USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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Persistent Systems

We are a trusted Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next and take action. Our offerings, proven solutions and innovative partner ecosystem create unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry leading organizations across 18 countries - including 14 of the 30 most innovative US companies, 80% of the largest banks in the US and India, and numerous innovators across the healthcare ecosystem. In addition, we are recognized across the industry as the market leaders from delivery and customer excellence, as rated by ISG (2020 and 2021 ISG Star of Excellence Awards).

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WHAT’S UNDER YOUR NETWORK’S HOOD

whitePaper | August 11, 2020

Authentication technologies are front-burner tools to protect your network from COVID-19 pandemic email vulnerabilities. With attackers focusing on your users, common sense and technology go a long way. Scott Mace reports.Without letup the cyberattacks keep coming but they are not necessarily aimed at your network’s protocols or software vulnerabilities — at least, not at first. Instead, they maneuver themselves into part of your corporation’s most vulnerable infrastructure and manipulate your employees to fall for some email message that is not what it appears to be.

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Unlocking Value from Artificial Intelligence in Manufacturing

whitePaper | December 28, 2022

This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders.

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Building a Retail Brand with Construction Software

whitePaper | April 16, 2020

A well-built store—one that is consistent with others under a retailer’s umbrella—is a powerful tool for communicating a brand. In fact, arguably nothing (beyond the product itself) is a more tangible signifier of the brand than the store environment. This puts the store planning team in the position of acting as brand managers and means that for the construction manager, whether he/she is employed in house by the retail company or as a contractor specializing in retail construction, understanding the brand (the retailer’s goals, visions, and marketing strategies) is a cornerstone of day-to-day work.

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insideBIGDATA Guide to Optimized Storage for AI and Deep Learning Workloads

whitePaper | June 24, 2022

This new technology guide from DDN shows how optimized storage has a unique opportunity to become much more than a siloed repository for the deluge of data constantly generated in today’s hyper-connected world, but rather a platform that shares and delivers data to create competitive business value. The intended audience for this important new technology guide includes enterprise thought leaders (CIOs, director level IT, etc.), along with data scientists and data engineers who are a seeking guidance in terms of infrastructure for AI and DL in terms of specialized hardware. The emphasis of the guide is “real world” applications, workloads, and present day challenges.

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The basics of AI for legal ops

whitePaper | November 17, 2022

Artificial intelligence (AI) has many applications and can help legal teams streamline processes, increase productivity, and reduce costs. But you can’t realize those benefits if your team is unsure – and maybe even a little reluctant – of how AI can support their work.

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Nutanix Helps Fullgoal Fund Deliver Data Center Innovation

whitePaper | August 1, 2020

One of the first management funds in China, Fullgoal Fund overcame the need for massive data storage and support for large numbers of virtualized servers with a Nutanix hyperconverged infrastructure and enterprise cloud solution.

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Spotlight

Persistent Systems

We are a trusted Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next and take action. Our offerings, proven solutions and innovative partner ecosystem create unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry leading organizations across 18 countries - including 14 of the 30 most innovative US companies, 80% of the largest banks in the US and India, and numerous innovators across the healthcare ecosystem. In addition, we are recognized across the industry as the market leaders from delivery and customer excellence, as rated by ISG (2020 and 2021 ISG Star of Excellence Awards).

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