Internet Connectivity Without Complexity: Greg Davis shares Bigleaf's journey

Internet Connectivity Without Complexity.
Greg Davis is a senior executive with a 25-year track record of scaling businesses and creating enterprise value through strategic revitalization, increased profitability, decreased working capital needs, and revenue growth. Read more to know about his thoughts on importance of content syndication practices in IT industry.

B2B buyers conduct extensive research, and by creating valuable content and optimizing it for search engines, you can attract and engage potential customers.

Media 7: Please provide an introduction, both about yourself and your role as the CEO of Bigleaf Networks.
Greg Davis: I'm Greg Davis, the CEO of Bigleaf Networks, and my journey through the tech industry has been quite a transformative ride. While I started my career in the hospitality industry, I decided to transition into the tech sector in 2000, ready for my next challenge. Since then, I've successfully nurtured several companies from the ground up, generating substantial revenue along the way.

Now, in my role as CEO at Bigleaf Networks, I’m working alongside an amazing team of C-suite executives to cement Bigleaf’s position as a leading provider of cloud networking solutions. Our innovative approach to networking has garnered recognition from industry experts, earning us numerous accolades.

M7: Could you elaborate on Bigleaf's Cloud Access Network and how it ensures dedicated backbone connectivity and full redundancy?
GD:
Bigleaf Networks' Cloud Access Network is a solution designed to provide reliable and high-performance connectivity for businesses. It ensures dedicated backbone connectivity by utilizing multiple Internet Service Providers (ISPs) simultaneously, aggregating their bandwidth to create a more robust connection. This approach eliminates the reliance on a single ISP, increasing reliability and reducing the risk of downtime. Additionally, Bigleaf Networks incorporates full redundancy by leveraging dynamic failover capabilities, seamlessly switching between ISPs in case of any service disruptions, and ensuring uninterrupted connectivity for critical business operations.

M7: Can you explain how Bigleaf's circuit monitoring and intelligent load balancing ensures optimal performance by constantly evaluating capacity, packet loss, latency, and jitter?
GD:
Bigleaf's circuit monitoring and intelligent load balancing technology continuously assesses the performance of network circuits by evaluating key factors such as capacity, packet loss, latency, and jitter. By actively monitoring these metrics, Bigleaf can identify any performance issues or fluctuations in real time. With this information, the intelligent load balancing system intelligently distributes traffic across multiple available circuits, dynamically adapting to ensure optimal performance, minimize packet loss, reduce latency, and mitigate the effects of jitter, resulting in a highly reliable and efficient network infrastructure. 

Read more: 'Marketing has become multi-dimensional,' says Anirudh Sharma Marketing Director at Trantor


Content is a critical factor in the marketing of products and services in the networking industry due to its ability to educate and inform a broad audience despite their technical ineptness or savviness.

M7: According to you, in terms of online advertising, what strategies work best in the B2B space?
GD: In our experience, content marketing and SEO are highly effective strategies in the B2B space. B2B buyers conduct extensive research, and by creating valuable content and optimizing it for search engines, you can attract and engage potential customers. We’ve also seen great success using various tactics, including pay-per-click advertising, social media advertising, and email marketing. These strategies allow for precise targeting, immediate visibility, and personalized campaigns.

M7: What makes content such an important factor in the marketing of products and services in the networking industry?
GD: Content is a critical factor in the marketing of products and services in the networking industry due to its ability to educate and inform a broad audience despite their technical ineptness or savviness. Networking solutions can be complex, and content allows companies to simplify and explain these complexities effectively. By creating informative content, our company can address customer pain points and nurture leads throughout the sales funnel, ultimately positioning ourselves as the trusted industry expert we strive to be for our customers.

