If you are clear about your business objectives, you can find data to support them, says TetraNoodle's Founder Manuj Aggarwal

Media 7 | February 8, 2022

Manuj Aggarwal, Founder at TetraNoodle Technologies, takes us through the potential of AI and big data of becoming a complete game-changer for businesses today. Read on to find out how businesses can leverage these technological innovations to fuel their growth.

Bitcoin and Ethereum are controlling trillions of dollars of transactions every day. It is as ready as it can be right now.

MEDIA 7: You have spent 25 years working with startups and Fortune 500 companies, while mastering the art of using applied Psychology with AI to help businesses grow. How do you use Human Psychology with AI in your technology stack to successfully achieve this?
MANUJ AGGARWAL:
You know business is all about humans, right? As a business, we manufacture something, whether it's a product or service. Then, the team or the employees of the company, or the salespeople go out there in the market and sell it to the customer. Business is all about human interactions. The trick is, if a seller and buyer can understand each other better in aspects like: what are people demanding and what do I have, what are their hopes, dreams, objections, etc. - then the buyer can really be effective in whatever he is trying to do or sell. In addition, salespeople who can listen to other people and sell better and people in operations who can really understand the needs of their teams can make their teams more efficient. These are things that we inherently understand in our minds, but when you add data into the mix, it is very easy to figure out the objective reality.

For instance, we have a product - a new design of a shirt. We may think that the color pink looks really good, right? That is our perspective. But if you collect data from the consumer by asking a hundred people, “Hey, do you like this color?” and there is, say, 56 people out of a hundred pick orange, we can know that pink is probably not the right choice. So, now, you can see that as we collect data, we can figure out what exactly people's preferences are and then act accordingly. But this is a very simple data set. Markets are a very complicated dynamic. There are many players and data points interacting with each other to figure out the objective reality. Let's say that you want to predict weather patterns. You need to take into account a lot of factors such as wind speeds, seasons, etc. When you put so many data points together, it is not easy for our human minds to analyze that based on a factor, something happened.

That is where Artificial Intelligence comes in, where it can actually take multiple parameters and then put it all together. So somebody who wants to understand what the target audience wants and utilizes AI, it makes it a lot easier to figure it out. You can see its use on social media platforms such as Facebook, which uses Artificial Intelligence to figure out what you are interested in. Based on the likes that you put in, it feeds you with similar content and so the result of that is that you look at the world in that way and believe that this is the ultimate truth. In the past few years, you have seen even political decisions have been altered based on the output of Artificial Intelligence. So now you can see how human psychology and Artificial Intelligence are already playing together.


M7: There's a lot of excitement about AI and big data in the market right now. According to you, how do you see it as a complete game-changer for businesses today and in the near future?
MA:
When a revolutionary technology comes on the scene, the long-term impact cannot be seen so far ahead, right. But here are a few analogies I use - when the industrial revolution started and before the steam engine was invented, 99% of the population used to work in the fields just to make sure that they had food on the table. They could not take time off or anything like that. But when machines came, then we could use our hands and legs to do whatever else because the machines are doing the heavy lifting. So then after that, we started having weekends, enjoying music, creating things, and all that. Now, with Artificial Intelligence, our minds will be free to do whatever we want because the mundane things will be taken over. So, it's that kind of radical shift.

We are already seeing the impact of such with self-driving cars, for example. A lot of medical diagnosis is also being done by AI. If you look around, from the start of the day, till the end of the day, you may be interacting with AI through at least 15 different points. So, the jobs which need repetition will be eliminated or replaced by computers because it's a simple pattern recognition or repetition. But the thing is that when these radical shifts happen, people who adapt to the changing environment, they can find new opportunities. As an example, back in 2005, nobody had heard of anything called smartphones. But people who recognized the opportunity made a lot of money. So, if people recognize this as a new opportunity, they will be able to find new ways of using it and people who don't use it, because they are scared of something, will miss out on those opportunities.

Read More: Quickbase’s Sunniya Hamid believes “Low-code/no-code technology is essential to business growth in the future”

M7: At this rate, do you think AI can replace humans and workforces in the near future?
MA:
Yes, it's already replacing it! Think about driving a car now. I took maybe two months to learn how to drive a car.  And even then, I was not perfect at it. Those two months have now been replaced by a chip. You don't need to do anything. So, is it not replacing humans? If intelligent people can take two months to learn how to drive and that has been replaced by a simple chip, it's already replacing the human race.


Entrepreneurship is not easy and if you don't have any interest in it, you're going to give up.



M7: Talking about AI and big data, what are some of the best ways businesses can leverage the potential and the power of these two to help them grow and expand in the current marketplace?
MA:
What I say to people is that it is not about how people can utilize data, but you need to ask what is the main problem you are trying to solve and then work backward from there. Say, I want to sell a lot of shirts - that is my objective. Now I need to use data to find out which design I should be selling so that I can sell the most. So, I start by collecting data about shirts. You see, it doesn't work forwards. It needs to work backward. The idea is that if you have clarity on your business objectives, then you can find data to support them. That data can reside inside your organization or outside of your organization. It could be census data, could be data from advertising, different platforms, and others.

Read More: “We’ll see advanced security with AI and ML to automate the process of threat detection and prevention” predicts Pax8’s Brad Fugitt.

M7: It's like working backward to build a supply chain or a manufacturing process to achieve desired outcomes. At TetraNoodle Technologies, how do you help businesses achieve this by using actionable insights to help them grow?
MA:
There is an overall strategy that we use. When somebody comes to us with an objective, and in some cases, they aren’t sure of what they want, we start with first identifying what kind of problems they have. Say, someone wants to disrupt the education sector. That's very broad, right? Sometimes someone might say, “When I was growing up, I hated exams. I didn't like exams so maybe you can do something about exams.” What we do is that, we narrow it down and then we come to a point where we know that this is the objective that they want to achieve now. And when we try to do something, we all know that we need to try different methods to achieve something new. So if something has already been done successfully, then obviously, there is no problem. But people don't come to us for things which have already been done, but when they want to innovate, or do something new. In this case, we have to come up with several hypotheses of what will work.

