies, Inc. has proven competencies in business and technology areas.