M7: As Bigleaf owns and operates its Cloud Access Network, what level of control and support can customers expect in terms of addressing network issues and adapting to evolving market needs?
GD: Bigleaf's ownership and operation of the Cloud Access Network enable a proactive approach to network management. That said, customers can expect a high level of control and support. With our dedicated support teams, customers can rely on timely assistance and troubleshooting for any network issues, while Bigleaf's commitment to continuous innovation ensures that the platform adapts to evolving market needs, providing customers with the latest capabilities and features to optimize their networking infrastructure.

Read more: ‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet


By creating informative content, our company can address customer pain points and nurture leads throughout the sales funnel, ultimately positioning ourselves as the trusted industry expert we strive to be for our customers.

M7: What new trends do you believe are going to emerge in your industry and how do you think they will affect clients and companies?
GD:
Many organizations are making significant investments in cloud-based technologies like UCaaS, Cloud Point-of-Sale, Online Ordering platforms, and others. At the same time, those organizations are not necessarily receiving more resources or funding for IT projects. Our fundamental value proposition is “Internet Connectivity Without Complexity.” Because we sit outside the firewall, work with any ISP, and don’t require a huge IT lift or rewrite of existing security policies, our technology is poised to help distributed, internet-reliant organizations stay connected with their employees, partners, and customers to protect revenue streams, operational efficiency, and brand reputation.

M7: How do you use thought leadership content to position your company as an industry leader and build credibility with your audience?
GD:
At Bigleaf, our approach to thought leadership content is rooted in delivering value and fostering meaningful conversations. By consistently providing insightful and relevant content, we position Bigleaf Networks as a trusted advisor and thought leader in the networking industry. Our goal is to educate, inspire, and empower our audience, building long-term credibility and establishing Bigleaf Networks as a go-to resource for networking and SD-WAN expertise.

M7: When it comes to your go-to-market strategy, could you please share your future goals? What are some of the most common hurdles you face in your marketing strategy that you believe could be overcome swiftly and would have the greatest impact on your sales funnel?
GD:
As Bigleaf continues to scale and enter new markets and verticals, we are quickly recognizing an opportunity to add value at the strategic partnership level. With the proliferation of IoT and a need to remain connected at all times on a growing number of touchpoints, we are focusing our efforts on how to add the most value to the overall cloud investments our prospective customers are making. To do this, we need to take a marketing strategy that has largely had success down-market and move it up-market through partnerships with cloud providers and their channel partners. This adds the maximum value to our partners and our joint customers while maximizing the return on our sales and marketing investments.

ABOUT BIGLEAF NETWORKS

Bigleaf Networks provides internet connectivity without complexity, allowing IT professionals and their organizations to confidently conduct internet-based business with ease. Bigleaf's one-of-a-kind network optimization solution adapts traffic to circuit conditions in real-time in order to maintain application performance and optimize user productivity despite circuit degradations or disruptions. The Bigleaf solution integrates seamlessly with existing firewalls, ISPs, and applications, requires only minutes to implement, and provides immediate relief and value without human intervention. To know more, please visit https://www.bigleaf.net/

More C-Suite on deck

‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet

Media 7 | April 5, 2022

Pascal Bornet, Chief Data Officer at Aera Technology sheds light on his first guide book ‘Intelligent Automation’ and Industry 4.0 revolution. Read on to know more about his thoughts on improving customer experience, the impact of automation on knowledge workers and IA transformations in his latest interview with Media 7.

Read More

'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

Media 7 | March 28, 2022

Dan Fiehn, Chief Operating Officer at Incited, elaborates on how Incited is accelerating insurers' digital journeys with their platform IMMERSA365. Read on to know more about his thoughts on the impact of Big Data and navigating complex ESG agenda.

Read More

Oculeus' AI-driven capabilities identify suspicious communications traffic within milliseconds, elaborates founder and CEO, Arnd Baranowski

Media 7 | March 2, 2022

Arnd Baranowski, CEO and Founder at Oculeus, takes us through innovative software solutions that Oculeus provides its clients in the telecommunications industry around the world. Read on to find out how Oculeus, as a strategic technology partner, helps mitigate risks in the telecommunications industry.

