‘AI is expected to revolutionize everything in the contemporary world,’ asserts Vladimer Botsvadze

Data becomes more decisive to use for decision-making.
Vladimer Botsvadze is a globally recognized digital transformation and social media influencer. With over 15 years of international marketing and innovation experience, he has successfully guided executives and top brands worldwide to drive growth and become market leaders. Read on to know his thoughts about the importance of upskilling and reskilling individuals with AI/ML talent.

Around 97 million jobs will be generated by 2025, and as Bloomberg says, the global AI market is expected to grow at a compound annual growth rate of 39.4% to reach $422.37 billion by 2028.

Media 7: Could you provide an account of your professional journey, highlighting how your entrepreneurial spirit and expertise have propelled you to become a renowned digital transformation social media influencer, consultant, and thought leader in the global marketing industry?
Vladimer Botsvadze:
Ranked as the No. 1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across my social media channels, my contributions to marketing have had a global impact, making me one of the most influential keynote speakers, advisory board members, start-up advisors, and thought leaders in the industry. My persistence has been recognized with more than 100 global awards.

My keynote speeches center on my social media career, and my marketing strategies provide a foundation for success. I help high-performers achieve their growth and prepare organizations to think with a new perspective on the future of marketing. My expertise is trusted by the American Marketing Association. I have been invited as an Executive Judge to the Gartner Marketing and Communications Awards in London. I mentor entrepreneurs at Techstars, the UCLA Anderson School of Management, UCL Innovation & Enterprise, Abu Dhabi SME Hub, Take Off Istanbul, and Plug and Play Tech Center EMEA. Able to engage and inspire a wide range of audiences, I have been featured in Forbes, Bloomberg, Yahoo Finance, Irish Tech News, and World Biz Magazine.

I have been recognized as a Transformative Leader of the Year by Exeleon Magazine, Enterprise World Magazine listed me among the Top 5 Successful Entrepreneurs to Watch in 2022, and Insights Success Magazine named me among the Top 10 Inspiring Business Leaders Making a Difference. CIO Today Magazine has recognized me among the Luminaries: The Most Iconic Leaders You Must Follow for Inspiration. I’m among the Top 25 Digital Transformation Influencers by Sparity and the Top Global Retail Influencers by RETHINK Retail. Moreover, engage has listed me among the Top 100 Marketing Speakers, and Thinkers360 has recognized me among the Top 50 B2B Global Thought Leaders You Should Work With in 2023 (EMEA). I hold Thinkers360 badges in AI, Digital Transformation, Marketing, Startups, RPA, Retail, NFT, Metaverse, IoT, Emerging Technology, Digital Disruption, AR/VR, 5G, and sports tech. 

Driven by the desire to motivate others, I promote entrepreneurship and social media worldwide. I have been serving on the Boards of the United States Artificial Intelligence Institute, the United States Data Science Institute, and the United States Cybersecurity Institute, a testament to my worldwide industry reputation. As brands look towards the future, i believe that marketing departments should leverage social media to tell their stories and build emotional connections with consumers. I have appeared at the same conference as prominent thinkers such as Professor Philip Kotler, and I have helped thousands of managers in 922 cities master decisive marketing skills.

M7: Could you provide information about your organization? What are the major obstacles that the Harvard Business Review encounters in the field of Artificial Intelligence and how does the institute tackle those challenges?
VB:
The HBR has always been at the forefront of AI excellence. It has an outstanding Council and world-leading contributors. I’m honored to be part of its council. 

M7: How does your organization cater to aspiring professionals, organizations, institutions, academia, or governments seeking to upgrade their skills in the ever-changing domain of Artificial Intelligence at any point in their career?
VB:
The business world finds new ideas and game-changing advice on strategy and innovation from the world’s best business and technology experts. The Harvard Business Review produces podcasts, webinars, and videos and publishes books and articles when it comes to AI. Everyone can explore the Exponential View podcast and learn how AI and other exponential technologies are transforming business and society. They can also keep their fingers on the pulse of The Big Idea, HBR’s digital series on the most pressing topics facing business today.

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The current applications of AI and automation include advanced analytics, NLP, Computer Vision, speech recognition, robotics, and emotion recognition that automate the digital world and interact with humans and systems.

