The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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We’re a passionate team of application developers who breath, drink, eat, play, think and talk, in addition to design and code the apps. Our passion for work reflects our values & produces delightful experiences for our clients. We have delivered more than 3000 apps in various industries and locations. Unmatched diversity of verticals and impeccable experience makes us a best team to overcome challenges. Our team carefully listens, thoroughly understands and meticulously produces. The seamless integration of our values makes us an empathetic partner for our clients. The experience is always nonpareil.

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Spotlight

Intuz

We’re a passionate team of application developers who breath, drink, eat, play, think and talk, in addition to design and code the apps. Our passion for work reflects our values & produces delightful experiences for our clients. We have delivered more than 3000 apps in various industries and locations. Unmatched diversity of verticals and impeccable experience makes us a best team to overcome challenges. Our team carefully listens, thoroughly understands and meticulously produces. The seamless integration of our values makes us an empathetic partner for our clients. The experience is always nonpareil.

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