Internet Connectivity Without Complexity: Greg Davis shares Bigleaf's journey

Internet Connectivity Without Complexity.
Greg Davis is a senior executive with a 25-year track record of scaling businesses and creating enterprise value through strategic revitalization, increased profitability, decreased working capital needs, and revenue growth. Read more to know about his thoughts on importance of content syndication practices in IT industry.

B2B buyers conduct extensive research, and by creating valuable content and optimizing it for search engines, you can attract and engage potential customers.

Media 7: Please provide an introduction, both about yourself and your role as the CEO of Bigleaf Networks.
Greg Davis: I'm Greg Davis, the CEO of Bigleaf Networks, and my journey through the tech industry has been quite a transformative ride. While I started my career in the hospitality industry, I decided to transition into the tech sector in 2000, ready for my next challenge. Since then, I've successfully nurtured several companies from the ground up, generating substantial revenue along the way.

Now, in my role as CEO at Bigleaf Networks, I’m working alongside an amazing team of C-suite executives to cement Bigleaf’s position as a leading provider of cloud networking solutions. Our innovative approach to networking has garnered recognition from industry experts, earning us numerous accolades.

M7: Could you elaborate on Bigleaf's Cloud Access Network and how it ensures dedicated backbone connectivity and full redundancy?
GD:
Bigleaf Networks' Cloud Access Network is a solution designed to provide reliable and high-performance connectivity for businesses. It ensures dedicated backbone connectivity by utilizing multiple Internet Service Providers (ISPs) simultaneously, aggregating their bandwidth to create a more robust connection. This approach eliminates the reliance on a single ISP, increasing reliability and reducing the risk of downtime. Additionally, Bigleaf Networks incorporates full redundancy by leveraging dynamic failover capabilities, seamlessly switching between ISPs in case of any service disruptions, and ensuring uninterrupted connectivity for critical business operations.

M7: Can you explain how Bigleaf's circuit monitoring and intelligent load balancing ensures optimal performance by constantly evaluating capacity, packet loss, latency, and jitter?
GD:
Bigleaf's circuit monitoring and intelligent load balancing technology continuously assesses the performance of network circuits by evaluating key factors such as capacity, packet loss, latency, and jitter. By actively monitoring these metrics, Bigleaf can identify any performance issues or fluctuations in real time. With this information, the intelligent load balancing system intelligently distributes traffic across multiple available circuits, dynamically adapting to ensure optimal performance, minimize packet loss, reduce latency, and mitigate the effects of jitter, resulting in a highly reliable and efficient network infrastructure. 

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Content is a critical factor in the marketing of products and services in the networking industry due to its ability to educate and inform a broad audience despite their technical ineptness or savviness.

M7: According to you, in terms of online advertising, what strategies work best in the B2B space?
GD: In our experience, content marketing and SEO are highly effective strategies in the B2B space. B2B buyers conduct extensive research, and by creating valuable content and optimizing it for search engines, you can attract and engage potential customers. We’ve also seen great success using various tactics, including pay-per-click advertising, social media advertising, and email marketing. These strategies allow for precise targeting, immediate visibility, and personalized campaigns.

M7: What makes content such an important factor in the marketing of products and services in the networking industry?
GD: Content is a critical factor in the marketing of products and services in the networking industry due to its ability to educate and inform a broad audience despite their technical ineptness or savviness. Networking solutions can be complex, and content allows companies to simplify and explain these complexities effectively. By creating informative content, our company can address customer pain points and nurture leads throughout the sales funnel, ultimately positioning ourselves as the trusted industry expert we strive to be for our customers.

M7: As Bigleaf owns and operates its Cloud Access Network, what level of control and support can customers expect in terms of addressing network issues and adapting to evolving market needs?
GD: Bigleaf's ownership and operation of the Cloud Access Network enable a proactive approach to network management. That said, customers can expect a high level of control and support. With our dedicated support teams, customers can rely on timely assistance and troubleshooting for any network issues, while Bigleaf's commitment to continuous innovation ensures that the platform adapts to evolving market needs, providing customers with the latest capabilities and features to optimize their networking infrastructure.

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By creating informative content, our company can address customer pain points and nurture leads throughout the sales funnel, ultimately positioning ourselves as the trusted industry expert we strive to be for our customers.

M7: What new trends do you believe are going to emerge in your industry and how do you think they will affect clients and companies?
GD:
Many organizations are making significant investments in cloud-based technologies like UCaaS, Cloud Point-of-Sale, Online Ordering platforms, and others. At the same time, those organizations are not necessarily receiving more resources or funding for IT projects. Our fundamental value proposition is “Internet Connectivity Without Complexity.” Because we sit outside the firewall, work with any ISP, and don’t require a huge IT lift or rewrite of existing security policies, our technology is poised to help distributed, internet-reliant organizations stay connected with their employees, partners, and customers to protect revenue streams, operational efficiency, and brand reputation.

M7: How do you use thought leadership content to position your company as an industry leader and build credibility with your audience?
GD:
At Bigleaf, our approach to thought leadership content is rooted in delivering value and fostering meaningful conversations. By consistently providing insightful and relevant content, we position Bigleaf Networks as a trusted advisor and thought leader in the networking industry. Our goal is to educate, inspire, and empower our audience, building long-term credibility and establishing Bigleaf Networks as a go-to resource for networking and SD-WAN expertise.

