IBM Watson Announces the Availability of Data from The Weather Company on AWS Data Exchange

IBM | January 10, 2022

IBM_Watson_Announces
On January 7th, IBM Watson Advertising revealed that the data from The Weather Company, an IBM business, will be available on the Amazon Web Services Platform, AWS Data Exchange. Businesses can easily discover and subscribe to cloud-based third-party data through AWS data exchange.

IBM Watson Advertising is one of the world’s most accurate weather forecasters. Providing weather analytics data is predicted to harness the connection between weather and customer behavior with the help of artificial intelligence to get deeper insights. This will help organizations make more insightful, well-informed, and data-driven enterprise decisions.

We know that weather can impact nearly everything in daily life -- how we feel, what we do, even what we buy, This expanded relationship with AWS gives more businesses access to the weather data that can drive consumer behavior and purchase. We are committed to opening up our insights and technology to a broad set of organizations, and giving more companies access to what we know can be growth- and efficiency-driving data and tech."

Sheri Bachstein, Chief Executive Officer at The Weather Company and General Manager of IBM Watson Advertising.

The weather data will help businesses analyze how customer purchasing behavior changes because of the weather. Weather’s influence on purchasing will extend to a variety of product categories, including outdoor and indoor activities, consumer packaged goods, apparel, pharma, and others.

We know that weather can impact nearly everything in daily life -- how we feel, what we do, even what we buy. This expanded relationship with AWS gives more businesses access to the weather data that can drive consumer behavior and purchase. We are committed to opening up our insights and technology to a broad set of organizations, and giving more companies access to what we know can be growth- and efficiency-driving data and tech."

Sheri Bachstein, CEO of The Weather Company and General Manager of IBM Watson Advertising.

IBM is a prominent name when it comes to addressing the needs of the current hybrid cloud age. Over the next three years, the company has committed an investment worth $1 billion to its partner ecosystem.

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