Going back to my previous example, there could be millions of colors that we can study in the market, but that is not feasible. Say, we pick five - green, white, orange, pink, and blue. Now we can take these five and then test it and see what works. If the orange one wins, we know this is the right choice. We do that for every component of the system. Let's say, somebody wants to build an app. We create different hypotheses and we test them, and then we proceed to implement the solution. We decide the timeline and how long it will take to first understand the market - what are the needs and the gaps - and then come across and create a strategy accordingly.  In case you want to build one bedroom. That may take two months. But if you want to build a 10-story building, that may take one year. So, when we work with startups, their cases are simple, but when we work with fortune 500 companies, their cases are more complicated. We can execute projects within four weeks up to several years.


M7: Currently, there is a lot of excitement around blockchain also. So, what makes it a trusted approach for growing businesses?
MA:
Fundamentally, what blockchain does is that it gives you a reliable way to trust each other. Businesses have been around for centuries. In prehistoric times, people used to barter and exchange goods. Over time, this evolved and today we have a system that is prone to people cheating each other, making it difficult to trust each other. Let's say you and I enter into a deal. You say to me that you want to get my consulting service and you’ll pay you a hundred dollars for that. Now if I provide the service early, I don't know whether I'll get paid or not. And you might think that if I don't get the right service, I wasted my money. So now that distrust requires us to contact a third-party, a bank or Escrow or something like that, where we say, “Hey, you know, you hold onto this hundred dollars. When we both agree with this service, then you can release the payment.”

And the bank will say, “Okay, I'm happy to do that, but I'm going to charge you $10 for that.” So now $10 is given to somebody else so that we can proceed with the deal. Inherently, right now, with blockchain, what happens is that you and I can directly go to a blockchain and proceed with the deal. You promise me a hundred dollars and I promise my service for it. As soon as we both agree, you release the payment. There is no bank needed. There is no fee needed. Therefore, with blockchain, everything is in such a way that we cannot tamper with it. There is no opportunity for us to go behind each other's back and alter any records. That is the power of blockchain. It can help businesses eliminate mistrust and establish concrete rules that can be triggered by technology itself rather than humans intervening with each other.

Read More: IAM Robotics’ Kristin Fornal says “Robots have come a long way and as technology continues to evolve, the robotics industry evolves with it.”


There is no opportunity for us to go behind each other's back and alter any records. That is the power of blockchain.



M7: So, would you say that blockchain is not susceptible to cyberattacks?
MA:
It is susceptible. Nothing in the world is not impenetrable. That means that if you buy a lock, it can be broken. There are always going to be barriers and they're always going to be people who try to overcome those barriers. In the security industry, it's a cat and mouse game. Especially with quantum computing coming, and all that locked-in can be cracked. But at the same time, you can also argue in the same sentence that these new technologies will also enable blockchain developers to make stronger encryption.


M7: According to you, is blockchain a ready approach for businesses to adopt as a strategy for growth?
MA:
Yes, I mean, Bitcoin and Ethereum are controlling trillions of dollars of transactions every day. It is as ready as it can be right now. Blockchain as a technology is good, but cryptocurrencies are creating a problem for a lot of governments who are figuring out how to control the currency flow and all that. Once that is regulated, then it will give way to mass adoption, but right now it is very early in the technology cycle. Artificial Intelligence has been around for several decades and now it is picking up steam and blockchain just got invented around 2008. It's very young.

Read More: Forsta's Noel Hamill believes that being mindful of human experiences helps to stay relevant and competitive

M7: Thank you so much for such an insightful interview. Lastly, as a business mentor, what is your advice to entrepreneurs today who are just starting and growing their businesses in a digital-first market?
MA:
There are two things – business, again, is about people. So, the first person that starts is you. Most people start a business just to make money, and not with any inherent interest in the business. I always recommend doing something that you're passionate about or something that you have experience in. Don't just say, that guy started a startup and now he is a millionaire. I'm going to do the same thing. You may have nothing to do with that field. And you might not find it interesting. And when you don't find something interesting, you will give up on that business. Entrepreneurship is not easy and if you don't have any interest in it, you're going to give up. Secondly, learn how to talk to people, communicate with people so that you can understand what they really want, because that's another problem where a lot of startup founders just say, ‘Oh, I'm only going to sell pink shirts.” Even when the demand is for orange shirts. When they don't care, the market will find the orange shirts somewhere else and their business will be lost.

ABOUT TETRANOODLE

TetraNoodle is a boutique big data and AI consulting company that provides strategic insights and develops problem-solving digital solutions for businesses of all sizes. They build solutions for cloud, desktop, mobile platforms as well as IoT devices. For the past 25 years, they have been able to work with some of the biggest companies, notably IBM, Microsoft, Pearson Education, Canada Health Infoway, University of British Columbia, Desire2Learn, and many more.

They use a multi-disciplinary approach – combining big data, AI, Blockchain, emerging technologies with human psychology to achieve clients’ goals in a range of verticals including retail & ecommerce, resources & minerals, consumer electronics, real estate, fintech & insurance, healthcare, education, transport & manufacturing. They are a unique blend of strategists, creative minds, technologists, and behavioral experts. The best part about the company is that they think out of the box and explore unconventional methodologies to solve complex problems fast and right.

More THOUGHT LEADERS

Q&A with Bibhakar Pandey, Vice President & Leader of Customer Experience, Marketing Services at Capgemini

Media 7 | August 26, 2021

Bibhakar Pandey, Vice President & Leader of Customer Experience, Marketing Services at Capgemini, is a dynamic leader with more than 25 years of industry experience leading global, multi-cultural experience teams across North America, Europe, and APAC. Bibhakar has built a career on achieving year-on-year success in driving business-growth objectives and empowering organizations to address challenging business needs through the application of cloud, mobile, content, commerce, analytics, and social technologies. He has built teams with lean and agile cultures and employed new and emerging digital technologies. He has been an enterprising leader, mentor, and coach, driving continuous performance excellence within his team. He has successfully incubated and scaled businesses including marketing services and interactive and digital engineering....

