USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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Code Brew Labs

Code Brew Labs is a firm specializing in technological solutions for businesses - the ones that exist, and the ones that are still in their nascent stages. We make technology an invaluable asset for your business - be it a startup, an SMB or an enterprise - all of these are included in our expanding repertoire.

OTHER WHITEPAPERS
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The Generative AI Revolution

whitePaper | May 12, 2023

Onward’s mission is to develop bold and practical ideas to boost economic opportunity, build national resilience, and strengthen communities across all parts of the United Kingdom. Our vision is to address the needs of the whole country: young and old, urban and rural, for all communities across the UK – particularly places that have too often felt neglected or ignored by Westminster. We believe in an optimistic conservatism that is truly national – one that recognises the value of markets, supported by a streamlined state that is active not absent. We are unapologetic about standing up to vested interests, putting power closer to people, and supporting the hardworking and aspirational.

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Osterman Research - Improve Performance of Microsoft Office 365

whitePaper | July 31, 2020

Microsoft 365 provides organizations with a range of efficient, new-style productivity and collaboration tools that are widely embraced across the world. However, Microsoft 365 comes with some shortcomings in certain key areas, such as security, auditing, archiving, backup and recovery, data protection, and more. Relying solely on the native capabilities in Microsoft 365 can lead to challenges, such as missed security threats and the inability to recover accidentally deleted data – all of which can be costly.

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Microsoft Vulnerabilities Report 2022

whitePaper | August 22, 2022

Now in its ninth year, the Microsoft Vulnerabilities Report provides a unique analysis of the vulnerability landscape in Microsoft’s ecosystem. Historically, the report has delivered a holistic annual view of the vulnerabilities within Microsoft’s platforms and products, and has established an undeniable business case for the importance of removing admin rights to reduce risk.

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Multilayered cybersecurity: part ofmodern cyber protection

whitePaper | August 10, 2020

Data is the most important asset businesses have. As the world has become increasingly digital, data has grown in volume and value. In fact, this most valuable resource of modern society doubles in volume every year and that growth rate is likely to accelerate even further. Of course, this creates a challenge: how to store data securely and how to be sure that every operation with data is secured? Today loss of data means loss of everything: business, identity, future, and even life in some cases.

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Why Better Mac Security Starts with Cloud Identity

whitePaper | August 17, 2020

For years, employees drove to an office, opened their computer, logged onto a corporate network with their username and password and got on with their workday. But working standard hours in a fixed office location is becoming more and more rare. In fact, a report by Gallup found that 43 percent of American employees work remotely.1 This growing mobile workforce requires the same, secure access to resources as their onsite counterparts — without connecting to the corporate network. And both onsite and remote employees need secure ways to access the expanding number of applications and resources that are hosted in the cloud. To accommodate, enterprise technology and IT practices must adapt.

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Tachyum Prodigy on the Leading Edge of AI Industry Trends

whitePaper | October 18, 2022

Tachyum Prodigy is the industry’s first universal processor, unifying the functionality of CPU, GPU, and TPU into a single monolithic package. Prodigy’s revolutionary new architecture provides 6x more raw performance on AI training and inference workloads than the industry’s highest performing GPU, and up to 10x performance at the same power.

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Spotlight

Code Brew Labs

Code Brew Labs is a firm specializing in technological solutions for businesses - the ones that exist, and the ones that are still in their nascent stages. We make technology an invaluable asset for your business - be it a startup, an SMB or an enterprise - all of these are included in our expanding repertoire.

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