AI TECH, GENERAL AI, AI APPLICATIONS

Blueshift Launches AI Recommendations Recipes for Marketers

Blueshift | September 05, 2022 | Read time : 02:50 min

Blueshift
Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced at the company's Engage 2022 conference the launch of the industry's first collection of 100+ pre-built AI Recommendations Recipes for marketers. The new recipes, together with Blueshift's industry-leading Recommendations Studio, provide unparalleled ease of use for marketers for hyper-personalized customer engagement, enabling them to recommend content, products, and offers that are based on each customer's individual behavior, as well as the behavior of similar customers.

Today's consumers demand personalization across all engagement channels and interaction touch points, and the use of AI has become key for marketers to successfully scale their efforts. In fact, studies show that marketing campaigns featuring AI recommendations are 116% more effective, driven by 22% higher click rates and 209% higher conversion rates. Over the last 12 months, marketers have hyper-personalized more than 10 billion messages using Blueshift's Recommendation Studio, which is built using patented technology. Furthermore, Blueshift customers have reported significant business results from using recommendations, including 131% higher sales and 384% higher lead volumes.

"With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers. "We are empowering a new generation of marketers who are data artists, combining the art of marketing with the power of AI and data science."

Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift

The new capabilities for AI Recommendations Recipes unveiled today empower marketers to:

  • Get started quickly with 100+ pre-built AI marketing recipes: Marketers now have a great starting canvas, pre-loaded with configurations for common use cases like abandoned carts, newsletter feeds based on affinities, cross-merchandising based on the wisdom of the crowds, trending content or changes to catalogs, and more. These recipes can be easily edited to get the recommendations just right for each use case.
  • Personalize each message using drag-and-drop simplicity: Once the recommendation scheme using out-of-the-box recommendation recipes have been built, marketers can use a newly released drag-and-drop interface to insert them into emails, SMS, push notifications, in-app messages, or any creatives for their campaigns. Additionally, it's easy to suppress repetitive recommendations and to include seasonal and business promotions alongside predictive content.
  • Analyze and optimize with advanced reporting: New in-depth reporting on advanced recommendation analytics enables marketers to optimize campaigns by using the best-performing recommendations, while also gaining visibility into which items are being recommended to each user and which ones users are engaging with.

Retailers, ecommerce providers, and digital media and over-the-top (OTT) companies are especially poised to benefit from these new capabilities provided by AI Recommendations Recipes. For instance, retailers can design customer journeys with highly relevant content and recommendations in real time based on the shopper's affinities, search and browse activity and purchase history. Streaming service providers can use advanced AI to precisely match millions of viewers with hundreds of thousands of media content catalog items and engage them with daily content feeds that are auto optimized based on prior activity.

About Blueshift
San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America.

Spotlight

Pushing new boundaries means taking risks. And in the race to redefine possibilities for the Internet of Things, the very real risk is security isn’t being prioritised. Connected devices are making their way onto the market without the diligence and scrutiny many consumers take for granted. Headlines are awash with warnings arou


Other News
AI TECH,GENERAL AI,SOFTWARE

GetResponse Introduces AI Product Recommendations to Help Businesses Boost Their Sales

GetResponse | November 29, 2022

GetResponse, email marketing, and marketing automation software, announces the launch of AI Product Recommendations. The solution employs artificial intelligence to revolutionize the customer journey and experience. The feature allows shop owners to maximize their conversions by showing products to visitors with the highest probability to convert, based on their past behavior and transactional history, to increase upsells and cross-sells. Shop owners can also improve their store UX because the recommendations block serves as a navigation tool, increasing the time customers spend on the website, thus also growing conversions. Businesses can analyze store traffic and users' behavior with AI to make better business decisions. "Our goal at GetResponse has always been to deliver cutting-edge tools focused on driving conversions without the extra hassle of increased budgets or lengthy implementation cycles. "After months of work, businesses can now benefit by personalizing the omnichannel experience for their customers, both on their websites and mailing." Mac Ossowski, Board Member and Director of GetResponse MAX The AI Product Recommendations launch comes just in time for businesses to benefit from the lucrative holiday season. "The important point is that it verifies each product against the stock availability, so there are no missed clicks for the customers. Shop owners can significantly increase their ROI and AOV," Ossowski said. AI Product Recommendations powers ecommerce businesses at scale, providing the following types of product recommendations: Recommended for you: a self-learning model that displays recommendations with the highest probability of conversion for a specific customer. Most viewed in category: the algorithm recommends products with the most views within a specific category. Most similar in category: the algorithm displays products based on their similarities in names and descriptions. Recently visited in-store: visitors see product recommendations based on their previous visits to the store. Others also viewed/purchased in-store: AI suggests products other customers have checked or purchased in-store. Rule-driven recommendations: the store owner defines the products they want to promote to their customers. About GetResponse Founded in 1997, GetResponse, a powerful email marketing, and marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools – email marketing, website builder, conversion funnel, marketing automation, and more.