Read More

Q&A with Ginger Shimp, Senior Marketing Director at SAP

Media 7 | January 29, 2021

Ginger Shimp, Senior Marketing Director at SAP, is an award-winning marketer with 25+ years’ B2B experience. Since 2004, she has helped companies in myriad industries run better by telling, not only the SAP story but the stories of her customers and their customers. Developing content, engaging channels, deploying tactics to educate, stimulate interest and drive demand: Marketing isn’t just what she does, but defines who she is! MEDIA 7: You have been associated with SAP for more than 17 years. How has the journey been like? GINGER SHIMP: I love where I work. SAP employs some of the most phenomenal marketers, and the opportunity to work with them on a daily basis is energizing and inspiring. When we’re young and just beginning our careers, it can be soul-crushing to hear a potential supervisor say we’re not a good “fit”. We don’t fully appreciate the implication of that sentiment. But as we mature and have the experience working in a variety of roles for myriad employers, we realize how crucial “fit” is. We spend one-third of our lives, one-half of our waking hours, five days per week at work. It’s very important that we like where we work. I have learned to approach my work with a philosophy that I want others to want to work with me. Of course, I don’t get this right 100% of the time, but it’s what I aim for. Even if I don’t care for them personally or really dislike working with them, I try to keep in mind that I don’t want them to have that impression of me. Fortunately, at SAP, those times are extremely rare. Our people, our culture, and of course our customers, are simply extraordinary. I believe in our products and services. I have faith in, and respect for, and admiration for our customers. At SAP, we don’t just sell software, we improve people’s lives. SAP customers represent 98% of the top 100 most valued brands in the world. Did you know that SAP customers: -produce more than 78% of the world’s food, more than 85% of the world’s pet food, and more than 62% of the world’s movies; -represent 100% of the world’s top 20 greenest automotive companies and 100% of the world’s top 15 greenest IT software and services providers; -distribute more than 76% of the world’s healthcare products? That’s an awesome responsibility, a humbling privilege, and one heck of an exciting journey. I love my job! M7: In all these years, what are some of the most effective marketing strategies that you have put in place, which have helped you to drive revenue? GS: Definitely an integrated strategy will win out over a random act of marketing every time. That’s not to say we shouldn’t experiment with tactics. For example, I worked with a colleague, Jeff Janiszewski, several years ago to develop an audio drama called Searching for Salaì as a means of using real storytelling techniques to gain the attention of a business audience who perhaps hadn’t really paid attention to SAP previously. We had tremendous success with that. So last year another colleague, Julie Stoughton, and I asked ourselves how we could use that tactic and build upon the prior success. What we wound up with was another audio drama but one that had even more business structure to it, The Retrofuturist Chronicles. Listeners who enjoy the show head over to our landing site — www.inspirethefuture.com — and read the blogs, which not only continue the experience but also build an elegant bridge to SAP products and solutions. They get immersed with everything from animated videos that talk about business pains through the eyes of a child to in-depth white papers. My colleague Aswin Mannepalli did a masterful job concepting and scripting the 30-second videos which allow visitors to determine which business pains are a fit for them. (There’s that word “fit” again.) In fact, the whole team has poured their hearts and souls into the effort, which all began with one of our VP’s, Michelle Schooff, thinking about how her little nephews approached the pandemic versus the messages that were flooding our inboxes. I love how we were able to take previous tactics that had worked well, experiment with new ideas, and blend them all to create a solidly integrated and extraordinarily compelling campaign. We launched this campaign for six industries and our results exceeded not only our stated expectations but also our most fervent hopes. We’re currently developing season two and not only will we add another eight industries, but we’ll also look to see what else we can do to rise above the noise in the marketplace while delivering value to our customers and prospects. Another tactic I am using on a different campaign also came about from brainstorming with Jeff at around the same time we developed the audio drama. This one was far more untried; in fact, we couldn’t find any other example of it. While Searching for Salaì involved our taking an existing tactic — the audio drama — and tuning it for a business purpose, this other tactic came about from our own experiences. We call them audio whitepapers. We were researching how whitepapers are still one of the most valued offers in a B2B marketer’s arsenal yet how difficult it is to get senior executives to read one. We asked ourselves about our reading habits and somewhere in the conversation, Jeff and I got to talking about the types of books we read versus the ones we listen to. Turned out we both listen to non-fiction. We talked about how we listen on our phones while traveling and/or exercising. We talked about smart speakers. And suddenly, we had this crazy idea. So back we went to researching. We discovered (at that time): -CEG research found 49% of the nearly 500 CEOs surveyed say they download white papers. -An IDG survey of IT professionals found that 72% of respondents stated that they found that white papers were extremely useful in their decision-making process. -A Harvard Business Review study confirmed that senior executives are incredibly time-crunched. -Edison Research revealed that Americans spend nearly four hours per day consuming audio and 44% of them have listened to an audiobook. -18% of Americans own a smart speaker, and 71% listen to more audio once they purchase one. So, we asked ourselves: How can we use this audio trend to increase our total market AND increase our hit rate with senior executives? We started to connect the dots among the points above and the thought hit us ? audio white papers … white papers delivered in audiobook format. First, we engaged an analyst firm to position our message to 15 industries via white papers, framing the unique benefits including use cases and customer stories. Next, we hired a professional voice-over artist to record the papers in the form of an audiobook. Finally, since this had never been done before, we blazed our trail by posting them as videos on YouTube (unlisted so they wouldn’t come up in search results) with chapter indexes to allow listeners to skip around. Then we promoted them on a landing page which required registration. We knew that registered listeners could distribute the link to others who could subsequently access them sans registration, but it was a good start. Overall, we overshot our goal, delivering 144% of the plan by the end of the year. Results: -21% of listeners were C-Suite level -55% of listeners were VP level -24% of listeners were Director level -34% of listeners were from companies with revenue -19% of listeners were from companies with revenue between $500M and $1B -47% of listeners were from companies with revenue >$1B To emphasize the point I made at the beginning, you have to have an integrated strategy. These audio whitepapers were a significant contributor to an overall integrated campaign: -9.16% average open rate on whitepaper emails ->18.8K total whitepaper downloads on a goal of 10,000 ->33K total engagements on a goal of 20K ->234K blog views on a goal of 100K 28% cross-industry share of voice on a goal of 21% -~4.5K blog referrals -Lead volume %YoY = an increase of 630% -Marketing new pipe value %YoY = an increase of 65%...

Read More

IDC fosters an action-oriented 'Let's try it attitude,' says Ronita Bhattacharjee

Media 7 | November 23, 2021

Ronita Bhattacharjee, Vice President, META Region, Conferences at IDC in this insightful conversation shares with us the vision, mission and principles which IDC stands for. She also throws light on the importance of market research, and the varied changes, and challenges of marketing resulting from digitalization. Read on to find out about the most-awaited IDC Middle East CIO Summit 2022....