Read More

‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet

Media 7 | April 5, 2022

Pascal Bornet, Chief Data Officer at Aera Technology sheds light on his first guide book ‘Intelligent Automation’ and Industry 4.0 revolution. Read on to know more about his thoughts on improving customer experience, the impact of automation on knowledge workers and IA transformations in his latest interview with Media 7.

Read More

'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

Media 7 | March 28, 2022

Dan Fiehn, Chief Operating Officer at Incited, elaborates on how Incited is accelerating insurers' digital journeys with their platform IMMERSA365. Read on to know more about his thoughts on the impact of Big Data and navigating complex ESG agenda.

Read More

Oculeus' AI-driven capabilities identify suspicious communications traffic within milliseconds, elaborates founder and CEO, Arnd Baranowski

Media 7 | March 2, 2022

Arnd Baranowski, CEO and Founder at Oculeus, takes us through innovative software solutions that Oculeus provides its clients in the telecommunications industry around the world. Read on to find out how Oculeus, as a strategic technology partner, helps mitigate risks in the telecommunications industry.

Read More

Related News

Future Tech

Zendesk signs definitive agreement to acquire Klaus

Zendesk | January 08, 2024

Zendesk today announced it has signed a definitive agreement to acquire Klaus, the industry leading AI-powered quality management platform. AI is driving a rapid increase in customer interactions and radically transforming the world of customer service. Customer service teams are being asked to increase their ROI by managing a rising volume of interactions while providing quality service, and increasing their organization's efficiency in the process. With Klaus, Zendesk customers will be able to deliver consistent, high quality service across every channel and across both human and digital agents (bots) – all while unlocking the power of everyday customer interactions to increase loyalty. "As AI drives up the speed and frequency of customer engagement, only AI-powered quality assurance (QA) can keep up as companies work to identify and fix gaps in their customer service operations," said Adrian McDermott, chief technology officer, Zendesk. "The combination of Zendesk AI and Klaus' capabilities will help businesses navigate greater complexity and volume and ensure both digital and human agents deliver highly personal and empathetic service." "Zendesk and Klaus share a vision of AI-led, personalized CX with businesses fully anticipating and acting on their customers' needs," said Martin Kõiva, CEO and founder, Klaus. "QA software plays a critical role in this, ensuring consistency, assessing both human and digital agent performance and providing actionable insights for strategic planning. As part of Zendesk, we will continue to build and deliver these crucial capabilities, but now at an even greater scale." With digital agents resolving more service inquiries without human interaction, having a QA solution that analyzes both human and digital agent performance is crucial to maintaining quality control and providing best-in-class customer service. While most QA software is capable of only scoring 1 to 2 percent of interactions and cannot recognize systemic trends, Klaus' AI scores 100 percent of customer support interactions. It pinpoints conversations with positive or negative sentiment, identifies outliers, churn risk, escalations and follow-ups across all conversations – even those done by digital agents or outsourced teams. Klaus spots knowledge gaps and coaching opportunities that can be used to improve agent performance and productivity, all of which results in higher customer satisfaction. WEM is a critical capability for today's customer service leaders. The acquisition of Klaus will be the latest addition to the company's existing workforce engagement management (WEM) solutions which includes Tymeshift, a modern workforce management tool built exclusively for Zendesk. The company acquired Tymeshift in June 2023. The acquisition of Klaus is anticipated to close in the first quarter of 2024 upon receipt of required regulatory approvals and other customary closing conditions. About Zendesk Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections. Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers. The company was conceived in Copenhagen, Denmark and today operates in more than 20 countries around the world. About Klaus Klaus is an AI-powered quality management platform that helps companies drive revenue through excellent customer service. Headquartered in Tallinn, Estonia, Klaus was founded in 2018 by Martin Kõiva, Kair Käsper and Egon Sale and has nearly 100 employees.

