Q&A with Bethany Fagan, Senior Manager, Content Marketing at PandaDoc

Bethany Fagan, Senior Manager, Content Marketing at PandaDoc, is a content marketing professional with 10+ years of experience in storytelling, written content, digital content, events, webinars, social media, and sales enablement.

I don’t think there is such a thing as too much content. Especially with today’s buyers.



MEDIA 7: Could you please tell us a little bit about yourself? What inspired you to pursue a career in writing?
BETHANY FAGAN:
Hi! I’m the Senior Manager, Content Marketing at PandaDoc and have been at the company for over 5 years. Previously, I started marketing and content at iQ media, which is media intelligence software, and I’ve even gone so far as to sell Xerox copy machines right out of college.

I’ve always been a creative person but I knew a career in content was for me when I was in high school. I grew up in the Northern Virginia area and every year you were required to take a state test to “pass” your grade level and move on to the next one. A component of this test was a writing sample and year after year I’d consistently get near-perfect, if not perfect scores on the writing portion while doing just average in the other subjects. So I thought, hmm I should probably give this writing thing a shot.

M7: How do you ensure that your content team understands the requirements and curates content in an engaging manner?
BF:
Well of course we have our content guidelines that help the team determine our tone and voice but I really think our curation mindset changed when we started thinking about how and why we create content. Instead of creating content in a funnel structure (awareness, consideration, decision) we started thinking of it more in the ways people search for information. So we flipped and our 2 stages of content are now inspiration, education, and execution. By pivoting to this search- motivation framework, we are able to create content that is engaging depending on what we think our reader and audience are searching and looking for. We also wanted to make our content more discoverable and allow for potential prospects to move through the stages of the marketing funnel more fluidly.


For content marketing, the channels that are most relevant are website, social, and email.



M7: What channels do you think are the most relevant for Content Marketing? How do you gauge which ones are the most promising, given your target customers?
BF:
For content marketing, I think the channels that are most relevant are website, social, and email. For us at PandaDoc, the ones that are most promising are the ones where we can attract eyeballs and get people to subscribe and get more of our content. A new channel that we’re testing at PandaDoc that can be really relevant is podcasting. We launched a podcast show about a couple months ago and we’re seeing more listeners
(viewers) and more time spent on the content than any other channel we distribute content through. It is a decent amount of lift but podcast shows are also great ways to repurpose content into video, blog posts, longer eBooks, and more. Our most promising content channels are the ones that we can measure audience size and engagement rates.

M7: The COVID-19 pandemic has affected businesses worldwide. What has been PandaDoc’s strategy of survival during that time?
BF:
Ever since our founding in 2011, one of PandaDoc’s goals has always been to put people over profit. So when the pandemic hit in March 2020, we wanted to create something that would benefit businesses hit the hardest during the uncertain times. We always wanted to introduce a free eSign plan but our plans were accelerated because of COVID-19.

Our free eSign plan has helped hundreds of thousands of users upload and sign as many documents as they like, entirely free of charge. We feel that eSignatures are a commodity and should be available for all. And if people see how easy PandaDoc is to use, they’ll come back to us when their businesses are more stable and have grown and require the entire suite of PandaDoc functionality.


If you make a mistake, that’s okay, move on and do better next time. Fail fast and fail often.



M7: What are your views on content shock? Is it a worrisome trend or a content marketing myth?
BF:
I think my answer to this question has definitely changed as my tenure has progressed at PandaDoc. When I joined in 2016, we needed to create as much content as possible as frequently as possible. But now, now that we’re a team of four, we can be more strategic and focused on what we create and why.

I don’t think there is such a thing as too much content though. Especially with today’s buyers. Many people want to do their own research on their own time so make it as easy as possible for them to find your content and consume your content.

M7: The best advice you have ever received?
BF:
Don’t assume anything. If you have a question, get it answered. If you need help, ask or do the work yourself to get there. And if you make a mistake, that’s okay, move on and do better next time. Fail fast and fail often.

ABOUT PANDADOC

Over 20,000 customers use PandaDoc’s all-in-one document automation software and workflow capabilities to provide customers with a more professional and engaging experience. PandaDoc helps you simplify processes and increase efficiency across your entire organization when you integrate your existing CRM, payment, and file storage apps into a unified workflow.