Read More

Q&A with Bibhakar Pandey, Vice President & Leader of Customer Experience, Marketing Services at Capgemini

Media 7 | August 26, 2021

Bibhakar Pandey, Vice President & Leader of Customer Experience, Marketing Services at Capgemini, is a dynamic leader with more than 25 years of industry experience leading global, multi-cultural experience teams across North America, Europe, and APAC. Bibhakar has built a career on achieving year-on-year success in driving business-growth objectives and empowering organizations to address challenging business needs through the application of cloud, mobile, content, commerce, analytics, and social technologies. He has built teams with lean and agile cultures and employed new and emerging digital technologies. He has been an enterprising leader, mentor, and coach, driving continuous performance excellence within his team. He has successfully incubated and scaled businesses including marketing services and interactive and digital engineering....

Read More

Q&A with Ginger Shimp, Senior Marketing Director at SAP

Media 7 | January 29, 2021

Ginger Shimp, Senior Marketing Director at SAP, is an award-winning marketer with 25+ years’ B2B experience. Since 2004, she has helped companies in myriad industries run better by telling, not only the SAP story but the stories of her customers and their customers. Developing content, engaging channels, deploying tactics to educate, stimulate interest and drive demand: Marketing isn’t just what she does, but defines who she is! MEDIA 7: You have been associated with SAP for more than 17 years. How has the journey been like? GINGER SHIMP: I love where I work. SAP employs some of the most phenomenal marketers, and the opportunity to work with them on a daily basis is energizing and inspiring. When we’re young and just beginning our careers, it can be soul-crushing to hear a potential supervisor say we’re not a good “fit”. We don’t fully appreciate the implication of that sentiment. But as we mature and have the experience working in a variety of roles for myriad employers, we realize how crucial “fit” is. We spend one-third of our lives, one-half of our waking hours, five days per week at work. It’s very important that we like where we work. I have learned to approach my work with a philosophy that I want others to want to work with me. Of course, I don’t get this right 100% of the time, but it’s what I aim for. Even if I don’t care for them personally or really dislike working with them, I try to keep in mind that I don’t want them to have that impression of me. Fortunately, at SAP, those times are extremely rare. Our people, our culture, and of course our customers, are simply extraordinary. I believe in our products and services. I have faith in, and respect for, and admiration for our customers. At SAP, we don’t just sell software, we improve people’s lives. SAP customers represent 98% of the top 100 most valued brands in the world. Did you know that SAP customers: -produce more than 78% of the world’s food, more than 85% of the world’s pet food, and more than 62% of the world’s movies; -represent 100% of the world’s top 20 greenest automotive companies and 100% of the world’s top 15 greenest IT software and services providers; -distribute more than 76% of the world’s healthcare products? That’s an awesome responsibility, a humbling privilege, and one heck of an exciting journey. I love my job! M7: In all these years, what are some of the most effective marketing strategies that you have put in place, which have helped you to drive revenue? GS: Definitely an integrated strategy will win out over a random act of marketing every time. That’s not to say we shouldn’t experiment with tactics. For example, I worked with a colleague, Jeff Janiszewski, several years ago to develop an audio drama called Searching for Salaì as a means of using real storytelling techniques to gain the attention of a business audience who perhaps hadn’t really paid attention to SAP previously. We had tremendous success with that. So last year another colleague, Julie Stoughton, and I asked ourselves how we could use that tactic and build upon the prior success. What we wound up with was another audio drama but one that had even more business structure to it, The Retrofuturist Chronicles. Listeners who enjoy the show head over to our landing site — www.inspirethefuture.com — and read the blogs, which not only continue the experience but also build an elegant bridge to SAP products and solutions. They get immersed with everything from animated videos that talk about business pains through the eyes of a child to in-depth white papers. My colleague Aswin Mannepalli did a masterful job concepting and scripting the 30-second videos which allow visitors to determine which business pains are a fit for them. (There’s that word “fit” again.) In fact, the whole team has poured their hearts and souls into the effort, which all began with one of our VP’s, Michelle Schooff, thinking about how her little nephews approached the pandemic versus the messages that were flooding our inboxes. I love how we were able to take previous tactics that had worked well, experiment with new ideas, and blend them all to create a solidly integrated and extraordinarily compelling campaign. We launched this campaign for six industries and our results exceeded not only our stated expectations but also our most fervent hopes. We’re currently developing season two and not only will we add another eight industries, but we’ll also look to see what else we can do to rise above the noise in the marketplace while delivering value to our customers and prospects. Another tactic I am using on a different campaign also came about from brainstorming with Jeff at around the same time we developed the audio drama. This one was far more untried; in fact, we couldn’t find any other example of it. While Searching for Salaì involved our taking an existing tactic — the audio drama — and tuning it for a business purpose, this other tactic came about from our own experiences. We call them audio whitepapers. We were researching how whitepapers are still one of the most valued offers in a B2B marketer’s arsenal yet how difficult it is to get senior executives to read one. We asked ourselves about our reading habits and somewhere in the conversation, Jeff and I got to talking about the types of books we read versus the ones we listen to. Turned out we both listen to non-fiction. We talked about how we listen on our phones while traveling and/or exercising. We talked about smart speakers. And suddenly, we had this crazy idea. So back we went to researching. We discovered (at that time): -CEG research found 49% of the nearly 500 CEOs surveyed say they download white papers. -An IDG survey of IT professionals found that 72% of respondents stated that they found that white papers were extremely useful in their decision-making process. -A Harvard Business Review study confirmed that senior executives are incredibly time-crunched. -Edison Research revealed that Americans spend nearly four hours per day consuming audio and 44% of them have listened to an audiobook. -18% of Americans own a smart speaker, and 71% listen to more audio once they purchase one. So, we asked ourselves: How can we use this audio trend to increase our total market AND increase our hit rate with senior executives? We started to connect the dots among the points above and the thought hit us ? audio white papers … white papers delivered in audiobook format. First, we engaged an analyst firm to position our message to 15 industries via white papers, framing the unique benefits including use cases and customer stories. Next, we hired a professional voice-over artist to record the papers in the form of an audiobook. Finally, since this had never been done before, we blazed our trail by posting them as videos on YouTube (unlisted so they wouldn’t come up in search results) with chapter indexes to allow listeners to skip around. Then we promoted them on a landing page which required registration. We knew that registered listeners could distribute the link to others who could subsequently access them sans registration, but it was a good start. Overall, we overshot our goal, delivering 144% of the plan by the end of the year. Results: -21% of listeners were C-Suite level -55% of listeners were VP level -24% of listeners were Director level -34% of listeners were from companies with revenue -19% of listeners were from companies with revenue between $500M and $1B -47% of listeners were from companies with revenue >$1B To emphasize the point I made at the beginning, you have to have an integrated strategy. These audio whitepapers were a significant contributor to an overall integrated campaign: -9.16% average open rate on whitepaper emails ->18.8K total whitepaper downloads on a goal of 10,000 ->33K total engagements on a goal of 20K ->234K blog views on a goal of 100K 28% cross-industry share of voice on a goal of 21% -~4.5K blog referrals -Lead volume %YoY = an increase of 630% -Marketing new pipe value %YoY = an increase of 65%...

