Why do B2B Buyers Struggle? The Answer is in the Data

April 24, 2019

For years now, we’ve heard that B2B buyers prefer to fly solo and will only consider speaking to a sales person when they are most of the way through their buyer’s journey. However, recent findings from our 2nd annual B2B Buyer Survey conducted in collaboration with PJA Advertising & Marketing revealed that buyers will not only speak to vendors earlier than expected, but they tend to reach out to vendors at the beginning of the buying process.

Spotlight

Tech Mahindra

Tech Mahindra represents the connected world, offering innovative and customer-centric information technology services and solutions, enabling Enterprises, Associates and the Society to Rise™. We are a USD 4.0 billion company with 107,100+ professionals across 90 countries, helping over 800 global customers including Fortune 500 companies. Our innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value to our stakeholders. Tech Mahindra is also amongst the Fab 50 companies in Asia as per the Forbes 2014 List.

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whitePaper | June 28, 2022

Artificial intelligence (AI) has been accelerating across sectors. It has great potential to benefit society but the technology’s full potential can only be realized if it includes the diversity of the populations it represents throughout every step of its development. With growing concerns about bias, data privacy and lack of representation, it is critical to re-evaluate the way in which AI is both designed and deployed to ensure that all affected stakeholders and communities reap the benefits of the technology, rather than any harm.

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Understanding the Dynamics of artificial intelligence in Intellectual Property.

whitePaper | November 30, 2019

The report on “Understanding the Dynamics of Artificial Intelligence in Intellectual Property” prepared by the Tata Consultancy Services in close association with the Confederation of Indian Industry (CII) captures global developments, practices of various intellectual property offices of the world, technology landscape and research outlook. This publication on IPR would provide useful information to educational & research institutions and industries doing research in this area and fill up gaps for moving forward. CII firmly believes that IPR should be at the centre stage in competing in the world of artificial intelligence in a meaningful manner. The report highlights an important recommendation that, “With evolution of new technology, it is essential to have change in the IP creation and protection ecosystem by mechanisms to develop new doctrines for new technologies, modifying the existing system to accommodate this new change and reshaping of new policies for enforcement of IPRs”.

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TOP FIVE WAYS TO PREPARE FOR YOUR NEXT OFFICE 365TENANT MIGRATION

whitePaper | July 31, 2020

With organizations around the world rapidly adopting Office 365, IT pros need to be prepared to perform efficient, effective tenant-to-tenant migrations. Whether you’re undergoing a merger or acquisition, or it’s time to clean up and consolidate your IT infrastructure to drive productivity and growth, a successful migration requires one thing above all else: a tight focus on your users’ needs. In the end, success is not measured by checking off pieces of data moved; it’s about ensuring that everyone remains productive during the project and after migration is complete.

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TOP 5 REASONS TO PUT PRIVILEGE FIRST

whitePaper | July 20, 2020

Privileged access is the gateway to an organization’s most valuable assets and is at the core of nearly every major security breach. Organizations must have a strategy in place to manage and monitor privileged access, as well as detect and respond to threats if they’d like to mitigate risk from today’s advanced attacks. Your application stack and infrastructure is likely quite complex and it can be hard to identify which assets are the most sensitive. And there is a never-ending supply of vendors knocking down your door competing for your time and attention. These two realities make it increasingly difficult to identify which security project to tackle next. When thinking about how to prioritize, it is advantageous to take a step back and think about your businesses goals, albeit in a slightly different way: try to envision what you would be looking for if you were an external attacker or malicious insider looking to steal sensitive data, commit Ransomware, or use your infrastructure for illicit cryptomining.

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Modernize Your Payments Architecture

whitePaper | August 9, 2020

The payments industry is going through a period of massive disruption. Consumers increasingly expect a fast, easy payment process, coupled with immediate, uninterrupted access to account information and services.

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AI will impact every area of our lives, and its applications are virtuallylimitless. From solving society's biggest problems to creating newopportunities in business, AI will help us take huge leaps forward in this next decade.

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Spotlight

Tech Mahindra

Tech Mahindra represents the connected world, offering innovative and customer-centric information technology services and solutions, enabling Enterprises, Associates and the Society to Rise™. We are a USD 4.0 billion company with 107,100+ professionals across 90 countries, helping over 800 global customers including Fortune 500 companies. Our innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value to our stakeholders. Tech Mahindra is also amongst the Fab 50 companies in Asia as per the Forbes 2014 List.

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