USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Velrada

Game changing jumps in productivity and service aren’t easy. Even with a clear vision, it takes both business and technical smarts to get results. As a global Microsoft business and technology integrator, we’re set up to work flexibly with our enterprise and government clients so they can enjoy the fruits of technology and operational change.

OTHER WHITEPAPERS
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CIO vision 2025: Bridging the gap between BI and AI

whitePaper | September 23, 2022

It’s been several years since organizations began adopting artificial intelligence (AI) to improve their business; few have come close to mastering its existing capabilities. A small number of organizations in our research aim to become AI-driven—a status we define as AI and machine learning underpinning almost everything the enterprise does—by 2025. However, this elite group—who we term “AI leaders”1—as well as the many others looking simply to embed AI more firmly in the enterprise foundations face formidable challenges to achieving their objectives.

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What´s New in Denodo Platform 8.0

whitePaper | August 12, 2020

Denodo Platform 8.0 is a significant step forward in realizing the vision of a logical data fabric as a unified data delivery platform that bridges the gap between IT infrastructure and consuming business applications. Denodo Platform 8.0 is based on the same data virtualization technology that Denodo has developed over the years to unify data integration, metadata management, security, and data governance. Denodo Platform 8.0 greatly accelerates the delivery of governed data to all data consumers, in the most appropriate format for each, across multiple distributed heterogeneous systems

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HFS Enterprise AI Services Top 10

whitePaper | January 12, 2020

“The services market for artificial intelligence technologies is rapidly maturing on the back of several years of learning and a realization—delivering AI is unlike delivering any other technology thus far. Delivering on the promise of AI calls for far more collaboration between service providers, tech vendors, and enterprise clients.” The biggest differentiator in enterprise AI services, as described by most of the customer leaders, is the quality of people—not just the quantity available for a specific skill. Domain understanding and data engineering capabilities are top priorities. A culture of innovation, experimentation, collaboration, and co creation with customers is the key winning formula here.”

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Microsoft Power Apps, Microsoft Power Automate and Microsoft Power Virtual Agents Licensing Guide

whitePaper | June 2, 2022

Licensing programs are channels where you can buy Power Apps, Power Automate and Power Virtual Agents. You can license Power Apps, Power Automate and Microsoft Power Virtual Agents through Microsoft Volume Licensing (VL), Cloud Solution Provider program (CSP), and/or Web Direct (MOSP) programs. In Volume Licensing, Power Apps and Power Automate are available through:

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Forrester Pulse: The State of Channel Partner Incentives 2020

whitePaper | July 21, 2020

Back in 2016, the most popular app download on Christmas Day was Fitbit, dominating Apple’s App Store. The rapid adoption of Fitbit and other wearable fitness trackers has underpinnings in psychological motivation theories. Realtime data monitoring provides a powerful incentive that is capable of changing human behavior. Since 2016, the wearable technology market has continued to evolve, including the acquisition of Fitbit by Google, which was announced in November 2019.

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Artificial Intelligence Policy and the European Union

whitePaper | August 30, 2022

In late 2019, then newly elected European Commission President Ursula von der Leyen announced her intent to make regulating the use of artificial intelligence (AI) a top priority for Europe. She promised to “put forward legislation for a coordinated European approach on the human and ethical implications of Artificial Intelligence” within her first 100 days in office.

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Spotlight

Velrada

Game changing jumps in productivity and service aren’t easy. Even with a clear vision, it takes both business and technical smarts to get results. As a global Microsoft business and technology integrator, we’re set up to work flexibly with our enterprise and government clients so they can enjoy the fruits of technology and operational change.

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