Marketer and Machine: How AI Is Bringing Back the Mojo

July 1, 2019

This year, U.S. marketers are on track to spend nearly $130 billion on digital advertising, representing more than half of all ad spending in the country.1 Globally, the digital ad market will increase 17.6% to $333.2 billion. Using data and increasingly sophisticated information technology, marketers will move faster than ever to refine target audiences, more accurately predict customers’ next steps, and deliver more personal, timely, and highly relevant ad experiences to increasingly curated sets of customers and potential customers.

Spotlight

KMS Technology, Inc

KMS provides services across the software development lifecycle through partnerships with clients ranging from start-ups to large technology companies. We offer two main service lines: Offshore Product Development and Independent Software Testing. Our infrastructure, methodology, team design, employee profile and client relationship models are designed to maximize the success of our clients in which we can help reduce time to market and increase quality.

OTHER WHITEPAPERS
news image

Getting Visibility into IT Operations with Effective Discovery and Service Mapping

whitePaper | July 23, 2020

IT Operations Management (ITOM) is more important than ever in today’s fast-changing world. It helps IT to ensure availability, maintenance and deployment of hardware, software, services and processes. By providing IT with a single platform for operations management, ITOM is the enabler of speed, agility, complete visibility and rapid problem detection. This maximizes business return from IT investment by cost-effectively achieving optimum IT performance.

Read More
news image

IMPROVE YOUR CX RIGHT NOW 5 Things To Do Today

whitePaper | August 11, 2020

Today, customer experience (CX) is about so much more than straight-up service, polite cashiers, hold times, or the number of business days it takes for a product to arrive in the mail. CX involves feelings, emotions, and encompasses your customers’ entire journey - from the moment they step foot in a store or visit a website until the moment they purchase from you again, tweet a positive shout out, or, on the flip side, reach out with an issue.

Read More
news image

Maximising theAI opportunity

whitePaper | November 1, 2019

Artificial Intelligence is becoming an ever more important part of our lives. Many of us are already familiar with its everyday applications, such as decluttering our inboxes with spam filters or receiving personalised shopping recommendations. Yet, whether it is powering a new generation of self-driving cars, guarding us against fraud or helping doctors better diagnose health conditions, AI’s transformational abilities are being felt in increasingly ubiquitous and innovative ways.

Read More
news image

Nutanix Helps Fullgoal Fund Deliver Data Center Innovation

whitePaper | August 1, 2020

One of the first management funds in China, Fullgoal Fund overcame the need for massive data storage and support for large numbers of virtualized servers with a Nutanix hyperconverged infrastructure and enterprise cloud solution.

Read More
news image

Tame the Boom-and-Bust Cycle of Lending with Low-Code

whitePaper | October 18, 2022

If you have worked in lending for even just the past year, you have already experienced its cyclical nature. Take mortgage lending, for example. Less than a year ago, the main problem facing mortgage originators was how to process high volumes of applications while still observing regulatory compliance and conformance to underwriting policies.

Read More
news image

Deepwave Digital Creates an AI Enabled GPUReceiver for a Critical 5G Sensor

whitePaper | February 11, 2020

Deepwave Digital has leveraged the Artificial Intelligence Radio Transceiver (AIR-T) to create the first deep learning sensor for a 5G network. This network, the Citizens Broadband Radio Service (CBRS), will be the first spectrum sharing service provided by the telecommunications industry that leverages real time RF sensing. Critical to the operation of CBRS is the ability to determine if priority users are active on specific frequency channels. When no priority users are present, the spectrum may be reallocated for commercial networks to provide new enterprise services or additional bandwidth to existing services.

Read More

Spotlight

KMS Technology, Inc

KMS provides services across the software development lifecycle through partnerships with clients ranging from start-ups to large technology companies. We offer two main service lines: Offshore Product Development and Independent Software Testing. Our infrastructure, methodology, team design, employee profile and client relationship models are designed to maximize the success of our clients in which we can help reduce time to market and increase quality.

Events