Read More

SOFTWARE,FUTURE TECH

SproutLoud Debuts New Developer Portal

SproutLoud | November 04, 2022

SproutLoud, an industry leader in Distributed Marketing technology, announced the launch of its new Developer Portal, a key component of the company’s Open Platform initiative. This launch will provide several benefits for SproutLoud clients, especially developers: Faster coding through auto generated API Clients and server stubs Enhanced security through the use of OAuth 2.0 and two legged authentication Broader data integration options powered by rest APIs and webhooks to help Enterprise companies automate day-to-day operations and scale for growth “SproutLoud’s Open Initiative is all about making our technology more flexible, more adaptable, to our clients’ needs,” said SproutLoud CEO Jared Shusterman. “Current technology buyers want interoperability between their newer purchases and pre-existing MarTech investments. The idea of being ‘Open’ is that we’re providing a lot of different ways for other platforms to talk to our platform — so our clients can model the strategy that is right for their business, rather than trying to improvise a strategy to fit the software they buy.” SproutLoud’s Open Initiative is primarily focused on three aspects: Reducing the amount of effort and IT resources required to integrate with SproutLoud Creating a secure environment for SproutLoud to connect with third-party systems Giving customers more options to seamlessly work with SproutLoud As a key component of SproutLoud’s Open Platform initiative, the Developer Portal embodies the company’s quest to build the most flexible and developer-friendly technology for data exchange. With SproutLoud, Enterprise clients can now offer integrations to their partners while maintaining control over the data they share by creating individual integration points. The SproutLoud Developer Portal supports a bleeding edge API gateway based on OAuth 2.0. All SproutLoud APIs were transitioned to industry standards OpenAPI 3.0.3 to support standardized documentation and offer easy integration with clients’ systems. ABOUT SPROUTLOUD SproutLoud is a leading SaaS-based Through Channel Marketing Automation platform, designed to increase brand sales through partners in local markets. SproutLoud’s advanced marketing automation technology simplifies every aspect of Distributed Marketing and delivers comprehensive analytics on tens of millions of touchpoints for major, category-leading brands. SproutLoud gives brands unparalleled visibility on ROI for individual tactics, campaigns, partner engagement and platform usage. With SproutLoud, brands have the advantage of responding rapidly to changing market conditions in real time with data-driven decisions.

Read More

GENERAL AI, SOFTWARE, FUTURE TECH

DXC Technology Expands Global Partnership with Dynatrace, Accelerating Business Transformation for Customers

