Three Paths To Downtime Prevention

Infographic | January 5, 2020

Corporate legal departments have long worked against the perception that they function within the enterprise as a cumbersome cost center — as a department of “no” rather than as a strategic, value-added business partner. As far back as its 2001 annual meeting, the American Corporate Counsel Association (ACCA) held round-table discussions on the subject, focusing on both negative perceptions of corporate legal departments (such as lawyers are “risk averse”, “don’t know the business” and “struggle to measure the benefit of preventing problems”), as well as possible solutions (like developing “value-added” campaigns, getting involved early, understanding business goals and aligning to support them). Nearly two decades have passed since the ACCA meeting, yet these issues persist.

Infographic | February 4, 2022

Virtual reality (VR) is an effective tool for narrating brand stories and connecting with customers. Some of the best ways VR can be used in B2B sales and marketing are: Engaging your customers at the initial stages of product development, Improve your brand value through real world trade shows, Let your customers try your product before they actually buy it and Offers hands-on training guides and personalised virtual user manuals.

Infographic | January 2, 2020

According to a Meltwater report on Artificial Intelligence in Marketing, 85 per cent of marketers researched believe that AI will make a significant impact on their marketing activities. It is predicted that AI will add USD 14 trillion in additional revenue and increase profitability by 38 per cent. The total economic growth in the UAE and Saudi Arabia is estimated at USD 397 billion.

Infographic | December 1, 2019

Deploying conversational A1 is a high-stakes scenario. The process involves taking a step forward in the era Of sophisticated robotics, which if goes awry, can hit the core business bottom lines. To avoid a setback, it's important for enterprises to consider the following factors before putting customer conversations in the hands of a machine.

Infographic | June 6, 2022

Technology advances are becoming more reliable than other factors in informing long-term strategy.

Infographic | May 28, 2022

Peak, a leader in Decision Intelligence (DI), released a new “State of AI, 2022” report highlighting that a number of organizations are making investments in both data and AI – without connecting the two. Surveying 775 decision makers (senior managers and above) from the US, UK or India, the report further reveals that when businesses are failing to prepare their data for future AI adoption, they risk needing to retrofit their infrastructure later down the road.