Digital Transformation Summit

Join us this April 28–May 3 in Orlando, FL at the leading event for software testers. Whether you choose to attend in-person or watch sessions virtually, attendees will have access to all of the same great content and experts you have come to expect from a STAR conference. STAREAST will feature over 75+ talks—including keynotes, tutorials, and sessions all in an engaging and interactive event experience. There are a variety of pass options and ways to save to help you find the the best fit for your learning needs and budget.

The domain of test automation is part of a constantly evolving landscape and is something we are all aware of. As we gear up for Test Automation Days 2024, we’re intrigued by how to navigate in this dynamic environment. Now, more than ever we should ask ourselves a series of questions: How is Artificial Intelligence shaping our approach? How can we effectively manage the multitude of available tools? And what about the escalating complexity of IT systems due to the pervasive influence of digitalization in our daily activities? How can we furnish valuable insights to enhance the sustainability of IT systems? All of these challenges have a profound impact on the practices of Test Automation, compelling us to rethink and reframe our approaches.

The Software Quality Days are Europe's most important conference for software quality and are a fixed point for anyone interested in quality and testing. In addition to top keynotes, a large number of specialist lectures, the specialist exhibition, tutorials, etc. can be attended. There are numerous comprehensive and high-quality opportunities for professional training, the exchange of ideas and networking in this area. The highest quality of the lectures and tutorials as well as the mixture of current, scientific topics and high-quality, practice-oriented implementation lectures make this event a top event in the field of software quality!

Generative AI is driving unprecedented levels of excitement and concern for marketers and creatives, with the potential to completely upend and transform marketing workflows. Finding the right use cases, framework and team to get you started on your Generative AI journey Stitching together tools and models to transform your workflows and maximise value Augmenting creativity for content creation and unlocking new levels of insights for Hyper-personalised content generation Developing a framework for Responsible AI and navigating IP, Copyright and Ethical Concerns Rethinking Human-Bot interactions: The future of generative agents and avatars Reflecting brand identity using AI to ensure a consistent and compelling brand presence across all customer touchpoints