IAM Robotics’ Kristin Fornal says “Robots have come a long way and as technology continues to evolve, the robotics industry evolves with it.”

Kristin Fornal, Head of Marketing at IAM Robotics sheds light on the inner workings of IAM Robotics, one of the leading warehouse automation companies. Read on to know more about her thoughts on the future of automation in the robotics industry, its challenges, and its benefits.



As consumers, we are experiencing ongoing and rapid changes with our online purchasing experiences. We are demanding more products and faster delivery times.

MEDIA 7: You have had a remarkable professional journey; would you like to give us a peek into it? What inspired you to get into marketing?
KRISTIN FORNAL:
When I started my career, I was in public relations. I enjoyed the writing and media relations that came with the PR role, but I realized PR was only part of something much larger, marketing. I went back to school to get my master’s in marketing and communications, and I have been strengthening company brands ever since. I have been fortunate in my career to have worked with some of the best brands in the world. However, the best part of my career has been mentoring and working with the next generation of marketing leaders.


M7: Could you please give our readers an insight into IAM Robotics? What are the core values that drive the company to be a leader in warehouse automation?
KF:
IAM Robotics is dedicated to delivering autonomous mobile robotic solutions that give you the help you need with the results you want. Some of the core values that have helped drive us to be a leader in warehouse automation are curiosity, diversity, and collaboration. Our team continues to drive innovation by being curious about the challenges in the industry and setting out to solve them. Diversity is important because it allows us to embrace different perspectives when looking at our own and clients’ challenges. Collaboration is important because we are a team and without all of us working together it is difficult to deliver unique, value-added solutions.

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Hollywood has done a great job at setting public expectations for how we think robots should behave.



M7: New technologies are presenting promising opportunities for improvement across the supply chain. Do you feel that the robotics industry is moving too fast or too slow in terms of adopting these technologies?
KF:
As consumers, we are experiencing ongoing and rapid changes with our online purchasing experiences. We are demanding more products and faster delivery times. These changes are requiring supply chain leaders to revisit or accelerate warehouse automation strategies, which is resulting in increased adoption in automation. In my opinion, the robotics industry is always progressing at an accelerated rate. Driverless cars are a good example of technology moving at a fast rate with a slow adoption curve. Yet, autonomous driving has been under development for decades. It has only been more recently we have started seeing some of this technology become available to consumers, like lane assist, auto parallel parking, smart cruise control, etc.    

Many of us grew up thinking robotics would be part of our everyday lives like we saw in the movies or The Jetson’s. Hollywood has done a great job at setting public expectations for how we think robots should behave. However, when taking human tasks and translating them into a robot task is more complicated than one may think. A human can easily walk to a shelf, locate something on the shelf, and pick it up. For a robot to do this same task, there are layers of hardware and software that need to work together to achieve the same result consistently and reliably. Robots have come a long way and as technology continues to evolve the robotics industry with it.


M7: What growth and adoption rates do you expect for the robotics industry over the next five years?
KF:
Prior to the pandemic, the adoption rate for robotic automation was on the rise. However, the pandemic has accelerated the rate of adoption for robotic automation to assist with less touches for products and to improve operational efficiencies. The future of the robotics industry is expected to grow expeditiously, which will result in more competition and innovation, which will continue to drive these technologies forward.

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The future of the robotics industry is expected to grow expeditiously, which will result in more competition and innovation.


M7: What Marketing-related challenges do you meet every day? How do technology and collaboration tools encourage you to defeat these?
KF:
We are always looking for unique ways to stay memorable with clients. Today’s digital platforms are becoming saturated with content from companies competing for the attention of clients. To overcome this, we leverage several tools to stay on top of our client’s journey through the buying process and determine the best formats for engaging and staying top-of-mind with them.


M7: What do you read, and how do you consume information to stay at the top of your game?
KF:
One of my favorite marketing books is Renegades Write the Rules, by AmyJo Martin. Additionally, I like to kick off my mornings reading industry publications and listening to a variety of podcasts. Another outlet for staying on top of my game is networking and participating in organizations such as the MHI Robotics Group and CMO Huddles.

ABOUT IAM ROBOTICS

IAM Robotics was founded in 2012 and is proudly based in Pittsburgh, Pennsylvania. They are dedicated to delivering adaptable, scalable, and comprehensive autonomous mobile robot material handling solutions that seamlessly integrate into any operational environment.

Today, the company is home to over 80 employees. IAM Robotics is a mix of world-class engineers, automation experts, supply chain professionals, and problem solvers focused on delivering innovation and operational value that transforms the material handling industry.

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ON24 Unveils its Next Generation Platform, Unleashing a New Era of AI-powered Intelligent Engagement

ON24 | January 24, 2024

Today, ON24 marks the next chapter of its innovation strategy with the launch of its next generation intelligent engagement platform. With AI-powered intelligence at the core, ON24 will now enable enterprises to continuously engage audiences through hyper-personalized experiences that deliver connected insights and drive cost-efficient revenue growth. “AI will fundamentally reshape sales and marketing and reimagine the customer experience. This means that sales and marketing teams must embrace AI to innovate and adapt, or risk being left behind,” says Sharat Sharan, co-founder, President and CEO. “With the launch of the ON24 Intelligent Engagement Platform, we are excited to leverage our unique foundation of first-party data to give our industry-leading customers an AI advantage, so that they can combine best-in-class experiences, personalization and content, to capture and act on connected data and insights at scale to drive revenue growth. And, we believe AI will continue to be a key differentiation for our own business and technology strategy moving forward, powering a new era of intelligent engagement.” Built on its foundation of first-party data, the ON24 Intelligent Engagement Platform combines best-in-class digital experiences, including the company’s flagship webinar, virtual event and content marketing products, with its new AI-powered Analytics and Content Engine (ACE) to provide an integrated go-to-market solution. The platform’s comprehensive set of capabilities will help sales and marketing teams to: Scale personalized experiences: Build best-in-class, branded experiences that reach their prospects and customers at scale and are hyper-personalized for individuals. Automate continuous engagement: Interact with prospects and customers 24/7 through AI-generated content and always-on nurtures. Deliver connected insights: Track audience engagement data across interactions and analyze engagement across key audience segments. Drive revenue growth: Enable data-driven actions across go-to-market teams to generate pipeline and build lifetime customer relationships. “Today’s launch of the ON24 Intelligent Engagement Platform brings our AI innovation together with more than a decade of market leadership, product development and first-party engagement data,” said Jayesh Sahasi, EVP of Product and CTO at ON24. “We believe this will unlock even greater value for our customers, providing AI-powered intelligence that keeps getting smarter, more personalized and more effective over time." ​​About ON24 ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale. ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has offices globally in North America, EMEA and APAC. For more information, visit www.ON24.com.

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