DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

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General AI

Glassbox Delivers Enterprise-ready Generative AI Assistant with Microsoft Azure OpenAI Service

Glassbox | January 11, 2024

Glassbox (TASE:GLBX), a leading provider of digital experience intelligence for web and mobile applications, today announced the availability of its enterprise-ready AI assistant, which the company has named GIA (Glassbox Insights Assistant). Glassbox turned to Microsoft Azure OpenAI Service, which hosts OpenAI models fully within the secure Azure environment, to elevate the security and privacy standards of its previously announced AI assistant. In combination with Glassbox’s patented data privacy measures, users of the AI assistant can be confident that the conversational interface is protected with the level of rigor they expect from both Microsoft and Glassbox. “We developed the AI assistant earlier based on OpenAI’s GPT model. However, our commitment to responsible AI and our exacting security, data privacy and compliance standards compelled us to turn to the Microsoft Azure OpenAI Service for its additional protections for potentially sensitive data shared or accessed through the new generative AI (GenAI) interface,” said Glassbox co-founder and Chief Technology Officer Yaron Gueta. “GIA sets a new bar for what organizations should expect of GenAI solutions from their software providers.” Glassbox captures millions or billions of digital experience data points for each of its customers every month that give them the richest possible set of data about their digital customer experience. GIA allows Glassbox users to uncover deep digital insights quickly and without technical knowledge or reliance on data and analytics teams. “Microsoft Azure OpenAI Service is ideal for companies like Glassbox that need to deliver enterprise-grade GenAI solutions based on vast, proprietary datasets,” added John Montgomery, CVP, Azure AI at Microsoft. “By using the power of our generative AI capabilities, Glassbox’s AI assistant can deliver a better experience to customers with the security measures of Azure.” With Gartner predicting that more than half of all successful technology solutions will be delivered to “nontraditional” buyers outside of IT by 2025, one of the pillars of Glassbox’s AI strategy is to make its unparalleled set of digital experience data more actionable, more quickly by more users for greater business impact. GIA is central to this strategy as Glassbox shifts increasingly towards natural language interfaces. The use of GenAI to unlock digital insights is also a key step in realizing Glassbox’s Autonomous CX vision, which promises to revolutionize the customer experience domain by making digital experiences fully self-optimizing. GIA is immediately available within the Glassbox digital experience intelligence platform when deployed in a customer’s preferred cloud environment. About Glassbox Glassbox (TASE:GLBX) reveals the insights that empower organizations to deliver better digital customer experiences. Our Digital Experience Intelligence platform automatically captures, visualizes and analyzes every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams (and more) to assess performance, prioritize projects and optimize experiences. With unparalleled data privacy and security built in, hundreds of global customers across industries have chosen Glassbox to grow and optimize their digital businesses. Learn more at glassbox.com.

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Software

Next-gen PRM Software Platform Provider, Mindmatrix, Introduces Cutting-Edge Partner Program Automation Feature

Mindmatrix | December 15, 2023

Mindmatrix, the next-gen PRM and partner marketing software provider has introduced powerful partner program automation tools to its award-winning partner ecosystem orchestration platform, Bridge. They've announced the release of partner program automation tools that allow vendors to automate and streamline their partner programs, by making it easy to manage diverse partner personas, tiers and also, multiple partner programs. The Partner Program Automation module integrates partner data across the board, collating everything at a single point in the Mindmatrix Bridge software platform, which serves as a centralized hub for managing partner objectives, expectations, and rewards. With automated partner tier management, vendors can effortlessly oversee revenue measurement, partner training, certifications, and track the KPIs for each partner, ensuring seamless progression through partner program tiers. By enabling the creation of co-planned business strategies, goal setting, and task assignment, Mindmatrix Bridge software's Business Planning Automation module facilitates greater collaboration and engagement within the sales and partner ecosystem. Vaughn Mordecai, SVP Sales & Business Development, said, "Our new Partner Program Automation module will simplify partner program management to a great extent, empowering vendors to scale their partner ecosystem efficiently. And, allowing them to run their end-to-end partner hierarchies directly from their partner ecosystem orchestration platform. It's one more step in the goal to bring all partner related motions to one location." Mindmatrix's Partner Program Automation feature redefines partner relationship management, offering a suite of powerful tools that streamline marketing efforts, fortify key relationships, and drive unparalleled results. About Mindmatrix A next-gen PRM and partner marketing software provider, Mindmatrix has been focused on helping companies sell more, faster since its inception in 1998. A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ™) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems. Through Bridge, Mindmatrix expands sales ecosystem enablement beyond its traditional boundaries to cover not just Sales Ecosystem Enablement, but also Partner Marketing and Multi-vendor Solutions Management. About Bridge Bridge, from Mindmatrix, is a unified platform built to engage and enable your channel partners, alliances, and internal teams. Bridge takes the complexity out of sales ecosystem enablement by serving as a single platform with all the capabilities of a PRM Software, Partner Marketing Software and, partner and direct sales enablement software. Bridge drives sales ecosystem enablement beyond its traditional role to cover partner marketing and multi-vendor solutions management as well. Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. Bridge is the only TRUE Partner Marketing Software with to, through, with and for-partner marketing tools to drive all of your partner marketing programs. With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge is your powerful multi-vendor solutions hub.