For more info head to pandadoc.com or sign up for our entirely free eSign plan by visiting: pandadoc.com/free-electronic-signature-software/

More C-Suite on deck

Internet Connectivity Without Complexity: Greg Davis shares Bigleaf's journey

Media 7 | July 19, 2023

Greg Davis is a senior executive with a 25-year track record of scaling businesses and creating enterprise value through strategic revitalization, increased profitability, decreased working capital needs, and revenue growth. Read more to know about his thoughts on importance of content syndication practices in IT industry.

Read More

‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet

Media 7 | April 5, 2022

Pascal Bornet, Chief Data Officer at Aera Technology sheds light on his first guide book ‘Intelligent Automation’ and Industry 4.0 revolution. Read on to know more about his thoughts on improving customer experience, the impact of automation on knowledge workers and IA transformations in his latest interview with Media 7.

Read More

'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

Media 7 | March 28, 2022

Dan Fiehn, Chief Operating Officer at Incited, elaborates on how Incited is accelerating insurers' digital journeys with their platform IMMERSA365. Read on to know more about his thoughts on the impact of Big Data and navigating complex ESG agenda.

Read More

Internet Connectivity Without Complexity: Greg Davis shares Bigleaf's journey

Media 7 | July 19, 2023

Greg Davis is a senior executive with a 25-year track record of scaling businesses and creating enterprise value through strategic revitalization, increased profitability, decreased working capital needs, and revenue growth. Read more to know about his thoughts on importance of content syndication practices in IT industry.

Read More

‘Intelligent Automation has the potential to save over 10 million lives each year,’ says Aera Technology’s Pascal Bornet

Media 7 | April 5, 2022

Pascal Bornet, Chief Data Officer at Aera Technology sheds light on his first guide book ‘Intelligent Automation’ and Industry 4.0 revolution. Read on to know more about his thoughts on improving customer experience, the impact of automation on knowledge workers and IA transformations in his latest interview with Media 7.

Read More

'Over the next five years, the role of analytics and big data will become increasingly critical for businesses, says Dan Fiehn, COO at Incited.

Media 7 | March 28, 2022

Dan Fiehn, Chief Operating Officer at Incited, elaborates on how Incited is accelerating insurers' digital journeys with their platform IMMERSA365. Read on to know more about his thoughts on the impact of Big Data and navigating complex ESG agenda.