M7: When it comes to your go-to-market strategy, could you please share your future goals? What are some of the most common hurdles you face in your marketing strategy that you believe could be overcome swiftly and would have the greatest impact on your sales funnel?
GD:
As Bigleaf continues to scale and enter new markets and verticals, we are quickly recognizing an opportunity to add value at the strategic partnership level. With the proliferation of IoT and a need to remain connected at all times on a growing number of touchpoints, we are focusing our efforts on how to add the most value to the overall cloud investments our prospective customers are making. To do this, we need to take a marketing strategy that has largely had success down-market and move it up-market through partnerships with cloud providers and their channel partners. This adds the maximum value to our partners and our joint customers while maximizing the return on our sales and marketing investments.

ABOUT BIGLEAF NETWORKS

Bigleaf Networks provides internet connectivity without complexity, allowing IT professionals and their organizations to confidently conduct internet-based business with ease. Bigleaf's one-of-a-kind network optimization solution adapts traffic to circuit conditions in real-time in order to maintain application performance and optimize user productivity despite circuit degradations or disruptions. The Bigleaf solution integrates seamlessly with existing firewalls, ISPs, and applications, requires only minutes to implement, and provides immediate relief and value without human intervention. To know more, please visit https://www.bigleaf.net/

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Like TSS, Lynx has an established track record of exceeding customer expectations with its innovation, performance, and value proposition. As a combined company, Lynx and TSS are well-positioned to grow as our clients continue to execute on the software modernization, integration, and development priorities,” commented Patrick McClellen, Chief Strategy Officer of TSS. About Lynx Software Technologies Lynx Software Technologies is on a mission to improve the economics of developing, deploying, and maintaining high-assurance Mission Critical Edge platforms with modular software solutions based on open standards. Our proven technology leadership, extensive system certification expertise, and commitment to open standards have consistently saved our customers millions of dollars in development costs while delivering desired system performance, security, and reliability on schedule. 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In parallel, admins maintain ultimate control over the quality of responses with the ability to monitor, edit, and fine-tune answers provided by the AI Chatbot enabled by a Monitor and Fine-Tune feature. AI Author enables the provision of consistently professional service by rephrasing replies, elaborating on answers, and breaking down information into simple steps with responses that are comprehensible and accessible for employees. This also exempts admins from the need to grapple with wording and grammar. Embedded into the channels that employees already use, SysAid Copilot facilitates quick adoption within the organization. For example, employees get service in a single click from the AI Chatbot (one-click ticket creation) or automatically via the AI Emailbot, delivering an immediate response even before an admin sees the ticket. Increasing productivity SysAid Copilot leverages cutting-edge generative AI technology, elevating admins to play a strategic role in the organization and improving IT productivity by over 20%. "The release of SysAid Copilot is a momentous milestone in our quest to lead organizations on a transformative journey toward AI-driven organizational processes and excellence," said Avi Kedmi, SysAid CEO. "Tapping into specialized data accumulated from thousands of customers and millions of users, SysAid Copilot enables employees to enjoy a fully conversational experience, freeing up admins to focus on more strategic work and become the catalyst for organizational productivity. SysAid Copilot orchestrates service management across the organization, embodying our commitment to infusing intelligence and ease into the workday, reshaping the landscape of service management. And this is only the beginning, as our dynamic roadmap promises a steady stream of groundbreaking features and capabilities ahead, ensuring the success of our customers." The General Availability of SysAid Copilot follows a 5-month design partner and beta program in which a diverse and engaged group of active customers played a pivotal role in refining and enhancing the product. The dedication and enthusiasm of the beta partners have been instrumental in shaping the product and ensuring that it is finely tuned to address the unique needs of SysAid's customer community, not only meeting but exceeding their expectations. Enhancing CSAT scores and slashing MTTR SysAid Copilot includes AI Intelligent Categorization automatically categorizing tickets submitted via the AI Chatbot for End Users and routes to the right people while making suggestions for more appropriate categories for tickets that come in through other channels, reducing human error in ticket categorizations by ~40%. In parallel, AI Case Summarization provides admins with a real-time summarization of the ticket content and employee sentiment (AI Emotion) so admins can understand the context, history, and end-user sentiment at a glance. "SysAid Copilot has helped our organization a great deal in providing support quicker. Since our department is oftentimes understaffed, wait times are higher than normal, and with SysAid Copilot we've witnessed those wait times plummeting," said Nathan Gleed, IT at the City of St George. "One of the most amazing aspects of this new technology is its continual learning, consistently improving performance and generating more accurate and sophisticated output." About SysAid SysAid is on a mission to liberate organizations by putting AI to work for them and their people. We orchestrate service management across organizations with generative AI that taps into specialized data accumulated from thousands of customers and millions of users. With zero setup requirements, our conversational AI manages employees' requests, assists with queries, and accelerates the resolution of issues. With intelligence and ease infused into the workday, productivity thrives so that employees can focus on what they're meant to do, and organizations are free to fulfill their purpose. With over 5,000 customers, SysAid partners with organizations ranging from small businesses to Fortune 500 enterprises across 140 countries. For more information, please visit www.sysaid.com

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