M7: Could you elaborate on the significance of acquiring Artificial Intelligence skills and emphasize the importance of upskilling and reskilling individuals with AI and ML talent?
VB: Upskilling focuses on improving existing skillsets, and reskilling is learning different skills that lead to capability for a new role or a total career switch. The top 5 most relevant skills for remote working include continuous learning, time management, collaboration, creativity, and resilience. Businesses expect AI to drive job growth, including jobs such as AI and ML specialists. According to the WEF, these are the top 10 skills of 2023: analytical thinking, creative thinking, resilience and agility, motivation and self-awareness, curiosity and lifelong learning, technological literacy, dependability and attention to detail, empathy and active listening, leadership and social influence, and quality control. By 2023, across 26 countries, 85 million jobs will be displaced and 97 million new jobs will be replaced.

I believe organizations should develop the right AI culture, use AI to improve employee experience, reward upskilling with growth, and embrace interactive AI learning. The current applications of AI and automation include advanced analytics, NLP, Computer Vision, speech recognition, robotics, and emotion recognition that automate the digital world and interact with humans and systems. Most AI professionals are highly critical thinkers; they like to push the envelope and love math and science. They enjoy the process, always wanting to know more and looking for ideas for inventing new ways to live. The majority of executives believe that AI and ML are having a transformational impact on workflows and tools for knowledge workers. All in all, AI is critical to productivity and performance. According to the WEF, it takes 2–3 months to start building AI skills, whereas it takes 4–5 months to build cloud computing and engineering skills.

M7: How can organizations leverage data analytics to expedite their digital transformation journey and improve operational efficiency?
VB:
Organizations capitalize on data analytics to reduce organizational costs, increase workforce productivity, and drive brand loyalty. Nowadays, there are several drivers of digital transformation that incorporate new business models, data-driven decision-making, modernizing IT infrastructure, and enhancing customer experiences. Brands need to strategically craft organizational transformation, adopt an agile approach, and invest in long-term returns. Data becomes more decisive to use for decision-making.

Executives need to improve every aspect of their business, and in this ever-changing technological world, they need to offer cutting-edge services. They should accelerate collaboration among analytics and data science teams, upskill the workforce in analytics, and expand self-service analytics for greater efficiency. In my experience, brands that adopted data analytics improved operational efficiency, met changing customer expectations, improved new product quality, reduced product development costs, and introduced new revenue streams.

M7: Can you discuss your approach to targeting and segmentation in advertising? How do you identify and reach specific customer segments with tailored messages?
VB:
Targeting determines which customer group to focus your advertising efforts on, and segmentation divides the market into specific groups of customers using segmentation practices. Customer segmentation optimizes the customer journey, improves conversion metrics, boosts customer loyalty, personalizes the customer experience, and enhances product development. I create targeted content, use different channels to reach different segments, utilize messaging that resonates with each group, monitor campaigns, and optimize new tactics to ensure effectiveness. Moreover, I also gather insights into their behavior, preferences, and pain points

M7: Standing out on segmentation platforms is essential for achieving marketing goals. How do you ensure that your content grabs attention and resonates with the audience amidst the sea of information available? Are there any specific tactics or approaches you follow?
VB:
Emotion truly drives my success because it builds my community, tells a story, and allows me to win in the long term. I inspire action that leads to increased brand awareness.

Read more: 'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited. 


230% growth in retail machine learning spending happened between 2019 and 2023. 325,000 retailers will utilize ML in 2023.

M7: What are the best practices recommended by the United States Artificial Intelligence Institute for individuals and organizations looking to upskill and reskill in the field of AL/ML?
VB:
According to the WEF, around 90% of the AI workforce isn’t skilled. AI education and certifications are of paramount importance in 2023. The USAII provides powerful AI certifications to empower the extremely demanding skills of an AI professional. Around 97 million jobs will be generated by 2025, and as Bloomberg says, the global AI market is expected to grow at a compound annual growth rate of 39.4% to reach $422.37 billion by 2028. According to the USAII, the AI talent gap has increased, and the most in-demand talent shortage is in the job roles of AI developers, AI engineers, AI researchers, AI scientists, AI business leaders, etc. 64 percent of organizations are training their AI staff to accomplish the best possible results. Expand your horizons with dual certification from MIT and USAII. This two-course program from MIT helps in demystifying ML through computational engineering principles and applications. According to Payscale and Talent.com the average salary of an AI professional is $140,000, whereas a traditional IT professional earns $62,571 annually. Indeed.com listed ML engineer as #1 among the best jobs in the US; citing a 344% growth rate and a median salary of $146,085.