Read More

Related News

AI Tech

AI and Big Data Expo North America announces leading Speaker Lineup

TechEx Events | March 07, 2024

AI and Big Data Expo North America announces new speakers! SANTA CLARA, CALIFORNIA, UNITED STATES, February 26, 2024 /EINPresswire.com/ -- TheAI and Big Expo North America, the leading event for Enterprise AI, Machine Learning, Security, Ethical AI, Deep Learning, Data Ecosystems, and NLP, has announced a fresh cohort of distinguishedspeakersfor its upcoming conference at the Santa Clara Convention Center on June 5-6, 2024. Some of the top industry speakers set to take the stage are: - Sam Hamilton - Head of Data & AI – Visa - Dr Astha Purohit - Director - Product (Tech) Ops – Walmart - Noorddin Taj - Head of Architecture and Design of Intelligent Operations - BP - Temi Odesanya - Director - AI Governance Automation - Thomson Reuters - Katie Sanders - Assistant Vice President – Tech - Union Pacific Railroad - Prasanth Nandanuru – SVP - Wells Fargo - Rodney Brooks - Professor Emeritus - MIT These esteemed speakers bring a wealth of knowledge and expertise to an already impressive lineup, promising attendees a truly enlightening experience. In addition to the speakers, theAI and Big Data Expo North Americawill feature a series of presentations covering a diverse range of topics in AI and Big Data exploring the latest innovations, implementations and strategies across a range of industries. Attendees can expect to gain valuable insights and practical strategies from presentations such as: How Gen AI Positively Augments Workforce Capabilities Trends in Computer Vision: Applications, Datasets, and Models Getting to Production-Ready: Challenges and Best Practices for Deploying AI Ensuring Your AI is Responsible and Ethical Mitigating Bias and Promoting Fairness in AI Systems Security Challenges in the Era of Gen AI and Data Science AI for Good: Social Impact and Ethics Selling Data Democratization to Executives Spreading Data Insights across the Business Barriers to Overcome: People, Processes, and Technology Optimizing the Customer Experience with AI Using AI to Drive Growth in a Regulated Industry Building an MLOps Foundation for AI at Scale The Expo offers a platform for exploration and discovery, showcasing how cutting-edge technologies are reshaping a myriad of industries, including manufacturing, transport, supply chain, government, legal sectors, financial services, energy, utilities, insurance, healthcare, retail, and more. Attendees will have the chance to witness firsthand the transformative power of AI and Big Data across various sectors, gaining insights that are crucial for staying ahead in today's rapidly evolving technological landscape. Anticipating a turnout of over 7000 attendees and featuring 200 speakers across various tracks, AI and Big Data Expo North America offers a unique opportunity for CTO’s, CDO’s, CIO’s , Heads of IOT, AI /ML, IT Directors and tech enthusiasts to stay abreast of the latest trends and innovations in AI, Big Data and related technologies. Organized by TechEx Events, the conference will also feature six co-located events, including the IoT Tech Expo, Intelligent Automation Conference, Cyber Security & Cloud Congress, Digital Transformation Week, and Edge Computing Expo, ensuring a comprehensive exploration of the technological landscape. Attendees can choose from various ticket options, providing access to engaging sessions, the bustling expo floor, premium tracks featuring industry leaders, a VIP networking party, and a sophisticated networking app facilitating connections ahead of the event. Secure your ticket with a 25% discount on tickets, available until March 31st, 2024. Save up to $300 on your ticket and be part of the conversation shaping the future of AI and Big Data technologies. For more information and to secure your place at AI and Big Data Expo North America, please visit https://www.ai-expo.net/northamerica/. About AI and Big Data Expo North America: The AI and Big Data Expo North America is a leading event in the AI and Big Data landscape, serving as a nexus for professionals, industry experts, and enthusiasts to explore and navigate the ever-evolving technological frontier. Through its focus on education, networking, and collaboration, the Expo continues to be a beacon for those eager to stay at the forefront of technological innovation. “AI and Big Data Expo North Americais a part ofTechEx. For more information regardingTechExplease see onlinehere.”

Read More

Future Tech

Zendesk signs definitive agreement to acquire Klaus

Zendesk | January 08, 2024

Zendesk today announced it has signed a definitive agreement to acquire Klaus, the industry leading AI-powered quality management platform. AI is driving a rapid increase in customer interactions and radically transforming the world of customer service. Customer service teams are being asked to increase their ROI by managing a rising volume of interactions while providing quality service, and increasing their organization's efficiency in the process. With Klaus, Zendesk customers will be able to deliver consistent, high quality service across every channel and across both human and digital agents (bots) – all while unlocking the power of everyday customer interactions to increase loyalty. "As AI drives up the speed and frequency of customer engagement, only AI-powered quality assurance (QA) can keep up as companies work to identify and fix gaps in their customer service operations," said Adrian McDermott, chief technology officer, Zendesk. "The combination of Zendesk AI and Klaus' capabilities will help businesses navigate greater complexity and volume and ensure both digital and human agents deliver highly personal and empathetic service." "Zendesk and Klaus share a vision of AI-led, personalized CX with businesses fully anticipating and acting on their customers' needs," said Martin Kõiva, CEO and founder, Klaus. "QA software plays a critical role in this, ensuring consistency, assessing both human and digital agent performance and providing actionable insights for strategic planning. As part of Zendesk, we will continue to build and deliver these crucial capabilities, but now at an even greater scale." With digital agents resolving more service inquiries without human interaction, having a QA solution that analyzes both human and digital agent performance is crucial to maintaining quality control and providing best-in-class customer service. While most QA software is capable of only scoring 1 to 2 percent of interactions and cannot recognize systemic trends, Klaus' AI scores 100 percent of customer support interactions. It pinpoints conversations with positive or negative sentiment, identifies outliers, churn risk, escalations and follow-ups across all conversations – even those done by digital agents or outsourced teams. Klaus spots knowledge gaps and coaching opportunities that can be used to improve agent performance and productivity, all of which results in higher customer satisfaction. WEM is a critical capability for today's customer service leaders. The acquisition of Klaus will be the latest addition to the company's existing workforce engagement management (WEM) solutions which includes Tymeshift, a modern workforce management tool built exclusively for Zendesk. The company acquired Tymeshift in June 2023. The acquisition of Klaus is anticipated to close in the first quarter of 2024 upon receipt of required regulatory approvals and other customary closing conditions. About Zendesk Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections. Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers. The company was conceived in Copenhagen, Denmark and today operates in more than 20 countries around the world. About Klaus Klaus is an AI-powered quality management platform that helps companies drive revenue through excellent customer service. Headquartered in Tallinn, Estonia, Klaus was founded in 2018 by Martin Kõiva, Kair Käsper and Egon Sale and has nearly 100 employees.

