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Artificial Intelligence and Improving the Customer Experience

July 22, 2019

The term “artificial intelligence” (AI) is seeing a dramatic resurgence, leading to both potential confusion and powerful ways to use it for customer engagement. In fact, AI has been around for many years, in many forms. Yet only in the past decade has the door truly opened up to its practical application – a change fueled by the new abundance of data to power decisions as well as ever-increasing customer expectations. Brands that are in the business of improving customer experience for their clients now need to cut through the hype and hyperbole. Organizations must figure out what matters and where they can safely place their bets for real results.

Spotlight

NASSCOM

"NASSCOM is a global trade body with over 1300 members, of which over 250 are global companies from the US, UK, EU, Japan and China. NASSCOM's member companies are in the business of software development, software services, software products, IT-enabled/BPO services and e-commerce. NASSCOM has been the strongest proponent of global free trade in India. NASSCOM was set up in 1988 to facilitate business and trade in software and services and to encourage advancement of research in software technology. It is a not-for-profit organization, registered under the Indian Societies Act, 1860.

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Artificial Intelligence and Improving the Customer Experience