The Top B2B Influencer Marketing Trends for 2020

September 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 months – and there’s good reason for increased confidence. The 2019 Content Preferences Survey from Demand Gen shows that 95% of respondents favor credible content from industry influencers as a top preference – a 30% increase compared year over year.

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ZINAD IT

Helping to secure businesses and organizations is a privilege, a responsibility given to only the most trustworthy and highly qualified security professionals in the region. We protect organizations by assessing their infrastructure, identify weaknesses, remediating security issues, implementing security solutions, and assisting with security compliance certification processes. ZINAD has partnered with the top ranked security vendors to cover all security solutions.

Other Infographics
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13 ways artificial intelligence will help us live to 100

Infographic | December 3, 2019

We’ve long been searching for ways to extend the human lifespan, which currently sits around 79 years. Of course, there are those who live well beyond that point — with the longest-living person reaching 122 years before dying in 1997. But can we push that average life expectancy to 100 and beyond? This infographic offers a variety of ways in which artificial intelligence can help us get there:

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Visualizing the AI Revolution in One Infographic.

Infographic | November 12, 2021

Science fiction didn’t do a great job in preparing us for our first real encounters with AI. Most people probably still envision AI in the form of a sentient robot that can talk, move around, and experience feelings – something like WALL-E or C-3PO from the movies. Although that still may be the dream, it turns out that the current iteration of AI is actually quite different. With modern AI, all the “thinking” gets done in the cloud, and the algorithms aren’t tied to the identity of a physical machine like we would have expected from the big screen. The modern iteration of AI works silently in the background without a face, and it’s starting to impact everything it touches. It’s also set to transform our economy at warp speed.

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AI and Customer Service by the Numbers

Infographic | July 1, 2022

Artificial intelligence (AI) was already on a meteoric rise in the transformation of customer service as we know it. The current environment can be expected to accelerate that trend even further. Here is a look at what AI in customer service means to tomorrow’s competitive landscape.

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State of AI 2022

Infographic | May 28, 2022

Peak, a leader in Decision Intelligence (DI), released a new “State of AI, 2022” report highlighting that a number of organizations are making investments in both data and AI – without connecting the two. Surveying 775 decision makers (senior managers and above) from the US, UK or India, the report further reveals that when businesses are failing to prepare their data for future AI adoption, they risk needing to retrofit their infrastructure later down the road.

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Chatbots in Healthcare

Infographic | December 17, 2019

Artificial intelligence (AI) isn’t just for the biggest, most innovative companies anymore. Companies from all industries are embracing the AI’s power to establish a competitive advantage and set the stage for future growth. For healthcare, one such AI implementation with the potential to affect widespread change is a chatbot. Take a look at the infographic below to see the potential impact of a chatbot.

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AI in Corporate Lega lOperations and What It Means for You

Infographic | January 5, 2020

Corporate legal departments have long worked against the perception that they function within the enterprise as a cumbersome cost center — as a department of “no” rather than as a strategic, value-added business partner. As far back as its 2001 annual meeting, the American Corporate Counsel Association (ACCA) held round-table discussions on the subject, focusing on both negative perceptions of corporate legal departments (such as lawyers are “risk averse”, “don’t know the business” and “struggle to measure the benefit of preventing problems”), as well as possible solutions (like developing “value-added” campaigns, getting involved early, understanding business goals and aligning to support them). Nearly two decades have passed since the ACCA meeting, yet these issues persist.

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ZINAD IT

Helping to secure businesses and organizations is a privilege, a responsibility given to only the most trustworthy and highly qualified security professionals in the region. We protect organizations by assessing their infrastructure, identify weaknesses, remediating security issues, implementing security solutions, and assisting with security compliance certification processes. ZINAD has partnered with the top ranked security vendors to cover all security solutions.

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