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Building a Retail Brand with Construction Software

April 16, 2020

A well-built store—one that is consistent with others under a retailer’s umbrella—is a powerful tool for communicating a brand. In fact, arguably nothing (beyond the product itself) is a more tangible signifier of the brand than the store environment. This puts the store planning team in the position of acting as brand managers and means that for the construction manager,
whether he/she is employed in house by the retail company or as a contractor specializing in retail construction, understanding the brand (the retailer’s goals, visions, and marketing strategies) is a cornerstone of day-to-day work.

Spotlight

NIC

Nothing is more frustrating than a frozen work computer during an important call, or a disabled network when working with clients. At NIC, we provide outsourced IT services in Los Angeles for a variety of firm and entrepreneurs. Through a specialized understanding of your industry-specific needs, we solve any IT-related issues before they affect your business. At NIC, we believe in proactive intervention by addressing internal IT issues you didn’t know existed.

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Building a Retail Brand with Construction Software