Marketer and Machine: How AI Is Bringing Back the Mojo

July 1, 2019

This year, U.S. marketers are on track to spend nearly $130 billion on digital advertising, representing more than half of all ad spending in the country.1 Globally, the digital ad market will increase 17.6% to $333.2 billion. Using data and increasingly sophisticated information technology, marketers will move faster than ever to refine target audiences, more accurately predict customers’ next steps, and deliver more personal, timely, and highly relevant ad experiences to increasingly curated sets of customers and potential customers.

Spotlight

InterVision Systems

Today's demanding and rapidly changing business requirements require innovative IT solutions and services. Founded in 1993, InterVision is a premier provider of IT solutions and services helping clients in the U.S. and globally. InterVision has worked with more than 5,000 clients across industry sectors to solve their biggest challenges. The company takes a neutral approach in helping determine which IT consumption model best fits each organization. Recommendations are custom designed around specific client requirements, integrating best-in-class solutions from our vendor partners.

OTHER WHITEPAPERS
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Implementation Challenges to Three Pillars of America’s AI Strategy

whitePaper | December 23, 2022

The transformative potential of artificial intelligence (AI) is a kind of truism. Seeking to capture the benefits of the “Fourth Industrial Revolution” or “third wave of the digital revolution,” countries are prioritizing efforts to reorganize their public and private sectors, fund research and development (R&D), and establish structures and policies that unleash AI innovation.

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The AI Act: Help or Hindrance for SMEs?

whitePaper | December 30, 2022

The technological development of artificial intelligence (AI) is proceeding rapidly, with investment in AI-based solutions dramatically increasing across the globe. Europe is no exception.

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Powering the modern life insurance carrier with advanced AI and data

whitePaper | December 27, 2022

Welcome back to our white paper series about how to use AI and data throughout the new business and underwriting processes. In the first white paper we discussed the importance of product design and the benefits of using AI.

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Front Line Consulting

whitePaper | April 16, 2020

Front Line Consulting (FLC) is a government consulting firm—and majority veteran-ownedand-operated Project Manager-as-Agent. Presently, FLC is managing a group of 60 publicly-funded projects for Travis County, home of the unequalled Austin, Texas. Front Line’s responsibilities include meeting a tight “substantial completion” deadline defined in public forum, coming in on (taxpayer-funded) budget, and keeping elected officials apprised of financials and material progress in projects within their respective jurisdictions.

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Modern Risk Management for AI Models

whitePaper | September 15, 2022

The concept of Artificial Intelligence (AI) and Machine Learning (ML) dates back to the 1950s with researchers trying to use machines to simulate human intelligence in machines. However, their use in the financial sector has been limited. With enhanced customer service and mounting cost pressures, financial institutions (FIs) have now started to look at AI as a possible solution for improving cost and operational efficiencies.

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FLI Position Paper on AI Liability

whitePaper | November 28, 2022

The Future of Life Institute (FLI) welcomes the opportunity to provide feedback to the European Commission on its proposal for an artificial intelligence (AI) Liability Directive1 . Liability is an important instrument for safeguarding the interests of society. It can play a role in catalysing innovation by encouraging organisations to develop risk-mitigating technologies that reduce the likelihood of harm in products and services. At the same time, it prioritises the rights of individuals and can lead to increased trust and uptake in new technologies.

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Spotlight

InterVision Systems

Today's demanding and rapidly changing business requirements require innovative IT solutions and services. Founded in 1993, InterVision is a premier provider of IT solutions and services helping clients in the U.S. and globally. InterVision has worked with more than 5,000 clients across industry sectors to solve their biggest challenges. The company takes a neutral approach in helping determine which IT consumption model best fits each organization. Recommendations are custom designed around specific client requirements, integrating best-in-class solutions from our vendor partners.

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