Select and Implement a CRM Platform

Select a top-tier platform to support interactions across marketing, sales, and customer service. Selecting a CRM platform is no easy task. IT must work hand-in-hand with the business to develop a comprehensive list of selection criteria as well as understand best practices for a successful implementation (including CRM application and data integration). This project will enable IT to work with the business to: Create a selection strategy for Customer Relationship Management. Create a comprehensive list of business requirements across marketing, sales and customer service. Select a CRM vendor that is a right-sized investment that satisfies all of the identified requirements.