IAM Robotics’ Kristin Fornal says “Robots have come a long way and as technology continues to evolve, the robotics industry evolves with it.”

Kristin Fornal, Head of Marketing at IAM Robotics sheds light on the inner workings of IAM Robotics, one of the leading warehouse automation companies. Read on to know more about her thoughts on the future of automation in the robotics industry, its challenges, and its benefits.



As consumers, we are experiencing ongoing and rapid changes with our online purchasing experiences. We are demanding more products and faster delivery times.

MEDIA 7: You have had a remarkable professional journey; would you like to give us a peek into it? What inspired you to get into marketing?
KRISTIN FORNAL:
When I started my career, I was in public relations. I enjoyed the writing and media relations that came with the PR role, but I realized PR was only part of something much larger, marketing. I went back to school to get my master’s in marketing and communications, and I have been strengthening company brands ever since. I have been fortunate in my career to have worked with some of the best brands in the world. However, the best part of my career has been mentoring and working with the next generation of marketing leaders.


M7: Could you please give our readers an insight into IAM Robotics? What are the core values that drive the company to be a leader in warehouse automation?
KF:
IAM Robotics is dedicated to delivering autonomous mobile robotic solutions that give you the help you need with the results you want. Some of the core values that have helped drive us to be a leader in warehouse automation are curiosity, diversity, and collaboration. Our team continues to drive innovation by being curious about the challenges in the industry and setting out to solve them. Diversity is important because it allows us to embrace different perspectives when looking at our own and clients’ challenges. Collaboration is important because we are a team and without all of us working together it is difficult to deliver unique, value-added solutions.

Read More: Forsta's Noel Hamill believes that being mindful of human experiences helps to stay relevant and competitive


Hollywood has done a great job at setting public expectations for how we think robots should behave.



M7: New technologies are presenting promising opportunities for improvement across the supply chain. Do you feel that the robotics industry is moving too fast or too slow in terms of adopting these technologies?
KF:
As consumers, we are experiencing ongoing and rapid changes with our online purchasing experiences. We are demanding more products and faster delivery times. These changes are requiring supply chain leaders to revisit or accelerate warehouse automation strategies, which is resulting in increased adoption in automation. In my opinion, the robotics industry is always progressing at an accelerated rate. Driverless cars are a good example of technology moving at a fast rate with a slow adoption curve. Yet, autonomous driving has been under development for decades. It has only been more recently we have started seeing some of this technology become available to consumers, like lane assist, auto parallel parking, smart cruise control, etc.    

Many of us grew up thinking robotics would be part of our everyday lives like we saw in the movies or The Jetson’s. Hollywood has done a great job at setting public expectations for how we think robots should behave. However, when taking human tasks and translating them into a robot task is more complicated than one may think. A human can easily walk to a shelf, locate something on the shelf, and pick it up. For a robot to do this same task, there are layers of hardware and software that need to work together to achieve the same result consistently and reliably. Robots have come a long way and as technology continues to evolve the robotics industry with it.


M7: What growth and adoption rates do you expect for the robotics industry over the next five years?
KF:
Prior to the pandemic, the adoption rate for robotic automation was on the rise. However, the pandemic has accelerated the rate of adoption for robotic automation to assist with less touches for products and to improve operational efficiencies. The future of the robotics industry is expected to grow expeditiously, which will result in more competition and innovation, which will continue to drive these technologies forward.

Read More: Orange's Hervé Suquet reinforces the importance of producing sustainable goods and services while limiting consumption and waste



The future of the robotics industry is expected to grow expeditiously, which will result in more competition and innovation.


M7: What Marketing-related challenges do you meet every day? How do technology and collaboration tools encourage you to defeat these?
KF:
We are always looking for unique ways to stay memorable with clients. Today’s digital platforms are becoming saturated with content from companies competing for the attention of clients. To overcome this, we leverage several tools to stay on top of our client’s journey through the buying process and determine the best formats for engaging and staying top-of-mind with them.


M7: What do you read, and how do you consume information to stay at the top of your game?
KF:
One of my favorite marketing books is Renegades Write the Rules, by AmyJo Martin. Additionally, I like to kick off my mornings reading industry publications and listening to a variety of podcasts. Another outlet for staying on top of my game is networking and participating in organizations such as the MHI Robotics Group and CMO Huddles.

ABOUT IAM ROBOTICS

IAM Robotics was founded in 2012 and is proudly based in Pittsburgh, Pennsylvania. They are dedicated to delivering adaptable, scalable, and comprehensive autonomous mobile robot material handling solutions that seamlessly integrate into any operational environment.

Today, the company is home to over 80 employees. IAM Robotics is a mix of world-class engineers, automation experts, supply chain professionals, and problem solvers focused on delivering innovation and operational value that transforms the material handling industry.

