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Building a Retail Brand with Construction Software

April 16, 2020

A well-built store—one that is consistent with others under a retailer’s umbrella—is a powerful tool for communicating a brand. In fact, arguably nothing (beyond the product itself) is a more tangible signifier of the brand than the store environment. This puts the store planning team in the position of acting as brand managers and means that for the construction manager,
whether he/she is employed in house by the retail company or as a contractor specializing in retail construction, understanding the brand (the retailer’s goals, visions, and marketing strategies) is a cornerstone of day-to-day work.

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Umbra Data

Umbra Data is a global provider of network security services that stop malware at its source. The company’s innovative cloud-based approach proactively protects users from malware, and remediates those systems that are already infected. Umbra Data’s solution integrates seamlessly into any organization’s environment allowing users to access the Internet free from the threat of viruses, spam, phishing, spyware, etc.

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Building a Retail Brand with Construction Software