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Future Tech

Lynx Software Technologies Announces Acquisition of Timesys Corporation

Lynx Software Technologies | December 12, 2023

Lynx Software Technologies (Lynx), a leader in the development of foundational, open architecture software solutions for the Mission Critical Edge, today announced the acquisition of Timesys Corporation (Timesys), a provider of development tools, cybersecurity solutions, and differentiated software engineering services for open-source embedded and edge software applications. For over 20 years, Timesys has been an industry leader, helping customers build, secure, test, and maintain Linux-based and other open-source edge and embedded software solutions. Over 200 clients across aerospace, defense, industrial, medical, and enterprise end-markets rely on Timesys’ Linux expertise and developer productivity and security solutions to ensure on-time and on-budget delivery of reliable, secure, open-source software products. Central to this has been Timesys’ value-added developer productivity and cybersecurity solutions, including software composition analysis (“SCA”) tools that enable the production and management of software bill of materials (“SBOM”) and managed service offerings tied to Linux distribution and open-source software lifecycle management. “Lynx’s mission is to improve the economics of designing, deploying, and servicing high-assurance edge software solutions,” commented Tim Reed, Chief Executive Officer of Lynx. “Increasingly, our customers leverage Linux-based solutions alongside safety-critical software within mixed-criticality systems. The addition of Timesys’ development and cybersecurity tools and its Linux engineering services enable Lynx to support our customers more effectively across a full spectrum of complex edge and embedded software needs. I’m thrilled to welcome the Timesys team to the Lynx family.” The combination of Lynx and Timesys creates a scaled software solution provider focused on Mission Critical Edge and embedded software applications for customers with the most demanding reliability, security, and interoperability needs. With the addition of products and services offered by Timesys, the LYNX MOSA.ic platform will be able to deliver incremental value, functionality, and security to mixed-criticality systems requiring the real-time software determinism of Lynx’s core IP and the flexibility of the Linux open-source platform. All products currently offered by Lynx and Timesys will remain available and supported. “Lynx’s products are built on a foundation of openness, efficiency, and flexibility, which aligns strongly with our core focus on open-source software ecosystems,” said Atul Bansal, Chief Executive Officer of Timesys. “The Timesys team is excited to join the Lynx platform and leverage the Lynx’s scaled corporate infrastructure, go-to-market resources, and technical expertise while providing our expertise in Linux-based software solutions to further the differentiation of our combined portfolio of offerings.” CEO ally, Inc. acted as exclusive M&A advisor to Timesys. About Lynx Software Technologies Lynx Software Technologies, an OceanSound Partners portfolio company, is on a mission to improve the economics of developing, deploying, and maintaining high-assurance Mission Critical Edge platforms with modular software solutions based on open standards. Our proven technology leadership, extensive system certification expertise, and commitment to open standards have consistently saved our customers millions of dollars in development costs while delivering desired system performance, security, and reliability on schedule. Lynx is committed to enabling customers to build and manage orchestrated, cloud-connected platforms that harness a broad array of modern technologies and unique design methodologies to enable accurate, deterministic decisions at the Mission Critical Edge without compromising safety or cybersecurity requirements. For more information, visit www.lynx.com. About Timesys Timesys is a pioneer and industry leader in open-source software security solutions, development tools, and engineering services and consulting, spanning the embedded software market. With Timesys’ expertise, customers are able to reduce development costs and accelerate time-to-market for edge devices and IoT systems and applications using embedded Linux, Android, FreeRTOS, Zephyr, and other open-source solutions. For more information, visit www.timesys.com. About OceanSound Partners OceanSound Partners is a New York-based private equity firm that pursues control investments in technology and technology-enabled services companies serving government and enterprise end markets. OceanSound employs a partnership approach, working closely with founders, entrepreneurs, and executives of middle market businesses to drive transformational growth. For more information, visit www.oceansoundpartners.com.

