Orange's Hervé Suquet reinforces the importance of producing sustainable goods and services while limiting consumption and waste

We had the opportunity to learn about Orange's mission of becoming net-zero carbon emissions by 2040 through this interview with Hervé Suquet, VP Energy Group at Orange. Read on to find out Orange's key objectives towards sustainability and their AI-powered analytics and monitoring tools to help businesses drive change towards increased sustainability.


The growing needs of energy efficiency and sustainability need to ensure that all players involved in the end-to-end service delivery focuses on it, and deliver needed progress.

MEDIA 7: You are on a mission to drive Orange to become net-zero carbon by 2040. Could you please tell us a little bit about the strategy you have in place towards this goal?
HERVÉ SUQUET:
Orange, as a trusted partner, gives everyone the keys to a responsible digital world. While technology can help combat global warming, particularly by reducing travel, we’re still making every effort to reduce our own carbon footprint. Indeed, we’ve committed to achieving net zero carbon emissions by 2040, 10 years earlier than the objectives set by the rest of the sector, in line with our original ambitions stated in 2015 during the Paris Agreement on climate change.

To achieve this goal, we are following a strict energy efficiency policy, increasing our consumption of renewable energies, developing our circular economy and investing in carbon capture solutions to reduce our residual emissions. Therefore, we have defined an ambitious roadmap, in conformity with best practices, with the first step in 2025. The 2025 objectives have been validated for scopes 1, 2 and 3 by the SBTi initiative (Science Based Targets initiative), which is the international scientific expert in the evaluation of companies’ climate targets.

Energy is one of the key elements to master to achieve this roadmap, and Orange has set up a global program to ensure it will be met. This program is articulated around a simple driver: less energy usage, less cost, and less CO2. It is supported by an appropriate governance model, an Energy dashboard, and a full catalog of actions, best practices, and recommendations to implement. Full support of the whole ecosystem will also be key for enabling our industry to succeed in this climate challenge, including for example our suppliers with eco-design, energy efficiency run mode (zero energy for zero traffic), Towerco, and ESCO commitment toward green energy, etc.


M7: Leading the Orange Group Energy Efficiency program, what is top on your list that you want to achieve this year?
HS:
For Orange, improving our Energy Efficiency is a continuous and never-ending story, combining short, mid, and long-term actions, building on both one-shot and recurring levers. As an example of long-term actions, Orange is strongly involved in the normalization process to ensure the Energy efficiency of all our equipment, targeting the zero traffic / zero consumption rule. As an example of recurring actions, each of our data-center needs to be permanently monitored and managed to ensure its operation are rightly tuned for the best energy efficiency, taking into account the evolution of the equipment hosted, their effective load, the external climate evolution, etc.

Regarding more specifically 2022 key objectives, we will continue to accelerate on our ambition to secure a better and bigger part of green energy sourcing, thanks to cPPA (Solar/Wind), solar farms projects, solar as a service project for on-site consumption (data centers, office buildings, RAN sites). In parallel, we will further progress on better mastering the cost of energy sourcing, especially in Europe where we must face, and can work with, a more complex and more efficient energy market.


The above actions will need to be supported by further efforts in technical energy efficiency, and efficiency that we can benchmark across operations thanks to the two key selected KPIs that is the per country RAN kWh/Gb and per data-centers PUE. All this will be supported by continuous improvement in our reporting and analysis capability around energy usage and cost, with more specific efforts put on our capability to better forecast future needs (MWh), cost, and carbon footprint, including expected improvement from our various action plan.

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It’s only by working together that we will achieve our common objectives to reduce carbon footprint and master our cost.



M7: What is your approach towards building and implementing a strategy while ensuring the best cash usage and ROI?
HS:
As for all our operations, new projects need to be analyzed combining both the expected strategic outputs and the planned ROI. From a Telecommunication point of view, on Energy domain, this translates into two key dimensions: Dedicated Energy investment tend to have a longer ROI than our core Telco investment, hence the importance of partnering with Energy specialist with whom we can build long-term As-A-Service contracts is a win/win approach. Case by case analysis is made to decide, per project or portion of a project, which model (Capex vs As-A-Service) will be the more efficient. Energy usage, both from a cost and Carbon impact, is not only our direct responsibility, but also strongly in hands of our more global ecosystem, including ESCO, TowerCo, RAN Sharing JV, and main Telco suppliers. It’s only by working together that we will achieve our common objectives to reduce Carbon footprint and master our cost.


M7: What are some of the different ways Orange promotes the principles of the circular economy?
HS:
From eco-design to collecting, reconditioning, repairing, recycling, and increasing the overall lifespan of products: these are some of the key principles behind the circular economy. The objective is to produce sustainable goods and services while limiting our consumption and waste and thereby break away from the traditional linear economy (extract, manufacture, consume, dispose). We’re committed to ensuring 100% of our Orange-branded products are eco-designed by 2025. In addition, one of the main goals of the transformation from a linear economy to a circular economy is to massively reduce the CO2 consumption given that Scope 3 (undirect emission of the Green House Gas Protocol) reaches over 80% of the total.

A circular economy program (OSCAR) has been launched in Orange, enabling us to strongly support our 2040 carbon-neutral objective, and including several sub-projects such as:

  • Modifying OEMs behavior (negotiations) to push them to provide Orange with second end products.
  • Implement ‘’green’’ criteria to select suppliers in our RFPs.
  • Implement a marketplace to ease the exchange of unused equipment within Orange.
  • Implement a decommissioning plan to provide a global overview of available equipment to all Orange Affiliates.