Read More

AI Tech

Qlik Launches AI Council to Responsibly Accelerate Enterprise Adoption of AI

Qlik | January 25, 2024

<p> Qlik, a global leader in data analytics and integration, today announces the establishment of its inaugural AI Council &ndash; an initiative that further embeds leading edge, ethical AI development at the heart of the company&rsquo;s mission and industry proposition. By convening a distinguished set of advisors, Qlik will accelerate the responsible development of its AI-driven product portfolio, benefitting from the expertise of some of the world&rsquo;s most prominent AI experts, to help customers use their data to achieve more significant business outcomes.</p> <p> Qlik&rsquo;s Generative AI Benchmark Report found that 31% of senior executives plan to spend over $10 million on generative AI initiatives in the coming year and 79% have already invested in generative AI tools or projects. Despite this enthusiasm, it also found that they understand the need to surround them with the right data strategies to realize their potential. If the data building blocks of AI are not governed properly as it is democratized across the entire workforce, it could present a serious threat to the efficiency and integrity of business operations. The AI Council has been established to help Qlik&rsquo;s customers navigate these challenges and advise on best practices.</p> <p> Members of the Council will work within Qlik to guide the company&rsquo;s R&amp;D direction, inform its product roadmap and ensure its customers&rsquo; use of Qlik&rsquo;s AI is built with responsibility and ethics front of mind. The Council will also educate Qlik leaders and employees on how to harness the full potential of AI, while providing insights into the priorities of business leaders tasked with demonstrating value from AI investment.</p> <p> The AI Council features some of the most renowned subject matter experts from around the world. More information on these members can be found on our Qlik Staige website:</p> <ul> <li> <strong>Nina Schick &ndash; Author, Advisor and Founder of an advisory firm focused on GenAI</strong><br /> A world-leading authority on generative AI, Nina has long been analyzing emerging technology trends for society. With over two decades of geopolitical experience, she has advised global leaders, including Joe Biden, President of the United States, and was articulating her vision of the &lsquo;AI inflexion point&rsquo; years before ChatGPT made AI a global phenomenon.</li> </ul> <ul> <li> <strong>Dr. Rumman Chowdhury &ndash; Responsible AI leader, engineer, auditor and investor</strong><br /> Rumman is a pioneer in the field of applied algorithmic ethics, creating cutting-edge socio-technical solutions for ethical, explainable and transparent AI. She is currently the CEO and founder of Humane Intelligence, a tech nonprofit that builds a community of practice around algorithmic evaluations. She has also served on multiple boards, including the UK Center for Data Ethics and Innovation, and on UN&rsquo;s Broadband Commission for Sustainable Development, Oxford University&rsquo;s Commission on AI and Governance, and Patterns data science journal. Previously, Rumman was the Director of META (ML Ethics, Transparency, and Accountability) team at Twitter, leading a team of applied researchers and engineers to identify and mitigate algorithmic harms on the platform.</li> </ul> <ul> <li> <strong>Kelly Forbes &ndash; Co-Founder and Executive Director, AI Asia Pacific Institute</strong><br /> Kelly sits at the intersection of policy, research and industry, working with leading organizations and governments to address the risks associated with AI through international cooperation. With extensive experience in the Asia-Pacific region, Kelly has conducted research on AI governance, public-private dialogue and government policy issues.</li> </ul> <ul> <li> <strong>Dr. Michael Bronstein &ndash; DeepMind Professor of Artificial Intelligence, University of Oxford</strong><br /> An award-winning academic, Michael was previously Head of Graph Learning Research at Twitter, a professor at Imperial College London and has held visiting appointments at Stanford, MIT, and Harvard. Michael is also a serial entrepreneur, having founded startups such as Novafora, Invision (acquired by Intel in 2012), Videocites and Fabula AI (acquired by Twitter in 2019).</li> </ul> <p> &quot;The formation of Qlik&#39;s AI Council is a strategic leap, reflecting our deep-seated commitment to not just advancing AI, but doing so with ethical integrity and practical applicability,&quot; said Mike Capone, CEO of Qlik. &quot;Our goal is crystal clear: to enable our customers to harness AI in a way that&#39;s not only transformative, but also responsible. By uniting a cadre of AI luminaries, we are sharpening our focus on delivering AI solutions that are not just cutting-edge, but also seamlessly integrated and governed. This initiative is a pivotal chapter in our journey, marking a bold move towards democratizing AI in a manner that is both accessible and aligned with our core mission of driving substantial, data-driven business outcomes.&quot;</p> <p> Data and analytics leaders from around the world can hear from the AI Council at Qlik Connect, which takes place on June 3-5 in Orlando, Florida. At the pre-eminent event for data analytics, integration, and AI, Council members will share their take on the opportunities and challenges for businesses exploring the value of automation in their data strategy. Additional details and event registration is at www.qlikconnect.com</p> <p> &ldquo;I am excited to join Qlik&rsquo;s AI Council and work with some of the greatest minds in AI to optimize how businesses around the world use data,&rdquo; said Rumman Chowdhury, member of Qlik&rsquo;s AI Council. &ldquo;We&rsquo;ve reached an inflection point where innovations like generative AI are impacting the world as the internet did. This is not the time for complacency. &lsquo;Adopting AI&rsquo; is not as simple as some suggest, but getting left behind is a risky game. By taking responsible steps, organizations can enter an era of unprecedented innovation &ndash; I look forward to being able to contribute to this evolution.&rdquo;</p> <p> &ldquo;In working at JBS USA, I recognize the significance of Qlik&#39;s advancements in AI, embodying a responsible and pragmatic approach to enterprise AI development,&rdquo; said Stephanie Robinson, IT Business Intelligence Manager at JBS. &ldquo;Qlik&#39;s dedication to enhancing AI applications aligns with our focus on employing technology to drive substantial business outcomes. We value Qlik&#39;s commitment to ethical AI practices and are optimistic about the beneficial impact this will have on the industry.&rdquo;</p> <p> <strong>About Qlik</strong><br /> Qlik converts complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages advanced, enterprise-grade AI/ML and pervasive data quality. We excel in data integration and governance, offering comprehensive solutions that work with diverse data sources. Intuitive analytics from Qlik uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities. Our AI/ML tools, both practical and scalable, lead to better decisions, faster. As strategic partners, our platform-agnostic technology and expertise make our customers more competitive.</p> <p> 2024 QlikTech International AB. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.</p> <p> The development, release and timing of any product or functionality described herein remain at the sole discretion of Qlik and should not be relied upon in making a purchasing decision.</p>

