In this webinar, Dr. Atul Varshneya (Vice President - Artificial Intelligence, Tavant) and Ravi Peravali (Vice President - Media Practice, Tavant) delve deep into the subject of Advertising Attribution. The speakers share insights on some of the data-driven approaches to attribution modeling and how Artificial Intelligence and machine learning algorithms are transforming the advertising industry.
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Many organizations and teams are looking for ways to implement AI into their workflow or applications, but aren’t sure how. Whether you are an executive or innovation lead looking to implement AI to improve your workflow, a product manager seeking to add AI to your applications, R&D or engineering leads seeking ways to automate your work with AI this session will give you everything you need to jumpstart your AI journey. In this webinar, AI Innovation leader Orly Amsalem will share strategies to shorten the time to market for AI initiatives in your organization, and give you the practical tools, architectures and skills needed to be successful in AI. You will learn how to make use of existing software development resources in your organization, and learn the considerations and building blocks for making your AI initiative successful within a shorter period of time.
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Vidyard
You work SO HARD on your big campaign, only to have your prospects completely ignore you as if it’s just another email cluttering up their inbox.
Overview
How can this be? How can you make your campaigns truly irresistible?
Many B2B marketing leaders are using creative video content to level-up their marketing campaigns and drive new points of engagement in outbound marketing and sales programs. From one-to-one video messages to hyper-personalized videos at scale, video presents a new opportunity to connect with buyers in more engaging ways no matter what your budget may be.
Join Tyler Lessard, VP of Marketing at Vidyard, to see real world examples of how you can use video content to take your marketing campaigns from interruptive to irresistible.
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Vidyard
We asked two groups of video-selling experts to bring their most creative ideas to videoify real sales pitches submitted to us by real reps. In this webinar, watch as scripts and email templates transformed into engaging video concepts, unleashing the authentic personality and humor of each rep.
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