Marketer and Machine: How AI Is Bringing Back the Mojo

July 1, 2019

This year, U.S. marketers are on track to spend nearly $130 billion on digital advertising, representing more than half of all ad spending in the country.1 Globally, the digital ad market will increase 17.6% to $333.2 billion. Using data and increasingly sophisticated information technology, marketers will move faster than ever to refine target audiences, more accurately predict customers’ next steps, and deliver more personal, timely, and highly relevant ad experiences to increasingly curated sets of customers and potential customers.

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Pi6 Corporation

Pi6 Corporation is an American aerospace and information technology systems company specializing in avionics, space systems, and related technology products for cybersecurity and cloud computing.

OTHER WHITEPAPERS
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The Industrialization of AI

whitePaper | September 15, 2022

No broad industry trend, not client/server computing, not affordable hardware, not even the cloud itself, promises to so completely reshape the enterprise than artificial intelligence (AI). Melding decades-old mathematical principles with cutting edge algorithms and readily available, high performance hardware, AI is creating a seismic shift in the way companies across all industries build, maintain, and understand their core and departmental business operations.

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Microsoft Power Apps, Microsoft Power Automate and Microsoft Power Virtual Agents Licensing Guide

whitePaper | June 2, 2022

Licensing programs are channels where you can buy Power Apps, Power Automate and Power Virtual Agents. You can license Power Apps, Power Automate and Microsoft Power Virtual Agents through Microsoft Volume Licensing (VL), Cloud Solution Provider program (CSP), and/or Web Direct (MOSP) programs. In Volume Licensing, Power Apps and Power Automate are available through:

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Decoding the 7 traits of companies achieving success with AI

whitePaper | January 18, 2020

As organizations adopt digital transformation strategies to prepare for the future, a core idea for how to accelerate that transformation is the adoption of AI. While most organizations fundamentally believe in the promise of AI, they are still only just beginning to use it. Only 1 in 5.5 organizations are deeply committed to AI, while more than half are experimenting or beginning to see it around their organization.

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How End-to-End Testing is Evolving

whitePaper | May 31, 2022

End-to-End (E2E) testing has traditionally been seen as a ‘final frontier’ of sorts in software development.

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How Financial Institutions Can Overcome 3 Obstacles to Innovation

whitePaper | August 10, 2020

Digital innovation is happening fast — and there’s no slowing it down. Financial institutions are shifting priorities as third-party apps and services become more prevalent among consumers. Now, staying connected is no longer just an option, it’s critical to achieving success and staying relevant. mx.com | 1 But moving fast isn’t as easy as it sounds. There’s a fine line that financial institutions have to balance when it comes to innovating quickly to give their customers the experiences they’ve come to expect and ensuring their data remains safe and secure. As data sharing and connected integration ecosystems become the new norm, here are three challenges many financial institutions are facing.

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Artificial Intelligence in Talent Assessment and Selection

whitePaper | December 1, 2021

The health and vibrancy of our national economy depends on the health and vibrancy of our organizations. How an organization is staffed is a key driver of its health. Yet only one in three executives rates his or her company as “very effective” at reducing unsuccessful hiring decisions (Bravery et al., 2019). Thus, industrial-organizational (I-O) psychologists help organizations thrive by choosing the right talent for the right job at the right time, using the most accurate, cost effective, and fair tools available (Ployhart, Schmitt, & Tippins, 2017).

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Spotlight

Pi6 Corporation

Pi6 Corporation is an American aerospace and information technology systems company specializing in avionics, space systems, and related technology products for cybersecurity and cloud computing.

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