Why do B2B Buyers Struggle? The Answer is in the Data

April 24, 2019

For years now, we’ve heard that B2B buyers prefer to fly solo and will only consider speaking to a sales person when they are most of the way through their buyer’s journey. However, recent findings from our 2nd annual B2B Buyer Survey conducted in collaboration with PJA Advertising & Marketing revealed that buyers will not only speak to vendors earlier than expected, but they tend to reach out to vendors at the beginning of the buying process.

Spotlight

HCL Technologies (Infrastructure Services Division)

HCL Technologies Infrastructure Service Division (HCL ISD) is the fastest growing line of business of HCL Technologies.

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AI-driven Personalizationin Digital MediaPolitical and Societal Implications

whitePaper | December 6, 2019

Machine learning (ML)-driven personalization is fast expanding from social media to the wider information space, encompassing legacy media, multinational conglomerates and digital-native publishers: however, this is happening within a regulatory and oversight vacuum that needs to be addressed as a matter of urgency. Mass-scale adoption of personalization in communication has serious implications for human rights, societal resilience and political security. Data protection, privacy and wrongful discrimination, as well as freedom of opinion and of expression, are some of the areas impacted by this technological transformation.

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Tachyum Prodigy on the Leading Edge of AI Industry Trends

whitePaper | October 18, 2022

Tachyum Prodigy is the industry’s first universal processor, unifying the functionality of CPU, GPU, and TPU into a single monolithic package. Prodigy’s revolutionary new architecture provides 6x more raw performance on AI training and inference workloads than the industry’s highest performing GPU, and up to 10x performance at the same power.

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MongoDB and IBM zSystems

whitePaper | May 25, 2022

Modernization of data and applications on the mainframe is a necessary priority for modern organizations. Building a MongoDB Operational Data Layer (ODL) is a pattern widely used to make critical mainframe data available for modern mobile and web applications.

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Dell PowerScale: Key Performance Prediction using Artificial Intelligence for IT Operations (AIOps)

whitePaper | September 28, 2022

Architecting IT infrastructure has never been more challenging than it is today. Many enduser workloads, such as semiconductor design, autonomous driving development, and life sciences and healthcare are growing more complex every day. With that complexity comes growing demand on IT.

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Cloud Infrastructures –Last Call for Boarding

whitePaper | July 16, 2020

Is cloud computing becoming the norm? As part of the digital offensives by many companies, cloud infrastructures are fast becoming a crucial technology driver and success factor for innovative business models and digital products. The growing interest in the Internet of Things and machine learning sent the adoption rate of the cloud soaring at numerous companies. Now, it is a question of “how” rather than “whether” cloud services can be used successfully at German companies.

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Embracing Ethical AI

whitePaper | September 2, 2022

The past several years brought about an abundance of change in how we as individuals, organizations, and a society approach daily life. Our views on ethics are evolving and our sense of acting with purpose is increasing – and as part of that, diversity, equity, and inclusion have become top corporate and personal objectives. Consumers are asking the brands they engage with for more transparency and are tasking them to act in ways that are fair and respectful to all stakeholders: suppliers, employees, prospects, and anyone else who interacts with the brand.

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