M7: In which industries do you feel AI and ML will show significant impact and potential for growth?
VB:
Artificial Intelligence is expected to revolutionize everything in the contemporary world. The most prominent uses of AI in the business world include AI-powered chatbots, predictive behavior analysis, and hyper-personalized customer experiences. The majority of smartphone users use the built-in AI-powered voice assistant. Brands have embraced AI in everyday operations. 230% growth in retail machine learning spending happened between 2019 and 2023. 325,000 retailers will utilize ML in 2023.

M7: According to you, how does content syndication contribute to the overall content marketing strategy and goals of an organization?
VB:
Organizations that effectively use content marketing raise their brand awareness, build loyalty with customers, and increase lead generation. Thought leadership is always decisive when it comes to boosting the reputation of an organization across social media channels. Organizations should build a unique voice and emotional connections with consumers. Marketing teams need to drive positive changes. They should build a relationship with storytelling, personalize interactions with consumers, and promote a sense of belonging.

M7: What challenges or obstacles have you encountered in content syndication, and how have you overcome them?
VB:
I realized it was always about them, not about me. As a result, I started creating content that was in my followers’ best interest and provided value. Building emotional connections with followers is a step in the right direction. Strong communities across social media channels are the only yardstick of marketing success. My efforts have worked wonders, and I’m currently at the forefront of social media excellence. My website has succeeded beyond my wildest dreams, and I have gone from the ninth page to the first page for results for “Digital Transformation” on Google.

I have created professional connections and succeeded in the long term. I have maximized the power of my personal brand because of my curiosity, lifelong learning, and persistence. I have differentiated myself from others and created a brand experience that encourages the business world to communicate with me. Putting yourself out there is a game-changing move for entrepreneurs and influencers. I have always shared my thoughts and beliefs regularly. The actionable step that allowed me to build my personal brand included establishing an image that focused on values, goals, target audience, and online presence.

M7: How do you measure the success and impact of your partnerships, and what metrics or indicators do you use to evaluate their performance?
VB:
Strategic partnerships have become an integral part of the transformation. Selecting the right partner creates competitive differentiation. It takes both sides to build a bridge and I have also discussed this in my book that partnership is a two-way street. Both sides profit from joining forces. We should always build a rewarding partnership. Strategic directions are of paramount importance to creating a win-win scenario. Focusing on SMART goals always moves us forward. The right partnership should have an immediate impact on success. It’s important to bring value to relationships by using competence to impact others. Some common ways to build strong partnerships are based on common interests and emotional support. By choosing authenticity, we sustain long-term relationships.

M7: Lastly, can you share an instance where you had to address a challenge or crisis related to advertising and how you managed it?
VB:
When it comes to addressing an advertising challenge, I believe we need to be more open-minded, ask questions, embrace a teaching mindset, and listen to all parties. Everyone is here to work together to contribute properly to advertising campaigns. Active listening allows us to identify their positions. We need to listen to the perspectives of the involved individuals. As a result, we can target and optimize effectively, scale campaigns, and get a better return on ad ROI. We also need to address the attention and retention challenges, knowing how screen size can impact ad performance.

ABOUT UNITED STATES ARTIFICIAL INTELLIGENCE INSTITUTE

The United States Artificial Intelligence Institute (USAII) is the world's premier provider of Artificial Intelligence certifications for students, professionals, organizations, institutions, academia, and governments seeking to upskill and reskill their expertise in the constantly evolving Artificial Intelligence domain. USAII recognizes the significance of AI skills and concentrates on upskilling and reskilling AI and ML talent because it is ingrained in the ethos of AI innovations. To establish new ground in the AI and Machine Learning industries, we are committed to fostering best-in-class AI and ML capabilities. To know more, please visit; https://www.usaii.org/.

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PSPDFKit Leads the AI Revolution in Intelligent Document Processing with Release of XtractFlow