Read More

Software

Persistent Announces Strategic Collaboration Agreement with AWS to Accelerate Generative AI Adoption

Persistent Systems | January 05, 2024

Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT), a global Digital Engineering and Enterprise Modernization leader, announced a multi-year Strategic Collaboration Agreement with Amazon Web Services (AWS) to accelerate the pace of innovation and development of generative AI solutions for clients. Persistent is a long-standing AWS Partner and has a proven track record of early scale generative AI adoption across multiple industry verticals leveraging services like Amazon CodeWhisperer and Amazon Bedrock. Amazon CodeWhisperer provides generative AI-powered code recommendations directly in multiple integrated development environments (IDEs) to help developers build applications quickly in more than 15 coding languages; Amazon Bedrock is a fully managed service that makes foundation models (FMs) from leading AI companies accessible via an API to build and scale generative AI applications. This strategic collaboration with AWS will help Persistent to further increase the impact it delivers to its clients that are embracing generative AI. Through this teaming, Persistent will have access to additional resources from AWS to build proofs of concept to help clients identify tangible business outcomes from generative AI. This will also support use case discovery and rapid build out of solutions with additional go-to-market funds from AWS. One of the key benefits to combined clients will be continued early access to AWS's generative AI services and investments that will help clients with their aspirations around growth, time-to-market, and better customer experience. The Strategic Collaboration Agreement builds on Persistent's 30+ years of software engineering heritage, its best practices from more than 120 AWS engagements for cloud migration and modernization, and its 2,500 AWS practitioners to enable flexible and scalable generative AI-powered solutions tailored to clients' unique needs. Persistent's AWS Migration Competency status provides proven cloud expertise to help clients move successfully to AWS through all phases of complex migration projects. This collaboration reflects Persistent's proficiency in building robust cloud infrastructure, crucial in today's cloud-first, AI-first world, enabling clients to implement cloud-powered generative AI solutions. These combined assets from AWS and Persistent can bolster the value provided to joint clients, helping them unlock the full potential of their technology investments. Rajiv Sodhi, Senior Vice President – Hyperscaler Business & Strategic Alliances, Persistent: "Enterprises across industries are looking to tap into the transformative potential of generative AI to reimagine, redefine, and rethink their business models for improved customer experiences and business growth. Combined with our newly acquired AWS Migration Competency status and our SCA, AWS will help us scale generative AI adoption among our clients so they can identify and implement use cases where this technology can have a real impact. We remain committed to helping clients reach their technology goals by leveraging the agility, breadth of services, and rapid innovation that AWS provides." Quan Yang, Vice President of Research IT, Regeneron: "Generative AI unlocks new opportunities to transform the life sciences industry. We are modernizing our legacy research applications to help accelerate the drug development process and simplify workflows. With Persistent's Digital Engineering expertise, powered by the AWS platform, Regeneron's research and pre-clinical development teams help bring our new life-savings drugs to market faster." Chris Sullivan, Vice President, Worldwide System Integrator Partners, AWS: "We are delighted to be working with Persistent to help our customers accelerate growth, enable business transformation, and enhance their digital experience. Together, we aim to redefine what's possible with generative AI, setting new standards for efficiency, innovation, and technological advancements." About Persistent With over 22,800 employees located in 21 countries, Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance.

Read More

General AI

Glassbox Delivers Enterprise-ready Generative AI Assistant with Microsoft Azure OpenAI Service

