USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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RCI Technologies

RCI Technologies, Inc. has been in business for 38 years providing Business and Technical Solutions to State, Federal and Commercial clients . RCI is a Minority Woman Owned Business committed to service excellence. Our mission is to thoroughly understand our clients’ needs and requirements while delivering the right solution, the first time, every time.

OTHER WHITEPAPERS
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THE NEED FOR EFFECTIVE INCIDENT RESPONSE

whitePaper | June 23, 2020

Modern organizations face unprecedented threats to their critical information assets and data. In previous years, the mindset of many cybersecurity professionals and business leaders was focused on avoiding attacks and building a strong perimeter to deflect them. However, more recently this approach has shifted, and these leaders now understand that attacks are inevitable. With this fundamental shift in thinking, cybersecurity professionals must build strong incident response programs that are capable of detecting threats in a timely manner and responding effectively when they occur.

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Accenture Enterprise AI – Scaling Machine Learning and Deep Learning Models AWS Whitepaper

whitePaper | August 23, 2022

Today, there is a real-time, global, tectonic shift in the workplace caused by digital transformation. Accelerated by the Covid pandemic, this digital transformation has created never-seen-before opportunities and significant workplace disruption. Fully realizing the new market opportunities demands a modernized workforce.

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Cloud SOS: Treating a case of cloud failure

whitePaper | August 5, 2020

Your cloud-enabled future loomed bright. Major budgets were allocated. Agonising hours were spent herding stakeholders. You’re now using cloud, but your teams and the wider business aren’t reaping the expected benefits. Even with the best intentions, tech leaders are struggling to fill those skills gaps, particularly when it comes to cloud implementation, migration and net new deployments. As a result, the business is held back – from capitalising on the cloud’s potential to deliver value internally (boosting efficiency and agility) and externally (delivering products and services that boost revenue).

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Optimize Microsoft SQL Server Workloads with NetApp Solutions

whitePaper | July 31, 2020

IT organizations face constant change. There’s the overarching transition to cloud, which raises questions about what workloads to move when. And there are application-level transitions imposed by vendors when they end support for older versions of software, forcing companies to upgrade. Microsoft SQL Server is swept up in both of these transitions. Organizations rely on SQL Server for everything from ERP to analytics, and thousands of them are running the 2008 or older versions that are now end of support.

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Modern Risk Management for AI Models

whitePaper | September 15, 2022

The concept of Artificial Intelligence (AI) and Machine Learning (ML) dates back to the 1950s with researchers trying to use machines to simulate human intelligence in machines. However, their use in the financial sector has been limited. With enhanced customer service and mounting cost pressures, financial institutions (FIs) have now started to look at AI as a possible solution for improving cost and operational efficiencies.

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Trusted Artificial Intelligence Towards Certification of Machine Learning Applications

whitePaper | March 30, 2022

Artificial Intelligence is one of the fastest growing technologies of the 21st century and accompanies us in our daily lives when interacting with technical applications. However, reliance on such technical systems is crucial for their widespread applicability and acceptance. The societal tools to express reliance are usually formalized by lawful regulations, i.e., standards, norms, accreditations, and certificates. Therefore, the TÜV AUSTRIA Group in cooperation with the Institute for Machine Learning at the Johannes Kepler University Linz, proposes a certification process and an audit catalog for Machine Learning applications.

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Spotlight

RCI Technologies

RCI Technologies, Inc. has been in business for 38 years providing Business and Technical Solutions to State, Federal and Commercial clients . RCI is a Minority Woman Owned Business committed to service excellence. Our mission is to thoroughly understand our clients’ needs and requirements while delivering the right solution, the first time, every time.

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