Read More

IDC fosters an action-oriented 'Let's try it attitude,' says Ronita Bhattacharjee

Media 7 | November 23, 2021

Ronita Bhattacharjee, Vice President, META Region, Conferences at IDC in this insightful conversation shares with us the vision, mission and principles which IDC stands for. She also throws light on the importance of market research, and the varied changes, and challenges of marketing resulting from digitalization. Read on to find out about the most-awaited IDC Middle East CIO Summit 2022....

Read More

Related News

SOFTWARE,FUTURE TECH

Incredibuild Launches New Automotive Solution, Revving Up Industry Software Development at Unrivaled Speeds

Incredibuild | November 17, 2022

Incredibuild, maker of the leading development acceleration platform for Developers and DevOps teams, announced today the launch of Incredibuild for Automotive. Incredibuild for Automotive provides significant acceleration and support for the leading software development tools used in the ever-growing Software-Defined Vehicle (SDV) industry – including QNX, AOSP, Yocto, Automotive Grade Linux, Qt, Jenkins, Gitlab, Github Actions and more. The automotive industry, historically hardware-centric, is experiencing a rapid shift to software-focused technologies, especially with the move towards Electric Vehicles (EVs) and Autonomous Vehicles (AVs). As automakers look to scale these technologies to meet demand and speed time to market, Incredibuild offers the increased compute power availability necessary for automotive software teams to rev up their development at dazzling speeds, while adhering to the highest safety and security regulations. Incredibuild for Automotive rapidly accelerates automotive development on-prem and in the cloud, empowering dev teams to focus on quality, safety, and innovation while meeting key milestones. Incredibuild for Automotive includes notable features that enhance productivity and deliver the quality consumers expect: integrated with Incredibuild's industry-leading virtualized parallel distribution, newly launched patent-pending Build Cache technology lets development teams store previous build data, drastically reducing build times and improving performance; and flexible licensing allows for better resource management, resulting in cost and time savings with zero waste. Another key result: consumers will experience quicker updates to ADAS and other real-time operating systems with no compromise on quality or safety. "The automotive industry is being driven forward at an incredible pace, and we are right there with them, helping boost software innovation and efficiency to help deliver better and faster. "We appreciate the car industry's commitment to security, safety, and overall performance and quality, and that's exactly what our software acceleration platform provides. In today's economic environment, releasing software faster and more efficiently is key, especially when it comes to 'Software on Wheels.'" Regev Yativ, CRO of Incredibuild Auto manufacturers developing automotive software as well as independent software vendors can utilize Incredibuild for Automotive when helping build next-generation automotive technologies such as self-driving cars and smart cockpits. Additionally, by decreasing the amount of hardware required for faster development, Incredibuild for Automotive reduces the environmental impact of production itself, cutting down on carbon emissions. The launch comes on the heels of the company's debut of Incredibuild10, its most advanced Dev Acceleration Platform. Incredibuild works with all the world's leading cloud providers, including Microsoft Azure, AWS, and Google Cloud Platform. Its cloud optimization automatically spins the best mix of on-demand and spot resources up and down, enabling organizations to use smaller and more affordable machines while maintaining optimal performance. About Incredibuild Incredibuild has created the industry's leading hybrid acceleration platform for development processes – compilations, CI/CD builds, and more. Its Virtualized Distributed Processing™ technology recruits CPUs to turn every host into a supercomputer with hundreds of cores. Incredibuild's powerful distributed processing and unique build caching solutions quicken dev cycles and increase the efficiency of every development sprint while accelerating iteration frequency – enhancing product quality, boosting developer satisfaction, and lowering time-to-market while dramatically reducing compute costs on-prem and in the cloud.