Read More

AI Tech

AI and Big Data Expo North America announces leading Speaker Lineup

TechEx Events | March 07, 2024

AI and Big Data Expo North America announces new speakers! SANTA CLARA, CALIFORNIA, UNITED STATES, February 26, 2024 /EINPresswire.com/ -- TheAI and Big Expo North America, the leading event for Enterprise AI, Machine Learning, Security, Ethical AI, Deep Learning, Data Ecosystems, and NLP, has announced a fresh cohort of distinguishedspeakersfor its upcoming conference at the Santa Clara Convention Center on June 5-6, 2024. Some of the top industry speakers set to take the stage are: - Sam Hamilton - Head of Data & AI – Visa - Dr Astha Purohit - Director - Product (Tech) Ops – Walmart - Noorddin Taj - Head of Architecture and Design of Intelligent Operations - BP - Temi Odesanya - Director - AI Governance Automation - Thomson Reuters - Katie Sanders - Assistant Vice President – Tech - Union Pacific Railroad - Prasanth Nandanuru – SVP - Wells Fargo - Rodney Brooks - Professor Emeritus - MIT These esteemed speakers bring a wealth of knowledge and expertise to an already impressive lineup, promising attendees a truly enlightening experience. In addition to the speakers, theAI and Big Data Expo North Americawill feature a series of presentations covering a diverse range of topics in AI and Big Data exploring the latest innovations, implementations and strategies across a range of industries. Attendees can expect to gain valuable insights and practical strategies from presentations such as: How Gen AI Positively Augments Workforce Capabilities Trends in Computer Vision: Applications, Datasets, and Models Getting to Production-Ready: Challenges and Best Practices for Deploying AI Ensuring Your AI is Responsible and Ethical Mitigating Bias and Promoting Fairness in AI Systems Security Challenges in the Era of Gen AI and Data Science AI for Good: Social Impact and Ethics Selling Data Democratization to Executives Spreading Data Insights across the Business Barriers to Overcome: People, Processes, and Technology Optimizing the Customer Experience with AI Using AI to Drive Growth in a Regulated Industry Building an MLOps Foundation for AI at Scale The Expo offers a platform for exploration and discovery, showcasing how cutting-edge technologies are reshaping a myriad of industries, including manufacturing, transport, supply chain, government, legal sectors, financial services, energy, utilities, insurance, healthcare, retail, and more. Attendees will have the chance to witness firsthand the transformative power of AI and Big Data across various sectors, gaining insights that are crucial for staying ahead in today's rapidly evolving technological landscape. Anticipating a turnout of over 7000 attendees and featuring 200 speakers across various tracks, AI and Big Data Expo North America offers a unique opportunity for CTO’s, CDO’s, CIO’s , Heads of IOT, AI /ML, IT Directors and tech enthusiasts to stay abreast of the latest trends and innovations in AI, Big Data and related technologies. Organized by TechEx Events, the conference will also feature six co-located events, including the IoT Tech Expo, Intelligent Automation Conference, Cyber Security & Cloud Congress, Digital Transformation Week, and Edge Computing Expo, ensuring a comprehensive exploration of the technological landscape. Attendees can choose from various ticket options, providing access to engaging sessions, the bustling expo floor, premium tracks featuring industry leaders, a VIP networking party, and a sophisticated networking app facilitating connections ahead of the event. Secure your ticket with a 25% discount on tickets, available until March 31st, 2024. Save up to $300 on your ticket and be part of the conversation shaping the future of AI and Big Data technologies. For more information and to secure your place at AI and Big Data Expo North America, please visit https://www.ai-expo.net/northamerica/. About AI and Big Data Expo North America: The AI and Big Data Expo North America is a leading event in the AI and Big Data landscape, serving as a nexus for professionals, industry experts, and enthusiasts to explore and navigate the ever-evolving technological frontier. Through its focus on education, networking, and collaboration, the Expo continues to be a beacon for those eager to stay at the forefront of technological innovation. “AI and Big Data Expo North Americais a part ofTechEx. For more information regardingTechExplease see onlinehere.”

