Internet Connectivity Without Complexity: Greg Davis shares Bigleaf's journey

Internet Connectivity Without Complexity.
Greg Davis is a senior executive with a 25-year track record of scaling businesses and creating enterprise value through strategic revitalization, increased profitability, decreased working capital needs, and revenue growth. Read more to know about his thoughts on importance of content syndication practices in IT industry.

B2B buyers conduct extensive research, and by creating valuable content and optimizing it for search engines, you can attract and engage potential customers.

Media 7: Please provide an introduction, both about yourself and your role as the CEO of Bigleaf Networks.
Greg Davis: I'm Greg Davis, the CEO of Bigleaf Networks, and my journey through the tech industry has been quite a transformative ride. While I started my career in the hospitality industry, I decided to transition into the tech sector in 2000, ready for my next challenge. Since then, I've successfully nurtured several companies from the ground up, generating substantial revenue along the way.

Now, in my role as CEO at Bigleaf Networks, I’m working alongside an amazing team of C-suite executives to cement Bigleaf’s position as a leading provider of cloud networking solutions. Our innovative approach to networking has garnered recognition from industry experts, earning us numerous accolades.

M7: Could you elaborate on Bigleaf's Cloud Access Network and how it ensures dedicated backbone connectivity and full redundancy?
GD:
Bigleaf Networks' Cloud Access Network is a solution designed to provide reliable and high-performance connectivity for businesses. It ensures dedicated backbone connectivity by utilizing multiple Internet Service Providers (ISPs) simultaneously, aggregating their bandwidth to create a more robust connection. This approach eliminates the reliance on a single ISP, increasing reliability and reducing the risk of downtime. Additionally, Bigleaf Networks incorporates full redundancy by leveraging dynamic failover capabilities, seamlessly switching between ISPs in case of any service disruptions, and ensuring uninterrupted connectivity for critical business operations.

M7: Can you explain how Bigleaf's circuit monitoring and intelligent load balancing ensures optimal performance by constantly evaluating capacity, packet loss, latency, and jitter?
GD:
Bigleaf's circuit monitoring and intelligent load balancing technology continuously assesses the performance of network circuits by evaluating key factors such as capacity, packet loss, latency, and jitter. By actively monitoring these metrics, Bigleaf can identify any performance issues or fluctuations in real time. With this information, the intelligent load balancing system intelligently distributes traffic across multiple available circuits, dynamically adapting to ensure optimal performance, minimize packet loss, reduce latency, and mitigate the effects of jitter, resulting in a highly reliable and efficient network infrastructure. 

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Content is a critical factor in the marketing of products and services in the networking industry due to its ability to educate and inform a broad audience despite their technical ineptness or savviness.

M7: According to you, in terms of online advertising, what strategies work best in the B2B space?
GD: In our experience, content marketing and SEO are highly effective strategies in the B2B space. B2B buyers conduct extensive research, and by creating valuable content and optimizing it for search engines, you can attract and engage potential customers. We’ve also seen great success using various tactics, including pay-per-click advertising, social media advertising, and email marketing. These strategies allow for precise targeting, immediate visibility, and personalized campaigns.

M7: What makes content such an important factor in the marketing of products and services in the networking industry?
GD: Content is a critical factor in the marketing of products and services in the networking industry due to its ability to educate and inform a broad audience despite their technical ineptness or savviness. Networking solutions can be complex, and content allows companies to simplify and explain these complexities effectively. By creating informative content, our company can address customer pain points and nurture leads throughout the sales funnel, ultimately positioning ourselves as the trusted industry expert we strive to be for our customers.

M7: As Bigleaf owns and operates its Cloud Access Network, what level of control and support can customers expect in terms of addressing network issues and adapting to evolving market needs?
GD: Bigleaf's ownership and operation of the Cloud Access Network enable a proactive approach to network management. That said, customers can expect a high level of control and support. With our dedicated support teams, customers can rely on timely assistance and troubleshooting for any network issues, while Bigleaf's commitment to continuous innovation ensures that the platform adapts to evolving market needs, providing customers with the latest capabilities and features to optimize their networking infrastructure.

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By creating informative content, our company can address customer pain points and nurture leads throughout the sales funnel, ultimately positioning ourselves as the trusted industry expert we strive to be for our customers.

M7: What new trends do you believe are going to emerge in your industry and how do you think they will affect clients and companies?
GD:
Many organizations are making significant investments in cloud-based technologies like UCaaS, Cloud Point-of-Sale, Online Ordering platforms, and others. At the same time, those organizations are not necessarily receiving more resources or funding for IT projects. Our fundamental value proposition is “Internet Connectivity Without Complexity.” Because we sit outside the firewall, work with any ISP, and don’t require a huge IT lift or rewrite of existing security policies, our technology is poised to help distributed, internet-reliant organizations stay connected with their employees, partners, and customers to protect revenue streams, operational efficiency, and brand reputation.

M7: How do you use thought leadership content to position your company as an industry leader and build credibility with your audience?
GD:
At Bigleaf, our approach to thought leadership content is rooted in delivering value and fostering meaningful conversations. By consistently providing insightful and relevant content, we position Bigleaf Networks as a trusted advisor and thought leader in the networking industry. Our goal is to educate, inspire, and empower our audience, building long-term credibility and establishing Bigleaf Networks as a go-to resource for networking and SD-WAN expertise.

M7: When it comes to your go-to-market strategy, could you please share your future goals? What are some of the most common hurdles you face in your marketing strategy that you believe could be overcome swiftly and would have the greatest impact on your sales funnel?
GD:
As Bigleaf continues to scale and enter new markets and verticals, we are quickly recognizing an opportunity to add value at the strategic partnership level. With the proliferation of IoT and a need to remain connected at all times on a growing number of touchpoints, we are focusing our efforts on how to add the most value to the overall cloud investments our prospective customers are making. To do this, we need to take a marketing strategy that has largely had success down-market and move it up-market through partnerships with cloud providers and their channel partners. This adds the maximum value to our partners and our joint customers while maximizing the return on our sales and marketing investments.

ABOUT BIGLEAF NETWORKS

Bigleaf Networks provides internet connectivity without complexity, allowing IT professionals and their organizations to confidently conduct internet-based business with ease. Bigleaf's one-of-a-kind network optimization solution adapts traffic to circuit conditions in real-time in order to maintain application performance and optimize user productivity despite circuit degradations or disruptions. The Bigleaf solution integrates seamlessly with existing firewalls, ISPs, and applications, requires only minutes to implement, and provides immediate relief and value without human intervention. To know more, please visit https://www.bigleaf.net/

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Spotlight

Bigleaf Networks

Bigleaf Networks

Bigleaf Networks provides internet connectivity without complexity, making it easy for IT pros and their organizations to conduct business on the internet with confidence. Bigleaf’s unique network optimization solution adapts traffic to circuit conditions in real-time to preserve application per...

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