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SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. Our end-to-end suite of applications and services enables our customers to operate profitably, adapt continuously, and make a difference.

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Q&A with Ginger Shimp, Senior Marketing Director at SAP

Media 7 | January 29, 2021

Ginger Shimp, Senior Marketing Director at SAP, is an award-winning marketer with 25+ years’ B2B experience. Since 2004, she has helped companies in myriad industries run better by telling, not only the SAP story but the stories of her customers and their customers. Developing content, engaging channels, deploying tactics to educate, stimulate interest and drive demand: Marketing isn’t just what she does, but defines who she is! MEDIA 7: You have been associated with SAP for more than 17 years. How has the journey been like? GINGER SHIMP: I love where I work. SAP employs some of the most phenomenal marketers, and the opportunity to work with them on a daily basis is energizing and inspiring. When we’re young and just beginning our careers, it can be soul-crushing to hear a potential supervisor say we’re not a good “fit”. We don’t fully appreciate the implication of that sentiment. But as we mature and have the experience working in a variety of roles for myriad employers, we realize how crucial “fit” is. We spend one-third of our lives, one-half of our waking hours, five days per week at work. It’s very important that we like where we work. I have learned to approach my work with a philosophy that I want others to want to work with me. Of course, I don’t get this right 100% of the time, but it’s what I aim for. Even if I don’t care for them personally or really dislike working with them, I try to keep in mind that I don’t want them to have that impression of me. Fortunately, at SAP, those times are extremely rare. Our people, our culture, and of course our customers, are simply extraordinary. I believe in our products and services. I have faith in, and respect for, and admiration for our customers. At SAP, we don’t just sell software, we improve people’s lives. SAP customers represent 98% of the top

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