Algorithms Over Brands: How to Reach Today’s and Tomorrow’s AI-Augmented Customer

whitePaper | May 9, 2022

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whitePaper | August 14, 2020

As consumers and customers, we are accustomed to easy, intuitive and superfast transactions driven by data. Therefore, businesses have the various challenges of managing and mining the data they produce and use, but also ensuring that their digital experience is 100% reliable for their customers — so the chain of trust is never broken.

whitePaper | September 2, 2022

The past several years brought about an abundance of change in how we as individuals, organizations, and a society approach daily life. Our views on ethics are evolving and our sense of acting with purpose is increasing – and as part of that, diversity, equity, and inclusion have become top corporate and personal objectives. Consumers are asking the brands they engage with for more transparency and are tasking them to act in ways that are fair and respectful to all stakeholders: suppliers, employees, prospects, and anyone else who interacts with the brand.

whitePaper | July 29, 2022

China is following a national strategy to lead the world in artificial intelligence by 2030, including by pursuing “general AI” that can act autonomously in novel circumstances. Open-source research identifies 30 Chinese institutions engaged in one or more of this project‘s aspects, including machine learning, brain-inspired AI, and brain-computer interfaces. This report previews a CSET pilot program that will track China’s progress and provide timely alerts.

whitePaper | January 10, 2020

Instead of following a set of rote, preprogrammed instructions, AI enables machines to learn, and then “act,” on information. Your voice-activated phone, technologies such as speech and image recognition, autonomous vehicles, the smart devices in your home—all of these advances were made possible by AI technology. AI also marks a fundamental advancement in critical, often time-consuming, business processes. It’s poised to dramatically enhance human decision-making and improve an organization’s ability to make predictions, automate business practices, and optimize logistics.

whitePaper | March 1, 2020

The lucrative business of banks selling their customers “financial advice” coupled with financial products has been in the spotlight recently with the events that have shaken up the banking and financial services world. The most notable ones are the investigations of the Royal Commissions into the misconduct of the banking and superannuation industry1 , the misconduct charges of £264 billion fined by EU on the top 20 banks2 , the Wells Fargo fake accounts scandal3 and the nearly 1000 cases of fraud reported to FINRA resulting in a fine of $61 Million in 20184 .