Read More

Future Tech

Zendesk signs definitive agreement to acquire Klaus

Zendesk | January 08, 2024

Zendesk today announced it has signed a definitive agreement to acquire Klaus, the industry leading AI-powered quality management platform. AI is driving a rapid increase in customer interactions and radically transforming the world of customer service. Customer service teams are being asked to increase their ROI by managing a rising volume of interactions while providing quality service, and increasing their organization's efficiency in the process. With Klaus, Zendesk customers will be able to deliver consistent, high quality service across every channel and across both human and digital agents (bots) – all while unlocking the power of everyday customer interactions to increase loyalty. "As AI drives up the speed and frequency of customer engagement, only AI-powered quality assurance (QA) can keep up as companies work to identify and fix gaps in their customer service operations," said Adrian McDermott, chief technology officer, Zendesk. "The combination of Zendesk AI and Klaus' capabilities will help businesses navigate greater complexity and volume and ensure both digital and human agents deliver highly personal and empathetic service." "Zendesk and Klaus share a vision of AI-led, personalized CX with businesses fully anticipating and acting on their customers' needs," said Martin Kõiva, CEO and founder, Klaus. "QA software plays a critical role in this, ensuring consistency, assessing both human and digital agent performance and providing actionable insights for strategic planning. As part of Zendesk, we will continue to build and deliver these crucial capabilities, but now at an even greater scale." With digital agents resolving more service inquiries without human interaction, having a QA solution that analyzes both human and digital agent performance is crucial to maintaining quality control and providing best-in-class customer service. While most QA software is capable of only scoring 1 to 2 percent of interactions and cannot recognize systemic trends, Klaus' AI scores 100 percent of customer support interactions. It pinpoints conversations with positive or negative sentiment, identifies outliers, churn risk, escalations and follow-ups across all conversations – even those done by digital agents or outsourced teams. Klaus spots knowledge gaps and coaching opportunities that can be used to improve agent performance and productivity, all of which results in higher customer satisfaction. WEM is a critical capability for today's customer service leaders. The acquisition of Klaus will be the latest addition to the company's existing workforce engagement management (WEM) solutions which includes Tymeshift, a modern workforce management tool built exclusively for Zendesk. The company acquired Tymeshift in June 2023. The acquisition of Klaus is anticipated to close in the first quarter of 2024 upon receipt of required regulatory approvals and other customary closing conditions. About Zendesk Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections. Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers. The company was conceived in Copenhagen, Denmark and today operates in more than 20 countries around the world. About Klaus Klaus is an AI-powered quality management platform that helps companies drive revenue through excellent customer service. Headquartered in Tallinn, Estonia, Klaus was founded in 2018 by Martin Kõiva, Kair Käsper and Egon Sale and has nearly 100 employees.

