USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

A10 Networks, Inc

We pioneered a new generation of application networking technologies. Our solutions enable enterprises, service providers, Web giants and government organizations to accelerate, secure and optimize the performance of their data center applications and networks. Our Advanced Core Operating System (ACOS®) platform is designed to deliver substantially greater performance and security relative to prior generation application networking products.

OTHER WHITEPAPERS
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Code Red: The business impact of low code quality

whitePaper | March 30, 2022

This paper presents data from a large-scale study on how code quality impacts software companies in terms of time-to-market and product experience. We conclude with an analysis of the impact and specific recommendations towards successful software development.

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MongoDB and IBM zSystems

whitePaper | May 25, 2022

Modernization of data and applications on the mainframe is a necessary priority for modern organizations. Building a MongoDB Operational Data Layer (ODL) is a pattern widely used to make critical mainframe data available for modern mobile and web applications.

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Dell PowerScale: Key Performance Prediction using Artificial Intelligence for IT Operations (AIOps)

whitePaper | September 28, 2022

Architecting IT infrastructure has never been more challenging than it is today. Many enduser workloads, such as semiconductor design, autonomous driving development, and life sciences and healthcare are growing more complex every day. With that complexity comes growing demand on IT.

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TOP FIVE WAYS TO PREPARE FOR YOUR NEXT OFFICE 365TENANT MIGRATION

whitePaper | July 31, 2020

With organizations around the world rapidly adopting Office 365, IT pros need to be prepared to perform efficient, effective tenant-to-tenant migrations. Whether you’re undergoing a merger or acquisition, or it’s time to clean up and consolidate your IT infrastructure to drive productivity and growth, a successful migration requires one thing above all else: a tight focus on your users’ needs. In the end, success is not measured by checking off pieces of data moved; it’s about ensuring that everyone remains productive during the project and after migration is complete.

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CIO vision 2025: Bridging the gap between BI and AI

whitePaper | September 23, 2022

It’s been several years since organizations began adopting artificial intelligence (AI) to improve their business; few have come close to mastering its existing capabilities. A small number of organizations in our research aim to become AI-driven—a status we define as AI and machine learning underpinning almost everything the enterprise does—by 2025. However, this elite group—who we term “AI leaders”1—as well as the many others looking simply to embed AI more firmly in the enterprise foundations face formidable challenges to achieving their objectives.

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STATE OFENTERPRISE AIIN INDIA2019

whitePaper | November 1, 2019

It's futile to deny it, but Artificial Intelligence (AI) is no longer the buzzword of tomorrow, it's a striking reality of today, and the enterprise landscape of AI has never looked more promising than it does today! Indian Enterprise Market for AI to be estimated to be $100 million, growing at 200-250% CAGR. Futuristic growth of this sort clearly underscores the potential in the big revolution that business leaders should prepare for!

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Spotlight

A10 Networks, Inc

We pioneered a new generation of application networking technologies. Our solutions enable enterprises, service providers, Web giants and government organizations to accelerate, secure and optimize the performance of their data center applications and networks. Our Advanced Core Operating System (ACOS®) platform is designed to deliver substantially greater performance and security relative to prior generation application networking products.

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