Perpetua | July 29, 2022
Perpetua, a leader in eCommerce advertising software, today becomes the first to offer clients a self-serve platform for creating, optimizing, and measuring Amazon DSP (Demand-Side Platform) ads.
Designed to help unlock scalable revenue generation on the Amazon DSP for agencies and brand aggregators, Perpetua's Amazon DSP Optimization empowers users to build each component of a DSP order in a single, linear workflow. Paired with 11 pre-built audience templates embedded with industry best-practices and Perpetua's industry-leading optimization engines, advertisers can seamlessly create full Amazon DSP orders in seconds.
"The Amazon DSP is incredibly effective at driving full-funnel growth for advertisers. "We saw an opportunity to help increase efficiencies for our largest customers by developing a self-serve solution that enables them to scale their business and drive growth."
Perpetua Co-President Adam Epstein
As the industry pivots into a post-cookie world, the Perpetua self-serve Amazon DSP software is the leading choice for advertisers looking to target audiences by lifestyle segments and shopping behavior. The platform provides unparalleled transparency, the capacity to empower advertisers to manage ads, bid real-time, track and optimize performance across Amazon properties.
Highlights of Perpetua's Amazon DSP offering:
Create audiences, generate creatives, and attach them to line items in seconds
New 'Target Markets' creator reduces the time spent building custom audiences in an external workflow
Full customization capabilities to target your intended audience, no matter how broad or narrow in scope
Dynamically shift budgets between line items to maximize your performance and budget utilization
ASIN-level reporting across Amazon Sponsored Ads and Amazon DSP with consolidated dashboards
Access to advanced reporting via Amazon Marketing Cloud (AMC)
Perpetua is building the growth infrastructure for eCommerce which includes optimization and reporting technology for the world's smartest eCommerce businesses. Through the platform, advertisers create goals based on strategy and leverage Perpetua's best in class experts and automation to execute tactically. Integrations with Amazon, Instacart and Google ensure brands achieve optimal reach and engagement across the full shopper journey, and provide unified performance intelligence for maximum visibility. Perpetua is an Ascential company and has offices in San Francisco, Toronto, London and Tokyo.
AdBeacon | August 26, 2022
AdBeacon announced the launch of its first party data tracking and ad optimization platform today. The platform enables online advertisers, especially Facebook marketers to use their own data to accurately target advertisers in real time.
Ever since the Apple iOS14.5 update of April 2021, marketers have not had an accurate way to optimize their ad campaigns. Utilizing third party data from Facebook, TikTok, Pinterest, Snapchat and even Google has become less reliable. AdBeacon solves this problem with a real time ad optimization and attribution SaaS platform that uses its own technology to track site visitors and help marketers make accurate informed ad media decisions.
AdBeacon uses the power of first-party tracking data—information derived directly from customer interactions—to enable highly accurate ad optimization in real time, as opposed to the inaccurate delayed data marketers have been receiving. In fact, AdBeacon gives marketers an array of tools that can provide more accurate targeting than was achievable even before the release of iOS14.
AdBeacon effectively addresses the issues that marketers have been forced to confront as a direct result of iOS14 and its impact on customer privacy. Due to these issues Facebook (Meta) has reduced the post-click attribution window from 28 days to 7 days. As AdBeacon stores first party data, this limitation has essentially been eliminated and AdBeacon customers can enjoy lookback windows as far back as they have stored data.
AdBeacon is also an eCommerce reporting and attribution platform allowing CEO's, CMO's and other digital marketers to make big picture decisions as to how best to spend their advertising dollars.
AdBeacon has been designed by marketers for marketers. It is the result of a lengthy research and development process overseen by experienced industry professionals who have carefully followed industry trends over the last few years and understand the need for accurate marketing attribution software.
AdBeacon CEO Phoenix Ha explains the importance of a new approach to ad optimization:
"When iOS14 hit the advertising world, I knew it was time to get to work. That's when I dove into develop a solution that is easy for marketers to use and scale but also includes full service support from a team of seasoned marketers."
AdBeacon is not just an ad optimization platform, but has been developed as a community for media buyers.
Founded by experienced marketing professionals, AdBeacon is a SaaS platform that offers a subscription-based ad optimization platform designed to provide businesses with actionable advertising data. The company is based in Westlake Village, California.
