Marketer and Machine: How AI Is Bringing Back the Mojo

whitePaper | December 15, 2019

The debate between experts over how automation will affect the future of work has been one of the most active cottage industries in labor economics in recent years. Numerous scholars forecast major disruptions of human work; others minimize those impacts. And yet, the field has nevertheless managed to generate a number of shared insights, with none more consistent than the finding that least welloff will suffer automation’s greatest shocks on the labor market.

whitePaper | August 10, 2020

Data is the most important asset businesses have. As the world has become increasingly digital, data has grown in volume and value. In fact, this most valuable resource of modern society doubles in volume every year and that growth rate is likely to accelerate even further. Of course, this creates a challenge: how to store data securely and how to be sure that every operation with data is secured? Today loss of data means loss of everything: business, identity, future, and even life in some cases.

whitePaper | September 28, 2022

Mobile apps typically communicate with several backend services over the Internet. In some cases those services may have been developed specifically for that mobile app, but in most cases the app will be dependent on services developed by a 3rd party. This whitepaper discusses how communication with those services can be properly secured, and how Approov’s new runtime secrets protection feature enables significantly enhanced security to be added with a minimum of development effort.

whitePaper | September 15, 2022

The concept of Artificial Intelligence (AI) and Machine Learning (ML) dates back to the 1950s with researchers trying to use machines to simulate human intelligence in machines. However, their use in the financial sector has been limited. With enhanced customer service and mounting cost pressures, financial institutions (FIs) have now started to look at AI as a possible solution for improving cost and operational efficiencies.

whitePaper | October 11, 2021

AI forms the bedrock to help organizations unlock business value from the deluge of unstructured information. Improving operational efficiency by extracting structured data from unstructured documents enables organizations with faster and contextrich decision-making to adapt and thrive in the new normal.

whitePaper | February 16, 2023

Artificial Intelligence (AI) is answer to challenges that telecoms must face in a time of rapidly changing market requirements, but it is not easy to adapt immediately. Many requirements can be solved by experienced experts. Unfortunately, access to their knowledge is increasingly limited, their education is usually expensive, there are not enough of them, and they are not always able to respond with sufficient speed.