whitePaper | August 11, 2020
Today, customer experience (CX) is about so much more than straight-up service, polite cashiers, hold times, or the number of business days it takes for a product to arrive in the mail. CX involves feelings, emotions, and encompasses your customers’ entire journey - from the moment they step foot in a store or visit a website until the moment they purchase from you again, tweet a positive shout out, or, on the flip side, reach out with an issue.
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