AI in Retail Marketing

whitePaper | December 28, 2022

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whitePaper | September 22, 2022

Last year, the UK Department of Digital, Culture, Media and Sport (DCMS) published its 10- year National AI Strategy for the regulation and promotion of artificial intelligence (AI) in the UK (Report). DCMS seeks to build “the most pro-innovation regulatory environment in the world” and vows to make the UK the “best place to live and work with AI” over the next decade. Since then, the UK government and regulators have taken various steps towards this aim, with the Report anticipating a large number of AI-centric publications and consultations. Some key examples (and their latest status) are summarised below, including a policy paper and white paper on a pro-innovation national position on governing and regulating AI, an Information Commissioner’s Office (ICO) consultation on the beta version of its AI and data protection risk toolkit, and a consultation on copyright and patents for AI through the UK Intellectual Property Office (IPO).

whitePaper | April 14, 2021

While the new era of remote work has provided some businesses with surprising productivity boosts as high as 13%, many are still struggling to secure their suddenly expanded network of remote endpoints and IT resources against a growing onslaught of cyberthreats.

whitePaper | August 9, 2020

Even before the COVID-19 pandemic, the pace of change in the financial services industry was exhausting. The challenges just kept coming: from the 2008 financial crisis to a raft of fintech newcomers and established brands pivoting into the industry, a panoply of regulations and the looming threat of a recession — to name a few.

whitePaper | July 21, 2020

Back in 2016, the most popular app download on Christmas Day was Fitbit, dominating Apple’s App Store. The rapid adoption of Fitbit and other wearable fitness trackers has underpinnings in psychological motivation theories. Realtime data monitoring provides a powerful incentive that is capable of changing human behavior. Since 2016, the wearable technology market has continued to evolve, including the acquisition of Fitbit by Google, which was announced in November 2019.

whitePaper | August 17, 2020

For years, employees drove to an office, opened their computer, logged onto a corporate network with their username and password and got on with their workday. But working standard hours in a fixed office location is becoming more and more rare. In fact, a report by Gallup found that 43 percent of American employees work remotely.1 This growing mobile workforce requires the same, secure access to resources as their onsite counterparts — without connecting to the corporate network. And both onsite and remote employees need secure ways to access the expanding number of applications and resources that are hosted in the cloud. To accommodate, enterprise technology and IT practices must adapt.