Hookit | AI-Powered Sponsorship
Hookit built the first and most powerful Sponsorship Analytics and Valuation Platform™ to quantify and track the value and performance of sports sponsorships in social and digital media. Sponsorship is one of most powerful and authentic ways for brands to emotionally connect to their customers’ passions and interests. In today’s always streaming, mobile-connected universe, social media has forever changed the dynamics of sponsorship. Social media has enabled nearly 50B direct connections between fans, brands, and sports properties.