The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

Spotlight

Ensyst

Ensyst is a Microsoft-focused company providing award-winning IT professional and managed services and solutions throughout Australia with a track record of delivering outstanding and innovative Microsoft solutions.

OTHER WHITEPAPERS
news image

Bringing Job Costing to the Field

whitePaper | April 16, 2020

In construction, we are often designing and constructing made-to-order assets, so there is immediately less certainty. We may be dealing with multiple projects for different people, with different schedules, and run by different project managers. Each will be in a different location, with different site footprints, different ground conditions, different access routes, etc. And, partly influenced by their locations, we are often dealing with different suppliers we might select local designers, subcontractors, plant, materials, and product suppliers based on their proximity to the site.

Read More
news image

Generative AI and Stable Diffusion Image Generation on the Dell PowerEdge XE9680 Server

whitePaper | June 29, 2023

Generative artificial intelligence (AI) is impacting many aspects of the business community. ChatGPT and other similar large language models (LLMs) have captured attention for their amazing ability to create human-like prose.1,2 Additionally, generative AI can create visually captivating artistic content, encompassing images, videos, and audio. Langevin diffusion deep learning models are primarily employed to generate this content, with open-source image generation models, such as Stable Diffusion, being the most popular approach.

Read More
news image

ARTIFICIAL INTELLIGENCE AT THE EDGE OF MANUFACTURING

whitePaper | November 1, 2021

Robotics, automation, Internet of Things (IoT), and data are not new in manufacturing. Manufacturing is one of the most data-rich and first industries piloting artificial intelligence at the edge. It’s been estimated, however, that about 95% of all industrial data goes unused. The reason? Legacy equipment and operational systems that tend to be proprietary and siloed are incapable of communicating with each other.

Read More
news image

Why Better Mac Security Starts with Cloud Identity

whitePaper | August 17, 2020

For years, employees drove to an office, opened their computer, logged onto a corporate network with their username and password and got on with their workday. But working standard hours in a fixed office location is becoming more and more rare. In fact, a report by Gallup found that 43 percent of American employees work remotely.1 This growing mobile workforce requires the same, secure access to resources as their onsite counterparts — without connecting to the corporate network. And both onsite and remote employees need secure ways to access the expanding number of applications and resources that are hosted in the cloud. To accommodate, enterprise technology and IT practices must adapt.

Read More
news image

The Industrialization of AI

whitePaper | September 15, 2022

No broad industry trend, not client/server computing, not affordable hardware, not even the cloud itself, promises to so completely reshape the enterprise than artificial intelligence (AI). Melding decades-old mathematical principles with cutting edge algorithms and readily available, high performance hardware, AI is creating a seismic shift in the way companies across all industries build, maintain, and understand their core and departmental business operations.

Read More
news image

WHAT JOBS ARE AFFECTED BY AI?

whitePaper | December 15, 2019

The debate between experts over how automation will affect the future of work has been one of the most active cottage industries in labor economics in recent years. Numerous scholars forecast major disruptions of human work; others minimize those impacts. And yet, the field has nevertheless managed to generate a number of shared insights, with none more consistent than the finding that least welloff will suffer automation’s greatest shocks on the labor market.

Read More

Spotlight

Ensyst

Ensyst is a Microsoft-focused company providing award-winning IT professional and managed services and solutions throughout Australia with a track record of delivering outstanding and innovative Microsoft solutions.

Events