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Microsofts Nadella Says Tech Intensity Will Drive Retail in 2020

January 13, 2020 / Joao-Pierre

Automation and prediction through data will be core for retailers going forward, according to Microsoft CEO Satya Nadella. In his keynote speech for the NRF 2020 Retail’s Big Show conference, Nadella discussed how ever-growing mountains of data shape retail and likewise informs what Microsoft develops in response. Some 92 major retailers use Microsoft’s cloud platforms, he said. “That’s teaching us a ton about how to build technology so it can serve your needs.”
The National Retail Federation is hosting the annual conference through Wednesday in New York, bringing together incumbents and startups in technology with retailers who use or may need their services. Nadella’s keynote framed the need not only for the collection of data but a plan of action to work with it. “Data is only useful if you in real-time can predict or automate something better and gain insight,” he said.