USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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Axians UK

Axians UK specialise in helping organisations develop secure, carrier grade network connectivity that successfully delivers a better end user experience. VINCI Energies is active in numerous sectors working to improve the daily life of people today, from energy and industry to transportation, buildings and smart cities.

OTHER WHITEPAPERS
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Optimize Microsoft SQL Server Workloads with NetApp Solutions

whitePaper | July 31, 2020

IT organizations face constant change. There’s the overarching transition to cloud, which raises questions about what workloads to move when. And there are application-level transitions imposed by vendors when they end support for older versions of software, forcing companies to upgrade. Microsoft SQL Server is swept up in both of these transitions. Organizations rely on SQL Server for everything from ERP to analytics, and thousands of them are running the 2008 or older versions that are now end of support.

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Why Better Mac Security Starts with Cloud Identity

whitePaper | August 17, 2020

For years, employees drove to an office, opened their computer, logged onto a corporate network with their username and password and got on with their workday. But working standard hours in a fixed office location is becoming more and more rare. In fact, a report by Gallup found that 43 percent of American employees work remotely.1 This growing mobile workforce requires the same, secure access to resources as their onsite counterparts — without connecting to the corporate network. And both onsite and remote employees need secure ways to access the expanding number of applications and resources that are hosted in the cloud. To accommodate, enterprise technology and IT practices must adapt.

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Multilayered cybersecurity: part ofmodern cyber protection

whitePaper | August 10, 2020

Data is the most important asset businesses have. As the world has become increasingly digital, data has grown in volume and value. In fact, this most valuable resource of modern society doubles in volume every year and that growth rate is likely to accelerate even further. Of course, this creates a challenge: how to store data securely and how to be sure that every operation with data is secured? Today loss of data means loss of everything: business, identity, future, and even life in some cases.

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The Commonsense Path to Simple and Secure Remote Worker IT Management

whitePaper | July 28, 2022

Many businesses have recently evolved to support large remote or hybrid workforces. This initial transition was imagined to be temporary, relying on home networks to provide the connectivity needed for work. Now, two years later, companies are contemplating technology improvements to address a more permanent remote workforce.

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Omdia Decision Matrix: Selecting a Multichannel Cloud Contact Center Solution

whitePaper | July 28, 2020

The penetration of cloud-based contact center solutions into the contact center market has been growing dramatically as enterprises continue to acquire new customer engagement solutions or replace their existing premises-based contact centers. Cloud solutions are growing in popularity and gaining an increasingly significant share of the market as their feature sets and flexibility begin to match or surpass those of legacy premises-based systems. Cloud contact center vendors are spending R&D dollars to further develop their solution capabilities internally while also making strategic acquisitions in the customer engagement market space to enhance and broaden their offerings.

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Making AI Inclusive: 4 Guiding Principles for Ethical Engagement

whitePaper | July 20, 2022

The growing diversity of actors and circumstances involved in AI/ML deployment makes establishing a set of ethical participatory practices especially difficult for this field. Even among practitioners working at the same organization, there can be substantial differences in both their knowledge about how AI/ML systems were created or will be used and their ability to incorporate inclusive practices. Additionally, the greater availability of AI development platforms, including “no-code” platforms, means that algorithmic models can be deployed without having deep expertise, expanding the number of circumstances automated systems are deployed in. This means many more instances where automated systems are being deployed without consideration of how the algorithms were developed, the provenance of the datasets and nature of the bias on which they were trained and tested, and the ethical implications of their development and deployment.

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Spotlight

Axians UK

Axians UK specialise in helping organisations develop secure, carrier grade network connectivity that successfully delivers a better end user experience. VINCI Energies is active in numerous sectors working to improve the daily life of people today, from energy and industry to transportation, buildings and smart cities.

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