Read More

AI Tech

Qlik Launches AI Council to Responsibly Accelerate Enterprise Adoption of AI

Qlik | January 25, 2024

<p> Qlik, a global leader in data analytics and integration, today announces the establishment of its inaugural AI Council &ndash; an initiative that further embeds leading edge, ethical AI development at the heart of the company&rsquo;s mission and industry proposition. By convening a distinguished set of advisors, Qlik will accelerate the responsible development of its AI-driven product portfolio, benefitting from the expertise of some of the world&rsquo;s most prominent AI experts, to help customers use their data to achieve more significant business outcomes.</p> <p> Qlik&rsquo;s Generative AI Benchmark Report found that 31% of senior executives plan to spend over $10 million on generative AI initiatives in the coming year and 79% have already invested in generative AI tools or projects. Despite this enthusiasm, it also found that they understand the need to surround them with the right data strategies to realize their potential. If the data building blocks of AI are not governed properly as it is democratized across the entire workforce, it could present a serious threat to the efficiency and integrity of business operations. The AI Council has been established to help Qlik&rsquo;s customers navigate these challenges and advise on best practices.</p> <p> Members of the Council will work within Qlik to guide the company&rsquo;s R&amp;D direction, inform its product roadmap and ensure its customers&rsquo; use of Qlik&rsquo;s AI is built with responsibility and ethics front of mind. The Council will also educate Qlik leaders and employees on how to harness the full potential of AI, while providing insights into the priorities of business leaders tasked with demonstrating value from AI investment.</p> <p> The AI Council features some of the most renowned subject matter experts from around the world. More information on these members can be found on our Qlik Staige website:</p> <ul> <li> <strong>Nina Schick &ndash; Author, Advisor and Founder of an advisory firm focused on GenAI</strong><br /> A world-leading authority on generative AI, Nina has long been analyzing emerging technology trends for society. With over two decades of geopolitical experience, she has advised global leaders, including Joe Biden, President of the United States, and was articulating her vision of the &lsquo;AI inflexion point&rsquo; years before ChatGPT made AI a global phenomenon.</li> </ul> <ul> <li> <strong>Dr. Rumman Chowdhury &ndash; Responsible AI leader, engineer, auditor and investor</strong><br /> Rumman is a pioneer in the field of applied algorithmic ethics, creating cutting-edge socio-technical solutions for ethical, explainable and transparent AI. She is currently the CEO and founder of Humane Intelligence, a tech nonprofit that builds a community of practice around algorithmic evaluations. She has also served on multiple boards, including the UK Center for Data Ethics and Innovation, and on UN&rsquo;s Broadband Commission for Sustainable Development, Oxford University&rsquo;s Commission on AI and Governance, and Patterns data science journal. Previously, Rumman was the Director of META (ML Ethics, Transparency, and Accountability) team at Twitter, leading a team of applied researchers and engineers to identify and mitigate algorithmic harms on the platform.</li> </ul> <ul> <li> <strong>Kelly Forbes &ndash; Co-Founder and Executive Director, AI Asia Pacific Institute</strong><br /> Kelly sits at the intersection of policy, research and industry, working with leading organizations and governments to address the risks associated with AI through international cooperation. With extensive experience in the Asia-Pacific region, Kelly has conducted research on AI governance, public-private dialogue and government policy issues.