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Digital Turbine and Razer Partner to Bring the Hottest App Titles to Mobile Gamers Worldwide

August 15, 2019 / Aithority

Digital Turbine, Inc., the #1 mobile platform connecting operators and OEMs with mobile advertisers and Razer (1337.HK), the leading global lifestyle brand for gamers, announced a global partnership to bring new app titles to mobile gamers using Razer Cortex Mobile enabled smartphones. Digital Turbine’s Mobile Delivery Platform powers tailored app recommendations that drive greater engagement, and the Razer Cortex Mobile platform delivers enhanced gaming and system performance. Together, the robust solution expands the boundaries of mobile gaming. With nearly 2.4 billion active mobile gamers worldwide in 2019, this ad-friendly and diverse audience is a very desirable target market segment for not just gaming app developers but a broad segment of advertisers. High-end gamers, like those of Razer devices, are more affluent and brand loyal making them a highly sought-after audience for brands and apps of all kinds.