AI TECH,GENERAL AI,AI APPLICATIONS
VisualCortex | September 01, 2022
Video Intelligence Platform provider, VisualCortex, today announced it has joined NVIDIA Metropolis, a partner program focused on bringing to market a new generation of vision AI applications. NVIDIA Metropolis nurtures a rich ecosystem and offers powerful developer tools to supercharge vision AI applications that are designed to make the world's most important spaces and operations safer and more efficient.
As part of NVIDIA Metropolis and the NVIDIA Inception program, which nurtures cutting-edge startups, VisualCortex is on a mission to make video data actionable throughout the enterprise for all video-rich industries and business functions.
Unlike camera-side or point solutions, which typically focus on one video analytics challenge per deployment, VisualCortex delivers a highly performant enterprise-grade platform to facilitate any real-time or historical video analytics use case. To offer its customers highly scalable and cost-effective solutions, VisualCortex takes advantage of the NVIDIA DeepStream software development kit and NVIDIA Tensor Core GPUs, including the A100 and the H100, once it becomes available. VisualCortex is an early adopter of the new NVIDIA Jetson Orin™ platform for edge-based AI implementations.
VisualCortex CEO and Co-Founder, Patrick Elliott, said that NVIDIA's support for its vision AI ecosystem was outstanding.
"NVIDIA provides amazing depth and quality of support for AI start-ups," said Elliott. "This includes access to resources for our development team – from exclusive tools and technical training, to direct collaboration sessions with the NVIDIA developer team. Our ability to gain early insights into NVIDIA's upcoming products and services, as well as make valuable connections with other vendors and partners throughout the NVIDIA ecosystem, accelerates our growth and go-to-market success. We're thrilled to be part of NVIDIA Metropolis."
NVIDIA Metropolis makes it easier and more cost effective for enterprises, governments and integration partners to use world-class, AI-enabled solutions to improve critical operational efficiency and safety problems. The NVIDIA Metropolis ecosystem contains a large and growing breadth of members who are investing in the most advanced AI techniques, most efficient deployment platforms, and using an enterprise-class approach to their solutions. Members have the opportunity to gain early access to NVIDIA platform updates to further enhance and accelerate their AI application development efforts. Further, the program offers the opportunity for members to collaborate with industry-leading experts and other AI-driven organizations.
VisualCortex is making video data actionable in the enterprise. As the world's best Video Intelligence Platform, VisualCortex provides the stability and scalability to productionize computer vision technology for the first time. Unlike camera-side or point solutions, VisualCortex can be used for any video analytics use case in any industry. VisualCortex's production-ready cloud-based environment transforms video assets into analyzable streams of data at scale.
Visonify.ai | July 01, 2022
Visionify.ai, a Denver-based technology company that specializes in Machine Learning and Computer Vision services, has provided Azure Certification courses for all its Computer Vision and Machine Learning engineers. Part of Visionify's upskilling program, this fully sponsored Azure Certification course will now enable Visionify's AI engineers to leverage cloud services in machine learning solutions. The Microsoft Azure Certification courses on AI-900 began in April 2022. Since then, several of the company's engineering resources have undergone Azure training and successfully completed the AI-900 tests.
Visionify understands that AI and ML, with Azure at their center, are the present and future of technology. By having Azure certified AI and ML engineers, the company will be able to boost productivity in terms of building automated ML pipelines and deploying solutions on the go. Visionify is fully aware of the ever-changing technological landscape and believes it is imperative to upskill its employees through these training programs.
"Azure is one of the leading platforms that is making considerable advances in the AI and ML field. Accessibility to a cutting-edge model and ease of deployment makes Azure a better choice for us to serve our customers. Azure certification will not only help us upskill our employees but also help us with our resolve to become the best AI and ML consulting companies in the world."
Priyesh Sanghvi, CEO of Visionify.ai
A certificate in Azure is a clear indication of an individual's skills and its employer's scope of offerings. The certification requires all participants to pass an exam that tests individuals' AI-Cloud abilities/skills including AI-workloads, ML, Computer Vision and NLP workloads. This certification is not just a big boost for Visionify but also an upgrade for the employees' careers as well.
Visioniy.ai has been providing AI-related technological services like Staff Augmentation and Project/Roadmap execution to companies building AI-based products. Our expert team has built and deployed over a hundred AI/ML/CV-based solutions across industries.