PSPDFKit | January 23, 2024

PSPDFKit, a leading document processing and manipulation platform, announces the release of XtractFlow – a groundbreaking intelligent document processing (IDP) engine powered by generative AI. XtractFlow provides advanced automation for large-scale document classification and data extraction across a broad range of formats, with human-level accuracy. Due to the vast and varied document landscape, traditional IDP platforms are inefficient to run, requiring more resources, time and complex processes. Developers and automation project managers may require several days for setup and deployment of document classification, as well as face complexities with data extraction workflows when working with a broad range of formats in order to achieve high levels of accuracy. This is exacerbated by the limitation of using templates and pre-set patterns to extract data. XtractFlow addresses these challenges by simplifying setup and deployment to a single day and using generative AI from OpenAI and Azure in the first release to intelligently identify the document format, classify the types of documents co-mingled in unstructured storage, and consistently extract data, regardless of its location in the document, with human-level accuracy. AI-Powered Features Supports Hundreds of Formats XtractFlow efficiently extracts data from hundreds of document formats, including PDF, JPEG, Office and CAD files, regardless of document complexity. Automate Document Classification With minimal setup, XtractFlow automatically categorizes documents including contracts, legal filings, lab reports, bank statements and more, in high-volume workflows. Developers can easily customize deployment with either the XtractFlow SDK or API. Extract Data Accurately and Effortlessly XtractFlow effortlessly interprets and retrieves the data users need, avoiding extensive coding and the strict rules for data extraction with a no-code approach, and enables a natural-language experience for the end users. "We've always felt we could go far beyond traditional IDP technology — more accuracy and more intelligence — along with less work spent setting and tuning it for specific workflows," says Miloš Đekić, Vice President of Product Management at PSPDFKit. "Generative AI has enabled us to deliver XtractFlow and bring human-level accuracy to document classification and data extraction in a way that significantly accelerates time to value for our customers." XtractFlow supports PSPDFKit customer data security standards with a strict non-storage policy and aligns with global data retention standards, ensuring integrity and security at every step of your applications and business processes. About PSPDFKit PSPDFKit is helping the world innovate beyond paper with its developer tools, API services, and low-code solutions covering the entire document lifecycle from creation, manipulation, real-time collaboration, signing and markup. The company's products cover all major platforms and support a wide range of programming languages and can be deployed on-premise or in the cloud with ease and at any scale. PSPDFKit has earned its developer first reputation by pioneering products that are easily integrated, completely customizable to fit any deployment and workflow, and trusted by startups, SMBs and some of the largest multinational enterprises.