Read More

AI TECH,GENERAL AI,AI APPLICATIONS

Cerebras Systems and Jasper Partner on Pioneering Generative AI Work

Cerebras Systems | November 30, 2022

Jasper, the category-leading AI content platform, and Cerebras Systems, the pioneer in accelerating artificial intelligence (AI) compute, today announced a partnership to accelerate adoption and improve the accuracy of generative AI across enterprise and consumer applications. Using Cerebras’ newly announced Andromeda AI supercomputer, Jasper can train its profoundly computationally intensive models in a fraction of the time and extend the reach of generative AI models to the masses. The rise of generative AI is one of the most important technological waves in recent history, enabling the ability to write documents, create images, and code software all from ordinary text inputs. Based on sophisticated generative AI models, Jasper’s products are used by nearly 100,000 customers around the world to write copy for marketing, ads, books, and more. With the power of the Cerebras Andromeda supercomputer, Jasper expects to dramatically advance AI work, including training GPT networks to fit AI outputs to all levels of end-user complexity and granularity. This improves the contextual accuracy of generative models and will enable Jasper to personalize content across multiple classes of customers quickly and easily. “At Jasper we eliminate the tyranny of the blank page. Our platform provides an AI co-pilot for creators and businesses to focus on the key elements of their story, not the mundane. The most important thing to us is the quality of outputs our users receive. We are hyper-focused on continuously adapting our AI models to meet our customers’ needs,” said Dave Rogenmoser, CEO of Jasper. “Partnering with Cerebras enables us to invent the future of generative AI, by doing things that are impractical or simply impossible with traditional infrastructure. Our collaboration with Cerebras accelerates the potential of generative AI, bringing its benefits to our rapidly growing customer base around the globe.” “Our mission is to build the fastest AI hardware for the most complicated AI problems. Our recent introduction of Andromeda, the industry’s largest supercomputer, advanced this vision by enabling our partners to train large language models more quickly, to higher accuracy, with better results in less time and with less energy. “Jasper is a category-defining company and the exact type of customer we build for – customers that are trying to transform economies with AI, who are unafraid to venture beyond the status quo and who are interested in doing pioneering work by inventing new approaches to deliver extraordinary results.” Andrew Feldman, founder and CEO of Cerebras Announced at SC22, the 13.5 million AI core Andromeda supercomputer delivers industry-leading performance and near perfect linear scaling without traditional distributed computing and parallel programming pains, enabling Jasper to efficiently design and optimize their next set of models. In initial work, on small workloads Andromeda was faster than 800 GPUs and on large complex workloads, it completed work that thousands of GPUs were incapable of doing. In a recent publication on Gordon Bell award-winning work, the authors wrote, “We note that for the larger model sizes (2.5B and 25B), training on the 10,240 sequence length data was infeasible on GPU-clusters due to out-of-memory errors during attention computation…. To enable training of the larger models on the full sequence length (10,240 tokens), we leveraged AI-hardware accelerators such as Cerebras CS-2, both in a stand-alone mode and as an inter-connected cluster.” It is these very GPU impossible workloads that Jasper has begun exploring, in the quest for more accurate and relevant models, trained in less time with less energy. Andromeda is now available for commercial customers, as well as for academics and graduate students. Andromeda is deployed in Santa Clara, California, in 16 racks at Colovore, a leading high performance data center. The 16 CS-2 systems, with a combined 13.5 million AI optimized cores are fed by 284 64-core AMD Epyc Gen 3 x86 processors. The SwarmX fabric, which links the MemoryX parameter storage solution to the 16 CS-2s, provides more than 96.8 terabits of bandwidth. Through gradient accumulation Andromeda can support all batch sizes, a characteristic profoundly different from GPU clusters. About Cerebras Systems Cerebras Systems is a team of pioneering computer architects, computer scientists, deep learning researchers, and engineers of all types who have come together to build a new class of computer system. That system is designed for the singular purpose of accelerating AI and changing the future of AI work forever, enabling customers to accelerate their deep learning work by orders of magnitude. About Jasper Founded in 2021, Jasper is an AI Content Platform that enables individuals and teams to leverage AI to scale their content strategies. With Jasper, anyone from individual freelancers to creators at enterprise companies can break through writer's block, repackage what they've written, create original images, and adapt their content to different formats and languages. Jasper, has been recognized as "one of America's fastest-growing private companies" by Inc. 5000.

Read More

AI TECH,GENERAL AI

AWS and Slalom Expand Next-Generation Strategic Collaboration

Amazon Web Services | November 30, 2022

At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), and Slalom, LLC (Slalom), a global business and technology consulting company, announced a multiyear extension to the companies’ global Strategic Collaboration Agreement (SCA). The two companies will work together to develop vertical solutions and accelerators on AWS for customers in the energy, financial services, healthcare, life sciences, public sector, and media and entertainment industries, delivering specialized end-to-end cloud migration and modernization services to help accelerate their cloud journeys. In addition to supporting accelerated growth in Slalom markets in the U.S., the United Kingdom, Canada, Australia, Germany, Japan, and New Zealand, AWS and Slalom in 2023 will jointly create go-to-market strategies and make co-investments in support of Slalom’s continued expansion into Ireland and the Netherlands, followed by additional countries in Latin America, Asia Pacific, and through Europe over the next three years. As part of the agreement, AWS and Slalom are expanding upon their 2019 announced collaboration to deliver AWS | Slalom Launch Centers (Launch Centers) that help enterprises accelerate their business transformations and modernize information technology services. Launch Centers provide customers with access to the unique combination of AWS Professional Services—a global team of AWS experts who help customers reach their desired outcomes with the cloud—and Slalom’s expertise in business transformation, software engineering, and analytics capabilities. Over the last three years, more than 160 customers have migrated and modernized to AWS through their work with Launch Centers. AWS is working with Slalom to develop solutions to help customers solve specific industry challenges. For example, Slalom offers the Slalom Meter Data Analytics solution on AWS, which uses Amazon SageMaker (AWS’s service for building, training, and deploying machine learning models in the cloud and at the edge) to help utility and renewable energy customers improve billing and energy efficiency, and forecast power outages. In addition, the companies collaborated to introduce in 2022 Slalom Agile Supply Chain, a solution aimed at helping manufacturing customers build agility and resiliency into their supply chains to reduce costs, increase capacity, and improve their customers’ experiences. “This agreement enhances our relationship with AWS and serves as a key growth driver for Slalom’s business over the next three years. “Through the expansion of our AWS practice, we will be better equipped to help our customers find new ways to use AWS technologies to dream bigger, move faster, and build better tomorrows for all.” Brad Jackson, CEO of Slalom “Slalom has a proven track record and is a trusted partner in providing innovative business and technology consulting services to our mutual customers, helping them accelerate their transitions to the cloud and leverage the vast portfolio of AWS services to drive innovation,” said Ruba Borno, vice president, Worldwide Channels and Alliances at AWS. “By extending our collaboration with Slalom, expanding more broadly into markets together, and combining Slalom’s consulting and technical skills with our leading cloud services and migration expertise, we are giving customers a broader range of capabilities and offerings to better support their cloud strategies and digital transformation journeys.” TC Energy is a North American energy company headquartered in Canada. Working with AWS and Slalom, TC Energy used the Amazon Working Backwards process to envision and then build a new business intelligence application that maximizes capacity in its network of gas pipelines. Maximizing pipeline capacity helps TC Energy avoid the years-long process, capital expenditures, and environmental impact associated with building new pipelines. “We will save millions of dollars in greenhouse gas emissions costs by innovating on AWS,” said Peter Jarmola, TC Energy’s director of enterprise innovation, in an AWS-published case study. “That’s an important benefit because it helps us demonstrate to our customers, our regulators, and the government that we are a responsible operator.” Slalom—an AWS Premier Tier Services Partner in the AWS Partner Network for over a decade, the 2021 National Systems Integrator Partner of the Year in the US, and the 2022 SI Partner of the Year in North America—holds 15 AWS Competencies and seven AWS Service Delivery designations. In addition to the more than 160 customers who have migrated and modernized with Launch Centers, more than 500 customers have optimized their business in the cloud by working together with AWS Professional Services and Slalom. About Amazon Web Services For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 96 Availability Zones within 30 geographic regions, with announced plans for 15 more Availability Zones and five more AWS Regions in Australia, Canada, Israel, New Zealand, and Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. About Slalom Slalom is a purpose-led, global business and technology consulting company. From strategy to implementation, our approach is fiercely human. In six countries and 43 markets, we deeply understand our customers—and their customers—to deliver practical, end-to-end solutions that drive meaningful impact. Backed by close partnerships with over 400 leading technology providers, our 13,000+ strong team helps people and organizations dream bigger, move faster, and build better tomorrows for all. We’re honored to be consistently recognized as a great place to work, including being one of Fortune’s 100 Best Companies to Work For seven years running.

