Practical Approaches to High-ROI ABM: Introduction

September 18, 2019

Despite a lot of hype around ABM in the B2B tech sector, some marketers are reluctant to launch ABM programs out of a concern that it’s just too difficult. In this short video, Executive Vice President Bill Crowley recommends a more practical approach: TechTarget’s ABM and purchase intent tool, Priority Engine™.

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AIS (Applied Information Sciences)

AIS (Applied Information Sciences) provides software and systems engineering services to government agencies and businesses across the United States. We specialize in cloud services, DevOps, custom application development and IT services. Our areas of expertise include: Microsoft Azure, Amazon Web Services (AWS), Office 365, SharePoint, Dynamics CRM, Software Development, Enterprise Mobility, User Experience (UX), Business Intelligence / Advanced Analytics & IoT, Operations & Support, and Help Desk Services. Our customers include a broad range of organizations from startups to Fortune 100 companies, state and local governments, as well as defense and national security agencies.

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