AI for Marketers: Information and Advice

October 15, 2019

Artificial Intelligence (AI) and Machine Learning (ML) are terms which have generated a lot of conversation and an excess of hype. While both have been around for some time, we now have the computer processing power to truly and effectively use them to increase efficiency and effectiveness and to deliver value and benefits to users. From a socio-economic perspective, the impact is comparable to the way electricity enabled a step-change in industry.

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Rubrik, Inc.

Rubrik delivers instant application availability for recovery, search, cloud, and development. Hybrid Cloud enterprises benefit from Rubrik’s market-leading Cloud Data Management platform with simplicity, instant data access, app-mobility, policy-driven automation, Ransomware protection, and analytics at scale.

OTHER WHITEPAPERS
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Achieving Individual – and Organization- Value with AI

whitePaper | November 3, 2022

At Land O’Lakes, a member-owned cooperative agribusiness, farmers are using data and artificial intelligence to make smarter decisions. Over the past 30 years, corn farmers have used advances in bioengineering, chemicals, and analytics to boost their average yields by 50%, from 120 to 180 bushels per acre. T

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Unlocking Value from Artificial Intelligence in Manufacturing

whitePaper | December 28, 2022

This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders.

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AI Ethics

whitePaper | November 24, 2022

High-profile examples of harm associated with algorithm failure and misuse have garnered significant public concern (e.g. manipulation of the democratic process, discriminatory practice in criminal justice sentencing, and bias against racial and gender categories in the labour market). The field of AI ethics refers to the literature and to the community of people interested in this space. One high-profile manifestation of this is the formation of specialist ethics councils and teams to deliberate on conundrums regarding the use, access and openness of platforms and technologies (such as social media and messaging apps, etc.). For instance, the banning of particular public figures as well as lay users for use of the services in a manner that is not acceptable has been a constant theme in the public debate.

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Microsoft Vulnerabilities Report 2022

whitePaper | August 22, 2022

Now in its ninth year, the Microsoft Vulnerabilities Report provides a unique analysis of the vulnerability landscape in Microsoft’s ecosystem. Historically, the report has delivered a holistic annual view of the vulnerabilities within Microsoft’s platforms and products, and has established an undeniable business case for the importance of removing admin rights to reduce risk.

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Getting Visibility into IT Operations with Effective Discovery and Service Mapping

whitePaper | July 23, 2020

IT Operations Management (ITOM) is more important than ever in today’s fast-changing world. It helps IT to ensure availability, maintenance and deployment of hardware, software, services and processes. By providing IT with a single platform for operations management, ITOM is the enabler of speed, agility, complete visibility and rapid problem detection. This maximizes business return from IT investment by cost-effectively achieving optimum IT performance.

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Applying Artificial Intelligence to Built Environments through Machine Learning

whitePaper | January 5, 2020

Machine learning (ML) is an application of artificial intelligence (AI) that allows systems to automatically learn and improve from exposure to more data without being explicitly programmed. ML focuses on the development of computer programs that can access data and use it to learn for themselves.1 While AI represents the broader concept of machines being able to carry out tasks in an intelligent way, machine learning is a current application of AI based on the idea that we can give machines access to data, and they can use that data to learn for themselves.

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Spotlight

Rubrik, Inc.

Rubrik delivers instant application availability for recovery, search, cloud, and development. Hybrid Cloud enterprises benefit from Rubrik’s market-leading Cloud Data Management platform with simplicity, instant data access, app-mobility, policy-driven automation, Ransomware protection, and analytics at scale.

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