Software – The New Battleground for Brand Loyalty

February 27, 2015

Software is no longer just the economy’s oil, but its oxygen. It is the most potent factor fueling global competition among more companies than ever, for big and small alike. It empowers customers and delivers an ultimatum to brands: meet consumers’ demands or perish. All the while, consumers are becoming more sophisticated and more discerning than ever when it comes to their expectations from brands’ applications. The winners will be the organizations whose applications provide the best experiences, period. This is the new application economy.

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UKCloud Ltd

UKCloud, the multi-cloud experts. We are dedicated to exclusively helping the UK Public Sector, delivering more choice and flexibility through safe and trusted cloud technology. Since our inception, we have disrupted the market by producing innovative cloud solutions to meet the ever-evolving needs of the UK Public Sector. We’re proud to have helped the sector save millions of pounds, delivering improved citizen services whilst supporting the growth of the UK digital economy.

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