Marketer and Machine: How AI Is Bringing Back the Mojo

July 1, 2019

This year, U.S. marketers are on track to spend nearly $130 billion on digital advertising, representing more than half of all ad spending in the country.1 Globally, the digital ad market will increase 17.6% to $333.2 billion. Using data and increasingly sophisticated information technology, marketers will move faster than ever to refine target audiences, more accurately predict customers’ next steps, and deliver more personal, timely, and highly relevant ad experiences to increasingly curated sets of customers and potential customers.

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WHISHWORKS

WHISHWORKS is a global IT services and consulting company providing systems integration and Big Data solutions to enterprise organisations. Established in 2008, the company helps businesses improve performance by connecting their systems to access, analyse and monetise their data. Our portfolio of solutions and services allows us to provide a complete technology service, taking a project from discovery and planning through to implementation and support.

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Machine Learning on Arm Cortex-M Microcontrollers

whitePaper | January 20, 2022

Machine learning (ML) algorithms are moving to the IoT edge due to various considerations such as latency, power consumption, cost, network bandwidth, reliability, privacy and security. Hence, there is an increasing interest in developing neural network (NN) solutions to deploy them on low-power edge devices such as the Arm Cortex-M microcontroller systems. To enable that, we present CMSIS-NN, an open-source library of optimized software kernels that maximize the NN performance on Cortex-M cores with minimal memory footprint overhead. We further present methods for NN architecture exploration, using image classification on CIFAR-10 dataset as an example, to develop models that fit on such constrained devices.

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Democratizing AI: Transforming Your Operating Model to Support AI Adoption

whitePaper | May 20, 2021

AI has become a strategic imperative. Early adopters are achieving massive returns, while others risk falling behind. Yet, with AI knowledge and resources scarce, most companies cannot copy the FAANG approach. Even if their vast resources were more readily available, it’s hard to reboot an organization without disrupting the bottom line. Most executives need to work with the resources available — their existing people, processes, and technology.

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Unpacking AI Procurement in a Box: Insights from Implementation

whitePaper | May 9, 2022

This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders

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Understanding Internal and External Network Threats

whitePaper | July 16, 2020

In the two years since GDPR came into effect there have been more than 160,000 reported compliance breaches, resulting in fines totaling over €144 million1 . Whilst the majority of these breaches remain the result of human error, cybersecurity has an increasingly important role to play in ensuring customers’ personal information is kept safe.

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Beyond the hype: A guide to understanding and successfully implementing artificial intelligence within your business

whitePaper | January 4, 2022

When people hear AI they often think about sentient robots and magic boxes. AI today is much more mundane and simple—but that doesn’t mean it’s not powerful. Another misconception is that high-profile research projects can be applied directly to any business situation. AI done right can create extreme return on investments (ROIs)—for instance through automation or precise prediction. But it does take thought, time and proper implementation. We have seen that success and value generated by AI projects is increased when there is a grounded understanding and expectation of what the technology can deliver from the C-suite down.

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A Beginners Guide to Conversational AI

whitePaper | September 22, 2021

The value of conversational AI is clear—meaning it’s time to take the next step and begin setting specific goals if you want to see real returns on your investment. Access this beginner’s guide to conversational AI to learn important industry terms and explore the questions you need to be asking as you explore different solutions.

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Spotlight

WHISHWORKS

WHISHWORKS is a global IT services and consulting company providing systems integration and Big Data solutions to enterprise organisations. Established in 2008, the company helps businesses improve performance by connecting their systems to access, analyse and monetise their data. Our portfolio of solutions and services allows us to provide a complete technology service, taking a project from discovery and planning through to implementation and support.

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