Read More

SOFTWARE,FUTURE TECH

Incredibuild Launches New Automotive Solution, Revving Up Industry Software Development at Unrivaled Speeds

Incredibuild | November 17, 2022

Incredibuild, maker of the leading development acceleration platform for Developers and DevOps teams, announced today the launch of Incredibuild for Automotive. Incredibuild for Automotive provides significant acceleration and support for the leading software development tools used in the ever-growing Software-Defined Vehicle (SDV) industry – including QNX, AOSP, Yocto, Automotive Grade Linux, Qt, Jenkins, Gitlab, Github Actions and more. The automotive industry, historically hardware-centric, is experiencing a rapid shift to software-focused technologies, especially with the move towards Electric Vehicles (EVs) and Autonomous Vehicles (AVs). As automakers look to scale these technologies to meet demand and speed time to market, Incredibuild offers the increased compute power availability necessary for automotive software teams to rev up their development at dazzling speeds, while adhering to the highest safety and security regulations. Incredibuild for Automotive rapidly accelerates automotive development on-prem and in the cloud, empowering dev teams to focus on quality, safety, and innovation while meeting key milestones. Incredibuild for Automotive includes notable features that enhance productivity and deliver the quality consumers expect: integrated with Incredibuild's industry-leading virtualized parallel distribution, newly launched patent-pending Build Cache technology lets development teams store previous build data, drastically reducing build times and improving performance; and flexible licensing allows for better resource management, resulting in cost and time savings with zero waste. Another key result: consumers will experience quicker updates to ADAS and other real-time operating systems with no compromise on quality or safety. "The automotive industry is being driven forward at an incredible pace, and we are right there with them, helping boost software innovation and efficiency to help deliver better and faster. "We appreciate the car industry's commitment to security, safety, and overall performance and quality, and that's exactly what our software acceleration platform provides. In today's economic environment, releasing software faster and more efficiently is key, especially when it comes to 'Software on Wheels.'" Regev Yativ, CRO of Incredibuild Auto manufacturers developing automotive software as well as independent software vendors can utilize Incredibuild for Automotive when helping build next-generation automotive technologies such as self-driving cars and smart cockpits. Additionally, by decreasing the amount of hardware required for faster development, Incredibuild for Automotive reduces the environmental impact of production itself, cutting down on carbon emissions. The launch comes on the heels of the company's debut of Incredibuild10, its most advanced Dev Acceleration Platform. Incredibuild works with all the world's leading cloud providers, including Microsoft Azure, AWS, and Google Cloud Platform. Its cloud optimization automatically spins the best mix of on-demand and spot resources up and down, enabling organizations to use smaller and more affordable machines while maintaining optimal performance. About Incredibuild Incredibuild has created the industry's leading hybrid acceleration platform for development processes – compilations, CI/CD builds, and more. Its Virtualized Distributed Processing™ technology recruits CPUs to turn every host into a supercomputer with hundreds of cores. Incredibuild's powerful distributed processing and unique build caching solutions quicken dev cycles and increase the efficiency of every development sprint while accelerating iteration frequency – enhancing product quality, boosting developer satisfaction, and lowering time-to-market while dramatically reducing compute costs on-prem and in the cloud.

Read More

AI TECH,GENERAL AI,AI APPLICATIONS

Cerebras Systems and Jasper Partner on Pioneering Generative AI Work

Cerebras Systems | November 30, 2022

Jasper, the category-leading AI content platform, and Cerebras Systems, the pioneer in accelerating artificial intelligence (AI) compute, today announced a partnership to accelerate adoption and improve the accuracy of generative AI across enterprise and consumer applications. Using Cerebras’ newly announced Andromeda AI supercomputer, Jasper can train its profoundly computationally intensive models in a fraction of the time and extend the reach of generative AI models to the masses. The rise of generative AI is one of the most important technological waves in recent history, enabling the ability to write documents, create images, and code software all from ordinary text inputs. Based on sophisticated generative AI models, Jasper’s products are used by nearly 100,000 customers around the world to write copy for marketing, ads, books, and more. With the power of the Cerebras Andromeda supercomputer, Jasper expects to dramatically advance AI work, including training GPT networks to fit AI outputs to all levels of end-user complexity and granularity. This improves the contextual accuracy of generative models and will enable Jasper to personalize content across multiple classes of customers quickly and easily. “At Jasper we eliminate the tyranny of the blank page. Our platform provides an AI co-pilot for creators and businesses to focus on the key elements of their story, not the mundane. The most important thing to us is the quality of outputs our users receive. We are hyper-focused on continuously adapting our AI models to meet our customers’ needs,” said Dave Rogenmoser, CEO of Jasper. “Partnering with Cerebras enables us to invent the future of generative AI, by doing things that are impractical or simply impossible with traditional infrastructure. Our collaboration with Cerebras accelerates the potential of generative AI, bringing its benefits to our rapidly growing customer base around the globe.” “Our mission is to build the fastest AI hardware for the most complicated AI problems. Our recent introduction of Andromeda, the industry’s largest supercomputer, advanced this vision by enabling our partners to train large language models more quickly, to higher accuracy, with better results in less time and with less energy. “Jasper is a category-defining company and the exact type of customer we build for – customers that are trying to transform economies with AI, who are unafraid to venture beyond the status quo and who are interested in doing pioneering work by inventing new approaches to deliver extraordinary results.” Andrew Feldman, founder and CEO of Cerebras Announced at SC22, the 13.5 million AI core Andromeda supercomputer delivers industry-leading performance and near perfect linear scaling without traditional distributed computing and parallel programming pains, enabling Jasper to efficiently design and optimize their next set of models. In initial work, on small workloads Andromeda was faster than 800 GPUs and on large complex workloads, it completed work that thousands of GPUs were incapable of doing. In a recent publication on Gordon Bell award-winning work, the authors wrote, “We note that for the larger model sizes (2.5B and 25B), training on the 10,240 sequence length data was infeasible on GPU-clusters due to out-of-memory errors during attention computation…. To enable training of the larger models on the full sequence length (10,240 tokens), we leveraged AI-hardware accelerators such as Cerebras CS-2, both in a stand-alone mode and as an inter-connected cluster.” It is these very GPU impossible workloads that Jasper has begun exploring, in the quest for more accurate and relevant models, trained in less time with less energy. Andromeda is now available for commercial customers, as well as for academics and graduate students. Andromeda is deployed in Santa Clara, California, in 16 racks at Colovore, a leading high performance data center. The 16 CS-2 systems, with a combined 13.5 million AI optimized cores are fed by 284 64-core AMD Epyc Gen 3 x86 processors. The SwarmX fabric, which links the MemoryX parameter storage solution to the 16 CS-2s, provides more than 96.8 terabits of bandwidth. Through gradient accumulation Andromeda can support all batch sizes, a characteristic profoundly different from GPU clusters. About Cerebras Systems Cerebras Systems is a team of pioneering computer architects, computer scientists, deep learning researchers, and engineers of all types who have come together to build a new class of computer system. That system is designed for the singular purpose of accelerating AI and changing the future of AI work forever, enabling customers to accelerate their deep learning work by orders of magnitude. About Jasper Founded in 2021, Jasper is an AI Content Platform that enables individuals and teams to leverage AI to scale their content strategies. With Jasper, anyone from individual freelancers to creators at enterprise companies can break through writer's block, repackage what they've written, create original images, and adapt their content to different formats and languages. Jasper, has been recognized as "one of America's fastest-growing private companies" by Inc. 5000.