DXC Technology | October 31, 2022

DXC Technology, a leading Fortune 500 global technology services company, announced an expanded partnership with Dynatrace in which the Dynatrace® Software Intelligence Platform will become the preferred DXC Platform X™ software for observability and artificial intelligence-powered automated management of a customer's IT estate. DXC Platform X is a data-driven, intelligent automation platform that proactively helps detect, prevent, and resolve issues to achieve resilient, self-healing IT. The platform continuously evolves to bring DXC customers best-in-class solutions that meet their rapidly changing technology needs and help them be future ready with capabilities to deliver their desired business outcomes. Dynatrace provides AI-powered observability, which enhances proactive and intelligent automation. The enhanced partnership will deliver more efficient operations and improved performance across today's dynamic and complex hybrid and multicloud environments. With hundreds of DXC colleagues trained and certified on Dynatrace, the company can provide the needed expertise and services to deliver breakthrough digital experiences for its customers. "DXC customers depend on us to be a safe pair of hands, running their mission critical systems reliably and silently. "The addition of Dynatrace, with its unified and intelligent view across software products and technologies, helps us strengthen our predictive AIOps capabilities and drive cost optimization. This is another proof point in the ongoing progression of Platform X, on the heels of forming our ServiceNow Strategic Business Group, which was announced earlier this year. DXC is committed to continuously innovating, augmenting DXC proprietary capabilities with market-leading solution providers." Chris Drumgoole, DXC's Executive Vice President and Chief Operating Officer Underscoring the significance of this partnership, Dynatrace recognized DXC as the 2022 Partner of the Year in North America and 2022 Service Provider of the year in APAC and EMEA. To cement our successful partnership, DXC and Dynatrace have agreed to launch a joint strategic go-to-market program globally to bring an enhanced, intelligent, cross-service-line solution to customers worldwide. This will entail joint development, co-marketing and co-selling, events, and customer engagement. "This expanded partnership with DXC reflects an aligned vision for our customers of what is critical to achieving digital transformation at scale," said Rick McConnell, CEO at Dynatrace. "The combination of DXC's deep experience running and transforming mission-critical hybrid and multicloud systems for thousands of clients worldwide with the Dynatrace platform shortens the time between cloud decisions and successful cloud deployments. This is enabled by reducing complexity, delivering precise answers from the immense amount of data coming from modern clouds, and freeing up time through continuous, intelligent automation." DXC has been providing Zurich, a leading provider of commercial property-casualty insurance solutions and services, with advanced monitoring-as-a-service, built around the Dynatrace Software Intelligence Platform, for over five years. "DXC's service proactively monitors our critical applications ensuring maximum reliability and resiliency," said Paul Ruskusky - Vice President, Head of IT Infrastructure & Operations for Zurich North America. "This has helped to achieve our goals of simplifying operations, freeing up time for innovation, and delivering improved customer experiences." Today's enterprise customers need agile partners who continuously evolve to support them on their transformation journey, ensuring maximum performance and business outcomes from their existing and new IT investments. Enhancing DXC Platform X with the Dynatrace platform's full-stack, intelligent observability takes our solution to the next level, delivering increased operational efficiencies, and accelerated growth to drive greater customer impact. About DXC Technology DXC Technology helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world's largest companies and public sector organizations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates.

Read More

INNOVATION,SOFTWARE,FUTURE TECH

Cognizant collaborates with Microsoft to accelerate sustainability transformation

Cognizant | November 08, 2022

Cognizant is expanding its collaboration with Microsoft to accelerate both digital and sustainability transformations through a new solution – the Cognizant® Sustainability Accelerator, powered by the Microsoft Cloud and Microsoft Cloud for Sustainability. This innovative solution combines both Cognizant's deep experience in IoT and data analytics with Microsoft's industry-leading cloud capabilities. Cognizant and Microsoft are showcasing this robust solution together at COP27, taking place this week in Sharm El-Sheikh, Egypt. Corporate sustainability is more than a nice-to-have, optional initiative for companies in today's economy. To grow, thrive, and manage risk, companies must incorporate sustainability into their strategies, operations, and cultures. Investors, regulators, employees, and consumers all expect companies to radically reduce or even eliminate their negative impacts while finding ways to provide value and improve outcomes for people and the planet. And stakeholders expect robust reporting to hold companies accountable to their stated goals. Accurate data and digital capabilities sit at the center of helping companies determine the appropriate actions and demonstrate accountability. The Cognizant® Sustainability Accelerator automates the collection of data and provides valuable analytics that allow clients to track and take action on their sustainability goals. Utilizing Microsoft Sustainability Manager, Cognizant delivers end-to-end capabilities required to automate the collection, analysis and reporting of sustainability efforts. "The Cognizant® Sustainability Accelerator, built on the Microsoft Cloud for Sustainability, is designed to significantly accelerate the implementation of sustainability data acquisition and visualization. This, coupled with Cognizant's sustainability advisory expertise, will help clients identify, prioritize, automate, optimize and report on sustainability actions." Anna Elango, Cognizant EVP, Core Technologies and Insights "We are focused on accelerating progress to realize a more sustainable future, and our collaboration with Cognizant's Sustainability practice, to bring the innovative Cognizant® Sustainability Accelerator to market will provide customers with data driven insights so they can make decisions and implement the digital solutions that will help them accurately measure and report on their sustainability goals and progress," says Elisabeth Brinton, Microsoft Corporate Vice President, Sustainability. "As a Chief Sustainability Officer, I understand the value of streamlining data and reporting so that companies can get onto the work of strategy. This new solution is designed help our clients do just that," Sophia Mendelsohn, Cognizant Chief Sustainability Officer. A new e-book and video details more about how Cognizant's Sustainability practice and Microsoft are supporting clients in their sustainability efforts through expertise and technology. About Cognizant Cognizant engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life.

Read More

Spotlight

Pushing new boundaries means taking risks. And in the race to redefine possibilities for the Internet of Things, the very real risk is security isn’t being prioritised. Connected devices are making their way onto the market without the diligence and scrutiny many consumers take for granted. Headlines are awash with warnings arou

Resources