Emplifi, a renowned unified customer experience (CX) platform, recently announced the launch of Emplifi™ AI Composer, a tool that generates ready-to-publish social media copy to help brands improve social media efficiency. The new capability is incorporated into the Emplifi Social Marketing Cloud and reinforces the OpenAI GPT-3 architecture.
Modern customers are digital and social-first, engaging with brands in manner they desire, not necessarily through the channels preferred by the firm. In a competitive and congested marketplace, brands must not only keep up but also stand out.
Maintaining an omnichannel approach can be resource intensive, especially in times of fluctuating economic stability. Emplifi™ AI Composer is a cost-effective solution for enterprises seeking operational efficiency across teams and budgets, saving on the resources associated with traditional content creation methods.
Emplifi’s Chief Technology Officer Todd McCaslin commented, “Emplifi is leveraging AI technology to make it easier for marketers to curate relevant and engaging social media content tailored for their audiences.” He added, “OpenAI GPT-3 APIs have improved software performance and accuracy with iterative query and learning capabilities that streamline tasks and deliver insights to help professionals work more intelligently.”
(Source – Business Wire)
The solution prompts social media teams to enter their message instructions and select different customizations such as tone, emoticons, questions or hashtags. It then modifies and improves this content before generating the desired ready-to-publish social media copy with the OpenAI GPT-3 framework. In addition, campaign analytics and insights can also be utilized to assist in better decision-making and guide and improve social media strategy.
About Emplifi
Headquartered in New York, Emplifi is a leading unified CX platform, bringing together marketing, care, and commerce to assist organizations in closing the customer experience gap. With a global presence and over 20 years of industry expertise, it has helped over 7,000 brands, such as Samsung, Delta Air Lines, and Ford Motor Company, provide exceptional customer experiences at every touchpoint on their customer journey. Emplifi gives organizations the knowledge they need to empathize with customers and amp up the right experiences. Additionally, its unified CX platform enables organizations to keep up with rapidly changing customer expectations.