Glassbox | January 11, 2024

Glassbox (TASE:GLBX), a leading provider of digital experience intelligence for web and mobile applications, today announced the availability of its enterprise-ready AI assistant, which the company has named GIA (Glassbox Insights Assistant). Glassbox turned to Microsoft Azure OpenAI Service, which hosts OpenAI models fully within the secure Azure environment, to elevate the security and privacy standards of its previously announced AI assistant. In combination with Glassbox’s patented data privacy measures, users of the AI assistant can be confident that the conversational interface is protected with the level of rigor they expect from both Microsoft and Glassbox. “We developed the AI assistant earlier based on OpenAI’s GPT model. However, our commitment to responsible AI and our exacting security, data privacy and compliance standards compelled us to turn to the Microsoft Azure OpenAI Service for its additional protections for potentially sensitive data shared or accessed through the new generative AI (GenAI) interface,” said Glassbox co-founder and Chief Technology Officer Yaron Gueta. “GIA sets a new bar for what organizations should expect of GenAI solutions from their software providers.” Glassbox captures millions or billions of digital experience data points for each of its customers every month that give them the richest possible set of data about their digital customer experience. GIA allows Glassbox users to uncover deep digital insights quickly and without technical knowledge or reliance on data and analytics teams. “Microsoft Azure OpenAI Service is ideal for companies like Glassbox that need to deliver enterprise-grade GenAI solutions based on vast, proprietary datasets,” added John Montgomery, CVP, Azure AI at Microsoft. “By using the power of our generative AI capabilities, Glassbox’s AI assistant can deliver a better experience to customers with the security measures of Azure.” With Gartner predicting that more than half of all successful technology solutions will be delivered to “nontraditional” buyers outside of IT by 2025, one of the pillars of Glassbox’s AI strategy is to make its unparalleled set of digital experience data more actionable, more quickly by more users for greater business impact. GIA is central to this strategy as Glassbox shifts increasingly towards natural language interfaces. The use of GenAI to unlock digital insights is also a key step in realizing Glassbox’s Autonomous CX vision, which promises to revolutionize the customer experience domain by making digital experiences fully self-optimizing. GIA is immediately available within the Glassbox digital experience intelligence platform when deployed in a customer’s preferred cloud environment. About Glassbox Glassbox (TASE:GLBX) reveals the insights that empower organizations to deliver better digital customer experiences. Our Digital Experience Intelligence platform automatically captures, visualizes and analyzes every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams (and more) to assess performance, prioritize projects and optimize experiences. With unparalleled data privacy and security built in, hundreds of global customers across industries have chosen Glassbox to grow and optimize their digital businesses. Learn more at glassbox.com.

Read More

Future Tech

Zendesk signs definitive agreement to acquire Klaus

Zendesk | January 08, 2024

Zendesk today announced it has signed a definitive agreement to acquire Klaus, the industry leading AI-powered quality management platform. AI is driving a rapid increase in customer interactions and radically transforming the world of customer service. Customer service teams are being asked to increase their ROI by managing a rising volume of interactions while providing quality service, and increasing their organization's efficiency in the process. With Klaus, Zendesk customers will be able to deliver consistent, high quality service across every channel and across both human and digital agents (bots) – all while unlocking the power of everyday customer interactions to increase loyalty. "As AI drives up the speed and frequency of customer engagement, only AI-powered quality assurance (QA) can keep up as companies work to identify and fix gaps in their customer service operations," said Adrian McDermott, chief technology officer, Zendesk. "The combination of Zendesk AI and Klaus' capabilities will help businesses navigate greater complexity and volume and ensure both digital and human agents deliver highly personal and empathetic service." "Zendesk and Klaus share a vision of AI-led, personalized CX with businesses fully anticipating and acting on their customers' needs," said Martin Kõiva, CEO and founder, Klaus. "QA software plays a critical role in this, ensuring consistency, assessing both human and digital agent performance and providing actionable insights for strategic planning. As part of Zendesk, we will continue to build and deliver these crucial capabilities, but now at an even greater scale." With digital agents resolving more service inquiries without human interaction, having a QA solution that analyzes both human and digital agent performance is crucial to maintaining quality control and providing best-in-class customer service. While most QA software is capable of only scoring 1 to 2 percent of interactions and cannot recognize systemic trends, Klaus' AI scores 100 percent of customer support interactions. It pinpoints conversations with positive or negative sentiment, identifies outliers, churn risk, escalations and follow-ups across all conversations – even those done by digital agents or outsourced teams. Klaus spots knowledge gaps and coaching opportunities that can be used to improve agent performance and productivity, all of which results in higher customer satisfaction. WEM is a critical capability for today's customer service leaders. The acquisition of Klaus will be the latest addition to the company's existing workforce engagement management (WEM) solutions which includes Tymeshift, a modern workforce management tool built exclusively for Zendesk. The company acquired Tymeshift in June 2023. The acquisition of Klaus is anticipated to close in the first quarter of 2024 upon receipt of required regulatory approvals and other customary closing conditions. About Zendesk Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections. Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers. The company was conceived in Copenhagen, Denmark and today operates in more than 20 countries around the world. About Klaus Klaus is an AI-powered quality management platform that helps companies drive revenue through excellent customer service. Headquartered in Tallinn, Estonia, Klaus was founded in 2018 by Martin Kõiva, Kair Käsper and Egon Sale and has nearly 100 employees.

