Home > Resources > Whitepapers > Marketer and Machine: How AI Is Bringing Back the Mojo

Marketer and Machine: How AI Is Bringing Back the Mojo

July 1, 2019

This year, U.S. marketers are on track to spend nearly $130 billion on digital advertising, representing more than half of all ad spending in the country.1 Globally, the digital ad market will increase 17.6% to $333.2 billion. Using data and increasingly sophisticated information technology, marketers will move faster than ever to refine target audiences, more accurately predict customers’ next steps, and deliver more personal, timely, and highly relevant ad experiences to increasingly curated sets of customers and potential customers.

Spotlight

SoftNice

SoftNice is an award-winning global technology company specialized in the deployment and delivery of IT solutions enabling enterprises in their digital transformation journey. Our innovative software solutions ensure continuous improvement, increase productivity, and empower the employees with digital transformation by unleashing the power of modern digital technologies – Enterprise Mobility, SQL/Business Intelligence, Azure, SharePoint Portals & Collaboration, Enterprise Social Collaboration, Cloud, Security, Salesforce, Office 365, and.NET for custom software applications to transform into digital enterprises for the ultimate competitive advantage.

OTHER WHITEPAPERS

AIOps: The future is here 2

whitePaper | October 18, 2022

The term Artificial Intelligence for IT Operations (AIOps) combines big data and machine learning to automate IT operations processes, including event correlation, anomaly detection, and causality determination.

A Beginners Guide to Conversational AI

whitePaper | September 22, 2021

The value of conversational AI is clear—meaning it’s time to take the next step and begin setting specific goals if you want to see real returns on your investment. Access this beginner’s guide to conversational AI to learn important industry terms and explore the questions you need to be asking as you explore different solutions.

Intelligent Networking, AI and Machine Learning

whitePaper | October 20, 2022

Telecoms need to be able to incorporate new technologies and next-generation connectivity such as 5G to customers and end users.

The basics of AI for legal ops

whitePaper | November 17, 2022

Artificial intelligence (AI) has many applications and can help legal teams streamline processes, increase productivity, and reduce costs. But you can’t realize those benefits if your team is unsure – and maybe even a little reluctant – of how AI can support their work.

The Presidio Recommendations on Responsible Generative AI

whitePaper | June 14, 2023

Generative artificial intelligence (AI) has the potential to transform industries and society by boosting innovation and empowering individuals across diverse fields, from arts to scientific research. To ensure a positive future, it is crucial to prioritize responsible design and release practices from the beginning. As generative AI continues to advance at an unprecedented pace, the need for collaboration among stakeholders to ensure that AI serves as a force for good has become increasingly urgent.

IMPROVE YOUR CX RIGHT NOW 5 Things To Do Today

whitePaper | August 11, 2020

Today, customer experience (CX) is about so much more than straight-up service, polite cashiers, hold times, or the number of business days it takes for a product to arrive in the mail. CX involves feelings, emotions, and encompasses your customers’ entire journey - from the moment they step foot in a store or visit a website until the moment they purchase from you again, tweet a positive shout out, or, on the flip side, reach out with an issue.

Marketer and Machine: How AI Is Bringing Back the Mojo