The Death of Web Analytics

March 7, 2018

Web analytics as you knew it is over. The complexity of customer data has evolved beyond a one-size-fitsall solution. And innovative data teams have taken the mandate to build the infrastructure to make customer data a competitive edge. The past two decades have seen three evolutionary waves in analytics infrastructure. The first wave saw the visit paradigm focused on static websites for marketing teams. The goal was to measure site efficiency by tracking page views and clicks.

Spotlight

Intuit

At Intuit, it’s everyone’s job to innovate. Whether you work in our product and technology teams or in any role across the globe, you’ll play a part in designing and launching industry-leading products like Mint, TurboTax and QuickBooks.

OTHER WHITEPAPERS
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Powering the modern life insurance carrier with advanced AI and data

whitePaper | December 27, 2022

Welcome back to our white paper series about how to use AI and data throughout the new business and underwriting processes. In the first white paper we discussed the importance of product design and the benefits of using AI.

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Implementation Challenges to Three Pillars of America’s AI Strategy

whitePaper | December 23, 2022

The transformative potential of artificial intelligence (AI) is a kind of truism. Seeking to capture the benefits of the “Fourth Industrial Revolution” or “third wave of the digital revolution,” countries are prioritizing efforts to reorganize their public and private sectors, fund research and development (R&D), and establish structures and policies that unleash AI innovation.

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ACCELERATE DEEP LEARNING WITH A MODERN DATA PLATFORM

whitePaper | February 17, 2022

Massive amounts of data are being created driven by billions of sensors all around us such as cameras, smart phones, cars as well as the large amounts of data across enterprises, education systems and organizations. In the age of big data, artificial intelligence (AI), machine learning and deep learning deliver unprecedented insights in the massive amounts of data.

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Embedding Generative AI and Advanced Search into your apps with MongoDB Atlas

whitePaper | July 5, 2023

Never before has the launch of a new technology so rapidly fired the imagination of enterprises and consumers alike. The arrival of ChatGPT in November 2022 showcased the potential of Generative AI powered by Large Language Models (LLMs) in addressing a vast array of new use cases. These use cases were previously unimaginable with conventional computing and analytical AI (now sometimes described as “traditional” or “classic” AI).

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Protecting the Human Side of Cybersecurity

whitePaper | August 1, 2020

The majority of enterprise companies have hundreds of apps deployed in the cloud, and that trend is expected to continue, according to a new survey by IDG. That said, 52% of companies find that securing those apps continues to be challenging. But that doesn’t mean that the remaining 48% are fully confident in their cloud app security or are fully aware of all of the facets of cloud security they should be considering. “Cloud security is a broad issue,” says Jim Fulton, Director, Cloud & Edge Protection Solutions for Forcepoint. “From what I’ve seen, about 10% of companies really understand all of the facets.

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Understanding the Oracle APEX Application Development Lifecycle

whitePaper | October 21, 2022

Oracle APEX is the world’s most popular low-code application platform for enterprise apps. It’s free to use with any Oracle database or database cloud service. Using a browser-based builder, you and your team create modern data-centric web apps that are reliable, scalable, and secure. End users access them with desktop or mobile browsers or install them like native apps in one click. Every day APEX developers the world over help each other succeed. They produce everything from small departmental apps done by one or two people, to complex, business critical systems engineered by a team of IT professionals.

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Spotlight

Intuit

At Intuit, it’s everyone’s job to innovate. Whether you work in our product and technology teams or in any role across the globe, you’ll play a part in designing and launching industry-leading products like Mint, TurboTax and QuickBooks.

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