AI for Marketers: Information and Advice

whitePaper | November 1, 2019

Artificial Intelligence is becoming an ever more important part of our lives. Many of us are already familiar with its everyday applications, such as decluttering our inboxes with spam filters or receiving personalised shopping recommendations. Yet, whether it is powering a new generation of self-driving cars, guarding us against fraud or helping doctors better diagnose health conditions, AI’s transformational abilities are being felt in increasingly ubiquitous and innovative ways.

whitePaper | August 25, 2022

Businesses are in different stages with their artificial intelligence (AI) technologies. Even today, after many years of evaluating AI, only one third of organizations have actually put AI into production (31%1 ). Organizations that started somewhat later are currently prototyping their AI solutions (20%). Companies that only recently came on board with AI are experimenting with AI technologies for their business cases (25%). And a relatively large portion (24%) have only just begun evaluating AI for their business cases.

whitePaper | November 15, 2019

The demands of running global supply chains can be unrelenting – perfection of operations, innovation in support of lastmile delivery, and assurances of sustainability in the pursuit of delivering the “perfect order” as promised. Now, transportation companies face the additional challenge of sharpening their core competencies while increasing the pace of innovation, adapting emerging technologies, and sharing data with their customers to improve transparency and efficiency. Long characterized by capital-intensive assets, forward-looking cargo companies are turning their attention to the data that comes from their own assets and infrastructure as well as from their customers. It is a complex transition, one that requires knowledge-based labor, automation, and predictive planning to turn transportation companies into digital platforms.

whitePaper | September 23, 2022

It’s been several years since organizations began adopting artificial intelligence (AI) to improve their business; few have come close to mastering its existing capabilities. A small number of organizations in our research aim to become AI-driven—a status we define as AI and machine learning underpinning almost everything the enterprise does—by 2025. However, this elite group—who we term “AI leaders”1—as well as the many others looking simply to embed AI more firmly in the enterprise foundations face formidable challenges to achieving their objectives.

whitePaper | June 3, 2022

A key ingredient of eBusiness is the ability to offer customers the very best user experience, irrespective of whether they use a web browser, a mobile browser or a mobile app. In this guide, we explore the challenges organisations face in managing the numerous ways customers can transact with businesses

whitePaper | June 4, 2021

In this fast-paced and competitive world, the need for speed is vital. This is especially true when it comes to IT and customer service desks. There has been a recent surge of interest in conversational AI platforms that build on all the strengths of AI to help make IT service desks and customer service more efficient.