CAN AI HELP OTAs EARN CUSTOMER LOYALTY?

July 28, 2019

Loyalty can be difficult to define, especially in the search landscape. For the purpose of this report, we’ll define loyalty as “stickiness”; being the travel facilitator that travelers spring back to when completing their bookings time and again. Travelers will visit many sites before deciding on their travel itinerary—and not just travel sites. They will explore lifestyle sites, read news and enjoy entertainment related to their destination, and shop for clothing and accessories in anticipation of their journey. The traces consumers leave behind when they engage in online activities can serve as indicators of their path along the travel planning journey from exploration to booking.

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EastNets

EastNets® is a leading global provider of compliance and payments solutions for the Financial Services industry. Over the past 35 years EastNets has built distinctive expertise to develop and implement standardized and individual solutions against financial crime, and for risk management, monitoring, analysis, reporting, and state-of¬the-art consultancy and customer support.

OTHER WHITEPAPERS
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THE INTELLIGENT ENTERPRISE FOR CARGO COMPANIES

whitePaper | November 15, 2019

The demands of running global supply chains can be unrelenting – perfection of operations, innovation in support of lastmile delivery, and assurances of sustainability in the pursuit of delivering the “perfect order” as promised. Now, transportation companies face the additional challenge of sharpening their core competencies while increasing the pace of innovation, adapting emerging technologies, and sharing data with their customers to improve transparency and efficiency. Long characterized by capital-intensive assets, forward-looking cargo companies are turning their attention to the data that comes from their own assets and infrastructure as well as from their customers. It is a complex transition, one that requires knowledge-based labor, automation, and predictive planning to turn transportation companies into digital platforms.

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Accelerate Digital Transformation with Low-Code/No-Code Automation

whitePaper | November 30, 2022

The first-generation low-code platforms required considerable adaptations and months of development in the late 1990s and early 2000s. Gartner expects that by 2024, low-code/no-code automation will account for 65% of all app development.

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Artificial Intelligence in Talent Assessment and Selection

whitePaper | December 1, 2021

The health and vibrancy of our national economy depends on the health and vibrancy of our organizations. How an organization is staffed is a key driver of its health. Yet only one in three executives rates his or her company as “very effective” at reducing unsuccessful hiring decisions (Bravery et al., 2019). Thus, industrial-organizational (I-O) psychologists help organizations thrive by choosing the right talent for the right job at the right time, using the most accurate, cost effective, and fair tools available (Ployhart, Schmitt, & Tippins, 2017).

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Enterprise Use of Artificial Intelligence and Machine Learning

whitePaper | September 19, 2022

The field of artificial intelligence (AI) traces back to the 1950s. More recently, the increased availability of both data and computing power has bolstered rapid adoption of AI and machine learning (ML) solutions (collectively, AI/ML)

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How Financial Institutions Can Overcome 3 Obstacles to Innovation

whitePaper | August 10, 2020

Digital innovation is happening fast — and there’s no slowing it down. Financial institutions are shifting priorities as third-party apps and services become more prevalent among consumers. Now, staying connected is no longer just an option, it’s critical to achieving success and staying relevant. mx.com | 1 But moving fast isn’t as easy as it sounds. There’s a fine line that financial institutions have to balance when it comes to innovating quickly to give their customers the experiences they’ve come to expect and ensuring their data remains safe and secure. As data sharing and connected integration ecosystems become the new norm, here are three challenges many financial institutions are facing.

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Making AI Inclusive: 4 Guiding Principles for Ethical Engagement

whitePaper | July 20, 2022

The growing diversity of actors and circumstances involved in AI/ML deployment makes establishing a set of ethical participatory practices especially difficult for this field. Even among practitioners working at the same organization, there can be substantial differences in both their knowledge about how AI/ML systems were created or will be used and their ability to incorporate inclusive practices. Additionally, the greater availability of AI development platforms, including “no-code” platforms, means that algorithmic models can be deployed without having deep expertise, expanding the number of circumstances automated systems are deployed in. This means many more instances where automated systems are being deployed without consideration of how the algorithms were developed, the provenance of the datasets and nature of the bias on which they were trained and tested, and the ethical implications of their development and deployment.

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Spotlight

EastNets

EastNets® is a leading global provider of compliance and payments solutions for the Financial Services industry. Over the past 35 years EastNets has built distinctive expertise to develop and implement standardized and individual solutions against financial crime, and for risk management, monitoring, analysis, reporting, and state-of¬the-art consultancy and customer support.

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