</li> </ul> <ul> <li> <strong>Dr. Michael Bronstein &ndash; DeepMind Professor of Artificial Intelligence, University of Oxford</strong><br /> An award-winning academic, Michael was previously Head of Graph Learning Research at Twitter, a professor at Imperial College London and has held visiting appointments at Stanford, MIT, and Harvard. Michael is also a serial entrepreneur, having founded startups such as Novafora, Invision (acquired by Intel in 2012), Videocites and Fabula AI (acquired by Twitter in 2019).</li> </ul> <p> &quot;The formation of Qlik&#39;s AI Council is a strategic leap, reflecting our deep-seated commitment to not just advancing AI, but doing so with ethical integrity and practical applicability,&quot; said Mike Capone, CEO of Qlik. &quot;Our goal is crystal clear: to enable our customers to harness AI in a way that&#39;s not only transformative, but also responsible. By uniting a cadre of AI luminaries, we are sharpening our focus on delivering AI solutions that are not just cutting-edge, but also seamlessly integrated and governed. This initiative is a pivotal chapter in our journey, marking a bold move towards democratizing AI in a manner that is both accessible and aligned with our core mission of driving substantial, data-driven business outcomes.&quot;</p> <p> Data and analytics leaders from around the world can hear from the AI Council at Qlik Connect, which takes place on June 3-5 in Orlando, Florida. At the pre-eminent event for data analytics, integration, and AI, Council members will share their take on the opportunities and challenges for businesses exploring the value of automation in their data strategy. Additional details and event registration is at www.qlikconnect.com</p> <p> &ldquo;I am excited to join Qlik&rsquo;s AI Council and work with some of the greatest minds in AI to optimize how businesses around the world use data,&rdquo; said Rumman Chowdhury, member of Qlik&rsquo;s AI Council. &ldquo;We&rsquo;ve reached an inflection point where innovations like generative AI are impacting the world as the internet did. This is not the time for complacency. &lsquo;Adopting AI&rsquo; is not as simple as some suggest, but getting left behind is a risky game. By taking responsible steps, organizations can enter an era of unprecedented innovation &ndash; I look forward to being able to contribute to this evolution.&rdquo;</p> <p> &ldquo;In working at JBS USA, I recognize the significance of Qlik&#39;s advancements in AI, embodying a responsible and pragmatic approach to enterprise AI development,&rdquo; said Stephanie Robinson, IT Business Intelligence Manager at JBS. &ldquo;Qlik&#39;s dedication to enhancing AI applications aligns with our focus on employing technology to drive substantial business outcomes. We value Qlik&#39;s commitment to ethical AI practices and are optimistic about the beneficial impact this will have on the industry.&rdquo;</p> <p> <strong>About Qlik</strong><br /> Qlik converts complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages advanced, enterprise-grade AI/ML and pervasive data quality. We excel in data integration and governance, offering comprehensive solutions that work with diverse data sources. Intuitive analytics from Qlik uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities. Our AI/ML tools, both practical and scalable, lead to better decisions, faster. As strategic partners, our platform-agnostic technology and expertise make our customers more competitive.</p> <p> 2024 QlikTech International AB. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.</p> <p> The development, release and timing of any product or functionality described herein remain at the sole discretion of Qlik and should not be relied upon in making a purchasing decision.</p>

Read More

Spotlight

PandaDoc

PandaDoc

Over 20,000 customers use PandaDoc’s all-in-one document automation software and workflow capabilities to provide customers with a more professional and engaging experience. PandaDoc helps you simplify processes and increase efficiency across your entire organization when you integrate your existing...

Events

Resources