DIRECTIVE CONSULTING PORTFOLIO

June 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly revolutionize your digital presence. We pride ourselves on the comprehensive and in-depth nature of the campaigns we build. From the outset - we prioritize transparent and accurate tracking to get the best picture of how campaigns are performing.

Spotlight

ACRELEC

Acrelec is a digital transformation company that works with the world’s leading restaurant, retail and other industries’ leading brands to reinvent the enterprise and reimagine the customer experience for the digital age. We are not just a kiosk company, although we make some of the world’s finest kiosks for the world’s largest brands. Acrelec is not a digital signage company although our digital displays are transforming indoor and outdoor environments across the globe.

OTHER WHITEPAPERS
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Artificial Intelligence at the Heart of Business 4.0

whitePaper | February 16, 2023

Artificial Intelligence (AI) is answer to challenges that telecoms must face in a time of rapidly changing market requirements, but it is not easy to adapt immediately. Many requirements can be solved by experienced experts. Unfortunately, access to their knowledge is increasingly limited, their education is usually expensive, there are not enough of them, and they are not always able to respond with sufficient speed.

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IMPROVE YOUR CX RIGHT NOW 5 Things To Do Today

whitePaper | August 11, 2020

Today, customer experience (CX) is about so much more than straight-up service, polite cashiers, hold times, or the number of business days it takes for a product to arrive in the mail. CX involves feelings, emotions, and encompasses your customers’ entire journey - from the moment they step foot in a store or visit a website until the moment they purchase from you again, tweet a positive shout out, or, on the flip side, reach out with an issue.

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Artificial Intelligence Policy and the European Union

whitePaper | August 30, 2022

In late 2019, then newly elected European Commission President Ursula von der Leyen announced her intent to make regulating the use of artificial intelligence (AI) a top priority for Europe. She promised to “put forward legislation for a coordinated European approach on the human and ethical implications of Artificial Intelligence” within her first 100 days in office.

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Using Cloud-Driven Technology to Help Establish a New Normal

whitePaper | July 31, 2020

The current COVID pandemic has paralyzed large parts of our industry with significant movement limitations, occupancy restrictions, and in some cases complete shutdowns. Now, as the initial threat seems to be subsiding, governments and businesses must determine what is required to get back to some sense of normalcy. The biggest hurdles will be regulatory and/or safety-driven. Although the timelines and requirements for the easing of restrictions vary greatly, there are two common threads: limiting occupancy levels and contact tracing individuals who have tested positive for the virus.

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Everyday Ethics for Artificial Intelligence

whitePaper | December 26, 2022

IBM embraces five foundational pillars of trustworthy AI: Explainability, Fairness, Robustness, Transparency, and Privacy. These pillars underpin the development, deployment and use of AI systems. This document and IBM’s trustworthy AI pillars are meant to help you align on both process and outcomes.

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Building a Retail Brand with Construction Software

whitePaper | April 16, 2020

A well-built store—one that is consistent with others under a retailer’s umbrella—is a powerful tool for communicating a brand. In fact, arguably nothing (beyond the product itself) is a more tangible signifier of the brand than the store environment. This puts the store planning team in the position of acting as brand managers and means that for the construction manager, whether he/she is employed in house by the retail company or as a contractor specializing in retail construction, understanding the brand (the retailer’s goals, visions, and marketing strategies) is a cornerstone of day-to-day work.

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Spotlight

ACRELEC

Acrelec is a digital transformation company that works with the world’s leading restaurant, retail and other industries’ leading brands to reinvent the enterprise and reimagine the customer experience for the digital age. We are not just a kiosk company, although we make some of the world’s finest kiosks for the world’s largest brands. Acrelec is not a digital signage company although our digital displays are transforming indoor and outdoor environments across the globe.

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