whitePaper | July 21, 2020
Back in 2016, the most popular app download on Christmas Day was Fitbit, dominating Apple’s App Store. The rapid adoption of Fitbit and other wearable fitness trackers has underpinnings in psychological motivation theories. Realtime data monitoring provides a powerful incentive that is capable of changing human behavior. Since 2016, the wearable technology market has continued to evolve, including the acquisition of Fitbit by Google, which was announced in November 2019.
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