Read More

Software

Persistent Announces Strategic Collaboration Agreement with AWS to Accelerate Generative AI Adoption

Persistent Systems | January 05, 2024

Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT), a global Digital Engineering and Enterprise Modernization leader, announced a multi-year Strategic Collaboration Agreement with Amazon Web Services (AWS) to accelerate the pace of innovation and development of generative AI solutions for clients. Persistent is a long-standing AWS Partner and has a proven track record of early scale generative AI adoption across multiple industry verticals leveraging services like Amazon CodeWhisperer and Amazon Bedrock. Amazon CodeWhisperer provides generative AI-powered code recommendations directly in multiple integrated development environments (IDEs) to help developers build applications quickly in more than 15 coding languages; Amazon Bedrock is a fully managed service that makes foundation models (FMs) from leading AI companies accessible via an API to build and scale generative AI applications. This strategic collaboration with AWS will help Persistent to further increase the impact it delivers to its clients that are embracing generative AI. Through this teaming, Persistent will have access to additional resources from AWS to build proofs of concept to help clients identify tangible business outcomes from generative AI. This will also support use case discovery and rapid build out of solutions with additional go-to-market funds from AWS. One of the key benefits to combined clients will be continued early access to AWS's generative AI services and investments that will help clients with their aspirations around growth, time-to-market, and better customer experience. The Strategic Collaboration Agreement builds on Persistent's 30+ years of software engineering heritage, its best practices from more than 120 AWS engagements for cloud migration and modernization, and its 2,500 AWS practitioners to enable flexible and scalable generative AI-powered solutions tailored to clients' unique needs. Persistent's AWS Migration Competency status provides proven cloud expertise to help clients move successfully to AWS through all phases of complex migration projects. This collaboration reflects Persistent's proficiency in building robust cloud infrastructure, crucial in today's cloud-first, AI-first world, enabling clients to implement cloud-powered generative AI solutions. These combined assets from AWS and Persistent can bolster the value provided to joint clients, helping them unlock the full potential of their technology investments. Rajiv Sodhi, Senior Vice President – Hyperscaler Business & Strategic Alliances, Persistent: "Enterprises across industries are looking to tap into the transformative potential of generative AI to reimagine, redefine, and rethink their business models for improved customer experiences and business growth. Combined with our newly acquired AWS Migration Competency status and our SCA, AWS will help us scale generative AI adoption among our clients so they can identify and implement use cases where this technology can have a real impact. We remain committed to helping clients reach their technology goals by leveraging the agility, breadth of services, and rapid innovation that AWS provides." Quan Yang, Vice President of Research IT, Regeneron: "Generative AI unlocks new opportunities to transform the life sciences industry. We are modernizing our legacy research applications to help accelerate the drug development process and simplify workflows. With Persistent's Digital Engineering expertise, powered by the AWS platform, Regeneron's research and pre-clinical development teams help bring our new life-savings drugs to market faster." Chris Sullivan, Vice President, Worldwide System Integrator Partners, AWS: "We are delighted to be working with Persistent to help our customers accelerate growth, enable business transformation, and enhance their digital experience. Together, we aim to redefine what's possible with generative AI, setting new standards for efficiency, innovation, and technological advancements." About Persistent With over 22,800 employees located in 21 countries, Persistent Systems (BSE: PERSISTENT) (NSE: PERSISTENT) is a global services and solutions company delivering Digital Engineering and Enterprise Modernization. As a participant of the United Nations Global Compact, Persistent is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, as well as take actions that advance societal goals. With 268% growth since 2020, Persistent is the fastest-growing Indian IT Services brand according to Brand Finance.

