Making the Internet of Everything a Reality

whitePaper | December 28, 2022

This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders.

whitePaper | September 12, 2022

A seamless customer experience has quickly emerged as a critical differentiator for businesses across all industries.1 And the bar is set high – using artificial intelligence (AI) to deliver touches like personalization, gamification and around-the-clock customer support has become an all but everyday expectation for a large number of consumers.

whitePaper | September 23, 2022

According to the research published by Microsoft3 on Global Customer Service, 58% of customers feel the importance of Customer Experience (CX), and 61% stopped doing business with a brand due to poor CX and go for different brands.

whitePaper | July 21, 2020

Back in 2016, the most popular app download on Christmas Day was Fitbit, dominating Apple’s App Store. The rapid adoption of Fitbit and other wearable fitness trackers has underpinnings in psychological motivation theories. Realtime data monitoring provides a powerful incentive that is capable of changing human behavior. Since 2016, the wearable technology market has continued to evolve, including the acquisition of Fitbit by Google, which was announced in November 2019.

whitePaper | December 6, 2019

Machine learning (ML)-driven personalization is fast expanding from social media to the wider information space, encompassing legacy media, multinational conglomerates and digital-native publishers: however, this is happening within a regulatory and oversight vacuum that needs to be addressed as a matter of urgency. Mass-scale adoption of personalization in communication has serious implications for human rights, societal resilience and political security. Data protection, privacy and wrongful discrimination, as well as freedom of opinion and of expression, are some of the areas impacted by this technological transformation.

whitePaper | February 15, 2023

Artificial intelligence (AI) is an enabling technology impacting the global economy and international trade. Combined with business-process-oriented automation and more efficient data flow exchanges, AI further promises to lift barriers to international trade, stimulate growth in global electronic commerce and allow for better predictions and associations to inform policy decisions.