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Dynata Launches New Platform to Transform the Future of Insights and Marketing

October 16, 2019 / Aithority

Dynata, the world’s leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step in the insights lifecycle, from audience selection, survey creation, to analytics and reporting. The initial launch is part of a two-phase roll-out that will integrate market research, advertising and marketing solutions into one connected platform. Brands and their partners increasingly demand more dynamic data and faster speed to insights. Dynata Insights Platform’s easy-to-use tools for audience selection, survey programming, data visualization, and reporting enable clients to leverage its first-party data and solutions, while simultaneously allowing easy connectivity to clients’ data or third-party data assets. With Plug and Play accessibility, the Platform can be used holistically or programmatically, and connected to existing in-house tools.