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AI Tech

Copado Expands Beta Access to CopadoGPT for All Customers, Revolutionizing SaaS DevOps with AI

Copado | December 14, 2023

Copado, the leader in DevOps for enterprise SaaS, today announced the expansion of the beta program for CopadoGPT, its groundbreaking AI platform, to all Copado customers. This strategic move comes after months of internal use and validation by select customers, showcasing the platform's robust capabilities and significant value addition. CopadoGPT is not just an AI DevOps advisor, it's a cross-platform, DevOps intelligence layer with a decade of Salesforce expertise, designed to improve time to value, increase customer satisfaction and accelerate digital transformation initiatives. In an industry where efficiency and innovation are paramount, CopadoGPT addresses critical pain points by offering expert advice on Copado usage and Salesforce DevOps best practices. It accelerates test generation for Copado Robotic Testing, enriches user stories, and generates comprehensive release notes. This expansion is a testament to Copado's commitment to driving customer success and digital transformation through AI-first strategies. "Copado is an AI-first company with a focus on maximizing the customer experience. The expansion of CopadoGPT's beta access marks a significant milestone in our journey to embed AI deeply into the fabric of Salesforce DevOps. This AI DevOps advisor is not just a tool; it's a partner that enhances our customers' capabilities to innovate rapidly and with confidence," said Federico Larsen, Chief Technology Officer at Copado. "With dozens of use cases, CopadoGPT is changing the way people work. We are excited to embed a decade's worth of DevOps know-how into an AI platform and make it easily accessible for our customers." "To ensure value and market fit, we made Copado customer zero for CopadoGPT," said Nick Cook, Vice President of Customer Success at Copado. "We found it is more than just an AI platform; it's a revolution in customer support and success. By providing precise, AI-driven insights and support, we're not only solving problems faster but also preempting them, ensuring a smoother, more efficient experience for all our users. As just one example, since we started using CopadoGPT on our support teams, we've realized a 25% improvement in the time required to resolve a case." CopadoGPT is the culmination of Copado's ten-year journey in Salesforce DevOps, now serving as the DevOps intelligence layer within the Copado DevOps platform. It's a testament to Copado's AI-first approach, establishing that AI-driven enhancements are leveraged internally to maximize customer value before general availability and ensuring that every product release is informed by real-world use and efficacy. CopadoGPT will continue to be leveraged and expanded to power new product capabilities on the roadmap to drive digital transformation forward. "Generative AI TuringBots are improving software development and bringing a DevOps-specific product to market is a significant step forward for this industry," said Diego Lo Giudice, Vice President, Principal Analyst at Forrester. "Copado's approach of combining deep DevOps domain knowledge with the power of GenAI will enable SaaS development teams to significantly make their development and deployment processes much more productive." About Copado Copado is the leading DevOps and AI-driven test automation platform for enterprise SaaS applications. Backed by Insight Partners and Salesforce Ventures, Copado helps development teams build end-to-end digital transformation for more than 1,200 global brands including Coca-Cola, Medtronic, T-Mobile and Volkswagen. Copado has a 4.99 star rating on the Salesforce AppExchange and is proven to drive 20X more frequent releases, 95% less downtime, 10X faster testing and 20% greater productivity. Each month, Copado processes 50 million DevOps transactions and upskills more than 80,000 tech professionals in the world's largest DevOps community.

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