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Building a Retail Brand with Construction Software

April 16, 2020

A well-built store—one that is consistent with others under a retailer’s umbrella—is a powerful tool for communicating a brand. In fact, arguably nothing (beyond the product itself) is a more tangible signifier of the brand than the store environment. This puts the store planning team in the position of acting as brand managers and means that for the construction manager,
whether he/she is employed in house by the retail company or as a contractor specializing in retail construction, understanding the brand (the retailer’s goals, visions, and marketing strategies) is a cornerstone of day-to-day work.

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Thomas Duryea Logicalis

Thomas Duryea Logicalis is one of Australia’s leading ICT consulting, professional services and managed services companies. We offer a comprehensive portfolio across networking and security, data centre and cloud, systems management and mobility and collaboration. Our goal is to help customer bridge IT strategy and IT operations. As a division of Logicalis Group, a global IT Solution Integrator, Thomas Duryea Logicalis has deep local expertise backed by 4,500 IT professionals globally.

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Building a Retail Brand with Construction Software