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AI Tech

Qlik Launches AI Council to Responsibly Accelerate Enterprise Adoption of AI

Qlik | January 25, 2024

<p> Qlik, a global leader in data analytics and integration, today announces the establishment of its inaugural AI Council &ndash; an initiative that further embeds leading edge, ethical AI development at the heart of the company&rsquo;s mission and industry proposition. By convening a distinguished set of advisors, Qlik will accelerate the responsible development of its AI-driven product portfolio, benefitting from the expertise of some of the world&rsquo;s most prominent AI experts, to help customers use their data to achieve more significant business outcomes.</p> <p> Qlik&rsquo;s Generative AI Benchmark Report found that 31% of senior executives plan to spend over $10 million on generative AI initiatives in the coming year and 79% have already invested in generative AI tools or projects. Despite this enthusiasm, it also found that they understand the need to surround them with the right data strategies to realize their potential. If the data building blocks of AI are not governed properly as it is democratized across the entire workforce, it could present a serious threat to the efficiency and integrity of business operations. The AI Council has been established to help Qlik&rsquo;s customers navigate these challenges and advise on best practices.</p> <p> Members of the Council will work within Qlik to guide the company&rsquo;s R&amp;D direction, inform its product roadmap and ensure its customers&rsquo; use of Qlik&rsquo;s AI is built with responsibility and ethics front of mind. The Council will also educate Qlik leaders and employees on how to harness the full potential of AI, while providing insights into the priorities of business leaders tasked with demonstrating value from AI investment.</p> <p> The AI Council features some of the most renowned subject matter experts from around the world. More information on these members can be found on our Qlik Staige website:</p> <ul> <li> <strong>Nina Schick &ndash; Author, Advisor and Founder of an advisory firm focused on GenAI</strong><br /> A world-leading authority on generative AI, Nina has long been analyzing emerging technology trends for society. With over two decades of geopolitical experience, she has advised global leaders, including Joe Biden, President of the United States, and was articulating her vision of the &lsquo;AI inflexion point&rsquo; years before ChatGPT made AI a global phenomenon.</li> </ul> <ul> <li> <strong>Dr. Rumman Chowdhury &ndash; Responsible AI leader, engineer, auditor and investor</strong><br /> Rumman is a pioneer in the field of applied algorithmic ethics, creating cutting-edge socio-technical solutions for ethical, explainable and transparent AI. She is currently the CEO and founder of Humane Intelligence, a tech nonprofit that builds a community of practice around algorithmic evaluations. She has also served on multiple boards, including the UK Center for Data Ethics and Innovation, and on UN&rsquo;s Broadband Commission for Sustainable Development, Oxford University&rsquo;s Commission on AI and Governance, and Patterns data science journal. Previously, Rumman was the Director of META (ML Ethics, Transparency, and Accountability) team at Twitter, leading a team of applied researchers and engineers to identify and mitigate algorithmic harms on the platform.</li> </ul> <ul> <li> <strong>Kelly Forbes &ndash; Co-Founder and Executive Director, AI Asia Pacific Institute</strong><br /> Kelly sits at the intersection of policy, research and industry, working with leading organizations and governments to address the risks associated with AI through international cooperation. With extensive experience in the Asia-Pacific region, Kelly has conducted research on AI governance, public-private dialogue and government policy issues.</li> </ul> <ul> <li> <strong>Dr. Michael Bronstein &ndash; DeepMind Professor of Artificial Intelligence, University of Oxford</strong><br /> An award-winning academic, Michael was previously Head of Graph Learning Research at Twitter, a professor at Imperial College London and has held visiting appointments at Stanford, MIT, and Harvard. Michael is also a serial entrepreneur, having founded startups such as Novafora, Invision (acquired by Intel in 2012), Videocites and Fabula AI (acquired by Twitter in 2019).</li> </ul> <p> &quot;The formation of Qlik&#39;s AI Council is a strategic leap, reflecting our deep-seated commitment to not just advancing AI, but doing so with ethical integrity and practical applicability,&quot; said Mike Capone, CEO of Qlik. &quot;Our goal is crystal clear: to enable our customers to harness AI in a way that&#39;s not only transformative, but also responsible. By uniting a cadre of AI luminaries, we are sharpening our focus on delivering AI solutions that are not just cutting-edge, but also seamlessly integrated and governed. This initiative is a pivotal chapter in our journey, marking a bold move towards democratizing AI in a manner that is both accessible and aligned with our core mission of driving substantial, data-driven business outcomes.&quot;</p> <p> Data and analytics leaders from around the world can hear from the AI Council at Qlik Connect, which takes place on June 3-5 in Orlando, Florida. At the pre-eminent event for data analytics, integration, and AI, Council members will share their take on the opportunities and challenges for businesses exploring the value of automation in their data strategy. Additional details and event registration is at www.qlikconnect.com</p> <p> &ldquo;I am excited to join Qlik&rsquo;s AI Council and work with some of the greatest minds in AI to optimize how businesses around the world use data,&rdquo; said Rumman Chowdhury, member of Qlik&rsquo;s AI Council. &ldquo;We&rsquo;ve reached an inflection point where innovations like generative AI are impacting the world as the internet did. This is not the time for complacency. &lsquo;Adopting AI&rsquo; is not as simple as some suggest, but getting left behind is a risky game. By taking responsible steps, organizations can enter an era of unprecedented innovation &ndash; I look forward to being able to contribute to this evolution.&rdquo;</p> <p> &ldquo;In working at JBS USA, I recognize the significance of Qlik&#39;s advancements in AI, embodying a responsible and pragmatic approach to enterprise AI development,&rdquo; said Stephanie Robinson, IT Business Intelligence Manager at JBS. &ldquo;Qlik&#39;s dedication to enhancing AI applications aligns with our focus on employing technology to drive substantial business outcomes. We value Qlik&#39;s commitment to ethical AI practices and are optimistic about the beneficial impact this will have on the industry.&rdquo;</p> <p> <strong>About Qlik</strong><br /> Qlik converts complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages advanced, enterprise-grade AI/ML and pervasive data quality. We excel in data integration and governance, offering comprehensive solutions that work with diverse data sources. Intuitive analytics from Qlik uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities. Our AI/ML tools, both practical and scalable, lead to better decisions, faster. As strategic partners, our platform-agnostic technology and expertise make our customers more competitive.</p> <p> 2024 QlikTech International AB. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.</p> <p> The development, release and timing of any product or functionality described herein remain at the sole discretion of Qlik and should not be relied upon in making a purchasing decision.</p>

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United States Artificial Intelligence Institute

The United States Artificial Intelligence Institute (USAII®) is the world’s leading Artificial Intelligence certifications provider for students, professionals, organizations, institutions, academia, and governments, looking to upskill and reskill their expertise in the ever-evolving Artificial Inte...

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