Read More

AI TECH,GENERAL AI

AWS and Slalom Expand Next-Generation Strategic Collaboration

Amazon Web Services | November 30, 2022

At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ:AMZN), and Slalom, LLC (Slalom), a global business and technology consulting company, announced a multiyear extension to the companies’ global Strategic Collaboration Agreement (SCA). The two companies will work together to develop vertical solutions and accelerators on AWS for customers in the energy, financial services, healthcare, life sciences, public sector, and media and entertainment industries, delivering specialized end-to-end cloud migration and modernization services to help accelerate their cloud journeys. In addition to supporting accelerated growth in Slalom markets in the U.S., the United Kingdom, Canada, Australia, Germany, Japan, and New Zealand, AWS and Slalom in 2023 will jointly create go-to-market strategies and make co-investments in support of Slalom’s continued expansion into Ireland and the Netherlands, followed by additional countries in Latin America, Asia Pacific, and through Europe over the next three years. As part of the agreement, AWS and Slalom are expanding upon their 2019 announced collaboration to deliver AWS | Slalom Launch Centers (Launch Centers) that help enterprises accelerate their business transformations and modernize information technology services. Launch Centers provide customers with access to the unique combination of AWS Professional Services—a global team of AWS experts who help customers reach their desired outcomes with the cloud—and Slalom’s expertise in business transformation, software engineering, and analytics capabilities. Over the last three years, more than 160 customers have migrated and modernized to AWS through their work with Launch Centers. AWS is working with Slalom to develop solutions to help customers solve specific industry challenges. For example, Slalom offers the Slalom Meter Data Analytics solution on AWS, which uses Amazon SageMaker (AWS’s service for building, training, and deploying machine learning models in the cloud and at the edge) to help utility and renewable energy customers improve billing and energy efficiency, and forecast power outages. In addition, the companies collaborated to introduce in 2022 Slalom Agile Supply Chain, a solution aimed at helping manufacturing customers build agility and resiliency into their supply chains to reduce costs, increase capacity, and improve their customers’ experiences. “This agreement enhances our relationship with AWS and serves as a key growth driver for Slalom’s business over the next three years. “Through the expansion of our AWS practice, we will be better equipped to help our customers find new ways to use AWS technologies to dream bigger, move faster, and build better tomorrows for all.” Brad Jackson, CEO of Slalom “Slalom has a proven track record and is a trusted partner in providing innovative business and technology consulting services to our mutual customers, helping them accelerate their transitions to the cloud and leverage the vast portfolio of AWS services to drive innovation,” said Ruba Borno, vice president, Worldwide Channels and Alliances at AWS. “By extending our collaboration with Slalom, expanding more broadly into markets together, and combining Slalom’s consulting and technical skills with our leading cloud services and migration expertise, we are giving customers a broader range of capabilities and offerings to better support their cloud strategies and digital transformation journeys.” TC Energy is a North American energy company headquartered in Canada. Working with AWS and Slalom, TC Energy used the Amazon Working Backwards process to envision and then build a new business intelligence application that maximizes capacity in its network of gas pipelines. Maximizing pipeline capacity helps TC Energy avoid the years-long process, capital expenditures, and environmental impact associated with building new pipelines. “We will save millions of dollars in greenhouse gas emissions costs by innovating on AWS,” said Peter Jarmola, TC Energy’s director of enterprise innovation, in an AWS-published case study. “That’s an important benefit because it helps us demonstrate to our customers, our regulators, and the government that we are a responsible operator.” Slalom—an AWS Premier Tier Services Partner in the AWS Partner Network for over a decade, the 2021 National Systems Integrator Partner of the Year in the US, and the 2022 SI Partner of the Year in North America—holds 15 AWS Competencies and seven AWS Service Delivery designations. In addition to the more than 160 customers who have migrated and modernized with Launch Centers, more than 500 customers have optimized their business in the cloud by working together with AWS Professional Services and Slalom. About Amazon Web Services For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 96 Availability Zones within 30 geographic regions, with announced plans for 15 more Availability Zones and five more AWS Regions in Australia, Canada, Israel, New Zealand, and Thailand. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. About Slalom Slalom is a purpose-led, global business and technology consulting company. From strategy to implementation, our approach is fiercely human. In six countries and 43 markets, we deeply understand our customers—and their customers—to deliver practical, end-to-end solutions that drive meaningful impact. Backed by close partnerships with over 400 leading technology providers, our 13,000+ strong team helps people and organizations dream bigger, move faster, and build better tomorrows for all. We’re honored to be consistently recognized as a great place to work, including being one of Fortune’s 100 Best Companies to Work For seven years running.

Read More