Read More

General AI

Glassbox Delivers Enterprise-ready Generative AI Assistant with Microsoft Azure OpenAI Service

Glassbox | January 11, 2024

Glassbox (TASE:GLBX), a leading provider of digital experience intelligence for web and mobile applications, today announced the availability of its enterprise-ready AI assistant, which the company has named GIA (Glassbox Insights Assistant). Glassbox turned to Microsoft Azure OpenAI Service, which hosts OpenAI models fully within the secure Azure environment, to elevate the security and privacy standards of its previously announced AI assistant. In combination with Glassbox’s patented data privacy measures, users of the AI assistant can be confident that the conversational interface is protected with the level of rigor they expect from both Microsoft and Glassbox. “We developed the AI assistant earlier based on OpenAI’s GPT model. However, our commitment to responsible AI and our exacting security, data privacy and compliance standards compelled us to turn to the Microsoft Azure OpenAI Service for its additional protections for potentially sensitive data shared or accessed through the new generative AI (GenAI) interface,” said Glassbox co-founder and Chief Technology Officer Yaron Gueta. “GIA sets a new bar for what organizations should expect of GenAI solutions from their software providers.” Glassbox captures millions or billions of digital experience data points for each of its customers every month that give them the richest possible set of data about their digital customer experience. GIA allows Glassbox users to uncover deep digital insights quickly and without technical knowledge or reliance on data and analytics teams. “Microsoft Azure OpenAI Service is ideal for companies like Glassbox that need to deliver enterprise-grade GenAI solutions based on vast, proprietary datasets,” added John Montgomery, CVP, Azure AI at Microsoft. “By using the power of our generative AI capabilities, Glassbox’s AI assistant can deliver a better experience to customers with the security measures of Azure.” With Gartner predicting that more than half of all successful technology solutions will be delivered to “nontraditional” buyers outside of IT by 2025, one of the pillars of Glassbox’s AI strategy is to make its unparalleled set of digital experience data more actionable, more quickly by more users for greater business impact. GIA is central to this strategy as Glassbox shifts increasingly towards natural language interfaces. The use of GenAI to unlock digital insights is also a key step in realizing Glassbox’s Autonomous CX vision, which promises to revolutionize the customer experience domain by making digital experiences fully self-optimizing. GIA is immediately available within the Glassbox digital experience intelligence platform when deployed in a customer’s preferred cloud environment. About Glassbox Glassbox (TASE:GLBX) reveals the insights that empower organizations to deliver better digital customer experiences. Our Digital Experience Intelligence platform automatically captures, visualizes and analyzes every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams (and more) to assess performance, prioritize projects and optimize experiences. With unparalleled data privacy and security built in, hundreds of global customers across industries have chosen Glassbox to grow and optimize their digital businesses. Learn more at glassbox.com.

Read More

Spotlight

Bigleaf Networks

Bigleaf Networks

Bigleaf Networks provides internet connectivity without complexity, making it easy for IT pros and their organizations to conduct business on the internet with confidence. Bigleaf’s unique network optimization solution adapts traffic to circuit conditions in real-time to preserve application perfo...

Events

Resources

Events