AI for Marketers: Information and Advice

whitePaper | September 22, 2022

Last year, the UK Department of Digital, Culture, Media and Sport (DCMS) published its 10- year National AI Strategy for the regulation and promotion of artificial intelligence (AI) in the UK (Report). DCMS seeks to build “the most pro-innovation regulatory environment in the world” and vows to make the UK the “best place to live and work with AI” over the next decade. Since then, the UK government and regulators have taken various steps towards this aim, with the Report anticipating a large number of AI-centric publications and consultations. Some key examples (and their latest status) are summarised below, including a policy paper and white paper on a pro-innovation national position on governing and regulating AI, an Information Commissioner’s Office (ICO) consultation on the beta version of its AI and data protection risk toolkit, and a consultation on copyright and patents for AI through the UK Intellectual Property Office (IPO).

whitePaper | August 25, 2022

The document focuses on the best practices to consider for API design by breaking it into its basic building blocks. Along with each recommendation the document also describes the reason and impact of a certain design decision through scenarios. The document provides recommendations on object representations, usage of headers and URL/URI templates to consider.

whitePaper | November 23, 2022

The modern distributed workplace—including enterprises with thousands of branches and remote workers—requires updated approaches to cloud, networking, and security infrastructure. Cloud migration has opened the door to a huge increase in sophisticated applications, requiring networks that can carry traffic to an increasingly remote workforce. In turn, this creates a unique set of new requirements for security, including special capabilities to handle unpredictable locations of users, applications, and traffic flows.

whitePaper | July 16, 2020

Is cloud computing becoming the norm? As part of the digital offensives by many companies, cloud infrastructures are fast becoming a crucial technology driver and success factor for innovative business models and digital products. The growing interest in the Internet of Things and machine learning sent the adoption rate of the cloud soaring at numerous companies. Now, it is a question of “how” rather than “whether” cloud services can be used successfully at German companies.

whitePaper | December 6, 2019

Machine learning (ML)-driven personalization is fast expanding from social media to the wider information space, encompassing legacy media, multinational conglomerates and digital-native publishers: however, this is happening within a regulatory and oversight vacuum that needs to be addressed as a matter of urgency. Mass-scale adoption of personalization in communication has serious implications for human rights, societal resilience and political security. Data protection, privacy and wrongful discrimination, as well as freedom of opinion and of expression, are some of the areas impacted by this technological transformation.

whitePaper | August 16, 2020

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