Applied AI Summit

The rapid surge of generative AI has sparked concerns among process excellence professionals, who are grappling with the potential implications associated with its deployment. In today's digital age, however, embracing generative AI is not just a choice but an essential step towards revolutionizing traditional approaches and unlocking new possibilities for optimization and innovation. Generative AI transcends mere automation; it empowers organizations to achieve unprecedented levels of efficiency, innovation and accuracy.

Generative AI is driving unprecedented levels of excitement and concern for marketers and creatives, with the potential to completely upend and transform marketing workflows. Finding the right use cases, framework and team to get you started on your Generative AI journey Stitching together tools and models to transform your workflows and maximise value Augmenting creativity for content creation and unlocking new levels of insights for Hyper-personalised content generation Developing a framework for Responsible AI and navigating IP, Copyright and Ethical Concerns Rethinking Human-Bot interactions: The future of generative agents and avatars Reflecting brand identity using AI to ensure a consistent and compelling brand presence across all customer touchpoints

Experience the symphony of cloud technology and artificial intelligence at the Microsoft Azure & AI Conference. This dynamic event is your portal to unleashing unprecedented potential as these two powerful forces converge. Engage with Microsoft experts and a vibrant community to explore the latest techniques that empower you to harness the full might of Azure cloud for your applications. Learn to create solutions that transcend scalability, security, and speed, propelling your innovation into the stratosphere.

Brings together marketing professionals for keynotes and case studies to discuss how and when to capitalize on AI, learn the ins and outs of generative AI, understand how AI marketing impacts brands, explore how AI can save time and more.