The SiriusDecisions B-to-B Buying Decision Process Framework

whitePaper | April 16, 2020

A well-built store—one that is consistent with others under a retailer’s umbrella—is a powerful tool for communicating a brand. In fact, arguably nothing (beyond the product itself) is a more tangible signifier of the brand than the store environment. This puts the store planning team in the position of acting as brand managers and means that for the construction manager, whether he/she is employed in house by the retail company or as a contractor specializing in retail construction, understanding the brand (the retailer’s goals, visions, and marketing strategies) is a cornerstone of day-to-day work.

whitePaper | February 15, 2023

Artificial intelligence (AI) is an enabling technology impacting the global economy and international trade. Combined with business-process-oriented automation and more efficient data flow exchanges, AI further promises to lift barriers to international trade, stimulate growth in global electronic commerce and allow for better predictions and associations to inform policy decisions.

whitePaper | July 29, 2022

China is following a national strategy to lead the world in artificial intelligence by 2030, including by pursuing “general AI” that can act autonomously in novel circumstances. Open-source research identifies 30 Chinese institutions engaged in one or more of this project‘s aspects, including machine learning, brain-inspired AI, and brain-computer interfaces. This report previews a CSET pilot program that will track China’s progress and provide timely alerts.

whitePaper | August 17, 2020

For years, employees drove to an office, opened their computer, logged onto a corporate network with their username and password and got on with their workday. But working standard hours in a fixed office location is becoming more and more rare. In fact, a report by Gallup found that 43 percent of American employees work remotely.1 This growing mobile workforce requires the same, secure access to resources as their onsite counterparts — without connecting to the corporate network. And both onsite and remote employees need secure ways to access the expanding number of applications and resources that are hosted in the cloud. To accommodate, enterprise technology and IT practices must adapt.

whitePaper | December 23, 2019

We are witnessing a new genre of companies shaping the business landscape by leveraging emerging technologies and applying them with such potency to create competitive advantage. These organisations have a quest to scale; they are big on customer experience; they are open to partnerships and are able to deploy their products and services at scale through APIs; they are big adopters of the cloud and quite often are born in the cloud; they embrace design thinking and are happy to return to first principles to find innovative solutions to business problems; and they are relentless at leveraging the power of artificial intelligence (AI) for insights and decision making.

whitePaper | September 22, 2021

The value of conversational AI is clear—meaning it’s time to take the next step and begin setting specific goals if you want to see real returns on your investment. Access this beginner’s guide to conversational AI to learn important industry terms and explore the questions you need to be asking as you explore different solutions.