AI for Marketers: Information and Advice

October 15, 2019

Artificial Intelligence (AI) and Machine Learning (ML) are terms which have generated a lot of conversation and an excess of hype. While both have been around for some time, we now have the computer processing power to truly and effectively use them to increase efficiency and effectiveness and to deliver value and benefits to users. From a socio-economic perspective, the impact is comparable to the way electricity enabled a step-change in industry.

Spotlight

Wolfram

Founded by Stephen Wolfram in 1987, Wolfram Research is one of the world's most respected computer, web, and cloud software companies—as well as a powerhouse of scientific and technical innovation. As pioneers in computation and computational knowledge, we have pursued a long-term vision to develop the science, technology, and tools to make computation an ever-more-potent force in today's and tomorrow's world. Over the course of more than a quarter of a century, we have progressively built an unprecedented base of technology that now makes possible our broad portfolio of innovative products. At the center is the revolutionary Wolfram Language, which defines a unique convergence of computation and knowledge.

OTHER WHITEPAPERS
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Four Proven Steps to Integrating Threat Intelligence for Higher-Fidelity Detection and Response

whitePaper | July 20, 2020

Accurate, trustworthy threat intelligence is a boon if you have it – but too much of it becomes a management headache. Analyst group 451 Research, surveying security leaders for its report Tackling the Visibility Gap in Information Security, found that 49% of enterprises using SIEM, EDR, and other security tools were overwhelmed by the day-to-day operation of managing and ingesting threat feeds into their growing technology stack.1

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Understanding the Oracle APEX Application Development Lifecycle

whitePaper | October 21, 2022

Oracle APEX is the world’s most popular low-code application platform for enterprise apps. It’s free to use with any Oracle database or database cloud service. Using a browser-based builder, you and your team create modern data-centric web apps that are reliable, scalable, and secure. End users access them with desktop or mobile browsers or install them like native apps in one click. Every day APEX developers the world over help each other succeed. They produce everything from small departmental apps done by one or two people, to complex, business critical systems engineered by a team of IT professionals.

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TOP FIVE WAYS TO PREPARE FOR YOUR NEXT OFFICE 365TENANT MIGRATION

whitePaper | July 31, 2020

With organizations around the world rapidly adopting Office 365, IT pros need to be prepared to perform efficient, effective tenant-to-tenant migrations. Whether you’re undergoing a merger or acquisition, or it’s time to clean up and consolidate your IT infrastructure to drive productivity and growth, a successful migration requires one thing above all else: a tight focus on your users’ needs. In the end, success is not measured by checking off pieces of data moved; it’s about ensuring that everyone remains productive during the project and after migration is complete.

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Successfully implement and operationalize machine learning models to optimize and accelerate credit decisions

whitePaper | May 4, 2022

The pandemic has brought about significant economic disruption, thereby increasing the need for banks and financial institutions to be more agile. However, Covid-19 is not the only factor that drives automation and digitalization in the credit and lending process in credit institutions. Incumbent banks are increasingly facing pressure from neobanks, these having the strategic advantage of being “born digital”. In addition, customers demand fully digitalized processes with regard to the ease of use and fast turnaround times.

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LaSalle

whitePaper | April 16, 2020

LaSalle is one of the world’s leaders in real estate investment management, with a history over 40 years long. LaSalle, an independent subsidiary of Jones Lang LaSalle Incorporated, manages over $68 billion in assets across 17 countries.

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Mitigating AI/ML Bias in Context: Establishing Practices for Testing, Evaluation, Verification, and Validation of AI Systems

whitePaper | August 31, 2022

Artificial intelligence and machine learning analyses are driving critical decisions impacting our lives and the economic structure of our society. These complex analytical techniques—powered by sophisticated math, computational power, and often vast amounts of data—are deployed in a variety of critical applications, from making healthcare decisions to evaluating job applications to informing parole and probation decisions to determining eligibility and pricing for insurance and other financial services.

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Spotlight

Wolfram

Founded by Stephen Wolfram in 1987, Wolfram Research is one of the world's most respected computer, web, and cloud software companies—as well as a powerhouse of scientific and technical innovation. As pioneers in computation and computational knowledge, we have pursued a long-term vision to develop the science, technology, and tools to make computation an ever-more-potent force in today's and tomorrow's world. Over the course of more than a quarter of a century, we have progressively built an unprecedented base of technology that now makes possible our broad portfolio of innovative products. At the center is the revolutionary Wolfram Language, which defines a unique convergence of computation and knowledge.

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