Intel IT has developed a Business Solutions Integration (BSI) service that incorporates business demand management (business requests) and business relationship management processes (our relationships with internal customers in all of Intel’s lines of business [LOBs]). We developed this service in response to our CIO’s “Customer at the Center” initiative, which calls for aligning these two processes in relation to the Information Technology Infrastructure Library* (ITIL) approach. The new service provides what we call a “One IT” view to our IT customers and formalizes our relationship with them through dedicated, single-point-of-contact IT personnel assigned to each LOB. This approach enables us to align more effectively with the LOBs’ strategies and pain points so we can focus on high-priority activities that can potentially transform Intel’s business.