Spark Media Solutions, LLC

sparkmediasolutions.com

B2B content marketing agency for the tech industry. Content marketers that have perfected the model of building influencer relations through content. When dedicated to building an editorial voice, our clients have become the leading corporate media brand for their industry. We've worked with companies such as HP, IBM, Oracle, Microsoft, Juniper Networks, Symantec, Indycar, LinkedIn, Citrix, IDG, Dice, and many more. Our most popular service is live event reporting and production.

C-Suite On Deck

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Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

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Events

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DEVOPS AND OBSERVABILITY IN THE 2020S

ZDNet | January 14, 2020

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DevOps Pulse is an annual analysis of the DevOps industry, conducted by logz.io. Findings from the 2019 version have just been published, and we take the opportunity to share and comment on them with Tomer Levy, logz.io CEO. Levy co-founded logz.io in 2014 and has managed to raise about $100 million and build a team of 250 people to date, on the premise of offering an open-source based solution for log management. The 2019 survey focuses on observability, bringing DevOps engineers' insights ...

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GOOGLE’S AI PREDICTS LOCAL PRECIPITATION PATTERNS ‘INSTANTANEOUSLY’

VentureBeat | January 13, 2020

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Google hopes to tap AI and machine learning to make speedy local weather predictions. In a paper and accompanying blog post, the tech giant detailed an AI system that uses satellite images to produce “nearly instantaneous” and high-resolution forecasts — on average, with a roughly one kilometer resolution and a latency of only 5-10 minutes. The researchers behind it say it outperforms traditional models “even at these early stages of development.” The system takes a...

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MICROSOFT SPOTS MALICIOUS NPM PACKAGE STEALING DATA FROM UNIX SYSTEMS

Microsoft | January 13, 2020

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The security team at npm (Node Package Manager), the de-facto package manager for the JavaScript ecosystem, has taken down today a malicious package that was caught stealing sensitive information from UNIX systems. The malicious package is named 1337qq-js and was uploaded on the npm repository on December 30, 2019. The package was downloaded at least 32 times, before it was spotted and today by Microsoft's Vulnerability Research team. According to an analysis by the np...

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DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

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DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

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DEVOPS AND OBSERVABILITY IN THE 2020S

ZDNet | January 14, 2020

DevOps Pulse is an annual analysis of the DevOps industry, conducted by logz.io. Findings from the 2019 version have just been published, and we take the opportunity to share and comment on them with Tomer Levy, logz.io CEO. Levy co-founded logz.io in 2014 and has managed to raise about $100 million and build a team of 250 people to date, on the premise of offering an open-source based solution for log management. The 2019 survey focuses on observability, bringing DevOps engineers' insights ...

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GOOGLE’S AI PREDICTS LOCAL PRECIPITATION PATTERNS ‘INSTANTANEOUSLY’

VentureBeat | January 13, 2020

Google hopes to tap AI and machine learning to make speedy local weather predictions. In a paper and accompanying blog post, the tech giant detailed an AI system that uses satellite images to produce “nearly instantaneous” and high-resolution forecasts — on average, with a roughly one kilometer resolution and a latency of only 5-10 minutes. The researchers behind it say it outperforms traditional models “even at these early stages of development.” The system takes a...

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news image

MICROSOFT SPOTS MALICIOUS NPM PACKAGE STEALING DATA FROM UNIX SYSTEMS

Microsoft | January 13, 2020

The security team at npm (Node Package Manager), the de-facto package manager for the JavaScript ecosystem, has taken down today a malicious package that was caught stealing sensitive information from UNIX systems. The malicious package is named 1337qq-js and was uploaded on the npm repository on December 30, 2019. The package was downloaded at least 32 times, before it was spotted and today by Microsoft's Vulnerability Research team. According to an analysis by the np...

Read More
news image

DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributin...

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Resources

Events

C-Suite On Deck

Responsive image

Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

Read More