Home > Resources > Whitepapers > CAN AI HELP OTAs EARN CUSTOMER LOYALTY?

CAN AI HELP OTAs EARN CUSTOMER LOYALTY?

July 28, 2019

Loyalty can be difficult to define, especially in the search landscape. For the purpose of this report, we’ll define loyalty as “stickiness”; being the travel facilitator that travelers spring back to when completing their bookings time and again. Travelers will visit many sites before deciding on their travel itinerary—and not just travel sites. They will explore lifestyle sites, read news and enjoy entertainment related to their destination, and shop for clothing and accessories in anticipation of their journey. The traces consumers leave behind when they engage in online activities can serve as indicators of their path along the travel planning journey from exploration to booking.

I'm For Real

Enter your details once to access all our information and resources

 

Spotlight

Involta

Involta is an award winning national IT service provider and consulting firm. Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services including colocation, cloud computing, managed IT, cybersecurity, fiber and network connectivity. Involta has industry-specific services for healthcare, manufacturing, financial and technology that enable compliance and IT transformation initiatives.

OTHER WHITEPAPERS
news image

Mitigating AI/ML Bias in Context: Establishing Practices for Testing, Evaluation, Verification, and Validation of AI Systems

whitePaper | August 31, 2022

Artificial intelligence and machine learning analyses are driving critical decisions impacting our lives and the economic structure of our society. These complex analytical techniques—powered by sophisticated math, computational power, and often vast amounts of data—are deployed in a variety of critical applications, from making healthcare decisions to evaluating job applications to informing parole and probation decisions to determining eligibility and pricing for insurance and other financial services.

Read More
news image

AI & Analytics: Trends 2021-2022 and Market Research

whitePaper | July 28, 2022

Before the pandemic, the path to AI adoption used to be slow and steady. According to the survey of industryleading firms, only 48% of companies deemed AI and Big Data a source of innovation. In 2021, this number has climbed to almost 65 percent.

Read More
news image

Intelligent Networking, AI and Machine Learning

whitePaper | October 20, 2022

Telecoms need to be able to incorporate new technologies and next-generation connectivity such as 5G to customers and end users.

Read More
news image

Into the era of secure remote work

whitePaper | April 14, 2021

While the new era of remote work has provided some businesses with surprising productivity boosts as high as 13%, many are still struggling to secure their suddenly expanded network of remote endpoints and IT resources against a growing onslaught of cyberthreats.

Read More
news image

How APAC enterprises can scale up their AI initiatives

whitePaper | May 25, 2022

In the past few years, artificial intelligence (AI) has proved to be much more than just a buzzword, successfully redefining the way that businesses work. From finance to healthcare, various industries have shown tangible outcomes from using AI as a part of their solutions, reiterating the immense possibilities this technology can provide for the world.

Read More
news image

The Modern CSP is a Technology Company — and Intelligent Automation is a Differentiator

whitePaper | September 28, 2022

Communications service providers (CSPs) worldwide have been using robotic process automation (RPA) for many years to automate repetitive, low­value tasks. RPA frees up employees to focus on what they do best: helping customers and being innovative. Fast forward to today and operators are building on RPA with artificial intelligence (AI) to deliver intelligent automation (IA), which has become a strategic tool to help them reimagine their businesses.

Read More

Mitigating AI/ML Bias in Context: Establishing Practices for Testing, Evaluation, Verification, and Validation of AI Systems

whitePaper | August 31, 2022

Artificial intelligence and machine learning analyses are driving critical decisions impacting our lives and the economic structure of our society. These complex analytical techniques—powered by sophisticated math, computational power, and often vast amounts of data—are deployed in a variety of critical applications, from making healthcare decisions to evaluating job applications to informing parole and probation decisions to determining eligibility and pricing for insurance and other financial services.

Read More

AI & Analytics: Trends 2021-2022 and Market Research

whitePaper | July 28, 2022

Before the pandemic, the path to AI adoption used to be slow and steady. According to the survey of industryleading firms, only 48% of companies deemed AI and Big Data a source of innovation. In 2021, this number has climbed to almost 65 percent.

Read More

Intelligent Networking, AI and Machine Learning

whitePaper | October 20, 2022

Telecoms need to be able to incorporate new technologies and next-generation connectivity such as 5G to customers and end users.

Read More

Into the era of secure remote work

whitePaper | April 14, 2021

While the new era of remote work has provided some businesses with surprising productivity boosts as high as 13%, many are still struggling to secure their suddenly expanded network of remote endpoints and IT resources against a growing onslaught of cyberthreats.

Read More

How APAC enterprises can scale up their AI initiatives

whitePaper | May 25, 2022

In the past few years, artificial intelligence (AI) has proved to be much more than just a buzzword, successfully redefining the way that businesses work. From finance to healthcare, various industries have shown tangible outcomes from using AI as a part of their solutions, reiterating the immense possibilities this technology can provide for the world.

Read More

The Modern CSP is a Technology Company — and Intelligent Automation is a Differentiator

whitePaper | September 28, 2022

Communications service providers (CSPs) worldwide have been using robotic process automation (RPA) for many years to automate repetitive, low­value tasks. RPA frees up employees to focus on what they do best: helping customers and being innovative. Fast forward to today and operators are building on RPA with artificial intelligence (AI) to deliver intelligent automation (IA), which has become a strategic tool to help them reimagine their businesses.

Read More
More Whitepapers

Spotlight

Involta

Involta is an award winning national IT service provider and consulting firm. Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services including colocation, cloud computing, managed IT, cybersecurity, fiber and network connectivity. Involta has industry-specific services for healthcare, manufacturing, financial and technology that enable compliance and IT transformation initiatives.

Events

COMEX; Bahrain Official Technology Show

Conference