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Deloitte and ServiceNow Expand Alliance to Integrate Now Assist Generative AI Capabilities With Next-Generation Managed Services

Business Wire | October 30, 2023

Deloitte and ServiceNow (NYSE: NOW) today announced an expansion to their alliance to integrate Now Assist generative AI capabilities with next-generation managed services. The alliance will provide end-to-end managed services and beyond, known in the industry as Operate services, through the combination of Deloitte’s domain and industry experience coupled with ServiceNow’s generative AI-enabled enterprise platform. Deloitte will also pioneer the use of ServiceNow’s platform to scale their client Operate services globally. In today's challenging market conditions, many organizations often face inefficiencies and loss of productivity due to siloed operations across enterprise functions, such as finance, HR, IT, supply chain and procurement. This lack of agility is causing many organizations to rethink how they can boost efficiencies across their businesses through evolving generative AI technology to gain a competitive advantage. Generative AI is number one on the list of C-suite emerging technology investment priorities over the next twelve months, and in the next 3 to 5 years, revenue growth is the top long-term business outcome executives are looking to achieve with generative AI initiatives, according to IDC. With generative AI at the heart of our expanded alliance, Deloitte and ServiceNow are positioned to help organizations realize their business transformation agendas through end-to-end Operate solutions, said Joe Ucuzoglu, Deloitte Global CEO. Leading organizations are seeking industry-tailored technology solutions to accelerate the time to value, which is exactly what our expanded alliance will deliver. “Deloitte’s commitment to enhance their service offerings with ServiceNow’s Now Assist generative AI capabilities demonstrates its market-leading innovation on behalf of customers around the world,” said ServiceNow Chairman and CEO Bill McDermott. “This kind of co-development creates a fly-wheel effect for businesses – more use cases drive more workflow automation. Together, ServiceNow and Deloitte can deliver superior digital transformation to help customers in every industry improve their business.” Deloitte’s Operate services are focused on helping customers manage their organizations’ ongoing operational and technology needs through strategically enhancing technology applications, cloud, and infrastructure, while also delivering ongoing advisory, data, and analytics services to help exceed customers’ business transformation agendas. OperateEdge, Deloitte’s proprietary Operate management and delivery platform, combines data, tools and knowledge driven by Deloitte’s methodologies, industry standards, and leading AI practices. Industries and business areas will see a dramatic change in outcomes via Deloitte’s industry experience—and by using ServiceNow as the platform to scale client Operate services globally. Examples include: Incident management allows for greatly improved productivity and experience through faster resolutions. The overall workload across the service delivery spectrum can improve efficiency by 20 to 30 percent. Customer Service Management can streamline the customer engagement process from beginning to end by rapidly generating summaries from cases and chats, reducing the overall manual work for agents. HR Service Delivery can enable generative AI capabilities for Case and Knowledge Management to boost agent productivity and deliver faster case resolution for employees, improving overall experience. Through Deloitte’s industry experience—and by using ServiceNow as the platform to scale client Operate services across the globe—the companies also plan on delivering transformation across industries and business areas. Examples include: Supply Chain: Can enable organizations to achieve sustained value across the supply chain and manufacturing functions, by operating client’s supply chain end-to-end, and leveraging AI-enabled assets to deliver value in quality, cycle times, asset efficiency and overall cost optimization. Financial Services: Deliver leading operations and technology capabilities, specialized talent, and advanced technologies to streamline, automate and operate multiple functions, by managing assets across the spectrum of specialists and technology solutions to accelerate the organization’s transformation goals. Life Sciences and Healthcare: Manage, run, reimagine, and transform core healthcare processes such as clinical operations, patient/clinician engagement, supply chain and administrative cost management, using analytics and AI-driven operations for patients, members, and clinicians to have a differentiated experience. Sustainability: Manage, visualize, report and mitigate on sustainability initiatives, policies, and compliance, by leveraging data and generative AI to unlock valuable insights that propel sustainable logistics, reduce carbon emissions, and drive progress towards an organization’s sustainability and climate goals. According to Deloitte Consulting’s latest Global Shared Services and Outsourcing Survey, 67% of executives indicate a budget increase for Operate services. In addition, Deloitte’s recent thought leadership with Harvard Business Review showcases how bringing in outside experience for core functions is changing the shape of business. Key benefits include replacing traditional outsourced service projects that focus on simple task completion and cost reduction with outcome-oriented engagements that allow organizations to operate with greater agility. Deloitte is also infusing generative AI applications and capabilities across its organization to help its professionals become more efficient and productive. As part of this ongoing commitment, Deloitte is rolling out purpose-specific Large Language Models (LLMs) to support specialized teams across its business, building on Deloitte’s proprietary and deep knowledge of industries and domains, enriched with other data and insights. Additionally, Deloitte is increasing AI fluency, training more than 120,000 professionals as part of the next generation of AI talent via the Deloitte AI Academy™, as well as investing more than $2 billion in global technology learning and development initiatives through the Deloitte Technology Academy program, to boost skills in AI as well as other key industries and functional areas. ‘’This is an exciting step in our combined Deloitte and ServiceNow AI journey where we are continuing to bring together leading, unique industry assets and services that help address complex challenges that clients need to overcome, with a dedicated ServiceNow Assets & Solutions group (ASG) of professionals, unlocking more value from their investments with speed, scale and insight,’’ said Asish Ramchandran, Deloitte’s Chief Commercial Officer for the ServiceNow alliance. Deloitte and ServiceNow are building on an eleven-year alliance. Most recently, Deloitte launched a dedicated ServiceNow Assets & Solutions Group (ASG), a team built to harness the power of the ServiceNow platform to deliver industry-specific outcomes for customers. Additionally, Deloitte has been presented with several ServiceNow awards in 2023, including: Americas Service Provider Partner of the Year, Worldwide Manufacturing Industry Partner of the Year, Worldwide Built with ServiceNow Offering Partner of the Year, Worldwide Employee Workflow Partner of the Year, APJ Customer Workflow Partner of the Year, and EMEA Transformation Partner of the Year.

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