home.aspx
 
. https://infotech.report/Resources/Whitepapers/46675113-3951-4080-83be-bce76fb6da9a_Building_a_Retail_Brand.pdf
whitepaper
SHARESHARESHARE
BUILDING A RETAIL BRAND WITH CONSTRUCTION SOFTWARE
A well-built store—one that is consistent with others under a retailer’s umbrella—is a powerful tool for communicating a brand. In fact, arguably nothing (beyond the product itself) is a more tangible signifier of the brand than the store environment. This puts the store planning team in the position of acting as brand managers and means that for the construction manager,
whether he/she is employed in house by the retail company or as a contractor specializing in retail construction, understanding the brand (the retailer’s goals, visions, and marketing strategies) is a cornerstone of day-to-day work.
DOWNLOAD