Orange is also strongly implicated in ongoing work with GSMA and more than 20 Telcos to influence the telecom ecosystem evolution to support the circular economy to keep current equipment in use longer, enhance/increase infrastructure sharing, develop awareness on the circular economy, give refurbished the same presence as new in business proposals, improve the regulatory ecosystem in favor of circular operations in the telco sector, define energy reduction cap for IT&N equipment.

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Changing handsets every 3 years instead of 2, and bringing back old ones for recycling will indeed mare a strong difference in the overall domain carbon footprint.



M7: What are Orange’s AI-powered analytics and monitoring tools called Energy Big Data?
HS:
Orange has developed a set of AI-powered analytics and monitoring tools based on Energy Big Data. The underlying principle behind these tools are:

  • To track and monitor all energy usage on all consumption points.
  • To build a per system energy usage model enabling to forecast energy usage based on business drivers.
  • To register and analyze all energy invoices/costs.
  • To synergize the above three components into a complete forecast/analyze/detect anomalies quality loop.
  • To proactively drive Data-centers energy & cooling systems to ensure the best tuning and operational performance.
  • To proactively drive RAN set-up to deliver the best service performance/energy usage equation.


M7: How are the growing needs of efficiency and sustainability driving shifts in the telecommunications industry?
HS:
As you have understood, I have already started to answer this question through my answers to the previous questions as the growing needs of energy efficiency and sustainability need to ensure that all players involved in the end-to-end service delivery focuses on it, and deliver needed progress. This is obviously, true for Telco gear and IT suppliers, both for the CO2 footprint linked to the equipment manufacturing and installation and for their usage energy efficiency.

But, it’s also an effort to be made for the various suppliers leveraging our Telco services, including for example OTT that are responsible for the rightsizing of the data flow and usage that they are generating. Last but not the least, it must encompass the whole ecosystem, including our customers, for example changing handsets every 3 years instead of 2, and bringing back old ones for recycling will indeed mare a strong difference in the overall domain carbon footprint.

ABOUT ORANGE

Orange is one of the world’s leading telecommunications operators with sales of 42.3 billion euros in 2020 and 137,000 employees worldwide at 30 September 2021, including 79,000 employees in France. The Group has a total customer base of 266 million customers worldwide at 30 September 2021, including 222 million mobile customers and 22 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business Services. In December 2019, the Group presented its new "Engage 2025" strategic plan, which, guided by social and environmental accountability, aims to reinvent its operator model. While accelerating in growth areas and placing data and AI at the heart of its innovation model, the Group will be an attractive and responsible employer, adapted to emerging professions. Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).

Their purpose: As a trusted partner, Orange gives everyone the keys to a responsible digital world. Their mission is to ensure that digital services are well thought-out, made available and used in a more caring, inclusive, and sustainable way in all areas of our business. Orange does everything in its power to ensure people and organizations enjoy a more autonomous, secure digital life. Through the engagement and expertise of the Group’s teams, Orange employs innovative technologies and services everywhere, and for everyone. For more information on the internet and on your mobile: www.orange.com, Orange News_ mobile app, www.orange-business.com or to follow them on Twitter: @orangegrouppr and @orange.

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Glassbox Delivers Enterprise-ready Generative AI Assistant with Microsoft Azure OpenAI Service

Glassbox | January 11, 2024

Glassbox (TASE:GLBX), a leading provider of digital experience intelligence for web and mobile applications, today announced the availability of its enterprise-ready AI assistant, which the company has named GIA (Glassbox Insights Assistant). Glassbox turned to Microsoft Azure OpenAI Service, which hosts OpenAI models fully within the secure Azure environment, to elevate the security and privacy standards of its previously announced AI assistant. In combination with Glassbox’s patented data privacy measures, users of the AI assistant can be confident that the conversational interface is protected with the level of rigor they expect from both Microsoft and Glassbox. “We developed the AI assistant earlier based on OpenAI’s GPT model. However, our commitment to responsible AI and our exacting security, data privacy and compliance standards compelled us to turn to the Microsoft Azure OpenAI Service for its additional protections for potentially sensitive data shared or accessed through the new generative AI (GenAI) interface,” said Glassbox co-founder and Chief Technology Officer Yaron Gueta. “GIA sets a new bar for what organizations should expect of GenAI solutions from their software providers.” Glassbox captures millions or billions of digital experience data points for each of its customers every month that give them the richest possible set of data about their digital customer experience. GIA allows Glassbox users to uncover deep digital insights quickly and without technical knowledge or reliance on data and analytics teams. “Microsoft Azure OpenAI Service is ideal for companies like Glassbox that need to deliver enterprise-grade GenAI solutions based on vast, proprietary datasets,” added John Montgomery, CVP, Azure AI at Microsoft. “By using the power of our generative AI capabilities, Glassbox’s AI assistant can deliver a better experience to customers with the security measures of Azure.” With Gartner predicting that more than half of all successful technology solutions will be delivered to “nontraditional” buyers outside of IT by 2025, one of the pillars of Glassbox’s AI strategy is to make its unparalleled set of digital experience data more actionable, more quickly by more users for greater business impact. GIA is central to this strategy as Glassbox shifts increasingly towards natural language interfaces. The use of GenAI to unlock digital insights is also a key step in realizing Glassbox’s Autonomous CX vision, which promises to revolutionize the customer experience domain by making digital experiences fully self-optimizing. GIA is immediately available within the Glassbox digital experience intelligence platform when deployed in a customer’s preferred cloud environment. About Glassbox Glassbox (TASE:GLBX) reveals the insights that empower organizations to deliver better digital customer experiences. Our Digital Experience Intelligence platform automatically captures, visualizes and analyzes every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams (and more) to assess performance, prioritize projects and optimize experiences. With unparalleled data privacy and security built in, hundreds of global customers across industries have chosen Glassbox to grow and optimize their digital businesses. Learn more at glassbox.com.

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